IDEASOPENIDEASOPEN

BAR

Documentation_diary of the experience

WHY TED

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_Why Ted

Global set of conferences owned by the private non-profit Sapling FoundationFormed to disseminate ideas worth spreadingSpread all over the world influenced millions of people Gathered interesting intellectual and active-minded people

Technology

Entertainment

Design

Visualization_ Why this service

Ticket price - 3750 $

Location - Palm Springs CA USA

Language - English

Quantity of audience is high

Nationality of audience is diverse

Time is limited

questions amp opinions remain on participantsrsquo

mindsGLOBAL VISION

LOCAL VIEW

the upcoming event _TEDActive 2012

eliticismtargeting amp limiting

EASE TO COMMUNI-CATE

ACCESSSHARING

VISUALIZATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the journey map

Output of Visualization process animated journey mapWatch here or check folder ldquoAnimationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the journey map

What we assessed and our mistakes

Opportunities for design are planned down (Arti-facts advertisement)

The journey map is not from the perspective of the user how it should be Usability has to be improved

Process is defined but unclear to external users

What we learned and achieved

The process is defined

The representation of idea could be more simple and clear (just a sketch)

We learned how a journey map should be

We learned how to define steps and touchpoints

THE WEBSITE

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

the ldquoHuman computerrdquo

gtModify pages of the TED website to make them suitable for hosting ldquoTED Ideas Open Barrdquo

gtPrint different pages

gtCreate prototype of a computer observe peoplersquos interaction with the website

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

To see the pdf of the modified websiteCheck folder ldquoPrototypingrdquogt ldquoWebsiterdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Advertisement of the website is important because the service is something new

Registration should be quick and easier or excluded

More information are required in general

Voting process facebook sharing and map are easy to understand

What we learned and achieved

We learned to make a website interface clear and simple

People find the website attractive and they are will-ing to explore it

Choice of voting the conferece is engaging

Prototyping_ the website

THE ADVERTISING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

gtCreation of different communication artifacts to advertise the event and create awareness

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Sticker

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

Poster

IDEASOPEN

BAR

Sharing has never been so interesting

TED Ideas Open Bar is an experience of dialogue and knowledge in the immersive atmosphere of a evening with friends

Find out more

tedcomideasopenbarblogideasopenbarcom

IDEASWORTHSPREADING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

the Sandwich guy

gt Advertisement ldquoon the moverdquo

gt Information to people

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Some information (website QR code) were un-clear and not working

It was necessary to create posters and flyers both in English and in Italian for a multicultural audience

Inform people about TED first because many peo-ple didnrsquot know anything about it

What we learned and achieved

Curiosity and creating interest about the topic is fundamental in the process of advertising

It is necessary to create some expectation and a lit-tle mistery

Prototyping_ the advertising

THE EVENT

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Trying table disposition

gt Ask personas for feedbacks (where do they feel more confortables)

gt Choose a table disposition

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Create ARTIFACTS to enhance usersrsquo interation

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

WHY TED

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_Why Ted

Global set of conferences owned by the private non-profit Sapling FoundationFormed to disseminate ideas worth spreadingSpread all over the world influenced millions of people Gathered interesting intellectual and active-minded people

Technology

Entertainment

Design

Visualization_ Why this service

Ticket price - 3750 $

Location - Palm Springs CA USA

Language - English

Quantity of audience is high

Nationality of audience is diverse

Time is limited

questions amp opinions remain on participantsrsquo

mindsGLOBAL VISION

LOCAL VIEW

the upcoming event _TEDActive 2012

eliticismtargeting amp limiting

EASE TO COMMUNI-CATE

ACCESSSHARING

VISUALIZATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the journey map

Output of Visualization process animated journey mapWatch here or check folder ldquoAnimationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the journey map

What we assessed and our mistakes

Opportunities for design are planned down (Arti-facts advertisement)

The journey map is not from the perspective of the user how it should be Usability has to be improved

Process is defined but unclear to external users

What we learned and achieved

The process is defined

The representation of idea could be more simple and clear (just a sketch)

We learned how a journey map should be

We learned how to define steps and touchpoints

THE WEBSITE

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

the ldquoHuman computerrdquo

gtModify pages of the TED website to make them suitable for hosting ldquoTED Ideas Open Barrdquo

gtPrint different pages

gtCreate prototype of a computer observe peoplersquos interaction with the website

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

To see the pdf of the modified websiteCheck folder ldquoPrototypingrdquogt ldquoWebsiterdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Advertisement of the website is important because the service is something new

Registration should be quick and easier or excluded

More information are required in general

Voting process facebook sharing and map are easy to understand

What we learned and achieved

We learned to make a website interface clear and simple

People find the website attractive and they are will-ing to explore it

Choice of voting the conferece is engaging

Prototyping_ the website

THE ADVERTISING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

gtCreation of different communication artifacts to advertise the event and create awareness

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Sticker

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

Poster

IDEASOPEN

BAR

Sharing has never been so interesting

TED Ideas Open Bar is an experience of dialogue and knowledge in the immersive atmosphere of a evening with friends

Find out more

tedcomideasopenbarblogideasopenbarcom

IDEASWORTHSPREADING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

the Sandwich guy

gt Advertisement ldquoon the moverdquo

gt Information to people

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Some information (website QR code) were un-clear and not working

It was necessary to create posters and flyers both in English and in Italian for a multicultural audience

Inform people about TED first because many peo-ple didnrsquot know anything about it

What we learned and achieved

Curiosity and creating interest about the topic is fundamental in the process of advertising

It is necessary to create some expectation and a lit-tle mistery

Prototyping_ the advertising

THE EVENT

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Trying table disposition

gt Ask personas for feedbacks (where do they feel more confortables)

gt Choose a table disposition

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Create ARTIFACTS to enhance usersrsquo interation

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_Why Ted

Global set of conferences owned by the private non-profit Sapling FoundationFormed to disseminate ideas worth spreadingSpread all over the world influenced millions of people Gathered interesting intellectual and active-minded people

