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TOMBSTONE BLING - JUST IN TIME FOR MEMORIAL DAYNew Product Honors Our Departed…In Style!

CITY, STATE (Month, xx, 2017) - Tombstone, headstone, monument, or memorial – regardless of the

term you choose, their purpose is the same; to honor the life and memory of our beloved departed. A new

product dubbed “Tombstone Bling” is helping spruce up traditional headstones this Memorial Day season

with such a simple, low-cost solution that it seems odd it hasn’t been thought of till now.

“In this context, BLING is an acronym for ‘Beautiful Life Insignias iN Granite’ explains (insert employee

name) of (insert company name). The company, located in (insert city name), is among the first

nationwide, to offer the product to the general public. “The appeal of Tombstone Bling is they are all

affordable, hand-carved, custom designs that not only help personalize the memorial but actually beautify

the stone.”

In pop culture the term Bling is linked to diamonds, expressing the sparkling flashes when light hits the

gemstone. In a broader sense, the term has come to represent decorative accessories, like jewelry,

watches, or general flare.

Decorative styles of headstones vary over time, and even by ethnicity and religion, but there is a modern

trend to headstones birthed by two unique convergences; technology and Baby Boomers. “Memorials

today are much more symbolic of the deceased’s personality than ever before,” said Jay Kown, President

of Tecstone Granite, a national wholesaler and developer of Tombstone Bling. “Baby Boomers want

their stone to represent their life,” Kown added, “not just give a name, date, and terse epitaph. They

want their memorial to tell their story as best it can.”

Boomers, sometimes referred to as the “Me Generation,” desire uniqueness. Ceramic photos, exotic

granite colors, and collage scenes lasered onto the granite surface are all part of the new breed of

headstones decorating the nation’s cemeteries. “Whereas our grandparent's stones were very modest and

classical,” said Kown, “today’s monuments are purposely conveying to posterity who we were and what

was important to us while alive.”

Tombstone Bling are three-dimensional, granite appliques that, in appearance, mirror the classical carving

technique known as bas-relief. In bas-relief, the artist sculpts the desired shape, then continues to carve

away the background stone which allows the shape to literally project outward. The process requires

chipping away several inches of granite to achieve the result. Bling designs are pinned and epoxied to the

granite to achieve the same appearance, but cost far less due to the fact they do not require the wasted

sculpted-away granite.

“The family can choose any shape or design which best represents the loved one,” said (insert company

name)’s (insert employee name). “There’s no extra fee for unique custom designs and they also come in

about a dozen granite colors.”

The final appeal of Tombstone Bling may be in the opportunity it holds for headstones already placed in

the cemetery. Perhaps Grandma and Grandpa couldn’t afford much of a grave marker. Bling allows

current family members the opportunity to attach new designs such as career or military insignias,

Masonic emblems, pets, farm icons, sports symbols, religious symbols, and musical instruments to the

granite so that Grandma and Grandpa’s living passions can be viewed by all posterity.

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