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Vol-10 Issue-11, Krishna, June - 2016, Pages-16, `40/-

REACH SOUTH INDIA

Andhra Pradesh l Telangana l Tamilnadu l Pondicherry l Karnataka l Kerala

TECHNOLOGY NEWS MAGAZINE

SOPHOSSophos, a global leader in network and end-

point security, launched Sophos Clean, the latest addition to its Enduser protection portfolio of advanced malware detection, remediation and removal software. The signature-less technology uses progressive behavior analytics, forensics and collective intelligence to discover and remove code from zero-day threats, Trojans, rootkits, polymorphic malware, irritating cookies, spy-ware and adware. “The need for next-generation endpoint protection that doesn’t rely on signa-tures is long established. Zero-day threats and some ransomware like Cryptolocker can only be detected by the integrated capabilities of exploit

prevention, behavior analytics and pre-execution heuristics built into our endpoint protection soft-ware today,” commented Dan Schiappa, general manager and senior vice president for Enduser Security at Sophos. “Sophos Clean can comple-ment any installed anti-malware software by pro-viding a second opinion on suspected files. With a minimal footprint and fast scan, Sophos Clean will quickly identify and remove all residual traces of malware.” Resilient malware attacks critical sys-tem files or boot records to manipulate Windows and antivirus software - even before the operat-ing system boots. Sophos Clean can remove per-sistent threats from within the operating system

I am writing this editorial amidst one of the Aisa’s biggest ICT events- CommunicAsia. What grabbed my attention is the rate where the tele-com sector is growing. However, I had a doubt whether our traditional IT channel is ready to adopt the changes in the dynamics of the ICT industry.

I had noticed the traditional channels had never been thrilled about the telecom sector. Even in many of their organizations, on an average, the percentage of telecom products might be less than 10% of their total products portfolio. While the whole world is moving ahead of technologies including 4G and 5G, the Indian channel partners themselves are not favouring the telecom growth in India.

According to market research analysts, ndia is currently the world’s second-largest telecommuni-cations market and has registered strong growth in the past decade and half. The Indian mobile economy is growing rapidly and will contribute substantially to India’s gross domestic product

(GDP), according to report prepared by GSM Asso-ciation (GSMA) in collaboration with the Boston Consulting Group (BCG).

The liberal and reformist policies of the Gov-ernment of India have been instrumental along with strong consumer demand in the rapid growth in the Indian telecom sector. The government has enabled easy market access to telecom equipment and a fair and proactive regulatory framework that has ensured availability of telecom services to con-sumer at affordable prices.

The deregulation of foreign direct investment (FDI) norms has made the sector one of the fastest growing and a top five employment opportunity generator in the country.

Be it a micro dongle or a large network deploy-ment, the channel partners should make a point to sell a particular number of telecommunications products or services.

Dinesh Shyam Sukha

Editor

IT CHANNELSSHOULD EMBRACE TELECOMMUNICATION SECTOR

EDITORIAL

EDITOR: Dinesh Shyam SukhaCO-ORDINATOR : SiddhiPRODUCTION & OPERATION: RamayyaPOSTAGE & PACKING: L N ADVERTISING SALES: PhaniDESIGN : Dikshit CREATIVE DESIGNER: MKVSACCOUNTS: Murthy

MAGAZINE CUSTOMER SERVICE: contact@cellit.co.in, 0866-6525685

NOTE:All products, brands, service names mentioned may be trademarks of their respective owners

EDITED, PRINTED, PUBLISHED AND OWNED BY DINESH SHYAM SUKHA. PRINTED AT PRINT ZONE, 26/20/18, SWAMY STREET, GANDHI NAGAR, VIJAYAWADA - 520 003, KRISHNA, ANDHRA

PRADESH. PUBLISHED AT CELL IT DIGITAL MEDIA, 54-20/3-11, PLOT NO. 3, GURUNANAK COLONY, VIJAYAWADA- 520 008, KRISHNA, ANDHRA PRADESH. EDITOR: DINESH SHYAM SUKHA.

CELL IT, VOL-10, ISSUE-11 4 KRISHNA, June -2016

In India, where wide-spread urbanization is gaining steam, we briefly look at different ways of gaining substantial mar-ket coverage in a cost-ef-

fective way.

CADYCE ON THE MARCH TOWARDS TIER TWO CITIES

Cadyce is a leading networking and lifestyle brand having a global presence. We seek to be the most preferred brand in the computing and digital lifestyle marketplace. Already having an immense presence in metros, Cadyce looks at going deeper in the market by targeting the tier two cities of India. Cadyce identified a number of tier two cities, each homogenous enough to be considered one mar-ket for strategic decision making . Prioritizing or sequencing the order in which they are targeted can help the company boost the effectiveness of its dis-tribution networks, supply chains, sales forces, and media & marketing strategies.As developing economies become increasingly diverse and competitive, Cadyce is looking at under-standing such variance within countries and to con-centrate resources on the most promising submar-kets within a country. Therefore Cadyce is looking

at a number of potential channel partners in these sectors of the country Prone to regard expensive products as intrinsically better than less expensive ones, people from tier two cities are happy to try new things, such as personal digital gadgetry. These consumers seek emotional satisfaction through better taste or higher status and prefer niche over mass brands .Teenage members of this cohort already have a big influence on decisions about digital purchases.India’s states and union territories are at different stages of demographic and economic evolution. The per capita gross domestic product of states, a marker of their inhabitants’ affluence or deprivation, reasonably depicts the market potential across India. Cadyce’s aim is to make use this potential market and move forward.

and replaces infected Windows resources with safe original versions. Reinfection attempts are proactively blocked until threat remediation has finished.