Technology

Entertainment

Design

Visualization_ Why this service

Ticket price - 3750 $

Location - Palm Springs CA USA

Language - English

Quantity of audience is high

Nationality of audience is diverse

Time is limited

questions amp opinions remain on participantsrsquo

mindsGLOBAL VISION

LOCAL VIEW

the upcoming event _TEDActive 2012

eliticismtargeting amp limiting

EASE TO COMMUNI-CATE

ACCESSSHARING

VISUALIZATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the journey map

Output of Visualization process animated journey mapWatch here or check folder ldquoAnimationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the journey map

What we assessed and our mistakes

Opportunities for design are planned down (Arti-facts advertisement)

The journey map is not from the perspective of the user how it should be Usability has to be improved

Process is defined but unclear to external users

What we learned and achieved

The process is defined

The representation of idea could be more simple and clear (just a sketch)

We learned how a journey map should be

We learned how to define steps and touchpoints

THE WEBSITE

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

the ldquoHuman computerrdquo

gtModify pages of the TED website to make them suitable for hosting ldquoTED Ideas Open Barrdquo

gtPrint different pages

gtCreate prototype of a computer observe peoplersquos interaction with the website

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

To see the pdf of the modified websiteCheck folder ldquoPrototypingrdquogt ldquoWebsiterdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Advertisement of the website is important because the service is something new

Registration should be quick and easier or excluded

More information are required in general

Voting process facebook sharing and map are easy to understand

What we learned and achieved

We learned to make a website interface clear and simple

People find the website attractive and they are will-ing to explore it

Choice of voting the conferece is engaging

Prototyping_ the website

THE ADVERTISING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

gtCreation of different communication artifacts to advertise the event and create awareness

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Sticker

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

Poster

IDEASOPEN

BAR

Sharing has never been so interesting

TED Ideas Open Bar is an experience of dialogue and knowledge in the immersive atmosphere of a evening with friends

Find out more

tedcomideasopenbarblogideasopenbarcom

IDEASWORTHSPREADING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

the Sandwich guy

gt Advertisement ldquoon the moverdquo

gt Information to people

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Some information (website QR code) were un-clear and not working

It was necessary to create posters and flyers both in English and in Italian for a multicultural audience

Inform people about TED first because many peo-ple didnrsquot know anything about it

What we learned and achieved

Curiosity and creating interest about the topic is fundamental in the process of advertising

It is necessary to create some expectation and a lit-tle mistery

Prototyping_ the advertising

THE EVENT

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Trying table disposition

gt Ask personas for feedbacks (where do they feel more confortables)

gt Choose a table disposition

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Create ARTIFACTS to enhance usersrsquo interation

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

VISUALIZATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the journey map

Output of Visualization process animated journey mapWatch here or check folder ldquoAnimationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the journey map

What we assessed and our mistakes

Opportunities for design are planned down (Arti-facts advertisement)

The journey map is not from the perspective of the user how it should be Usability has to be improved

Process is defined but unclear to external users

What we learned and achieved

The process is defined

The representation of idea could be more simple and clear (just a sketch)

We learned how a journey map should be

We learned how to define steps and touchpoints

THE WEBSITE

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

the ldquoHuman computerrdquo

gtModify pages of the TED website to make them suitable for hosting ldquoTED Ideas Open Barrdquo

gtPrint different pages

gtCreate prototype of a computer observe peoplersquos interaction with the website

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

To see the pdf of the modified websiteCheck folder ldquoPrototypingrdquogt ldquoWebsiterdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Advertisement of the website is important because the service is something new

Registration should be quick and easier or excluded

More information are required in general

Voting process facebook sharing and map are easy to understand

What we learned and achieved

We learned to make a website interface clear and simple

People find the website attractive and they are will-ing to explore it

Choice of voting the conferece is engaging

Prototyping_ the website

THE ADVERTISING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

gtCreation of different communication artifacts to advertise the event and create awareness

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Sticker

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

Poster

IDEASOPEN

BAR

Sharing has never been so interesting

TED Ideas Open Bar is an experience of dialogue and knowledge in the immersive atmosphere of a evening with friends

Find out more

tedcomideasopenbarblogideasopenbarcom

IDEASWORTHSPREADING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

the Sandwich guy

gt Advertisement ldquoon the moverdquo

gt Information to people

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Some information (website QR code) were un-clear and not working

It was necessary to create posters and flyers both in English and in Italian for a multicultural audience

Inform people about TED first because many peo-ple didnrsquot know anything about it

What we learned and achieved

Curiosity and creating interest about the topic is fundamental in the process of advertising

It is necessary to create some expectation and a lit-tle mistery

Prototyping_ the advertising

THE EVENT

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Trying table disposition

gt Ask personas for feedbacks (where do they feel more confortables)

gt Choose a table disposition

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Create ARTIFACTS to enhance usersrsquo interation

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the journey map

Output of Visualization process animated journey mapWatch here or check folder ldquoAnimationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the journey map

What we assessed and our mistakes

Opportunities for design are planned down (Arti-facts advertisement)

The journey map is not from the perspective of the user how it should be Usability has to be improved

Process is defined but unclear to external users

What we learned and achieved

The process is defined

The representation of idea could be more simple and clear (just a sketch)

We learned how a journey map should be

We learned how to define steps and touchpoints

THE WEBSITE

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

the ldquoHuman computerrdquo

gtModify pages of the TED website to make them suitable for hosting ldquoTED Ideas Open Barrdquo

gtPrint different pages

gtCreate prototype of a computer observe peoplersquos interaction with the website

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

To see the pdf of the modified websiteCheck folder ldquoPrototypingrdquogt ldquoWebsiterdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Advertisement of the website is important because the service is something new

