TECHNOLOGY. INNOVATION. TRANSFORMATION · our unique mini-exhibition, stadium tours, networking events, plus TheStadiumBusiness Awards – the Summit is the best place on the planet

PROGRAMME PREVIEW #3 • THE STADIUM BUSINESS SUMMIT 2020 • 28-29-30 SEPTEMBER 2020 • EMIRATES OLD TRAFFORD, MANCHESTER

#SBS20 Latest updates @ www.StadiumBusinessSummit.com | @StadiumBusiness | email | tel: +44 (0)1903 741123 1

MANCHESTER • 28-30 SEPTEMBER 2020

TECHNOLOGY. INNOVATION. TRANSFORMATION.

Now co-hosted with

http://www.stadiumbusinesssummit.com

https://twitter.com/stadiumbusiness

mailto:[email protected]?subject=SBS19%20ProgPrev%20Enquiry



It’s time for a makeover…

Now in its second decade, TheStadiumBusiness Summit is having a makeover. We’re embracing Technology, Innovation and Transformation to re-define the no.1 stadium sector meeting in the world. Join us as we bring together the world’s leading stadium and arena executives to explore how our business is changing.

Launched in 2009, TheStadiumBusiness Summit is the world’s leading meeting for the owners, operators and developers of stadiums, arenas and sport venues. Combining a two day conference, our unique mini-exhibition, stadium tours, networking events, plus TheStadiumBusiness Awards – the Summit is the best place on the planet to grow your own stadium business.

For 2020, we add a new Venue Technology Showcase and the one-day Fan Experience Forum to explore everything that’s ‘new and connected’ for our venues and fans. And with the dates change to September we can now co-host the world’s no.1 ticketing business meeting - TheTicketingBusiness Forum alongside the Summit). See you in Manchester!

Ian Nuttall, Founder - TheStadiumBusiness

About us

TheStadiumBusiness Summit is organised by Xperiology – the boutique marketing, news and events agency which serves the information needs of the global sports and entertainment sector.

In addition to TheStadiumBusiness Summit, Xperiology owns and delivers many of the sports and entertainment sector’s most respected conferences and events, including:

• TheStadiumBusiness Design Summit

• TheStadiumBusiness Design Awards

• TheTicketingBusiness Forum

• TheTicketingBusiness Awards

• TheTicketingBusiness ASIA

Our unique news services also include:

• TheStadiumBusiness.com and TheStadiumBusiness NEWS e-mail Newsletter (twice-a-week, reaching >17k registered readers);

• TheTicketingBusiness.com and TheTicketingBusiness NEWS e-mail Newsletter (twice-a-week, reaching >31k registered readers).

More about Xperiology at our web site.

http://www.stadiumbusinessawards.com/

http://TheStadiumBusiness.com

http://www.xperiology.com

http://www.stadiumbusinessawards.com/

http://TheStadiumBusiness.com

http://www.xperiology.com






Timeline & Overview

The MarketplaceConference

Stage 1 Conference

Stage 2 Conference

Stage 3 Networking

Monday28th Sept

Exhibit SetupWelcome Reception

at HQ Hotel (18.30-20.00)

Tuesday29th Sept

Open for Business (08.00-18.00)

Full Day Conference (09.00-17.00)

Winners’ Party in The Marketplace

(18.00-19.30)

Wednesday30th Sept

Open for Business (08.30-16.00)

Full Day Conference (09.00-16.00)

With 50+ speakers across multiple stages, the two-day conference is the key element of the Summit. The programme addresses the specific information needs of key executives in stadium and arena operations, commercial revenues and technology implementation.

Now in their 11th year, TheStadiumBusiness Awards are the industry’s ‘Oscars’ and a highlight of the Summit. Join us, the winners and the shortlisted finalists as we celebrate the best of the global stadium industry together.

Networking

The place to do business! Our mini-expo and networking area where all breaks are hosted. We ring this busy space with interactive demo-pods to showcase leading suppliers and innovators.

The Marketplace

Networking is at the heart of the Summit. We’ve programmed plenty of time to catch up with old friends and make new ones.

The AwardsThe Conference






New 2020 format and floor plan

Bringing the global stadium sector together – under one roof!

The Marketplace

The new Summit brings it all together… literally. Speakers, product demos, exhibitors, debates and networking – it will all take place in one place: Emirates Old Trafford.

