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Tech Meets Content
Tech Meets Content
Some people may be familiar with this from there web team but I think there are some synergies to how Publishers are perceived!
How Tech Firms View Publishers!
OR
Publishers never needed to be Tech Firms in the Past
We bought our tech off the shelf
Poor Printing meant you went elsewhere that was our technical control
CONTENT WAS KING!
DesignOrientationTry something newCram more images in than in printAdd video360 Photos
Add even more cool stuff!Different text flow by Orientation!Add More VideoMore 360 Photos
As time went on the tech started to fail and scale well this had changed
Screens, everywhere
???????
A plethora of devices. Some are easy to forsee, some are not - but they will all be connected to the web, and they will speak the webs language - HTML. Web services are being added to everything. The internet of things. So we knew we wanted to be able to scale, and that was sustainable. But we also wanted people to like the app.
Tech was the Problem
The Business needed to learn a new language
We Built a Team
Make Tech Deliver our Requirements
Tech
Content
Product
Invest in TechInvested in a Tech businessGave the insight to build the toolCollaborated on build
Speed is a Customer Feature
800mb
40mb
Content needs to think about Tech
Rapid DeploymentEngagement over the issueUpdating ContentArticle Specific Push Notification
For example, push notifications...
New issue
Just a reminder!
(time)
Advert
Content
Reference
SouvenirWhat is a magazine?More than what it looks like!
Good Content is just not enoughTechnology needs to be future proofLearn the new languageEditorial/Customer engagement is keyDiscoverability is vital good tech helps!