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Technology Transfer:an Industry PerspectiveFederal Laboratory Consortium Mid-Atlantic Regional MeetingOctober 24, 2007
Robert J. CoraorAir Products and Chemicals, Inc.
2007 Air Products and Chemical, Inc.
2
Who Is Air Products? Global atmospheric, process and
specialty gases, performance materials,equipment and services provider
Serving industrial, energy, technology andhealthcare markets worldwide
Fortune 500 company
Operations in over 40 countries
>20,000 employees worldwide
Known for our innovative culture andoperational excellence
Corporate responsibility commitment
3
Innovation-Driven
FY’06 R&D spending: $151 million
Focus on creating value in highgrowth / emerging markets
Applications focus is at the heartof our brand
Alliances / technology partnershipswith universities, labs, consortia,other companies
Investments in venture capital fundsto gain technology access
Open Innovation approach
4
Sales into Diverse Markets
~$9B in sales
Diverse markets and geographies
Positioned for long-term value creation
FY06 Consolidated Sales
By Reporting Segment
MerchantGases (31%)
Chemicals
(10%)
By Destination
United States(49%)
Asia (16%)
Europe(29%)
Rest of World (2%)
TonnageGases (25%)
Healthcare(6%)
Electronics and Performance Materials (22%)
Equipment and Energy
(6%)
Canada/LatinAmerica (4%)
5
Four Global Businesses
Tonnage Tonnage Gases, Gases,
Equipment and Equipment and EnergyEnergy
Merchant Merchant GasesGases
Electronics and Electronics and Performance Performance
MaterialsMaterials HealthcareHealthcare
6
Changes in Innovation
Businessneeds
Ideas
Res. Dev. Commercialization
NewProducts/Processes
Scale-up
FROM:FROM:
Companies
Universities
Government Labs
NeedsIdeas
Products &
Processes
APCICommercialization
GlobalNetwork
APCIR&DTO:
Air Products in 1995
7
(FROM:) Closed Innovation
Science and Technology
Base
The Market
Research Development
ResearchInvestigations
Development New Products/Services
Chesbrough in 2003
8
(TO:) Open Innovation
Internal Technology
Base
CurrentMarket
Research Development
Technology Insourcing
External Technology
Base
NewMarket
Other Firm’s Market
Universities OutsideCapital
Acquisitions
Licensing
Technology Spin-offs
Chesbrough in 2003
9
Drivers for Technology Partnership Leveraging in 1995
New ideas / perspectives to feed the pipeline Add complementary strengths / fill missing
competencies Pre-competitive collaborative areas Solve common problems Spread risks on high-impact, high-risk areas Monitor leading edge technologies Access to best skills and capabilities Accelerated development / commercialization cycles Lower costs
Drive for external sourcing becoming more evident today….
10
The message is….
“Companies can find vital knowledge in customers, suppliers, universities, national labs, consortia, consultantsand even start-up firms. Companies must structure themselves to leverage these distributed pools, insteadof ignoring them in the pursuit of their internal R&Dagendas.”
Henry Chesbrough
External Resources
11
Outside Inside
Do nothing
wait
watch
search
Technology Transfer
contract research
joint development
strategic alliance
acquire
attract
External Resources – External Resources – Spectrum of InvolvementSpectrum of Involvement
license
12
HOW: External Technology Global Sourcing of New Ideas Internal technology teams
– Centers of excellence– Tech service teams
Customers
External partners– Universities– Institutes– Government labs– Venture capital fund (e.g., NGEN)
“The Web”– Emerging technology identification (ETI)– Corporate Web site
Technology Fairs – (e.g. WBT, DOE Opportunity Forum)
13
ETI Technology Alerts - External Information Sources R&D newswires and press releases
(EurekaAlert, Science Daily, Unisci)
University Tech Transfer Offices
Rare/unusual technical journals(Croatica Chemica Acta, Chemicke Listy, Hungarian Journal of Industrial Chemistry)
Federal Government Programs(NSF, SBIR, DOE, etc.)
Universities, national laboratories, and small R&D companies
Newsletters and other “gray” literature
Consultants & Tech Transfer Conferences
14
How we do it…. External Sources
University Connections– xxxxxxxxxxxxx– xxxxxxxxxxxxxxxx– xxxxxxxxxxxxx– xxxxxxxxx– xxxxxxxxx
Federal Laboratories– Argonne– Sandia– Naval labs– Air Force labs
Contract Research– xxxxxxxxxxxx– Xxxxxxxxxxxx– xxxxxxxxx
Government Programs– PITA – California Discovery Funds– NSF Matchmaker– NASA Tech Fusion – DOE Opportunity Forum
Small Company JDAs and Investment
– zzzzzz– Zzzzzzzzzzz– zzzzzzz– zzzzzzzzzzzz
Other Countries– Institute of xxxxxxx– Other institutes– Chemical manufacturers
Networking Opportunities
15
IP and Open Innovation
External Technology • Universities• Venture Funding• Partnerships• Alliances
Enabling and Support for SBU• Identify/source• Contract mgmt• License in/JDA
Examples• University “A” • Fed Lab “B’ • Univ “C”/Univ “D”• ….