Registration should be quick and easier or excluded

More information are required in general

Voting process facebook sharing and map are easy to understand

What we learned and achieved

We learned to make a website interface clear and simple

People find the website attractive and they are will-ing to explore it

Choice of voting the conferece is engaging

Prototyping_ the website

THE ADVERTISING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

gtCreation of different communication artifacts to advertise the event and create awareness

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Sticker

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

Poster

IDEASOPEN

BAR

Sharing has never been so interesting

TED Ideas Open Bar is an experience of dialogue and knowledge in the immersive atmosphere of a evening with friends

Find out more

tedcomideasopenbarblogideasopenbarcom

IDEASWORTHSPREADING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

the Sandwich guy

gt Advertisement ldquoon the moverdquo

gt Information to people

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Some information (website QR code) were un-clear and not working

It was necessary to create posters and flyers both in English and in Italian for a multicultural audience

Inform people about TED first because many peo-ple didnrsquot know anything about it

What we learned and achieved

Curiosity and creating interest about the topic is fundamental in the process of advertising

It is necessary to create some expectation and a lit-tle mistery

Prototyping_ the advertising

THE EVENT

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Trying table disposition

gt Ask personas for feedbacks (where do they feel more confortables)

gt Choose a table disposition

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Create ARTIFACTS to enhance usersrsquo interation

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the journey map

Output of Visualization process animated journey mapWatch here or check folder ldquoAnimationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the journey map

What we assessed and our mistakes

Opportunities for design are planned down (Arti-facts advertisement)

The journey map is not from the perspective of the user how it should be Usability has to be improved

Process is defined but unclear to external users

What we learned and achieved

The process is defined

The representation of idea could be more simple and clear (just a sketch)

We learned how a journey map should be

We learned how to define steps and touchpoints

THE WEBSITE

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

the ldquoHuman computerrdquo

gtModify pages of the TED website to make them suitable for hosting ldquoTED Ideas Open Barrdquo

gtPrint different pages

gtCreate prototype of a computer observe peoplersquos interaction with the website

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

To see the pdf of the modified websiteCheck folder ldquoPrototypingrdquogt ldquoWebsiterdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Advertisement of the website is important because the service is something new

Registration should be quick and easier or excluded

More information are required in general

Voting process facebook sharing and map are easy to understand

What we learned and achieved

We learned to make a website interface clear and simple

People find the website attractive and they are will-ing to explore it

Choice of voting the conferece is engaging

Prototyping_ the website

THE ADVERTISING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

gtCreation of different communication artifacts to advertise the event and create awareness

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Sticker

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

Poster

IDEASOPEN

BAR

Sharing has never been so interesting

TED Ideas Open Bar is an experience of dialogue and knowledge in the immersive atmosphere of a evening with friends

Find out more

tedcomideasopenbarblogideasopenbarcom

IDEASWORTHSPREADING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

the Sandwich guy

gt Advertisement ldquoon the moverdquo

gt Information to people

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Some information (website QR code) were un-clear and not working

It was necessary to create posters and flyers both in English and in Italian for a multicultural audience

Inform people about TED first because many peo-ple didnrsquot know anything about it

What we learned and achieved

Curiosity and creating interest about the topic is fundamental in the process of advertising

It is necessary to create some expectation and a lit-tle mistery

Prototyping_ the advertising

THE EVENT

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Trying table disposition

gt Ask personas for feedbacks (where do they feel more confortables)

gt Choose a table disposition

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Create ARTIFACTS to enhance usersrsquo interation

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the journey map

What we assessed and our mistakes

Opportunities for design are planned down (Arti-facts advertisement)

The journey map is not from the perspective of the user how it should be Usability has to be improved

Process is defined but unclear to external users

What we learned and achieved

The process is defined

The representation of idea could be more simple and clear (just a sketch)

We learned how a journey map should be

We learned how to define steps and touchpoints

THE WEBSITE

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

the ldquoHuman computerrdquo

gtModify pages of the TED website to make them suitable for hosting ldquoTED Ideas Open Barrdquo

gtPrint different pages

gtCreate prototype of a computer observe peoplersquos interaction with the website

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

To see the pdf of the modified websiteCheck folder ldquoPrototypingrdquogt ldquoWebsiterdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Advertisement of the website is important because the service is something new

Registration should be quick and easier or excluded

More information are required in general

Voting process facebook sharing and map are easy to understand

What we learned and achieved

We learned to make a website interface clear and simple

People find the website attractive and they are will-ing to explore it

Choice of voting the conferece is engaging

Prototyping_ the website

THE ADVERTISING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

gtCreation of different communication artifacts to advertise the event and create awareness

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Sticker

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

Poster

IDEASOPEN

BAR

Sharing has never been so interesting

TED Ideas Open Bar is an experience of dialogue and knowledge in the immersive atmosphere of a evening with friends

Find out more

tedcomideasopenbarblogideasopenbarcom

IDEASWORTHSPREADING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

the Sandwich guy

gt Advertisement ldquoon the moverdquo

gt Information to people

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Some information (website QR code) were un-clear and not working

It was necessary to create posters and flyers both in English and in Italian for a multicultural audience

Inform people about TED first because many peo-ple didnrsquot know anything about it

What we learned and achieved

Curiosity and creating interest about the topic is fundamental in the process of advertising

It is necessary to create some expectation and a lit-tle mistery

Prototyping_ the advertising

THE EVENT

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Trying table disposition

gt Ask personas for feedbacks (where do they feel more confortables)

gt Choose a table disposition

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Create ARTIFACTS to enhance usersrsquo interation

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the journey map

What we assessed and our mistakes

Opportunities for design are planned down (Arti-facts advertisement)

The journey map is not from the perspective of the user how it should be Usability has to be improved

Process is defined but unclear to external users

What we learned and achieved

The process is defined

The representation of idea could be more simple and clear (just a sketch)

We learned how a journey map should be

We learned how to define steps and touchpoints

THE WEBSITE

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

the ldquoHuman computerrdquo

gtModify pages of the TED website to make them suitable for hosting ldquoTED Ideas Open Barrdquo

gtPrint different pages

gtCreate prototype of a computer observe peoplersquos interaction with the website

