techniques to emphasize written communication

7/23/2019 techniques to emphasize written communication

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TECHNIQUES OFEMPHASIZING IN

WRITTEN

COMMUNICATION

By

Ashik K. (RollNo. 1!M"#o# So$%y& K.M.A. M"#o# (RollNo. '1!Shi#& A)"") (RollNo. *+!


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Give special importance or value to

(something) in speaking or writing.

(Oxford Advanced

Learner's Dictionar)

E%,h&sisi#- %"i#-


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N""/ o0"%,h&si)i#-

!o pro"ect core idea

!o make communication effective

!o esta#lish purpose

!o ensure attention and retention


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W&ys oE%,h&si)"

Strong

Words

Using

Space

Headings

TextDevic

es

ParallelismShort

SentenceRepetition


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Strong words

$trong words will trigger emotional reactions.$trong words gra# attention.

%er#s are the strongest words.

&se adver#s and ad"ectives sparingl.

xamples

1)"If you really respect me then you will...

2)Tycoon rather than Successful businessperson


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Emphasis in Writing (Cont.)

Using space !he space on the page can #e used to make

people remem#er what is to stand out.

!he more space one gives a topic the more

emphasis the topic receives

xample

Save the Whales


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Headings*eadings in text are great places for emphasis

of ke points ou want to make.

+ou'll note that we use colored headings tohelp them stand out (and to add some visual

variation in an otherwise deli#eratel simple

laout).



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Text devices

O ,ritten words can also #e made to stand out

# using the standard text devices as #elow



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Sl.

N

o.

Method Usage

1. Italics Gi2"s li-h "%,h&sis. Us" o0 s$3l"

s0"ssi#- o 4o0/s.

E-5 6H" h&/ %&-"/ o

"& ten8ooki"s.92. U#/"0li#" Mo0" i#sis"#. Wo0ks 4"ll o0 "%,h&sis

o & 8o%,l"" ,h0&s". So%" ,"o,l"

o#ly $s" i&li8 / 3ol/: i# 4hi8h 8&s"

h" /i;"0"#8" 4ill 8&$s" &"#io#.3. Bold Is 8l"&0ly 2isi3l" 4h"# yo$


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4. P$#8$&io# I# ,&0i8$l&0 h" "=8l&%&io# %&0k

-i2"s & s0o#- "%,h&sis. Us"

s,&0i#-ly. B" 2"0y 8&0"$l 4h"# $si#-

%$li,l" %&0ks@@@ I 8 3"

i#"0,0""/ &s "ih"0 "#h$si&s% o0

&"%,"/ %i,$l&io#!. U""#$%&S# Is h" 40i"# "$i2&l"# o sho$i#-.

A2oi/ 4h"0" ,ossi3l": i#8l$/i#- $s"

i# h"&/i#-s.'. %olo(r Th"0" &0" %y 8olo$0s yo$ 8 $s".

B0i-h"0 8olo$0s / hos" o4&0/s

h" 0"/ "#/ o h" s,"80$% s/

o$ %o0". Bl$"s / /&0k 8olo$0s &0"

%o0" s$3l". A #"& $s&-" is i#h"&/i#-s (4hi8h o"# i#8l$/" h"

k"y %"ss&-"!.). Si*e Bi--"0 o#s s/ o$ %o0" /

s%&ll o#s 0"8"/". B$ 3"4&0" o

0"/$8i#- 0"&/&3iliy 3y %i=i#- o#si)"s oo %$8h.


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Parallelism

-onstructions that compare or contrast paired

ideas naturall draw attention to the words that

emphasie those pairs.

xamples

/)!he resolved never to talk a#out each other #ut

alwas to talk with each other.

0)!hese mountains to the west are #eautiful et the

mountains to the east are even more lovel.


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Short Sentence

&sing too man short sentences makes writing seem

needlessl chopp or repetitious. An occasional short sentence helps to keep readers1

interest # staving off an overa#undance of long

sentences. 2t is also a simple wa to emphasie an idea.


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xample

3efore 2 got married m mother told me that 2

should plan things well in advance that 2 should

use a wedding planner to take care of the details

that 2 should pick a da at least six months awa

and stick with it and that 2 should focus m

energ on getting to know m future hus#and.

$o 2 did.


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Repetition

&se "udicious repetition to emphasie an idea

or main point.

!hough repetition can irritate if it is used

overmuch it can #e a ver effective tool

when used appropriatel and without

overkill.

2n the following example repetition helpsdrive home the point the speaker is making.


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Repetition(contined)

xample

O $trangers aren1t alwas the people in another countr4

sometimes the are the people next door. $trangers

aren1t alwas somewhere out there4 sometimes the1rethe people in our home. A stranger isn1t alwas

someone else5sometimes he1s the person in our soul.

6epetition can help #urn an image into our reader1smind or simpl reinforce an important point. Do not overuse repetition in our writing it can make

our writing overl long and dull.


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-O7-L&$2O7

As with man other forms of communication it

is ver eas to over8do emphasis to the point

where it no longer has an impact.mphasis works when it uses contrastwith the

surrounding text and when its use is a surprise

not when it is used as a sledgehammer.

!his ma trigger confusion which results in

them acting in a wa that ou do not want.
http://changingminds.org/principles/contrast.htmhttp://changingminds.org/principles/surprise.htmhttp://changingminds.org/principles/confusion.htmhttp://changingminds.org/principles/confusion.htmhttp://changingminds.org/principles/surprise.htmhttp://changingminds.org/principles/contrast.htmhttp://changingminds.org/principles/contrast.htm


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REFERENCES

444.40i""=,0"ss.8o%444.
http://www.writeexpress.com/http://www.writeexpress.com/


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QUESTIONS IF AN


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Thkyo$...

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techniques to emphasize written communication