Technological Adoption by rio

8/7/2019 Technological Adoption by rio

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TechnologicalAdoptionRio B. Aguilar, ECE


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Outline

Definition

Technology Adoption Lifecycle Model

Technology Adoption S-Curve Adoption of Technology since 1900

Adoption Time for Consumer Technologies

Fastest Adopted Technology


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Definition

Adoption

-the decision to use or accept a

particular idea, method, law, or attitude

Technological Adoption

- the adoption or acceptance of a new

product or innovation


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Definition

Technological Adoption Cycle

- is a sociological model developed by Everett M.Rogers at Iowa State University. Their original purpose was

to track the purchase patterns of hybrid seed corn byfarmers.

- Joe M. Bohlen, George M. Beal and Rogers

together developed a technology diffusion model and later

Everett Rogers generalized the use of it in his widelyacclaimed book, Diffusion ofInnovations , describing

how new ideas and technologies spread in different

cultures.


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Technology Adoption Lifecycle

Model

The technology adoption lifecycle is a modelthat describes the stages in which varioustypes of individuals and organizations start to

use new technologies.


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Innovators

Technology enthusiasts

Take on new technologies and trial them

Glory for being first and practice leader..Will have learned from their mistakes, and

have far more experience than any others

desires the hazardous, the rash, thedaring, and the risky.


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Early Adopters

Visionaries

more integrated part of the local socialsystem than are innovators

younger, more educated, tended to becommunity leaders

considered by many as the "individual to

check with" before using a new idea decrease uncertainty about a new idea by

adopting it


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Early Majority

Pragmatists

more conservative but open to new ideas,

active in community and influence

neighbors

this group gets to help define mainstream

adoption

Ill buy this thing when its done, but not

before.


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Late Majority

Conservatives

older, less educated, fairly conservative and

less socially active

Reduced risk from learning from whos done

it right and wrong, as well as benefits from

standard processes, and consolidation of

vendors. Switch only when technology fully debugged

Me Too


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Laggards

Skeptics

very conservative, had small capital, oldest

and least educated

Still cautions in deployment, even after

the technology has become mainstream

Refuse to adopt


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Adoption of Social media

Source: Forrester Research, 2009


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The Chasm

A difficult step that is making the transitionbetween visionaries (early adopters) andpragmatists (early majority)

American marketing consultant GeoffreyMoore expand the work of Rogers byexplaining the chasm

Early majority wants the whole product orthe 100% solution to the problem

To satisfy the pragmatist, the new productfirm needs to devote energies to focus on aparticular applications so as to come up witha whole product for that group


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Technology Adoption S Curve

Technology adoption typically occurs in an

S curve, as modeled in diffusion of

innovations theory. This is because

customers respond to new products indifferent ways.


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The technology adoption

S-curve identifies seven phases

in the adoption process: Contact

Awareness

Understanding

Trial Use/Training

Adoption

Institutionalization

Internalization


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The assimilation gap is the gap betweenacquisition (the objective) and deployment(the reality)


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Adoption of Technology since

1900

Source: New York Times, 2008


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Adoption Time for Consumer

Technologies


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Fastest Adopted Technology

Source: Bernstein Research, Oct. 2010


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Adoption is a non-economic phenomena,

no money is spent, only time - yet it has

extreme financial consequences.

Jonathan Schwartz

President and CEO of Sun Microsystems


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Reference:

http://www.thefullwiki.org/Technology_ad

option_lifecycle

http://www.visualizingeconomics.com/200

8/02/18/adoption-of-new-technology-

since-1900/

http://jonathanischwartz.wordpress.com/

http://www.geekwithlaptop.com/tag/fast

est-consumer-technology-adoption
http://www.thefullwiki.org/Technology_adoption_lifecyclehttp://www.thefullwiki.org/Technology_adoption_lifecyclehttp://www.visualizingeconomics.com/2008/02/18/adoption-of-new-technology-since-1900/http://www.visualizingeconomics.com/2008/02/18/adoption-of-new-technology-since-1900/http://www.visualizingeconomics.com/2008/02/18/adoption-of-new-technology-since-1900/http://jonathanischwartz.wordpress.com/http://www.geekwithlaptop.com/tag/fastest-consumer-technology-adoptionhttp://www.geekwithlaptop.com/tag/fastest-consumer-technology-adoptionhttp://www.geekwithlaptop.com/tag/fastest-consumer-technology-adoptionhttp://www.geekwithlaptop.com/tag/fastest-consumer-technology-adoptionhttp://www.geekwithlaptop.com/tag/fastest-consumer-technology-adoptionhttp://www.geekwithlaptop.com/tag/fastest-consumer-technology-adoptionhttp://www.geekwithlaptop.com/tag/fastest-consumer-technology-adoptionhttp://www.geekwithlaptop.com/tag/fastest-consumer-technology-adoptionhttp://www.geekwithlaptop.com/tag/fastest-consumer-technology-adoptionhttp://www.geekwithlaptop.com/tag/fastest-consumer-technology-adoptionhttp://jonathanischwartz.wordpress.com/http://www.visualizingeconomics.com/2008/02/18/adoption-of-new-technology-since-1900/http://www.visualizingeconomics.com/2008/02/18/adoption-of-new-technology-since-1900/http://www.visualizingeconomics.com/2008/02/18/adoption-of-new-technology-since-1900/http://www.visualizingeconomics.com/2008/02/18/adoption-of-new-technology-since-1900/http://www.visualizingeconomics.com/2008/02/18/adoption-of-new-technology-since-1900/http://www.visualizingeconomics.com/2008/02/18/adoption-of-new-technology-since-1900/http://www.visualizingeconomics.com/2008/02/18/adoption-of-new-technology-since-1900/http://www.visualizingeconomics.com/2008/02/18/adoption-of-new-technology-since-1900/http://www.visualizingeconomics.com/2008/02/18/adoption-of-new-technology-since-1900/http://www.visualizingeconomics.com/2008/02/18/adoption-of-new-technology-since-1900/http://www.visualizingeconomics.com/2008/02/18/adoption-of-new-technology-since-1900/http://www.visualizingeconomics.com/2008/02/18/adoption-of-new-technology-since-1900/http://www.thefullwiki.org/Technology_adoption_lifecyclehttp://www.thefullwiki.org/Technology_adoption_lifecycle

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Technological Adoption by rio