finish[ine Technical Assistance

at Your Fingertips

D o you have a burning technical question related to decorative, POP, or EN Plating Solutions? Are you

interested in learning more about anti-corrosion and func- tional plating? Or perhaps you need assistance resolving cleaning and/or surface-preparation issues?

If you answered "yes" to any of these questions, then look no further than the "Ask the Experts" online pro- gram now available on our Web site at www.metalfinish- ing.com/asktheexperts. This special service, brought to you by Metal Finishing, in association with industry suppli- ers such as MacDermid, provides you with a vehicle for getting quick answers to concerns, problems, and other technical issues you are wrestling with.

We developed Ask the Experts, in part, because we receive quite a number of inquiries each month, both over the phone and via e-mail, from surface finishers asking us for advice or direction on a number of technical issues. By direct- ing your questions to our experts online, you will receive a response to your query in a timely fashion-on or off l ine- minus the expense of hiring an industry consultant. (Yes, the service is free of charge.)

The inaugural program centers on three aspects of sur- face finishing, and more categories and experts will be added in the near future. The current lineup of experts includes key members of MacDermid's Advanced Surface Finishing business in the Americas: Mike Barnstead, mar- keting manager for decorative and engineering coatings; Rob Berry, marketing manager for surface conditioning and light metal products; and Bob Griffin, marketing manager for anti-corrosion and functional coatings. Each will review reader inquiries directed to them on our Web site and pro- vide answers based on their respective areas of expertise.

The section also contains an archive of a select number of queries and responses published in a Q&A format. This may shed some light on helping you resolve a common prob- lem/issue experienced by some of your colleagues.

I encourage you to check out this new value-added serv- ice, which complements the technical and business infor- mation we report on each month in Metal Finishing. It's the latest example of our com- mitment to serving as an educational resource for n ~ ~ - A _. . . both job shops and captive ya.,.f operations in the surface finishing industry.

Let DuraLIF£T~ Ret you back to better prol~ts and improued quality,

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Eliminates the need for expensive ion-exchange equipment

Perfect for tubes and parts with unplated surfaces

Accelerates performance by reducing dip time and minimizing zinc build-up

C O L U M B I A ® 4ND C H E M I C A L

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www.metalfinishing.com June 20071 meta[finishing I 5