Key features: Next-generation, signature-less, anti-malware detection and remediation, Zero-day, unknown and ransomware threats detection, Runs from anywhere with no installation required, Intelligent behavior based analytics, supported by SophosLabs, Minimal footprint fast scan, Removes all traces of malware, rootkits, RATs, polymorphic attacks , De-cloaks malware that is manipulating kernel, memory and other system elements

INTRODUCES ENTERPRISE MALWARE REMOVAL TOOL THAT CLEANS UP EXPLOIT CODE

T E L E C O M

AIRTEL ROLLS OUT PLATINUM 3G NETWORK FOR CUSTOMERS IN BENGALURU

Airtel, India’s largest telecommunications services provider, announced the launch of its Platinum 3G network for customers in Bengaluru. Airtel’s Platinum 3G will offer a superior mobile experience to customers through significantly enhanced indoor coverage, better voice clarity, and faster internet speeds. Airtel Platinum 3G is powered by the dual spectrum band of the effi-cient 900 Mhz along with 2100 Mhz. This service

does not require any additional subscription and is part of the network enhancement of Airtel’s existing 3G network. With Airtel 4G and Plati-num 3G, customers in the city can now enjoy an unmatched mobile broadband experience. Addi-tionally, Airtel Platinum 3G will help optimize the backend engagement between the network and mobile devices, thus allowing customers to enjoy extended battery life on their mobile devices.

IDEA CELLULAR 4G LTE ON THE MARCH TOWARDS TIER TWO CITIES

Idea Cellular, India’s fastest growing telecom opera-tor, announced the expansion of its hi-speed 4G LTE service to three more towns of Tamil Nadu & Chen-nai circle, taking the total tally to 32. Covering all major towns across all 21 districts, the company has increased its presence exponentially within a short span of time. Idea’s world class 4G LTE service is available in the major towns of Coimbatore, Pondi-cherry and in the industrial belt of Gummidipoondi; in addition to the existing towns of Chennai, Mad-urai, Trichy, Salem, Tirunelveli, Vellore, Erode and Tirupur; where services were launched earlier this year. Idea’s 4G network in TN&C is built on a strong foundation of a total 2,500 4G sites and will continue to expand as more and more users join the Idea 4G LTE family.

INTEXWINS ‘THE FASTEST GROWING BRAND IN INDIA IN TELECOM SECTOR AWARD’

Intex Technologies received yet another acco-lade at the prestigious ‘World Brands Summit’ in Dubai. Team Intex was present at the ceremony to receive the honor. “We at Intex are extremely hon-ored on receiving this prestigious award. The brand has grown significantly over the last few years owing to innovative products, excellent services and our understanding of consumer needs. It feels great to be acknowledged for something that has the efforts of thousands of people behind it” said Mr. Keshav Bansal, Director Intex Technologies.The World

Brands Summit, in association with PHD Chamber of Commerce & Industry is a unique initiative to rec-ognize and bring to the fore leaders and companies that have shown tremendous brand growth in the past few years. It is aimed at identifying those Indian and Asian brands which, through their robust growth and formidable presence, are successfully taking on and outshining their competitors. Along with the promising brands, this platform also felicitated entre-preneurs and brand guardians that have lead these brands to the stature of being the Most Promising. The award was another addition in the long list of accolades previously received by Intex Technolo-gies. They include ‘The Mobility Excellence Award, ‘Golden Globe Award’ for Retail Excellence, ‘Moby’s Award’ for Best use of Social Media in Marketing and the ‘NCN Award’ for CDIT business.

GAMINGGAMINGGM

CELL IT, VOL-10, ISSUE-11 8 KRISHNA, June -2016

AOC OFFICIALLY UNVEILS “AGON” GAMING BRAND

AOC, a global leader in display technology, is announcing its new gaming brand: “AGON”. All

future AOC gaming product releases will be under the AGON name. AGON will also encompass AOC’s future gaming-related activities and social media voice. Some of AOC’s existing gaming displays, previously grouped together with other products, will be rebranded under AGON.

The name AGON represents AOC’s commit-ment to the PC gaming segment and the spirit of competitive gaming. AGON is an ancient Greek word (ἀγών), which refers to “a struggle or con-test”. The name is also intended to be an acrostic that represents AOC’s vision for AGON.

AOC to lead the way in gaming monitor devel-opmentGaming enhanced by the latest technology Outstanding performance for a competitive edge-New standard of gaming for users to enjoy.

AOC’s Commitment to GamingAOC has always focused on product develop-

ment, but has also played an active role in the

BIOSTAR CELEBRATES 30 YEARS WITH SPECIAL EDITION RACING SERIES MOTHERBOARD

BIOSTAR is proud to announce the release of the latest product joining the lineup of RAC-

“ “ING Series motherboards: the BIOSTAR RACING B150GT3. Celebrating 30 years of excellence, the BIOSTAR RACING B150GT3 highlights BIOSTAR’s

growing eSports industry through strategic part-nerships withteams and event organizers.

Most notably among AOC’s various partnered teams is Eastern European eSports club Natus-Vincere (Na’Vi), who have won countless inter-national tournaments across six majoreSports games, including the popular Dota 2 and Count-er-Strike: Global Offensive. In 2015 tournaments alone, the team has reported over US$ 970,000 in total prize earnings.

AOC has also partnered with European ESL tournament organizers, as well as been the main organizer of two Southeast Asian AOC Masters Championship (AMC) Dota 2 tournaments. Part of AOC’s partnerships involve directly supply-ing monitors, including the Na’Vi-endorsed AOC G2460PQU 144Hz gaming monitor, for gamers to use in professional competition.

commitment to the industry with a special edition release. The BIOSTAR RACING B150GT3 features custom BIOSTAR 30 Years logo in the heatsink and the box with a gold distinction in the GT3 naming in the box.

30 Years Onwards, Racing to the FutureThe BIOSTAR RACING B150GT3 showcases

the best of BIOSTAR as part of their top-of-the-line RACING series. The board supports the latest 6th-generation Intel Core processors, the RACING B150GT3 gives gamers the latest technology pow-ering their systems for the best experience when they play. Support for high-speed storage via M.2 and SATA Express enables high-speed access to data so games load faster so you can get to the action quicker. Gamers will also be able to show-off their personal style via VIVID LED DJ and 5050 LED FUN features which allows for customizable lighting for gamers who want a color-themed rig.