With natural daylight and panoramic views of the world famous cricket pitch, The Point is already a great place to do business. But for the 2020 edition we’re building a main stage in The Marketplace – with breakout rooms and special stages just a stroll away. And our ‘silent disco’ headphones offer uninterrupted access to all discussions and product demos.

We’ll be using the Mezzanine level for our sponsors’ lounge, bar area and a third stage for more specialist discussions.

We’re also adding a Venue Technology Showcase to present the latest venue offers, plus a dedicated Fan Experience Forum on the second day. Delegates also gain access to all sessions of TheTicketingBusiness Forum 2020 which is co-hosted alongside this year’s Summit.

We know that bringing the industry together from around the world is fantastic in itself – but when you put 600+ venue executives in one building for two days, the knowledge gained – and contacts made – is unbeatable.






Our 2020 speakers, panellists and judges....

Adam Vonthethoff GM - Hospitality & Portfolio Dev

Adelaide Oval SMA

Jill McCracken Tournament Safety

& Security Consultant

Ronnie Hansen Director of Sport & Culture

GK Nordic

David Pritchard Chief Commercial Officer

GroundWOW

Mark Brooks Group Spons & Partnership Mgr

Odyssey Trust - Belfast Giants.

Tony Rhoades Chairman, CEO & Founder

GroundWOW

“I thoroughly enjoyed the opportunity to connect with colleagues from around the globe to share knowledge”

Nick Sautner, Chief Executive Officer, The Eden Park Trust

Local perspectives. Global trends.

Bart Wiley Chief Operations Officer

Seattle Sounders FC






Our 2020 speakers, panellists and judges include....

Steve Davies Operations Director

Lancs Cricket

Mal Brannigan Managing Director Dundee United FC

Mansur Akhtar Head of IT

Chester Race Company

Luc Faucher Director Bus Dev - Europe

HID Global

Nichola Spencer Membership Manager

Rugby Football League

Gordon Bolton Managing Director

Bleep

“Best conference I’ve ever attended!”

Lee Zeidman, President, Staples Center

Daniel Matson Head of Marketing

Envision Virgin Racing FE





300 × 200



Paul Samuels EVP -Global Partnerships

AEG International

Ian Tussie Head of Commercial Partnerships

ASM Global

Greg Turner Principal

High Performance Venue Consulting

Shawn Doss EVP

Elevate Sports Ventures

Jordan Gardner Chairman & Co-Owner

FC Helsingør

Milton OBrien Director of Commercial

Venues Canberra

“The networking alone was worth the trip but when you add the ability to come back and improve your business…

well it’s a real winner”

Ron Velazquez, VP - Ticket Operations, Cleveland Cavaliers

Prof. Denise Barrett-Baxendale MBE CEO

Everton Football Club






“The Summit consistently addresses the key issues that are at the top of every operator’s inbox ”

Daniel GidneyChief Executive, Lancs Cricket


Carlo Dannies COO

Bright Skies

Ari Kuokkannen Managing Director

Helsinki Olympic Stadium

Mika Sulin Leader

Tampere Deck & Arena

Michael Bolingbroke Senior Executive

Sports & Entertainment

Sebastian Kube Vice President Sales Operations

Nielsen Sports

Michael Gandler CEO

Como 1907 FC

Marju Paju Director of Marketing & Comms

Helsinki Olympic Stadium

Learn from more than 50 speakers…






Our 2020 speakers and Judges include....

Mike Bohndiek CEO

PTI Smarter Venues

Daniel Gidney Chief Executive

Lancs Cricket

“Over the past decade you have done an incredible job

to build this event. A truly international stage...”

Jean Christophe Gileta President

Live Stadium

Stuart Cain Commercial Director

Wasps Group

Nick Sautner Chief Executive Eden Park Trust

Ian Nuttall Founder

TheStadiumBusiness

Sean Jarvis Commercial Director

Huddersfield Town FC

Technology. Innovation. Transformation.

Marie Lindqvist VP and General Manager

Stockholm Live






Alan Rownan Head of Sports Entertainment

Euromonitor

Our 2020 speakers and Judges include....

Peter Bryan VP Of Construction & Development

Chase Center “You guys did a great job. Really enjoyed the programming and

hospitality”

Scott Jenkins General Manager

Mercedes-Benz Stadium

Raj Saha General Manager

Fiserv Forum

Christine A Lau Senior Director

Singapore Sports Hub

Mika Sulin Chairman

Sport & Live Vision

David Manica Principal

MANICA Architecture

Edwin Suk Chief Information Officer

Feyenoord Rotterdam N.V.