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

To see the pdf of the modified websiteCheck folder ldquoPrototypingrdquogt ldquoWebsiterdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Advertisement of the website is important because the service is something new

Registration should be quick and easier or excluded

More information are required in general

Voting process facebook sharing and map are easy to understand

What we learned and achieved

We learned to make a website interface clear and simple

People find the website attractive and they are will-ing to explore it

Choice of voting the conferece is engaging

Prototyping_ the website

THE ADVERTISING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

gtCreation of different communication artifacts to advertise the event and create awareness

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Sticker

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

Poster

IDEASOPEN

BAR

Sharing has never been so interesting

TED Ideas Open Bar is an experience of dialogue and knowledge in the immersive atmosphere of a evening with friends

Find out more

tedcomideasopenbarblogideasopenbarcom

IDEASWORTHSPREADING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

the Sandwich guy

gt Advertisement ldquoon the moverdquo

gt Information to people

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Some information (website QR code) were un-clear and not working

It was necessary to create posters and flyers both in English and in Italian for a multicultural audience

Inform people about TED first because many peo-ple didnrsquot know anything about it

What we learned and achieved

Curiosity and creating interest about the topic is fundamental in the process of advertising

It is necessary to create some expectation and a lit-tle mistery

Prototyping_ the advertising

THE EVENT

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Trying table disposition

gt Ask personas for feedbacks (where do they feel more confortables)

gt Choose a table disposition

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Create ARTIFACTS to enhance usersrsquo interation

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the journey map

What we assessed and our mistakes

Opportunities for design are planned down (Arti-facts advertisement)

The journey map is not from the perspective of the user how it should be Usability has to be improved

Process is defined but unclear to external users

What we learned and achieved

The process is defined

The representation of idea could be more simple and clear (just a sketch)

We learned how a journey map should be

We learned how to define steps and touchpoints

THE WEBSITE

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

the ldquoHuman computerrdquo

gtModify pages of the TED website to make them suitable for hosting ldquoTED Ideas Open Barrdquo

gtPrint different pages

gtCreate prototype of a computer observe peoplersquos interaction with the website

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

To see the pdf of the modified websiteCheck folder ldquoPrototypingrdquogt ldquoWebsiterdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Advertisement of the website is important because the service is something new

Registration should be quick and easier or excluded

More information are required in general

Voting process facebook sharing and map are easy to understand

What we learned and achieved

We learned to make a website interface clear and simple

People find the website attractive and they are will-ing to explore it

Choice of voting the conferece is engaging

Prototyping_ the website

THE ADVERTISING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

gtCreation of different communication artifacts to advertise the event and create awareness

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Sticker

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

Poster

IDEASOPEN

BAR

Sharing has never been so interesting

TED Ideas Open Bar is an experience of dialogue and knowledge in the immersive atmosphere of a evening with friends

Find out more

tedcomideasopenbarblogideasopenbarcom

IDEASWORTHSPREADING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

the Sandwich guy

gt Advertisement ldquoon the moverdquo

gt Information to people

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Some information (website QR code) were un-clear and not working

It was necessary to create posters and flyers both in English and in Italian for a multicultural audience

Inform people about TED first because many peo-ple didnrsquot know anything about it

What we learned and achieved

Curiosity and creating interest about the topic is fundamental in the process of advertising

It is necessary to create some expectation and a lit-tle mistery

Prototyping_ the advertising

THE EVENT

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Trying table disposition

gt Ask personas for feedbacks (where do they feel more confortables)

gt Choose a table disposition

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Create ARTIFACTS to enhance usersrsquo interation

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the journey map

What we assessed and our mistakes

Opportunities for design are planned down (Arti-facts advertisement)

The journey map is not from the perspective of the user how it should be Usability has to be improved

Process is defined but unclear to external users

What we learned and achieved

The process is defined

The representation of idea could be more simple and clear (just a sketch)

We learned how a journey map should be

We learned how to define steps and touchpoints

THE WEBSITE

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

the ldquoHuman computerrdquo

gtModify pages of the TED website to make them suitable for hosting ldquoTED Ideas Open Barrdquo

gtPrint different pages

gtCreate prototype of a computer observe peoplersquos interaction with the website

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

To see the pdf of the modified websiteCheck folder ldquoPrototypingrdquogt ldquoWebsiterdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Advertisement of the website is important because the service is something new

Registration should be quick and easier or excluded

More information are required in general

Voting process facebook sharing and map are easy to understand

What we learned and achieved

We learned to make a website interface clear and simple

People find the website attractive and they are will-ing to explore it

Choice of voting the conferece is engaging

Prototyping_ the website

THE ADVERTISING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

gtCreation of different communication artifacts to advertise the event and create awareness

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Sticker

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

Poster

IDEASOPEN

BAR

Sharing has never been so interesting

TED Ideas Open Bar is an experience of dialogue and knowledge in the immersive atmosphere of a evening with friends

Find out more

tedcomideasopenbarblogideasopenbarcom

IDEASWORTHSPREADING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

the Sandwich guy

gt Advertisement ldquoon the moverdquo

gt Information to people

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Some information (website QR code) were un-clear and not working

It was necessary to create posters and flyers both in English and in Italian for a multicultural audience

Inform people about TED first because many peo-ple didnrsquot know anything about it

What we learned and achieved

Curiosity and creating interest about the topic is fundamental in the process of advertising

It is necessary to create some expectation and a lit-tle mistery

Prototyping_ the advertising

THE EVENT

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Trying table disposition

gt Ask personas for feedbacks (where do they feel more confortables)

gt Choose a table disposition

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Create ARTIFACTS to enhance usersrsquo interation

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the journey map

What we assessed and our mistakes

Opportunities for design are planned down (Arti-facts advertisement)

The journey map is not from the perspective of the user how it should be Usability has to be improved

