Partnering with ST on new technologies and products> Aliza Barkan

STMicroelectronics is one of the leading semiconductor companies in the world. The companys revenues in 2010 were 10,350 M$ and it employs around 53,000 people in 14 major production sites. The revenues are split into three major operating segments: Automotive, Consumer, Computer & Communications Infrastructure (40%); Industrial /Multi Segments (40%) and Wireless (20%).

During 2010, 23% of the company revenues were invested in R&D to maintain the innovation in its technology and product roadmaps.

ST has a major presence in all

market segments (Automotive, Computer, Consumer, Industrial

and Wireless) and it also has a particular focus on four important

application areas that play a key role in enriching daily life, helping society work better and protecting the planet. These are: Energy Saving, Smart Consumer Devices, Health and Wellness, and Trust and Security.

In his presentations at STs conferences, Dauber focused on two of these key sectors that are expected to be major drivers for growth in the years to come and of special interest for the country:

Energy Management and Healthcare. Together, these sectors represent more than 25% of the economies in the western

hemisphere.At the technology session in

Tel Aviv, Dauber presented STs solutions in the areas of Energy Management, (Photovoltaics, Smart Grids,Metering HEV (Hybrid Electric Vehicles), Motor Controls), Automation and Process Controls and Home Automation. The need to address the planets appetite for energy coupled with the need to reduce global warming is forcing industries to adopt new technologies, both to better facilitate the use of alternative renewable sources of energy and also to significantly reduce energy consumption.

STs leadership in power, processing and communication semiconductor solutions make it as a front runner in the energy management sector in three key domains: Home/Factory automation, Smart Grid andHybrid Electric Vehicles (HEV).

Home/factory automation is

targeting the reduction of energy consumption mainly by using new ways to drive motors (electronically commutated three phase), which can reduce energy consumption by up to 50%. Motor drive represents around 60% of energy used in homes and industries today.

Smart Grids are an evolution of the traditional grid, adding intelligence to better manage the generation ,transmission, conversion and usage of electricity, with utilities and consumers connected and operating in a smart mode to optimize :

Efficient management of energy sources

technologies available today in ST allow the development of a new generation of products that combine advanced analog front end, ultra-low-power processing and communication features. Those products, part of the MEMS and sensor family, position ST as a key player in the development of new applications for the diagnostics and treatments in ambulatory and personal care.

ST intends to play a leading role in these two sectors, as well as in the smart consumer and trust and security fields.. The overall economic and geographic changes coupled with the

easier access to technology and manufacturing offer Israeli companies new opportunities related to development, manufacturing and marketing. While some Israeli companies develop very good applications knowledge they still lack access to leading silicon and

packaging technologies and here ST can play a crucial role. In fact, ST is ready to consider a variety of business models and partnerships and work with customers to ensure a successful outcome.

Proper choice of alternative or regenerative energy sources

Efficient management of energy transmission

Efficient conversion of energy

for specific needs Reduction in consumption by

developing new energy saving appliances

Intelligent load control of networked devices to balance grid loading

In the Haifa session of the event the focus was on MEMS (Micro-Electro-Mechanical Systems) and sensor products in Health and Wellness applications. During this session a special attention was given to the potential of existing and new MEMS technologies for breakthrough applications in the healthcare field.

ST addresses three main areas in the healthcare field, related to the medical infrastructures and services provided: intensive care (hospitals), ambulatory care and personal care. All three blocks are part of a medical and healthcare ecosystem centered around the patients and deployed to provide differentiated patient services.

The medical/healthcare market especially in diagnostic and/or treatment for ambulatory and personal care offers many potential volume applications based on MEMS and sensor technologies and related products.

The silicon and packaging

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