Technology 2009

David Dickey

Dick McTague

Mike Podraza

Agenda

•Top 10 New Technology Items

•Specialty / Vertical Websites and Strategy

•Peak Performance Update

•Marketlinx Update

Multi-Picture Download

•Send up to 15 pictures

•Automatically sizes

•Drag and drop re-order

•Local install

•Nate / Jack / Tom / Judy

Website Picture Viewer

Auction Office Websites

•Calendar functionality

•Featured properties

•Auctions by date

•Traditional by price

•Realtime manages

New Property Codes

Record Web Traffic

Office website form

New Intranet

Info USA

•Augment Confidentials

•Discount

•Specific

KC Computer Room

•More Bandwidth

•More Traffic

•Intrusion Detection

•Multiple SMTP servers

•Disaster Recovery

Monthly Webinars

•Specific Topics

•Nate / Jack

•Easy to attend

•Small time investment

Auctionservices.com

•Bi - Directional

•Pumps to Auctionservices

•Pumps back to us

•Push out to sites

Vertical Marketing - Intranet

• We already do it• Listing power• Never lose• Targeted Marketing

• Specialty Websites

Latest content will “live” on the intranet

Vertical Marketing - Intranet

• Practice leader driven• discussion boards• marketing collateral• virtual postcards• listing presentations• listing maps• buyers lists• case studies

• success stories

Each vertical will have specific content

Specialty Sites – 3 Goals

Each vertical will have its own site

1. New Look and Feel

2. Highly SEO Optimized

3. Easy to populate

Specialty Sites – Look & Feel

Premier Properties Link

1. Search a category

2. Featured Properties

3. Find an office

Specialty Sites - SEO

•Traffic driven based on keywords

•URL formation

•Static v. Dynamic pages

•Index actual properties

Let’s try it live with google

Specialty Sites - Population

•How to get your property on the site

•No confusing rules

•Future: Property code based

•Example:

Contacts in Peak

•Notes field

•United Country Fields

•Population

•Searching

•Your fields

Marketing w/ Peak•Virtual Postcards

•Mailing Labels

•Email Blast

•Printed Letter

•Postcard Program

•Catalogs

•Document Center

Property Tracker

•Powerful & Automatic

•Self Service Sign up

•Agent Sign up

•Searches

•Monitoring tools

Fixed in ‘08

• Contact fields broken out

• Security features

• Website search bar

• Email issues

List in ‘09

• Contact duplication

• Listing entry on Peak Performance

• Bulk assigning of contacts

• Listings advertising / showing data

• Email functionality

Marketlinx

• Marketlinx update

• New features

• Promotion

• Prospect Check

Peak Performance Q1/09

1. Enhanced Lead & Contact Data

2. ProspectCheck: Lead Qualifier

3. Special offer: Client Marketing Plans

Enhanced Lead & Contact Data• Important lead data now syncs directly into the

contact record (not stuffed into notes)• New lead and contact fields are completely indexed

and searchable – i.e. find all your “A” leads looking in a particular price range

• Associate properties with contacts, either currently owned or properties of interest

• Add unlimited family members and key relationships to a contact record

• Create your own custom fields to track anything you want – everything is indexed and searchable.

ProspectCheck Lead Qualification• Efficiently target your best time and energy on

your best leads.• Name + Address + 1 Click and you can learn:

– Real Estate Owned– Estimated value + current real equity– Estimated current income– NOD or currently in foreclosure?– Credit worthiness?

FREE: Client Marketing Plans

• Marketing campaigns to help automate follow-up communications + remind you when it’s time to take action.

• Coupled with Peak Performance Enhancements and ProspectCheck, a winning combination!

• Starting March 1st – try CMP free for 90 days