Process is defined but unclear to external users

What we learned and achieved

The process is defined

The representation of idea could be more simple and clear (just a sketch)

We learned how a journey map should be

We learned how to define steps and touchpoints

THE WEBSITE

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

the ldquoHuman computerrdquo

gtModify pages of the TED website to make them suitable for hosting ldquoTED Ideas Open Barrdquo

gtPrint different pages

gtCreate prototype of a computer observe peoplersquos interaction with the website

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

To see the pdf of the modified websiteCheck folder ldquoPrototypingrdquogt ldquoWebsiterdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Advertisement of the website is important because the service is something new

Registration should be quick and easier or excluded

More information are required in general

Voting process facebook sharing and map are easy to understand

What we learned and achieved

We learned to make a website interface clear and simple

People find the website attractive and they are will-ing to explore it

Choice of voting the conferece is engaging

Prototyping_ the website

THE ADVERTISING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

gtCreation of different communication artifacts to advertise the event and create awareness

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Sticker

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

Poster

IDEASOPEN

BAR

Sharing has never been so interesting

TED Ideas Open Bar is an experience of dialogue and knowledge in the immersive atmosphere of a evening with friends

Find out more

tedcomideasopenbarblogideasopenbarcom

IDEASWORTHSPREADING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

the Sandwich guy

gt Advertisement ldquoon the moverdquo

gt Information to people

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Some information (website QR code) were un-clear and not working

It was necessary to create posters and flyers both in English and in Italian for a multicultural audience

Inform people about TED first because many peo-ple didnrsquot know anything about it

What we learned and achieved

Curiosity and creating interest about the topic is fundamental in the process of advertising

It is necessary to create some expectation and a lit-tle mistery

Prototyping_ the advertising

THE EVENT

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Trying table disposition

gt Ask personas for feedbacks (where do they feel more confortables)

gt Choose a table disposition

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Create ARTIFACTS to enhance usersrsquo interation

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the journey map

What we assessed and our mistakes

Opportunities for design are planned down (Arti-facts advertisement)

The journey map is not from the perspective of the user how it should be Usability has to be improved

Process is defined but unclear to external users

What we learned and achieved

The process is defined

The representation of idea could be more simple and clear (just a sketch)

We learned how a journey map should be

We learned how to define steps and touchpoints

THE WEBSITE

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

the ldquoHuman computerrdquo

gtModify pages of the TED website to make them suitable for hosting ldquoTED Ideas Open Barrdquo

gtPrint different pages

gtCreate prototype of a computer observe peoplersquos interaction with the website

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

To see the pdf of the modified websiteCheck folder ldquoPrototypingrdquogt ldquoWebsiterdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Advertisement of the website is important because the service is something new

Registration should be quick and easier or excluded

More information are required in general

Voting process facebook sharing and map are easy to understand

What we learned and achieved

We learned to make a website interface clear and simple

People find the website attractive and they are will-ing to explore it

Choice of voting the conferece is engaging

Prototyping_ the website

THE ADVERTISING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

gtCreation of different communication artifacts to advertise the event and create awareness

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Sticker

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

Poster

IDEASOPEN

BAR

Sharing has never been so interesting

TED Ideas Open Bar is an experience of dialogue and knowledge in the immersive atmosphere of a evening with friends

Find out more

tedcomideasopenbarblogideasopenbarcom

IDEASWORTHSPREADING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

the Sandwich guy

gt Advertisement ldquoon the moverdquo

gt Information to people

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Some information (website QR code) were un-clear and not working

It was necessary to create posters and flyers both in English and in Italian for a multicultural audience

Inform people about TED first because many peo-ple didnrsquot know anything about it

What we learned and achieved

Curiosity and creating interest about the topic is fundamental in the process of advertising

It is necessary to create some expectation and a lit-tle mistery

Prototyping_ the advertising

THE EVENT

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Trying table disposition

gt Ask personas for feedbacks (where do they feel more confortables)

gt Choose a table disposition

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Create ARTIFACTS to enhance usersrsquo interation

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the journey map

What we assessed and our mistakes

Opportunities for design are planned down (Arti-facts advertisement)

The journey map is not from the perspective of the user how it should be Usability has to be improved

Process is defined but unclear to external users

What we learned and achieved

The process is defined

The representation of idea could be more simple and clear (just a sketch)

We learned how a journey map should be

We learned how to define steps and touchpoints

THE WEBSITE

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

the ldquoHuman computerrdquo

gtModify pages of the TED website to make them suitable for hosting ldquoTED Ideas Open Barrdquo

gtPrint different pages

gtCreate prototype of a computer observe peoplersquos interaction with the website

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

To see the pdf of the modified websiteCheck folder ldquoPrototypingrdquogt ldquoWebsiterdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Advertisement of the website is important because the service is something new

Registration should be quick and easier or excluded

More information are required in general

Voting process facebook sharing and map are easy to understand

What we learned and achieved

We learned to make a website interface clear and simple

People find the website attractive and they are will-ing to explore it

Choice of voting the conferece is engaging

Prototyping_ the website

THE ADVERTISING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

gtCreation of different communication artifacts to advertise the event and create awareness

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Sticker

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

Poster

IDEASOPEN

BAR

Sharing has never been so interesting

TED Ideas Open Bar is an experience of dialogue and knowledge in the immersive atmosphere of a evening with friends

Find out more

tedcomideasopenbarblogideasopenbarcom

IDEASWORTHSPREADING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

the Sandwich guy

gt Advertisement ldquoon the moverdquo

gt Information to people

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Some information (website QR code) were un-clear and not working

It was necessary to create posters and flyers both in English and in Italian for a multicultural audience

Inform people about TED first because many peo-ple didnrsquot know anything about it

What we learned and achieved

Curiosity and creating interest about the topic is fundamental in the process of advertising

It is necessary to create some expectation and a lit-tle mistery

Prototyping_ the advertising

THE EVENT

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Trying table disposition

gt Ask personas for feedbacks (where do they feel more confortables)

gt Choose a table disposition

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Create ARTIFACTS to enhance usersrsquo interation