ASUSREPUBLIC OF GAMERS AN-NOUNCES STRIX GEFORCE GTX 1070

All-new VR-ready gaming graphics card outshines the compe-tition with leveled-up performance and Aura RGB Lighting

BIOSTAR announces the new RACING B150GT3 motherboard

“ “

ASUS Republic of Gamers (ROG) announced Strix GeForce®GTX 1070, an all-new VR-ready gaming graphics card with ultra-fast gaming per-formance, advanced cooling and reliability, and personalized styling. Powered by the latest NVID-IA®GeForce GTX 1070 graphics processing unit

(GPU),clocked at 1860MHz in OC mode, ROG Strix GeForce GTX 1070 delivers up to 7.1%-faster performance in 3DMark Fire StrikeExtreme and 8.5%-faster gaming performance in Doom®.

ROG Strix GeForceGTX 1070is packed with

exclusive ASUS technologies, including DirectCU III with a patented triple wing-blade 0dB fan designed to deliver maximum airflow for 30%-cooler and three times (3X) quieter performance, and ASUS FanConnect,which features GPU-controlled fan

headers to connect to system fansfor targeted supplemental cooling.Industry-exclusiveAuto-Ex-treme technology with Super Alloy Power II com-ponents ensurespremium quality and reliability.

ROG Strix GeForce GTX 1070 enables com-plete gaming system personalization with Aura RGB Lighting. A VR-friendly design with two HDMI ports lets gamers always keep a virtual reality device connected to their system for immersive gaming anytime. It also comes with GPU Tweak II with XSplit Gamecaster for intuitive performance tweaking and instant gameplay streaming.

Ultimate cooling: DirectCU IIItechnology with patented wing-blade fans and ASUS FanConnect

ROG Strix GeForce GTX 1070 is equipped with ASUS DirectCU III cooling technology, which fea-tures direct-GPU-contact heatpipes that transport more heat away from the GPU, outperforming reference designs and achieving up to 30%-cooler gaming performance.DirectCU III technology includes triple 0dB fans, engineered with a pat-ented wing-blade design that delivers maximum airflow and improves static pressure over the heatsink by 105%, while operating threetimes (3X) quieter than reference cards.

H A R D W A T E C H N O L O G YR E &

CELL IT, VOL-10, ISSUE-11 10 KRISHNA, June -2016

‘CONNECT & GO’ WITH

TARGUS TRAVEL

DOCK

WESTERN DIGITALCORPORATION LAUNCHES NEW 2TB AND 3TB

RDP LAUNCHES INDIA’S FIRST 14.1” LAPTOP FOR JUST 9999/-

RDP India’s leading it hardware manufacturing company has officially marked its entry into laptop segment by announcing the launch of “Thin Book” the new ultra slim laptop in India at a budget price of 9999/-. Thin Book is a 14.1 inch display offering a resolution of 1366 x 768 pixels. Company claims Thin Book is the world’s first ultra slim laptop in this price segment for Indian consumers mainly for on the go users. The RDP Thin Book is a “rev-

olutionary” design with glossy fiber & elegant edges as per ergonomics, the windows 10 based laptop is powered by Intel quad core processor with 2gb ram & 32gb storage (expandable upto 256 GB). Graphics are provided by an integrated intel hd graphics and the system also includes a web camera and connectivity is supported by Blue-tooth 4.1 and integrated 802.11a/b/g/n/ac. The lap-top is backed by a 10000 mAh 3.7 v battery as well.

A Unique Instant Connectivity and A Perfect Travel Accessory on the Go

World’s leading laptop cases and accessories maker Targus® Inc. has introduced their USB 3.0 Travel Dock – DOCK110, an instant extended con-nectivity for laptops and tablets. This dock can be easily connected to projectors, screens and desk-top accessories, and is compatible with Windows 7-10 Android V5, MacOS v10.8-v10.10. Targus Travel Dock is USB powered and replaces addi-tional cables, adapters & other accessories and make the travel light and comfortable.

As the industry innovator and trend setter, Targus has observed that mobility computing devices are getting into smaller and sleeker form factor, and that abbreviates the number of external ports on the device. The latest offering Targus has brought for this emerging trend is their innovative ‘Travel Dock’.

TRANSCEND’S COMPACT DRIVEPRO 50 OF-FERS BUILT-IN WI-FI AND F/1.8 LARGE APERTURE FOR ULTI-MATE PROTECTION ON THE ROAD

Transcend, a worldwide leader in storage, multimedia and industrial products, is proud to announce that its industrial-grade SuperMLC SSD510K and the DriveProTM Body 20 body cam-era were awarded the “Best Choice Award 2016” out of nearly 400 entries for top design qual-

ity and groundbreaking design. Embedded with the exclusive SuperMLC technology, Transcend’s

SSD510K provides superior reliability and endur-ance close to that of SLC NAND flash yet at a cost effective price. It is a perfect alternative to SLC-based solutions for industrial-grade applications, such as embedded automation computers, and engineering machines. The other award-winning product, Transcend’s DrivePro Body 20, is the best companion for police officers and security guards to capture every critical moment in an exception-ally clear picture. The camera features a built-in Wi-Fi function for real-time footage preview on iOS and Android mobile devices via the exclusive app, built-in battery for up to 3.5 hours of continu-ous recordings without a power adapter, and 360° rotatable clip and Velcro holder to accommodate multiple mounting requirements.

HGST TOURO® MOBILE EXTERNAL HARD DRIVES

“ “

Helping the world harness the power of data, Western Digital Corporation announced that it is expanding its family of external storage and backup solutions with its new HGST Touro Mobile external hard drives with up to 3TB portable stor-age. HGST Touro Mobile is a fast, USB 3.0 portable drive in a slim and compact enclosure that’s easy to use and features both local and cloud backup. Two levels of data protection means customers are now able to keep their photos, movies, music and documents not only safe but available anytime, anywhere, from any smartphone or computer web browser when using the 3GB of cloud storage. In addition, customers can even share their online content with others by simply sending a web link. HGST Touro Mobile external hard drives are Win-dows® ready and easily reformatted for Mac®. The 3TB HGST Touro drive has a manufacturer’s suggested retail pricing (MSRP) of Rs. 14,200. The 2TB HGST Touro drive is Rs.9,200.