The Sessions - Day 1 Tuesday 29th September

TIMESTAGE #1

[TheStadiumBusiness Summit]STAGE #2

[Venue Technology Showcase]STAGE #3

[Workshops & Sponsor Showcase]

08:00 Registration / Welcome coffee and breakfast in The Marketplace

09:00 COVID-19: Tales from the frontline Case Studies: Going Cashless

09:45 Evolving Your Venue’s’ Digital Brand Getting Personal: Data-Driven Experiences Ticket Transfers: System Migration Experiences

10:30 Networking coffee break in The Marketplace

11:00 New Faces. Stadium Opening Experiences [Case Studies] WiFi implementation & ROI Buyers’ Guide: Digital Signage & IPTV

12:00 Green Thinking: Plastics-Free Venues Sound & Vision: ROI on AV Overhauls [Case Studies] Untapped Secondary Revenues

13:00 Extended networking lunch in The Marketplace

14:30 Innovation Interval: Quickfire session Beyond Purchase: Joining Fans & Payments [Case Studies] VIP, Hospitality & Premium Offers

15:00 Retail Therapy: The New Concourse [Case Studies] CRM in the Driving Seat Matchday Event Production: Shock & Awe


16:30 Tapping into Tourism: Stadium Destinations Apps v Web v Social: What’s Best for the Fan Fan Cycle: Engage-Activate-Reward-Repeat

18.00 Close of Conference Stages Day One

18.00-19.30

Drinks and canapés to celebrate with the winners of TheStadiumBusiness Awards 2020 and TheTicketingBusiness Awards 2020 at our Winners’ Party in The Marketplace

50+ speakers. All stages. One ticket!






The Schedule Tuesday 29th September

Venue: The Marketplace, The Point, Emirates Old Trafford We’re inviting all the winners (and the shortlisters) of the 11th annual TheStadiumBusiness Awards – and the fifth annual TheTicketingBusiness Awards – to join us in The Marketplace for a Winners’ Party to bring to a close day one of this year’s Summit. In what has been a challenging year for our industry, we will also present the Outstanding Achievement prize during this party. In short, no formal dinner this year but we offer lots of fun, food and new friendships.

18.00-19.30 TheStadiumBusiness Awards 2020 - Winners’ Party

The Awards The Awards were launched in 2009 in order to:

• Recognise achievement, innovation, fresh thinking and the leaders in the world of stadium, arena and sports venue management;

• Raise industry standards, connections and encourage greater professionalism;

• Drive awareness of the stadium, arena and sports venue sector.

Shortlisted finalists will join delegates from the Summit for a fun evening as we announce this year’s winners across these categories:

• VENUE OF THE YEAR

• EXECUTIVE OF THE YEAR • GUEST EVENT OF THE YEAR

• UNSUNG HERO

• FAN EXPERIENCE • PRODUCT INNOVATION

• SUSTAINABILITY & COMMUNITY

• SPONSORSHIP, SALES & MARKETING • VENUE TECHNOLOGY

Winners of the 2020 Awards were announced online on 22 April 2020. More details at:

StadiumBusinessSummit.com/Awards/

Your chance to network with the

best in the business…






The Sessions - Day 2 Wednesday 30th September

TIMESTAGE #1

TheStadiumBusiness SummitSTAGE #2

Venue Technology ShowcaseSTAGE #3

Fan Experience Forum

08:00 Registration / Welcome coffee and breakfast in The Marketplace

09:00 Sponsors & Brands: Best Activations [Case Studies] Digital Ticket Journeys Keynote: Fan-Centric (Re-)Organisations

09:45 New Audiences. New Channels Re-Thinking Retail Tech: New POS/MPOS Lifecycle Measurement: The Data Journey


11:00 Expanding the Footprint: Hotels & Halls Surveillance & Digital Identity [Case Studies] Marketing Campaigns

12:00 Expanding the Footprint: Hotels & Halls [Roundtable] The CTO Viewpoint Privacy & GDPR vs Micro-Personalisation

13:00 Extended networking lunch in The Marketplace

14:30 Expanding the Footprint: Hotels & Halls Premium & VIP Guest Solutions [Case Studies] Rewards & Loyalty

15:00 New Venues: Ones to Watch Futurescope: What’s Next for our Venues? Closing Keynote: An Alternative View

16:00 Close of Summit A whole day’s track dedicated to the fan!