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the journey map

What we assessed and our mistakes

Opportunities for design are planned down (Arti-facts advertisement)

The journey map is not from the perspective of the user how it should be Usability has to be improved

Process is defined but unclear to external users

What we learned and achieved

The process is defined

The representation of idea could be more simple and clear (just a sketch)

We learned how a journey map should be

We learned how to define steps and touchpoints

THE WEBSITE

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

the ldquoHuman computerrdquo

gtModify pages of the TED website to make them suitable for hosting ldquoTED Ideas Open Barrdquo

gtPrint different pages

gtCreate prototype of a computer observe peoplersquos interaction with the website

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

To see the pdf of the modified websiteCheck folder ldquoPrototypingrdquogt ldquoWebsiterdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Advertisement of the website is important because the service is something new

Registration should be quick and easier or excluded

More information are required in general

Voting process facebook sharing and map are easy to understand

What we learned and achieved

We learned to make a website interface clear and simple

People find the website attractive and they are will-ing to explore it

Choice of voting the conferece is engaging

Prototyping_ the website

THE ADVERTISING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

gtCreation of different communication artifacts to advertise the event and create awareness

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Sticker

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

Poster

IDEASOPEN

BAR

Sharing has never been so interesting

TED Ideas Open Bar is an experience of dialogue and knowledge in the immersive atmosphere of a evening with friends

Find out more

tedcomideasopenbarblogideasopenbarcom

IDEASWORTHSPREADING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

the Sandwich guy

gt Advertisement ldquoon the moverdquo

gt Information to people

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Some information (website QR code) were un-clear and not working

It was necessary to create posters and flyers both in English and in Italian for a multicultural audience

Inform people about TED first because many peo-ple didnrsquot know anything about it

What we learned and achieved

Curiosity and creating interest about the topic is fundamental in the process of advertising

It is necessary to create some expectation and a lit-tle mistery

Prototyping_ the advertising

THE EVENT

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Trying table disposition

gt Ask personas for feedbacks (where do they feel more confortables)

gt Choose a table disposition

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Create ARTIFACTS to enhance usersrsquo interation

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the Personas journey map

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the journey map

What we assessed and our mistakes

Opportunities for design are planned down (Arti-facts advertisement)

The journey map is not from the perspective of the user how it should be Usability has to be improved

Process is defined but unclear to external users

What we learned and achieved

The process is defined

The representation of idea could be more simple and clear (just a sketch)

We learned how a journey map should be

We learned how to define steps and touchpoints

THE WEBSITE

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

the ldquoHuman computerrdquo

gtModify pages of the TED website to make them suitable for hosting ldquoTED Ideas Open Barrdquo

gtPrint different pages

gtCreate prototype of a computer observe peoplersquos interaction with the website

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

To see the pdf of the modified websiteCheck folder ldquoPrototypingrdquogt ldquoWebsiterdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Advertisement of the website is important because the service is something new

Registration should be quick and easier or excluded

More information are required in general

Voting process facebook sharing and map are easy to understand

What we learned and achieved

We learned to make a website interface clear and simple

People find the website attractive and they are will-ing to explore it

Choice of voting the conferece is engaging

Prototyping_ the website

THE ADVERTISING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

gtCreation of different communication artifacts to advertise the event and create awareness

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Sticker

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

Poster

IDEASOPEN

BAR

Sharing has never been so interesting

TED Ideas Open Bar is an experience of dialogue and knowledge in the immersive atmosphere of a evening with friends

Find out more

tedcomideasopenbarblogideasopenbarcom

IDEASWORTHSPREADING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

the Sandwich guy

gt Advertisement ldquoon the moverdquo

gt Information to people

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Some information (website QR code) were un-clear and not working

It was necessary to create posters and flyers both in English and in Italian for a multicultural audience

Inform people about TED first because many peo-ple didnrsquot know anything about it

What we learned and achieved

Curiosity and creating interest about the topic is fundamental in the process of advertising

It is necessary to create some expectation and a lit-tle mistery

Prototyping_ the advertising

THE EVENT

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Trying table disposition

gt Ask personas for feedbacks (where do they feel more confortables)

gt Choose a table disposition

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Create ARTIFACTS to enhance usersrsquo interation

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Visualization_ the journey map

What we assessed and our mistakes

Opportunities for design are planned down (Arti-facts advertisement)

The journey map is not from the perspective of the user how it should be Usability has to be improved

Process is defined but unclear to external users

What we learned and achieved

The process is defined

The representation of idea could be more simple and clear (just a sketch)

We learned how a journey map should be

We learned how to define steps and touchpoints

THE WEBSITE

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

the ldquoHuman computerrdquo

gtModify pages of the TED website to make them suitable for hosting ldquoTED Ideas Open Barrdquo

gtPrint different pages

gtCreate prototype of a computer observe peoplersquos interaction with the website

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

To see the pdf of the modified websiteCheck folder ldquoPrototypingrdquogt ldquoWebsiterdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Advertisement of the website is important because the service is something new

Registration should be quick and easier or excluded

More information are required in general

Voting process facebook sharing and map are easy to understand

What we learned and achieved

We learned to make a website interface clear and simple

People find the website attractive and they are will-ing to explore it

Choice of voting the conferece is engaging

Prototyping_ the website

THE ADVERTISING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

gtCreation of different communication artifacts to advertise the event and create awareness

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Sticker

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

Poster

IDEASOPEN

BAR

Sharing has never been so interesting

TED Ideas Open Bar is an experience of dialogue and knowledge in the immersive atmosphere of a evening with friends

Find out more

tedcomideasopenbarblogideasopenbarcom

IDEASWORTHSPREADING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

the Sandwich guy

gt Advertisement ldquoon the moverdquo

gt Information to people

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Some information (website QR code) were un-clear and not working