C H A N N E L

CELL IT, VOL-10, ISSUE-11 11 KRISHNA, June -2016

TP-LINK ROLLS OUT ‘SPAIN CALLING’ SCHEME FOR VALUED CHANNEL PARTNERS

TP-LINK, a global provider of consumer and SMB networking products, announced the launch of its channel reward program ‘Spain Calling’. The reward scheme is based on different slabs and on achieving specific target slabs, partners can win a trip to Spain, Samsung 40” UHD TV, iPad Mini2 and Nikon DSLR etc. This channel-friendly, multi-tiered scheme has been launched to incentivize and reward the partner community for their significant contribution to TP-LINK’s business.

“We have a broad range of enterprise solu-tions and technologies that we offer to custom-ers through our channel network. Introduction of ‘Spain Calling’ scheme is an additional incentive to partners as it is our conscious effort to help part-ners in achieving the rewards beyond the usual profits through these schemes.” said Sanjay Seh-gal, V.P. SMB at TP-LINK India.

TP-LINK SMB products are well accepted and appreciated by B2B customers across the globe. Our products include switches, VPN routers, ceil-ing mount access points, outdoor access point and IP cameras. With our products, you benefit ongo-ing innovation and dedication to stay one-step ahead in the world of wireless technology. TP-LINK solutions will help SMBs, Hotels, BFSIs and Edu-cational institutions to build a network which is affordable, flexible, high performance, reliable and highly secure.

FORCEPOINT ASSURES PROTECTING PARTNERS AT TOUGH TIMES

Security leader Forcepoint assures protecting their channel partners during their tough time including incumbency. Ajay Dubey, Senior Chan-nel Manager, Forcepoint, shares his channel plans

with Cell IT.“Any security product

does the primary four functions which can be called as ‘4D’ viz. Defend (defend the external sources from the secured area), detect (detecting the harm at the right

time), defeat (completely remove the threats and defeat them) and decide. Any channel partner can tell their customers that Forcepoint provides all the aforesaid functions.”, Ajay Dubey said. He also added that channel mantra is to engage and evolve. “We have a dynamic channel model where we engage and evolve the channel partners and their teams both in terms of sales and technical aspects.”

Forcepoint claims itself a channel-driven orga-nization with 2 distributors (inflow technologies and iValue infosolutions) and 200 odd partners selling their solution which is available in cloud and subscription. Platinum, gold, silver and asso-ciate are the channel categories and any channel

organization will be termed based on their perfor-mance.

Channel-Friendly policies:Some of the key channel friendly policies,

according to Dubey, Forcepoint has are, the road shows and training. “We had recently organized six city channel meets and not just training on the sales skills, we also train the channel on the latest technology too. We periodically train the channel ecosystem both online and through face to face meeting to understand what is needed to the channel partner”, says Dubey further adding that Forcepoint, through subscription model, assures channel partners recurring income on the renewal of the products. This is supposedly to help the channel in tough time including incumbency. He also echoes high margins and profits and says any channel partner who want to enter data security space can try with Forcepoint.

Terrific Tuesdays:Forcepoint’s Terrific Tuesday concept adds thrill

to its channel fraternity. According to that, every month, the first Tuesday, Forcepoint select specific channel partners and identify potential customers. “First Tuesday, the organization involves in digital marketing which creates curiosity and the follow-ing Tuesday an USB drive containing the relevant data which explains, in fact, educates the channel on the threats and solutions will be physically sent to the addressee. The last Tuesday of the month, team Forcepoint will call the customer and explain the product in detail.”, Dubey concluded.

ORIENT TECHNOLOGIESMARKS 15% BOTTOM-LINE GROWTH

Orient Technologies one of the leading Sys-tem Integrators In India, head quartered at Mum-bai achieves 15 % growth in bottom line. Though

our Unique Selling Proposi-tion is to provide Data Cen-tre Solutions (Designing Architecture, Servers, Stor-age, Network & Security Solutions) and Services, in last couple of years we have started getting into application space heavily, especially Mobility. We

have continued the dominance in space of Virtual-isation & Cloud.

In FY 2015-16 the company clocked turnover of Rs. 203 Cr with 15% growth in bottom-line over previous year.

Few Key notable aspects of the organization :1) Setting up Payment Gateway Infrastructure for

National Payment Corporation of India (NPCI) with help of Dell Servers & Storage. Every bank in India gets their cheque clearance system through this Payment Gateway. Orient has completed this proj-ect from design to implementation in 8 months. The deal size is Rs. 12 Cr.2) Has implemented first HP SAP HANA appliance of SMB segment in AND Fashion & Retail. All retail show rooms of AND brand are connected to this appliance for billing & ERP purpose. The deal size is Rs. 1 Cr.3) The SI had clinched a deal of CISCO Network-ing from AGS Transact Limited worth Rs. 1.8 Cr We have designed & implemented complete Passive & Active Networking for their new office setup build-ing.4) Bagged an IBM I Series order from Castrol Ltd. for their SAP Project. The deal size is Rs. 1.5 Cr.5) Migrated all MS Windows applications (Win-dows 2012, Active Directory, Exchange 2013,

SCCM) at Glenmark Pharmaceuticals Ltd.“Moving to FY 2016-17, we are going to

strengthen our branches in India, specially Pune, Delhi, Bangalore & Chennai. Currently our 70% of our revenue is coming from Western part of India (Mumbai, Pune & Ahmedabad) & only 30% of our revenue is coming from Rest of India (Delhi, Ban-galore, Chennai, Hyderabad, Kolkata and more)”, said Ajay Sawant, MD, Orient Technologies.

“We will continue to focus on BFSI, IT/ITeS, SMB & PSU verticals. As RBI has given licenses to 21 new Payment Banks, we will be focussing on BFSI majorly. SMB is our forte for many more years. Currently we have 1200 employees out of which 950 are billable for FMS business and sta-tioned at customers’ site. We will be developing our core Sales and technical team on various tech-nologies. Our HR department is in continuous pro-cess of skill development.”, he further added.

Ajay Sawant, MD, Orient Technologies.