• CEO, The Coca-Cola Arena (Dubai/AEG) • CEO, Blacktown City Council • CEO, Aarhus GF Football (AGF) • CCO, Triple Jump Technologies • CEO, Tampere Arena • CEO, SGL (Stadium Grow Lighting) • CEO, MolcaWorld • CEO, Como 1907 FC • CEO, Greenwood Campbell • CEO and Co-Founder, Satisfi Labs • Chairman, Sport and Live Vision • Chairman & Co-Owner, FC Helsingor • Chairman, CEO and Founder, GroundWOW • Channel Sales Manager, Exterity • Chief Commercial Officer, GroundWOW • Chief Executive, LCC / Emirates Old Trafford • Chief Executive Officer, Stockport County FC • Chief Executive Officer, PTI Smarter Venues • Chief Executive Officer, Lava • Chief Executive Officer, Eden Park • Chief Executive Officer, Cape Town Stadium • Chief Executive Officer, Crystal Palace FC • Chief Information Officer, Lord’s • Chief Information Officer, Club Brugge KV • Chief Marketing Officer, Tickets.ie • Chief Marketing Officer, Axess AG • Chief Operating Officer, Seattle Sounders FC

• Chief Operating Officer, British Basketball League • Club Director, Leicester Riders • Club Secretary, LIT Gaelic Grounds Stadium • Executive Chairman, Superstruct Entertainment • Executive Director, Leeds United A.F.C. • Executive Director, BA Arena (Lanacion Com) • Financial & Ops Director, Northampton Saints • EVP / Consultant, Elevate Sports Ventures/49ers • Executive Board Member, Tufan Football Club • Executive Chairman, Stockport County FC • Commercial Director, Wasps Group • Commercial Director, Sthaler (Fingopay) • Commercial Director, Norwich City Football Club • Commercial Director, Modulek • Commercial Director, Levy UK (Compass) • Commercial Director, Huddersfield Town FC • Commercial Director, Bristol Rovers FC • Commercial Director, Landways Management • Commercial Manager, Stockport County FC • Commercial Manager, Landways Management • Consultant, Tickets.ie (Tixcel, Oshi Software) • Consultant Relations EMEA, d&b audiotechnik • Consultant, UK and Ireland, Here Mobility • Corporate Legal Manager, Eden Park • Director, AFL Architects • Director – Events & Operations, SCG Hospitality • Director Business Development, HID Global

• Director of Commercial – Venues Canberra • Director of IT, Crystal Palace FC • Director, National Stadium of Albania • Director of Operations, Manchester United FC • Director of Operations, Stockport County FC • Director of Ticketing, UK, AXS Ticketing • Director, Sky UK • Director Sports, Ticketmaster • Associate, Major Projects Europe, RWDI • Business Development – Satisfi Labs • Business Development Director, Verteda • Business Development Director, Tripleplay • Business Development Manager, LiveStyled • Business Development Manager, ID&C • Business Development, Gameplan Team • Business Development, CleanEvent Services • Business Development Manager, Cagliari Calcio • Business Development Manager, Concept Group • Business Development Manager, L-Acoustics • Business Strategy Analyst, Arsenal FC • Development Manager, Crystal Palace FC • Digital Manager, Brighton & Hove Albion FC • Director, WilsonOwensOwens Architects • Director, Wilkinson Eyre • Director, Turner & Townsend • Director, Stockport County FC • Director, MANICA Architecture

Who’s Coming?

Here’s a sampling of the hundreds of executives from sports venues, teams, leagues and key suppliers which are already registered:

Get your stadium business networking with the global industry!






The Marketplace

The Marketplace is our mini-expo area showing all the latest innovations and solutions for the global stadium sector. Each year we select specialist suppliers to showcase what they do on our Plug’n’Play demo pods. Featuring product demonstrations, lots of interaction and open debate, The Marketplace hosts our main stages and all the coffee, lunch and networking breaks. It really is the best place on the planet to grow your stadium business!

If you are interested in showcasing your product or service offer, then get in touch.

Plug’n’Play Pods

Sponsors & Partners With thanks to our world-class 2020 sponsors and exhibitors including:

Exhibition limited to just 30

invited organisations - request

your demo-pod today!