Licensing • Sorting• Selecting• Marketing/Offering• Executing
Support SBU
Examples• License to “A”• License to “B”….
IP Management • Idea Expansion• Assist Inventors• Business Development• Another set of eyes
Support SBU• Claims review• Maintenance
Examples• Technology “X”• Technology “Y”• …..
16
Using Networking Opportunities
Association of University Tech Transfer Managers (AUTM)
Licensing Executive Society –(LES)
IRI – External Technology Directors Network (ETDN)
IRI – New Business Development Network
NGEN venture fund
NSF Matchmaker program
DOE Opportunity Forum
World’s Best Technology Showcase
Coalition for Commercialization of Applications of Superconductivity (CCAS)
Product Development and Management Association (PDMA)
Federal Laboratory Consortium (FLC)
Collaborating with Federal Laboratories
……a conversation with the IA Management Team
July 26, 2007IAM Management Team Meeting
R. Coraor
18
Federal Labs are more than National Laboratories Dept. of Defense – Army Army Research Institute for Behavioral and Social SciencesVirginiaMid-Atlantic Dept. of Defense - Air Force 30th Space WingCaliforniaFar West Dept. of Defense - Air Force AFRL - Directed Energy DirectorateMinnesotaMid-Continent Dept. of Defense - Air Force AFRL - Human Effectiveness DirectorateOhioMidwest Dept. of Defense - Air Force AFRL - Information DirectorateNew YorkNortheast Dept. of Defense - Air Force AFRL - Materials and Manufacturing DirectorateOhioMidwest Dept. of Defense - Air Force AFRL - Propulsion DirectorateOhioMidwest Dept. of Defense - Air Force AFRL - Sensors DirectorateOhioMidwest Dept. of Defense - Air Force AFRL - Space Vehicles Directorate - Hanscom AFBMassachusettsNortheast Dept. of Defense - Air Force AFRL - Space Vehicles Directorate - Kirtland AFBNew MexicoMid-Continent Dept. of Defense – Army ARL - Vehicle Technology Directorate - Structures ProgramVirginiaMid-Atlantic Dept. of Agriculture ARS - Beltsville AreaMarylandMid-Atlantic Dept. of Agriculture ARS - Mid South Area MississippiSoutheast Dept. of Agriculture ARS - Midwest AreaIllinoisMidwest Dept. of Agriculture ARS - North Atlantic AreaPennsylvaniaMid-Atlantic Dept. of Agriculture ARS - Northern Plains AreaColoradoMid-Continent Dept. of Agriculture ARS - Pacific West AreaCaliforniaFar West Dept. of Agriculture ARS - South Atlantic AreaGeorgiaSoutheast Dept. of Agriculture ARS - Southern Plains AreaTexasMid-Continent National Science Foundation Advanced Technology for Large Structural Systems CenterPennsylvaniaMid-Atlantic Dept. of Defense - Air Force Air Force - 311th Human Systems WingTexasMid-Continent Dept. of Defense - Air Force Air Force - AFRL - Air Force Office of Scientific ResearchVirginiaMid-Atlantic Dept. of Defense - Air Force Air Force - AFRL - Air Vehicles DirectorateOhioMidwest Dept. of Defense - Air Force Air Force - Aeronautical Systems CenterOhioMidwest Dept. of Defense - Air Force Air Force 30th Space WingCaliforniaFar West Dept. of Defense - Air Force Air Force AcademyColoradoMid-Continent Dept. of Defense - Air Force Air Force Center for Environmental ExcellenceTexasMid-Continent Dept. of Defense - Air Force Air Force Civil Engineer Support AgencyFloridaSoutheast Dept. of Defense - Air Force Air Force Flight Test CenterCaliforniaFar West Dept. of Defense - Air Force Air Force Institute of TechnologyOhioMidwest Dept. of Defense - Air Force Air Force Medical ServiceDistrict of ColumbiaMid-Atlantic Dept. of Defense - Air Force Air Force Research LaboratoryOhioMidwest
Plus 225 more at http://www.federallabs.org/labs/results
19
How: National LaboratoriesInnovation on Tap High levels of expertise and capability A mission to commercialize through
collaboration with industry Technologies are often more mature than
university research
ARGONNE
20
Office of Research and Technology Applications (ORTA)
Each Federal Lab with 200 or more technical positions is required to have an ORTA
21
Air Products External Collaboration Award Presentation
Recognize globally
– Acknowledges partner bringing high value
– Initiated in 2002– Includes Federal
Labs Argonne National Laboratory
2006 Awardee
22
When Do We Consider External Innovation Sourcing?
Primarily
But never sayNever orAlways!
Development Process – generic view
23
Moving into the Future
Companies that remain internally focused to meet strategic technical needs
– Will be left behind
Reward technical community for solving problems - not just inventing
– Change from “Not Invented Here” (NIH) to “Proudly Found Outside” (PFO)
The fraction of R&D budget dedicated to open innovation will increase in growing companies
Reach out globally to build relationships
24
Summary Conclusions & Take Aways Match strategic needs with partner strengths
Insure alignment of goals
Build a flexible but formalized agreement
Develop personal relationships– Build openness and trust
Create & document a work process– Efficiency– Consistency
Communicate, communicate,communicate
Thank you
tell me morewww.airproducts.com