CELL IT, VOL-10, ISSUE-11 12 KRISHNA, June -2016

Cisco Visual Networking Index Predicts Internet Traffic in India by 2020 to be 249x the volume of the entire Indian Internet in 2005

Growth Driven By More than 600MN New Internet Users and Increasing Mobile Access, Wi-Fi expansion and Demand for Video Services

According to the 11th Annual Cisco® Visual Net-working Index (VNI) Forecast, Internet Protocol (IP) traffic will quadruple, year-on-year between 2015 and 2020. India’s Internet traffic in 2020 will be equivalent to 12 billion DVDs per year, 1 billion DVDs per month, or 1 million DVDs per hour. The Indian digitization transformation, based on the adoption of personal devices and deployment of machine-to-machine (M2M) connections will have a greater impact on traffic growth. Over the next five years, in India, there will be 1.9 billion networked devices, up from 1.3 billion in 2015, faster broadband speeds (average fixed broadband speed to increase 2.5-fold from 2015 to 2020 – from 5.1 Mbps to 12.9 Mbps) and the increased consumption of video. Collec-tively, these variables are expected to help IP traffic in India to grow at a compound annual growth rate (CAGR) of 34 percent – as against a corresponding global CAGR of 22 percent.Key India Findings:ëIndian Internet traffic in 2020 will be equivalent to 249x the volume of the entire Indian Internet in 2005ëIn India, IP traffic will grow 4-fold from 2015 to 2020, a compound annual growth of 33%ëIn India, IP traffic will reach 5.6 Exabytes per month in 2020, up from 1.4 Exabytes per month in 2015ëIn India, Internet traffic will grow 4.4 fold from 2015 to 2020, a compound annual growth of 34%o In India, busy hour Internet traffic will grow 7.2-fold from 2015 to 2020, a compound annual growth rate of 48%ëIn India, Internet traffic will reach 4.1 Exabytes per month in 2020, up from 946 Petabytes per month in 2015ëIn India, Internet traffic in 2020 will be equiva-lent to 12 billion DVDs per year, 1 billion DVDs per month, or 1 million DVDs per hourëIn India, mobile data traffic will grow 12-fold from 2015 to 2020, a compound annual growth of 63%ëIn India, mobile data traffic will reach 1. 7 Exa-bytes per month in 2020, up from 149 Petabytes per month in 2015ëIndia’s Mobile was 11% of total IP traffic in 2015, and will be 31% of total IP traffic in 2020ëIn India, mobile data traffic in 2020 will be equiv-alent to 77x the volume of the entire Indian Internet in 2005ëIndia’s mobile was 15.7% of total Internet traffic in 2015, and will be 41.7% of total Internet traffic in 2020ëIndia’s Fixed-Wifi was 38% of total IP traffic in 2015, and will be 34% of total IP traffic in 2020ëIndia’s Fixed Wifi was 52.6% of total Internet traf-fic in 2015, and will be 47% of total Internet traffic in 2020ëIn India, IP video traffic will grow 5-fold from 2015 to 2020, a compound annual growth rate of 40%ëIn India, IP video will be 81% of all IP traffic in 2020, up from 63% in 2015ëIn India, consumer IP video traffic will be 83% of

consumer IP traffic in 2020, up from 68% in 2015ëIn India, business IP video traffic will be 66% of business IP traffic in 2020, up from 37% in 2015ëIn India, HD will be 49.8% of IP Video traffic in 2020, up from 19.3% in 2015 (68.8% CAGR)ëIn India, Internet video traffic will grow 6-fold from 2015 to 2020, a compound annual growth rate of 45%ëTotal Internet video traffic (business and con-sumer, combined) will be 75% of all Internet traffic in 2020, up from 51% in 2015ëIn India, consumer Internet video traffic will be 76% of consumer Internet traffic in 2020, up from 53% in 2015ëIn India, business Internet video traffic will be 66% of business Internet traffic in 2020, up from 39% in 2015ëIn India, Internet-Video-To-TV traffic will increase 7-fold between 2015 and 2020 (46.4% CAGR)ëIn India, HD will be 62.0% of Internet video traffic in 2020, up from 26.8% in 2015 (71.5% CAGR)ëIn India, Internet gaming traffic will grow 7-fold from 2015 to 2020, a compound annual growth rate of 49%ëIn India, there will be 1.9 billion networked devices in 2020, up from 1.3 billion in 2015ëIn India, PCs will account for 2% (43.8 million) of all networked devices in 2020, compared to 3% (44.5 million) in 2015, (-0.3% CAGR)ëIn India, Tablets will account for 2% (44.0 million) of all networked devices in 2020, compared to 1% (12.1 million) in 2015, (29.4% CAGR)ëIn India, portable devices such as smartphones and tablets accounted for 17% of IP traffic in 2015, and will be 48% of IP traffic in 2020ëIn India, 4K TVs will account for 18% (9.5 mil-lion) of all flat panel TVs in 2020, compared to 2.1% (246,025) in 2015, (107.6% CAGR)ë69% of all networked devices will be mobile-con-nected in 2020ëIn India, the average fixed broadband speed will grow 2.5-fold from 2015 to 2020, from 5.1 Mbps to 12.9 MbpsëIn India, the average Wi-Fi speeds from mobile devices will grow 2.2-fold from 2015 to 2020, from 3.3 Mbps to 7 Mbps.ëIn India, the average Internet user will generate 6.1 gigabytes per month in 2015, up 21% from 5.0 gigabytes per month in 2014.ëIn India, there will be 572,934 households (2.0% of all Internet households) generating more than 500 gigabytes per month in 2020Key Findings & Milestones from Global Traffic Pro-jections and Service Adoption Trends1.) Stable growth in IP and Internet TrafficëGlobal IP traffic is expected to reach 194.4 exa-bytes per month by 2020, up from 72.5 exabytes per month in 2015. The global annual run rate will reach 2.3 zettabtyes by 2020—up from 870 exabytes in 2015ë2.3 zettabytes is equivalent to 12 hours of stream-ing music per day of the year per capita or 33 hours of ultra HD video streaming for each person on earthëBusy hour Internet traffic is increasing faster than average Internet traffic. Busy hour Internet traffic will grow nearly 5-fold (4.7-fold) from 2015 to 2020,