It was necessary to create posters and flyers both in English and in Italian for a multicultural audience

Inform people about TED first because many peo-ple didnrsquot know anything about it

What we learned and achieved

Curiosity and creating interest about the topic is fundamental in the process of advertising

It is necessary to create some expectation and a lit-tle mistery

Prototyping_ the advertising

THE EVENT

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Trying table disposition

gt Ask personas for feedbacks (where do they feel more confortables)

gt Choose a table disposition

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Create ARTIFACTS to enhance usersrsquo interation

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

THE WEBSITE

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

the ldquoHuman computerrdquo

gtModify pages of the TED website to make them suitable for hosting ldquoTED Ideas Open Barrdquo

gtPrint different pages

gtCreate prototype of a computer observe peoplersquos interaction with the website

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

To see the pdf of the modified websiteCheck folder ldquoPrototypingrdquogt ldquoWebsiterdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Advertisement of the website is important because the service is something new

Registration should be quick and easier or excluded

More information are required in general

Voting process facebook sharing and map are easy to understand

What we learned and achieved

We learned to make a website interface clear and simple

People find the website attractive and they are will-ing to explore it

Choice of voting the conferece is engaging

Prototyping_ the website

THE ADVERTISING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

gtCreation of different communication artifacts to advertise the event and create awareness

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Sticker

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

Poster

IDEASOPEN

BAR

Sharing has never been so interesting

TED Ideas Open Bar is an experience of dialogue and knowledge in the immersive atmosphere of a evening with friends

Find out more

tedcomideasopenbarblogideasopenbarcom

IDEASWORTHSPREADING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

the Sandwich guy

gt Advertisement ldquoon the moverdquo

gt Information to people

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Some information (website QR code) were un-clear and not working

It was necessary to create posters and flyers both in English and in Italian for a multicultural audience

Inform people about TED first because many peo-ple didnrsquot know anything about it

What we learned and achieved

Curiosity and creating interest about the topic is fundamental in the process of advertising

It is necessary to create some expectation and a lit-tle mistery

Prototyping_ the advertising

THE EVENT

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Trying table disposition

gt Ask personas for feedbacks (where do they feel more confortables)

gt Choose a table disposition

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Create ARTIFACTS to enhance usersrsquo interation

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

the ldquoHuman computerrdquo

gtModify pages of the TED website to make them suitable for hosting ldquoTED Ideas Open Barrdquo

gtPrint different pages

gtCreate prototype of a computer observe peoplersquos interaction with the website

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

To see the pdf of the modified websiteCheck folder ldquoPrototypingrdquogt ldquoWebsiterdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Advertisement of the website is important because the service is something new

Registration should be quick and easier or excluded

More information are required in general

Voting process facebook sharing and map are easy to understand

What we learned and achieved

We learned to make a website interface clear and simple

People find the website attractive and they are will-ing to explore it

Choice of voting the conferece is engaging

Prototyping_ the website

THE ADVERTISING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

gtCreation of different communication artifacts to advertise the event and create awareness

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Sticker

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

Poster

IDEASOPEN

BAR

Sharing has never been so interesting

TED Ideas Open Bar is an experience of dialogue and knowledge in the immersive atmosphere of a evening with friends

Find out more

tedcomideasopenbarblogideasopenbarcom

IDEASWORTHSPREADING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

the Sandwich guy

gt Advertisement ldquoon the moverdquo

gt Information to people

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Some information (website QR code) were un-clear and not working

It was necessary to create posters and flyers both in English and in Italian for a multicultural audience

Inform people about TED first because many peo-ple didnrsquot know anything about it

What we learned and achieved

Curiosity and creating interest about the topic is fundamental in the process of advertising

It is necessary to create some expectation and a lit-tle mistery

Prototyping_ the advertising

THE EVENT

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Trying table disposition

gt Ask personas for feedbacks (where do they feel more confortables)

gt Choose a table disposition

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Create ARTIFACTS to enhance usersrsquo interation

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the website

To see the pdf of the modified websiteCheck folder ldquoPrototypingrdquogt ldquoWebsiterdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Advertisement of the website is important because the service is something new

Registration should be quick and easier or excluded

More information are required in general

Voting process facebook sharing and map are easy to understand

What we learned and achieved

We learned to make a website interface clear and simple

People find the website attractive and they are will-ing to explore it

Choice of voting the conferece is engaging

Prototyping_ the website

THE ADVERTISING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

gtCreation of different communication artifacts to advertise the event and create awareness

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Sticker

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

Poster

IDEASOPEN

BAR

Sharing has never been so interesting

TED Ideas Open Bar is an experience of dialogue and knowledge in the immersive atmosphere of a evening with friends

Find out more

tedcomideasopenbarblogideasopenbarcom

IDEASWORTHSPREADING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

the Sandwich guy

gt Advertisement ldquoon the moverdquo

gt Information to people

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Some information (website QR code) were un-clear and not working

It was necessary to create posters and flyers both in English and in Italian for a multicultural audience

Inform people about TED first because many peo-ple didnrsquot know anything about it

What we learned and achieved

Curiosity and creating interest about the topic is fundamental in the process of advertising

It is necessary to create some expectation and a lit-tle mistery

Prototyping_ the advertising

THE EVENT

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Trying table disposition

gt Ask personas for feedbacks (where do they feel more confortables)

gt Choose a table disposition

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Create ARTIFACTS to enhance usersrsquo interation

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Advertisement of the website is important because the service is something new

Registration should be quick and easier or excluded

More information are required in general

Voting process facebook sharing and map are easy to understand

What we learned and achieved

We learned to make a website interface clear and simple

People find the website attractive and they are will-ing to explore it

Choice of voting the conferece is engaging

Prototyping_ the website

THE ADVERTISING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

gtCreation of different communication artifacts to advertise the event and create awareness

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Sticker

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

Poster

IDEASOPEN

BAR

Sharing has never been so interesting

TED Ideas Open Bar is an experience of dialogue and knowledge in the immersive atmosphere of a evening with friends

