Marketing campaign

Google Adwords + Facebook + InstagramTechniza

Erick PadillaPresident Techniza

What is Facebook?

Facebook is the largest and most powerful social network.

Facebook is a free service that allows people to connect on the Internet,currently has just over 2 billion users making it the largest socialnetwork in the world.

This large number of users are products of the enormous acceptance ithas had, and the accessibility facilities offered in a visionary way, suchas access to the platform from mobile terminals, which has allowed thisnetwork to grow very fast in a very short time .

The main utility of this social network is to share resources, impressionsand information with people you already know (friends or family).Although also today is the way to maintain a close relationship withcustomers of your business.

What is Facebook ADS?• It gives you the possibility to segment very closely and adjust your ads for the ideal client: Facebook has

all kinds of information about its users, from its age, and musical tastes, to its socio-economic level and culture,reaching its zip code and other more complex criteria.

• Absolute Viralization of Ads: Facebook allows your ads to expand more and more among the friends of yourfans, which is very favorable since, as you should know, a recommendation is much stronger when it comesfrom someone outside the company .

• It is very economical since you only pay for the clicks or impressions obtained: So, if you manage to makean adequate segmentation and write an attractive advertisement, you will be able to show your ads to peoplereally interested in them, making an even greater profit .

• It gives you the possibility to interact with users: Through games, sweepstakes, contests or simplesurveys with options, so you can know their interests and use them in favor of your company.

• You can measure the results obtained: Thanks to the detailed reports that Facebook delivers, which gives youthe possibility to optimize more and more the campaign and increase its performance.

Mobile ads

How does Facebook ADS work?

Ads in News Right columnInstagram

Well, Facebook Ads works in a similar way to Google AdWords. First you must do the campaign, make the ad groups and finallycreate the ads. These can be text, graphics or videos and can be displayed both in the news section and column on the right oncomputers, and in the news section of mobile phones.

What will we do for you?Really everything, since you shouldnot worry about anything.

Creation of Fan PageIf you already have it, we will review it andoptimize it with images, information and,above all, give it an optimal creation.

Instagram creation We will create it with a business profile as wellas link it to your Fan Page.

Creating campaigns for followers loyal to your brand

Ads of Services or ProductsImages, slide galleries, text and videos

Abierto

Photos Video Carousel Slideshow Canvas

Formulas To get LeadsLeads = Potential customersEvery 3 days we will send you the Leads obtained through the created forms.

Constant monitoring ofyour campaign, as wellas the optimization ofyour ads and obtainingleads.

Google Adwords

What is itGoogle

Adwords

•Google AdWords is Google's online advertisingprogram that allows you to reach new customers andgrow your business.

•With AdWords you can choose where to post your ads,set the right budget and measure the impact of these.

•There is no minimum investment commitment, butthere are recommended amounts for each type ofbusiness.

With Google AdWords, you can reach users while searching for words or phrases (which we call

keywords) or browse websites on topics related to your business. An ad can appear on Google and

on the websites of its partners. With cost-per-click (CPC) bids, you will only be charged when a user

clicks on one.

Your ads are displayed users click Connect with your Company next to relevant content

AdwordsReach users at the precise moment they are looking for what you offer.

•The ad is shown to people who are already interested in the types of products

and services offered. In this way, these users are more likely to take some action.

•You can choose where the ad appears: specific websites and specific geographic

areas (states, cities or even neighborhoods).

•The Google Display Network (GDN) alone reaches 80% of Internet users in the

USA.

AdwordsBudget Control

• With cost-per-click (CPC) bids, you will only be charged when a user clicks on

your ad, and not when it appears. You can select different bidding options.

• We will recommend an appropriate investment for your type of business and

the projection you want to achieve and you will never be charged more than that

amount.

• There is no minimum mandatory investment, but one recommended, to

optimize your campaigns.

Example:Suppose you have a bicycle repair shopnear the center of Little Rock. We can setup your ads so that only you can see theclients in your location and the userswho live in it or are here to visit and arealso looking for a bicycle repair shopnear Little Rock in Google search.

In this way, users can see your ad andclick on it to connect with your company.

What does the Google Adwords campaign include?

Google AdwordsPOTENTIAL LEADSWe generate leads through ads andkeywords

Google MapsIf you do not have a Google account, mycompany will do it for you, creating it in acorrect way and linking it to GoogleAdwords.

We will conduct an investigation of the digitalmarket, analyzing the offer and demand ofyour products or services against yourcompetition.

In this way we will generate potentialkeywords and really attractive ads.

In addition, we will monitor and optimize thecampaign 3 times a week. As well as launchspecial campaigns, for example, holidays,good order, products in stock, among others.

Erick Padilla

Phone: (714) 488-7358Office: (501) 205-5025

www.techniza.com