reaching 2.6 Pbps by 2020, compared to average Internet traffic that will grow three-fold over the same period reachingRegional IP Traffic Growth DetailsëAPAC: 67.8 exabytes/month by 2020, 22 percent CAGR, three-fold growth2.) IPv6 Adoption Supports Global DigitizationëGlobally, 48.2 percent of all fixed and mobile net worked devices and connections will be IPv6-capa-ble by 2020—up from 23.3 percent in 2015ëGlobally, 34 percent of total Internet traffic will be IPv6 driven by 2020. Globally, IPv6 traffic will grow 16-fold from 2015 to 2020, a CAGR of 74 percent3.) Fixed Broadband Speeds Nearly DoubleëGlobal broadband speeds will nearly double from 24.7 Mbps in 2015 to 47.7 Mbps by 20204.) Smartphone Traffic will surpass PC TrafficëThe way consumers and business users access IP networks and the Internet is shifting from PCs to mobile devices. By 2020, 71 percent of total IP traffic will originate with non-PC devices including tablets, smartphones, and televisions, compared to 47 per-cent in 2015ëBy 2020, smartphones will generate 30 percent of total IP traffic, while PC’s total IP traffic contribution will fall to 29 percent5.) Video Continues to Dominate Internet Traffic (with New Emerging Trends)ëInternet video will increase four-fold between 2015 and 2020ëConsumer Internet video traffic will be 82 per-cent of consumer Internet traffic by 2020—up from 68 percent in 2015ëBusiness Internet video traffic will be 66 percent of business Internet traffic by 2020—up from 44 percent in 2015ë Video surveillance traffic nearly doubled in the past year and will grow ten-fold by 2020ëVirtual reality traffic quadrupled in the past year and will increase 61-fold by 20206.) Service Adoption Trends: Residential, Consumer Mobile and BusinessOnline gaming will be the fastest growing residen-tial Internet service, growing from 1.1 billion users in 2015 to 1.4 billion users by 2020Mobile location-based service (LBS) will be the fast-est growing consumer mobile service, growing from 807 million users in 2015 to over 2.3 billion users by 2020Desktop / Personal videoconferencing will be the fastest growing business Internet service, growing from 95 million users in 2015 to 248 million users by 20207.) Global Wi-Fi Expansionë Globally, total public Wi-Fi hotspots including home spots will grow 7X from 2015 (64 million) to 2020 (432 million)ë Globally, home spots will grow from 57 million (2015) to 423 million by 2020ëExpanded Wi-Fi access will enable a variety of scaling and optimization opportunities for network operators (more mobile offload, ubiquitous VoWiFi, smart cities, connected transportation and related IoT strategies). This trend also enhances quad play capabilities and provides additional access for TV everywhere services

CELL IT, VOL-10, ISSUE-11 13 KRISHNA, June -2016CELL IT, VOL-10, ISSUE-11 KRISHNA, June -2016

Trend Micro has announced that it has appointed Pune based NNR IT Solutions L.L.P as the exclusive National Distributor for its consumer

products line. The distribution house will be chiefly responsi-ble for promoting

Trend Micro’s Consumer PC Antivirus and Mobile security products. NNR IT Solutions is present in 15 states with 50+ locations and a reach of over 3000+ channel partners.The global security prod-ucts and solutions company, recently unveiled a portfolio of best-of-breed products in consumer segment, which includes Trend Micro Internet Security and Maximum Security with 1 user, 3 users, 5 Users and 10 users in consumer segment. As per the agreement signed between Trend Micro and NNR IT Solutions, the later will assist the for-mer in bolster its business growth and consolidate its leadership position in the Indian IT consumer security market. NNR IT solutions will be respon-sible for the distribution of Trend Micro’s PC Anti-virus, Internet Security, Maximum Security and Mobile security products and services to channel partners and customers across the subcontinent.

TREND MICRO APPOINTS NNR IT SOLUTIONS L.L.P AS EXCLUSIVE NA-TIONAL DISTRIBU-TOR FOR ITS CON-SUMER SECURITY PRODUCTS

NF NEWS IN FOCUS

POWERCOLOR APPOINTS TAG AS THEIR EXCLUSIVE NATIONAL DISTRIBUTOR

TUL Corporation Taiwan, one of the leading AMD Radeon Graphic cards manufacturers glob-ally has joined hands with TAG for distribution of their brand ’’Powercolor’’

Powercolor has an experience of over 20 years in manufacturing Graphic cards, with distribution in over 80 countries, they are already Tier 1 brand for AMD Radeon Graphic card. They are also one of the first brands to give 3 years National war-

ranty in India.Powercolor is already among top Graphic card

brands in India, to increase their reach further they have announced TAG as their exclusive National distributor.

On this occasion Country Head of Powercolor Mr Mufaddal Suratwala said ‘’ We are very opti-mistic about Graphic cards business in India. And with IT business spreading further down to Tier 3 and Tier 4 market we were looking for a National Distributor who has good experience in Graphic Cards business, And we are more than happy to join hands with TAG who are one of the oldest and

most reliable brand in distribution of this product segment. ’’.

Powercolor is among very few IT company’s who are very consistently investing in India, They also have direct service centre via Accel Frontline, who caters to entire service pan India without involving National Distributor .

On this association Mr Vikas Gupta Owner of TAG said ‘’ It’s a WIN WIN Situation as wider Geographical area can be covered by direct ser-vice centres and there is sizeable scope in AMD REDEON business in market , As TAG’s main focus has been GPU for more than a decade and have special and dedicated loyal Channel to support the same, In a Span of 1YR time we are targeting 30% Market for POWERCOLOR in INDIA’’.