Includes: screen, brochure rack,

spotlights, storage, wifi and

powerSend us your artwork file for the 2m high graphics panel

Your video, demo or web site here




mailto:[email protected]?subject=SBS20%20Marketplace%20Exhibiting%20enquiry

mailto:[email protected]?subject=SBS20%20Exhibition/Marketplace%20Enquiry










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VIP guest list Each year, we activate our VIP programme with complimentary guest passes to ‘new faces and new venues’. Our confirmed VIPs for 2020 already include senior execs from:

Do you qualify? Here’s the VIP Guest criteria:

• You are representing a Venue, Governing Body or Sports Team;

• You are C-Level/Director or Senior Management - CCO, CTO, CMO, CIO etc.;

• You want to learn how to improve operations, grow revenues and increase fan retention;

• You like to meet new people; • Your organisation has not attended the

Summit in the last three years. If so, email our guest team as there may be a free VIP registration (normally >£1,295).

Who’s already on the guest list?

Check online for latest additions

mailto:[email protected]?subject=SBS20%20VIP%20Guest%20List%20enquiry




https://www.stadiumbusinesssummit.com/attendance-update-can-meet-manchester/












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The Venue All sessions of the Summit will be hosted at Emirates Old Trafford – home of Lancs Cricket

With over 3,600m² of floor space, 38 meeting rooms, over 600 on-site parking spaces, excellent transport links and a 150-bedroom Hilton Garden Inn on-site, Emirates Old Trafford is the ideal venue for the Summit.

Free onsite car parking is available for all attendees. A taxi from Manchester Airport takes approximately 20-25 minutes. The Metrolink tram stop at the stadium connects to the city’s three key rail stations, with trams every few minutes. Further details on the venue and transport connections can be found online.

THE POINT

Destination Manchester After its success as our host city in recent years, TheStadiumBusiness Summit heads back to Manchester for 2020. Youthful, diverse, energetic and bursting with character – Manchester is one of the most exciting places to visit in the UK right now where everybody and anybody is warmly welcomed.

TRAIN With three mainline rail stations, the city is well-connected with the rest of the UK with trains to/from London in just two hours.

ROAD Manchester is well-connected to the rest of the UK via excellent motorway links.

AIR With three terminals handling over 22m passengers each year, Manchester Airport is the global gateway to the North of England, and the third largest airport in the UK. More than 60 airlines ensure Manchester is directly connected to over 200 destinations around the world. For competitive airfare options to Manchester visit Flightnetwork.

For more ideas, check out VisitManchester .

HQ HOTEL

PAVILION

https://www.flightnetwork.com/destinations/Manchester.shtml

https://www.visitmanchester.com/

https://www.flightnetwork.com/destinations/Manchester.shtml

https://www.visitmanchester.com/






Where to stay Important: Reduce your travel costs and maximise networking by staying at one of the allocated conference hotels, either:

• On-site HQ hotel (the Emirates Old Trafford Hilton Garden Inn);

• Hotel Football, opposite Manchester United FC’s home and just a 12 minute walk to the conference venue;

• Hilton Deansgate - city centre with a three-stop, 9mins tram direct to venue.

How To Register Telephone Bookings: Call us +44 (0)1903 741123 [Mon-Fri 09.00-17.00 GMT]

Online + LiveChat: www.StadiumBusinessSummit.com

Or, Email Us to book your place/any questions.

DELEGATE PACKAGE The full-price delegate fee is £1,295 per person which includes:

• access to all sessions incl the main Summit programme, the Venue Technology Showcase and Fan Experience Forum;

• access to all sessions of TheTicketingBusiness Forum; • Welcome Reception (evening 28 Sept); • Winners’ Party networking drinks (evening 29 Sept); • all lunches/coffee breaks; • printed programme; • attendee list; and, • post-event downloads (presentations/media).

All prices ex VAT.

GROUP DISCOUNTS Group discounts are available on bookings of 3+ delegates from same organisation. Request discount here.

Stay onsite 12mins walk 9mins tram…

HQ onsite hotel

- Sorry! Sold out Overflow #1 - Sorry! Sold out from city centre

Any questions? Get in touch!

https://www.stadiumbusinesssummit.com/buy-tickets/

mailto:[email protected]?subject=SBS20%20Delegate%20Booking%20enquiry

mailto:[email protected]?subject=SBS20%20Group%20Booking%20discount%20enquiry

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https://www.stadiumbusinesssummit.com/buy-tickets/

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MANCHESTER • 28-30 SEPTEMBER 2020

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TECHNOLOGY. INNOVATION. TRANSFORMATION · our unique mini-exhibition, stadium tours, networking events, plus TheStadiumBusiness Awards – the Summit is the best place on the planet