TECHNICAL PRESENTATION AT THE NIGERIAN iNSTITUTION OF ELECTRICAL ELECTRONIC ENGINEERS, PORT HARCOURT CHAPTER SPEEDLINK EXPRESS TECHNOLOGIES

TECHNICAL PRESENTATION AT THE NIGERIAN iNSTITUTION

OF ELECTRICAL ELECTRONIC

ENGINEERS, PORT HARCOURT CHAPTER

SPEEDLINK EXPRESS TECHNOLOGIES....

A BUSINESS

ENLIGHTMENTLECTURE

ON

INTRODUCTIONWhat is Strategic Web Presence Planning and

How Does it Work? Considering the increasingly more business

opportunities on the Internet and the new technologies of communication, it is essential for any company to be represented online.

Any serious business man understands the Internet as a dynamic media tool.

Having a website proves that your company is open towards future, that you accept the change and you are ready for any challenge, without being afraid of the competition.

Online branding involves the user's experience in contact with the online presence of a brand.


This experience is determined by three categories of activity:

Creating the online presence (the development strategy, choosing a domain name, the graphic appearance design, information structure, conceiving the content, functionality, errors management,etc);

To maintain and develop further the online presence (website's update, public relations management, traffic reports analysis);

To develop online promotions (search engine optimization, banners campaign, email marketing, viral marketing).


INTRODUCTION- C.T.D

Attracting visitors to the Web site

Making the site interesting enough that visitors stay and explore

Convincing visitors to follow the site’s links to obtain information

Creating an impression consistent with the organization’s desired image

Building a trusting relationship with visitors

Reinforcing positive images that the visitor might already have about the organization

Encouraging visitors to return to the site


OBJECTIVES OF THE BUSINESS

3 essential types of information that you need when it’s time to refine or create your website (or blog).

It doesn’t matter if you are a solo-entrepreneur or the lead on a large website—the fundamentals and process apply. You have to know:

1. What does your organization want from a web presence?

Knowing your goals, expectations, and what you’re trying to accomplish is mandatory. There are often many different (and conflicting) agendas in organizations. It’s important to take the time to reach an agreement about just what the organization wants to accomplish with a website. SPEEDLINK EXPRESS TECHNOLOGIES....

STRATEGY

2. Your target audience groups. Who is your website (or blog) for? Hint, it’s not

for you. It’s always for your audience. Resist the temptation to focus on how great your organization is.

Focus on being the solution for your audience’s problems—the answer to their questions or challenges. What do you want to say to your audiences?

How are you going to get your content out to them? What role can social networking play? How can you get your content to your target audience folks wherever they already hang out on the Web?


STRATEGY-C.T.D


3. Your organization’s web competition and market.

Are you familiar with the market and your competition? If not, it’s time to get acquainted. Take a spin around the Web every three months or so to see what other people in your field are doing.

What are they doing well and how can you do some of it better?


STRATEGY-C.T.D

If you’re looking to redesign your organization’s

website, you need toassess your current

site in terms of:SPEEDLINK EXPRESS TECHNOLOGIES....

Usability. Is it easy to find information? Is it

easy to navigate? Do your users get so frustrated they just leave?

Functionality. Does your website work as

intended? Does search return reasonable results—could it be improved? Do

all the links work?SPEEDLINK EXPRESS TECHNOLOGIES....


But what are the benefits of

developing a strategic web

presence planning?


The business presence in a dynamic environment, with a large audience, at small fees'

To maintain/ improve the relation with current customers;

To gain new customers; To ensure fast access to complete and well

structured information about company and offers; To increase the company's development

potential; To save time, resources and money; Online promotions and advertising campaigns are

less expensive than any other advertising techniques;

Making online transactions, which require less time and effort;

Improving the company's image.SPEEDLINK EXPRESS TECHNOLOGIES....

FACTS ABOUT WEBSITE A website doesn't inform the audience about

your business, the content does it. A website doesn't communicate with the clients of a company; the emails sent by employees do this.