ESSDISTRIBUTION EXPANDS OPERATIONS IN INDIAN MARKET

ESS Distribution, the leading provider of IT security solutions in Indian market, has announced expanding its team both in Mumbai headquar-ters and across Indian states. As the distribution business growth, the company doubles the num-ber of sales force since the beginning of financial year. ESS Distribution Pvt. Ltd. appoints new sales representatives in Mumbai, Telangana, AP, Bihar, Odisha, Assam, Tamil Nadu, Rajasthan and Delhi strengthening its pan-India presence through branch offices and representatives across the country. The sales force in New Delhi and Kolkata

has increased significantly due to growing require-ment in these markets. Commenting on company’s strategy in the market, Zakir Hussain Rangwala, Country Head at ESS Distribution, said: “We are currently focusing on building better relationship with each partner individually, for which we design customized training programs for distributors and there teams, keeping in mind their demands and requirements. This approached helps us under-stand the changing requirements of the market better and adapt to new realities faster”.

VR INFOTECHIS LEAD PARTNER OF KASPERSKY B2C SEGMENT

Kaspersky Lab, recently concluded its 8th Annual Kaspersky Lab APAC Partner Conference. Every year, the Asia Pacific Kaspersky Lab fam-ily comes together for this Partner conference to honor and recognize the work of its partners across the APAC region. At the recently held Con-ference, the shining stars of the family were con-ferred with laurels. Kaspersky Lab India’s trusted B2C distributor, VR Infotech, won the prestigious ‘Most Outstanding B2C Partner’ award.

The running theme was “Leading Tomorrow, Today”, a mantra with which Kaspersky Lab has created one of the most respected cyber security brands in the world. Over these 4 days, the part-ners discussed the roadmap for the financial year,

exchanged big ideas and raised a toast to those shone in everything they did.Altaf Halde, Manag-ing Director (South Asia) – Kaspersky Lab, India was elated with the win. He said, “One of the big-gest contributor to the success of Kaspersky has been our partners. It is because of partners like VR Infotech that we’ve been able to build a strong network across the region. They have been with us over these years and have helped us grow in this exciting, dynamic marketplace like India. This prestigious win is a testimony to what a trusted, symbiotic relationship can achieve. We are very excited and take this as an encouragement to tread newer paths with more confidence.”

Vikram Mehta, Director – VR Infotech was per-sonally present to collect the prestigious award. He said, “Our relationship with Kaspersky Lab goes back a long way. Together, we have woven its successful India story. So this award is very dear to all of us at VR Infotech & the reseller community of India. It represents years of hard work. Being honoured with the best in APAC is a very big priv-ilege for us. India, with its constantly rising use of digital devices, is a great market for Kaspersky. We have great plans for the future and are confident to keep going from strength to strength.”

A S S O C I A T I O N S

CELL IT, VOL-10, ISSUE-11 14 KRISHNA, June -2016

CONFED-ITA NEW TEAM ASSUMES CHARGE;

AIMS CREATING IMPACT IN TRADE

The event was organized at a private resort among 500 odd channel partners across Tamil Nadu and Puducherry. Inaugurating the summit, R Balasubra-maniam, the new president of the association said that the new team will focus only on innovation. “True to the theme of the event, ‘Suvadugal Padhip-pom’ (Let’s make impact), the association and the office bearers will work towards creating positive

impact amongst the members.”, he said.Bharathi Krishnakumar, writer-movie maker, who was the chief guest of the event, made an interesting speech requesting the members to help poor kids. “There is no need you[channel partners] need to help them financially. However, even if you can help them get educated and come up in life, that would be of a great help.”, he said.N Sivanesan, who dons multiple caps including the president of Federation of All Trade & Industry As-sociations of Erode District, was the guest of honor. “We need innovation. This is the right time, you[ IT community] should stop thinking about the e-sale and think of new avenues which will take you to the next level.”Tally solutions, the principal sponsor of the event had trained the members about the way the com-pany wants to grow with the channel partners and what are their channel plans. HP India explained their new-age computing devices and how the com-pany is planning to bring value to the channel com-munity amidst the global decline of the PC business.New Secretary:Manikandan, the secretary of the association had resigned his post stating some personal commit-ment. Following that, a new representation from the Trichy region comprising of the surrounding districts were called for. Following that, Sujay K Vijayan, president of the Cholamandalam IT asso-ciation (click here to read) was nominated. It was decided unanimously on floor that Sujay is the new secretary of the association.

Highlights of the event:The summit overall was a reflection of ancient cul-ture and tradition of the soil.The biggest attention-gathering of the summit was the welcoming of the guests by the ‘Nadaswaram and Melam’ rather than routine music.The previous team headed by Senthil Kumar ap-peared on stage in a cultural attire and handed over the charges.While announcing the name of the new secretary, there were some confusion and dialogues whether he can be elected on floor. However, the president demanded a clap sound in request of Sujay becom-ing the Secretary.John G Kottara of AKITDA (All Kerala IT Dealers Asscoation)- Thiruvananthapuram unit welcomed the new team.While the entire South India had state representa-tion with Arun Nagaraja of FiTDAK (Karnataka IT Association), Liju Raju, the President of All Kerala IT Dealers Association participated in the meet-ing, only Andhra Pradesh and Telangana had failed representation as a state while the presidents of the individual districts including Deepak Naidu of Nel-lore had participated.Dindigul IT association was named the Best associ-ation awards for successfully conducting the sports activity and EC meet.Senthil Kumar, former president of the association announced in the forum, the Com-Com products, the products designed by and for the confed mem-bers will be reaching the members soon as most of the works are completed.

The new team of Confeder-ation of IT association, the Tamil Nadu based IT associ-ation, has concluded their summit here with the new team headed by Balasubra-manian assumed charge.

“ “ 3 THINGS ISODA

EXPECTS FROM KULMEET BAWAAdobe announced the appointment of Kulmeet Bawa as managing director for South Asia, taking over from Umang Bedi, who has joined Facebook

India. Kulmeet will report to Paul Robson, president of Adobe Asia Pacific and will begin his role on 24 June 2016.

“Kulmeet has been in-strumental in accelerating Adobe’s momentum in the Indian market, in particu-

lar in the enterprise market, which has seen expo-nential growth over the past two years. Under Kul-meet’s leadership, we are confident that Adobe India

will continue to grow and deliver the best possible experiences for our customers,” Mr Robson said.

Kulmeet currently serves as the head, Sales for Ado-be in India where he has focused on expanding the company’s footprint across verticals, specifically in digital marketing business. Kulmeet has a strong track record of driving enter-prise account strategies as

well as helping orchestrate business transformation for organisations across industry segments.

Three Expectations from ISODA:InfoTech Software Dealers Association, an as-

sociation of 170+ software resellers across India ex-pressed their best wishes to the new MD. On asking what their expectation would be, on of their part-ners, the association has three expectations from the new team.

Fluctuations in pricing become stable under the new leadership.Adobe India should ensure that proper training on their latest technologies are accessible by every sin-gle channel partner of Adobe.Adobe’s new MD should seriously look at the creat-ing a level-playing field for all channels and ensure that the channels do not suffer by their cloud model.

A S S O C I A T I O N S

CELL IT, VOL-10, ISSUE-11 15 KRISHNA, June -2016

BELGAUM IT FORUM

CONCLUDES FIRST AGM

Belgaum IT association had its first AGM at a Forest Resort at chikale 45 kms from belgaum, the biggest advantage was even the mobile went silent due to forest region. So the members gave 100% of their time.

Ashok Tolanavar ( Secretary, FITDAK) graced the occasion. The event also witnessed six new mem-bers joining making the assocaition strength to 72. Secretary Sachin, gave his report, treasurer, Prasad also enlightened us about the accounts. New new ECMs were inducted in the place of retiring mem-bers. The president in his report thanked all the floor members, including the ecm members, me-mentos were given to ecm member by the President, Manoj Talreja.“We had a award distribution, wherein Vikram Gouraj was star of BITA for his involvement in the association. Ashok Tolanavar enlightened us about the activities happening at state level. The meeting went well with a inauguration of common service tariff card for its members.In the second half even all the members played games volleyball , cricket, and had a swim at the pool. It was divine as the place become foggy and we could enjoy our evening snacks with coffee.It became truly a memorable day for one and all.”, said a press release.

KERALA IT ASSOCIATION ELECTS NEW

TEAM

The association had recently organized an all-dis-trict event where the entire district association pres-idents and secretaries were participating. The state council was chaired by Liju Raju the state president for the previous year. This year, during the cere-mony, every president from the districts across the state were given opportunity to share their views and plans for the promotion of the association in the district.Liju Raju was appreciated for his active participation and representation of the state association in vari-ous forums especially the All India FAIITA. Jamesh Joseph, the former president was the election officer who ensured a fare polling. Based on the elections, P.G.Suresh is the newly-elected president and Aji-mon George to continue his role as the state General sectetary and K R Shylesh is the new treasurer.AKITDA State Executives 2016-2018State President - Mr. PG SURESHGen Secretary - Mr. Ajimon GeorgeTreasurer - Mr. Shylesh KRPatron - Mr. John G KottaraPRO - Mr. R S Nambiar,Advisory Board Chairman - Mr. James JosephVice Presidents : Dr. Biju Pazhoor (Trivandrum), Mr. Job James(Alapuzha), Mr. Dileep Babu (Ernakulam), Mr. Reji Paul (Thrisur) and Mr. Mohamad Shafi (Kannur)Complaint cell chairman - Mr. Binu ThomasMagazine Editor - Mr. P G Anil PrasadCultural Program Chairman - Mr. Dileep Sankar

All Kerala IT Dealers Asso-ciation (AKITDA), the state IT association has recently elected their office bearers in a private event here.

“ “

INDIA IT HARDWARE MANUFACTURERS SUFFER FISCAL DISABILITIES

ESTIMATED AT 6.47%

Manufacturers’ Association for Information Tech-nology (MAIT), India’s premier ICT hardware industry association hosted an exclusive press meet-cum-industry briefing to unveil the report, “Policy Interventions for Achieving ‘Net Zero’ Im-ports – IT-Electronics Sector”.The launch of the report featured an opening ad-dress by Nitin Kunkolienker, Vice President, MAIT and Director, Smart link.Speaking at the event, Kunkolienker stated, “We have suggested to the Government of India some key policy and market interventions to achieve the vision of ‘Net Zero Imports’ and ignite a culture of

domestic ICT and Electronics product manufactur-ing in the country. Within the manufacturing sec-tor, the growth of the IT-ESDM industry is critical for realising the goals of ‘Make in India’ and ‘Digital India’ launched by the Government, and help estab-lish India as a worldwide PC market by 2020.” “With the right measures there is potential to ramp up IT hardware production to US$ 2.6 billion within a year and put India firmly on the path to becoming a global ESDM supply chain hub,” Mr Kunkolienker added.The study seeks to highlight that compared to other low cost jurisdictions, India poses some disabilities for IT-ESDM manufacturers. The cost of manufac-turing is estimated to be higher in India vis-à-vis other global hubs. These are on account of physical factors such as higher costs of power, real estate, lo-gistics, additional expenses on account of freight, as well as fiscal factors. India has a multitude of taxes and duties imposed by both the Central and State Governments. Because of their flawed structure, these taxes often discriminate against domestically manufactured products.Therefore, the current study was designed to ana-lyze in-depth the state of the IT hardware manu-facturing sector in India, with special emphasis on desktop PCs, laptop PCs and servers, identifying inherent drawbacks when compared with China, Taiwan and other East Asian countries. Further, the study findings propose tax policy interventions in the immediate and short term that can lower the disabilities, reignite the growth in this sector and help it to contribute to India’s vision of ‘Make in In-dia’ and ‘Net Zero Imports’.The event also featured brief sessions by indus-try stalwarts Mr. Krishnakumar P, Vice President, MAIT and Vice President-Consumer and SMB, Dell India; Mr. Sandeep Aurora, Director-Marketing and Market Development, Intel India/South Asia; Mr. Rahul Agarwal, Managing Director, Lenovo India, and Priyadarshi Mohapatra, Country General Man-ager-CCG, Microsoft India.

RNI NO-APENG/2006/19824

CELL IT, June - 2016

POSTAL REGD. NO.VJ/102/2016-18LICENCED TO POSTING WITHOUT PREPAYMENT No. PMG/VJA/PWPP/16/2016