A website doesn't bring increased value to customers; the online services offered by the company do it.

A web site does not allow companies to benefit from the extraordinary power of the Internet; this can be achieved only when the web presence was established strategically.



Toyota site

– A good example of an effective Web presence

– Provides links to

• Detailed information about each vehicle model

• A dealer locator page

• Information about the company and the financing services it offers

PROFIT-DRIVEN ORGANIZATIONS

Quaker Oats

– Web site does not offer a particularly strong sense of corporate presence

– Site is a straightforward presentation of links to information about the firm

– Redesigned site

• Essentially the same as previous version

PROFIT-DRIVEN ORGANIZATIONS-C.T.D.

QUAKER OATS OLD HOME PAGE

QUAKER OATS HOME PAGE REDESIGN

Key goal for the Web sites

– Information dissemination

Key element on any successful electronic commerce Web site

– Combination of information dissemination and a two-way contact channel

NOT –FOR PROFIT ORGANIZATION

Motivations of Web site visitors

– Learning about products or services that the company offers

– Buying products or services that the company offers

– Obtaining information about warranty, service, or repair policies for products they purchased

– Obtaining general information about the company or organization

WEBSITE USABILITY

Motivations of Web site visitors

– Obtaining financial information for making an investment or credit granting decision

– Identifying the people who manage the company or organization

– Obtaining contact information for a person or department in the organization

WEBSITE USABILITY C.T.D

One of the best ways to accommodate a broad range of visitor needs– Build flexibility into the Web site’s

interface Good site design

– Lets visitors choose among information attributes

Web sites – Can offer visitors multiple information

formats by including links to files in those formats

MAKING WEBSITES ACCESSIBLE

Goals that should be met when constructing Web sites

– Offer easily accessible facts about the organization

– Allow visitors to experience the site in different ways and at different levels

– Sustain visitor attention and encourage return visits

– Offer easily accessible information

MAKING WEBSITES ACCESSIBLE C.T.D


Studies by business researchers

– A 5 percent increase in customer loyalty can yield profit increases between 25% and 80%

Repetition of satisfactory service

– Can build customer loyalty

Customer service

– A problem for many electronic commerce sites

TRUST AND LOYALTY

Companies that have done usability tests

– Conduct focus groups

– Watch how different customers navigate through a series of Web site test designs

Cost of usability testing

– Low compared to total cost of a Web site design or overhaul

USABILITY TESTING

Putting the customer at the center of all site designs

Guidelines

– Design site around how visitors will navigate the links

– Allow visitors to access information quickly

– Avoid using inflated marketing statements

CUSTOMER-CENTRIC WEBSITE DESIGN

Guidelines– Avoid using business jargon and terms

that visitors might not understand

– Be consistent in use of design features and colors

– Make sure navigation controls are clearly labeled

– Test text visibility on smaller monitors

– Conduct usability tests

CUSTOMER-CENTRIC WEBSITE DESIGN C.T.D

Personal contact model– Firm’s employees individually search for,

qualify, and contact potential customers Prospecting

– Personal contact approach to identifying and reaching customers

Mass media approach– Firms prepare advertising and

promotional materials about the firm and its products

CONNECTING WITH CUSTOMERS

Addressable media – Advertising efforts directed to a known

addressee – Also called mass media

One-to-many communication model– Communication flows from one advertiser

to many potential buyers One-to-one communication model

– Both buyer and seller participate in information exchange

CONNECTING WITH CUSTOMERS C.T.D

BUSINESS COMMUNICATION MODES


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Thanks & Good Luck OKON, DANIEL USINE C.E.O./DIRECTOR

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TECHNICAL PRESENTATION AT THE NIGERIAN iNSTITUTION OF ELECTRICAL ELECTRONIC ENGINEERS, PORT HARCOURT CHAPTER SPEEDLINK EXPRESS TECHNOLOGIES