Find out more

tedcomideasopenbarblogideasopenbarcom

IDEASWORTHSPREADING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

the Sandwich guy

gt Advertisement ldquoon the moverdquo

gt Information to people

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Some information (website QR code) were un-clear and not working

It was necessary to create posters and flyers both in English and in Italian for a multicultural audience

Inform people about TED first because many peo-ple didnrsquot know anything about it

What we learned and achieved

Curiosity and creating interest about the topic is fundamental in the process of advertising

It is necessary to create some expectation and a lit-tle mistery

Prototyping_ the advertising

THE EVENT

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Trying table disposition

gt Ask personas for feedbacks (where do they feel more confortables)

gt Choose a table disposition

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Create ARTIFACTS to enhance usersrsquo interation

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

THE ADVERTISING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

gtCreation of different communication artifacts to advertise the event and create awareness

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Sticker

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

Poster

IDEASOPEN

BAR

Sharing has never been so interesting

TED Ideas Open Bar is an experience of dialogue and knowledge in the immersive atmosphere of a evening with friends

Find out more

tedcomideasopenbarblogideasopenbarcom

IDEASWORTHSPREADING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

the Sandwich guy

gt Advertisement ldquoon the moverdquo

gt Information to people

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Some information (website QR code) were un-clear and not working

It was necessary to create posters and flyers both in English and in Italian for a multicultural audience

Inform people about TED first because many peo-ple didnrsquot know anything about it

What we learned and achieved

Curiosity and creating interest about the topic is fundamental in the process of advertising

It is necessary to create some expectation and a lit-tle mistery

Prototyping_ the advertising

THE EVENT

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Trying table disposition

gt Ask personas for feedbacks (where do they feel more confortables)

gt Choose a table disposition

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Create ARTIFACTS to enhance usersrsquo interation

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

gtCreation of different communication artifacts to advertise the event and create awareness

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Sticker

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

IDEASOPEN

BAR

Poster

IDEASOPEN

BAR

Sharing has never been so interesting

TED Ideas Open Bar is an experience of dialogue and knowledge in the immersive atmosphere of a evening with friends

Find out more

tedcomideasopenbarblogideasopenbarcom

IDEASWORTHSPREADING

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

the Sandwich guy

gt Advertisement ldquoon the moverdquo

gt Information to people

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Some information (website QR code) were un-clear and not working

It was necessary to create posters and flyers both in English and in Italian for a multicultural audience

Inform people about TED first because many peo-ple didnrsquot know anything about it

What we learned and achieved

Curiosity and creating interest about the topic is fundamental in the process of advertising

It is necessary to create some expectation and a lit-tle mistery

Prototyping_ the advertising

THE EVENT

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Trying table disposition

gt Ask personas for feedbacks (where do they feel more confortables)

gt Choose a table disposition

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Create ARTIFACTS to enhance usersrsquo interation

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

the Sandwich guy

gt Advertisement ldquoon the moverdquo

gt Information to people

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Some information (website QR code) were un-clear and not working

It was necessary to create posters and flyers both in English and in Italian for a multicultural audience

Inform people about TED first because many peo-ple didnrsquot know anything about it

What we learned and achieved

Curiosity and creating interest about the topic is fundamental in the process of advertising

It is necessary to create some expectation and a lit-tle mistery

Prototyping_ the advertising

THE EVENT

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Trying table disposition

gt Ask personas for feedbacks (where do they feel more confortables)

gt Choose a table disposition

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Create ARTIFACTS to enhance usersrsquo interation

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Some information (website QR code) were un-clear and not working

It was necessary to create posters and flyers both in English and in Italian for a multicultural audience

Inform people about TED first because many peo-ple didnrsquot know anything about it

What we learned and achieved

Curiosity and creating interest about the topic is fundamental in the process of advertising

It is necessary to create some expectation and a lit-tle mistery

Prototyping_ the advertising

THE EVENT

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Trying table disposition

gt Ask personas for feedbacks (where do they feel more confortables)

gt Choose a table disposition

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Create ARTIFACTS to enhance usersrsquo interation

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the advertising

To see the pdf of the artifactsCheck folder ldquoPrototypingrdquogt ldquoCommunication Artifactsrdquo

Advertising in the environment

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Some information (website QR code) were un-clear and not working

It was necessary to create posters and flyers both in English and in Italian for a multicultural audience

Inform people about TED first because many peo-ple didnrsquot know anything about it

What we learned and achieved

Curiosity and creating interest about the topic is fundamental in the process of advertising

It is necessary to create some expectation and a lit-tle mistery

Prototyping_ the advertising

THE EVENT

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Trying table disposition

gt Ask personas for feedbacks (where do they feel more confortables)

gt Choose a table disposition

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Create ARTIFACTS to enhance usersrsquo interation

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

Some information (website QR code) were un-clear and not working

It was necessary to create posters and flyers both in English and in Italian for a multicultural audience

Inform people about TED first because many peo-ple didnrsquot know anything about it

What we learned and achieved

Curiosity and creating interest about the topic is fundamental in the process of advertising

It is necessary to create some expectation and a lit-tle mistery

Prototyping_ the advertising

THE EVENT

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Trying table disposition

gt Ask personas for feedbacks (where do they feel more confortables)

gt Choose a table disposition

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Create ARTIFACTS to enhance usersrsquo interation

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

THE EVENT

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Trying table disposition

gt Ask personas for feedbacks (where do they feel more confortables)

gt Choose a table disposition

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Create ARTIFACTS to enhance usersrsquo interation

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Trying table disposition

gt Ask personas for feedbacks (where do they feel more confortables)

gt Choose a table disposition

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Create ARTIFACTS to enhance usersrsquo interation

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Create ARTIFACTS to enhance usersrsquo interation

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

gt Find a TED video

gtRecreate the ambient of bar (+ food and drink)

gtFind a moderator with a certain knowledge about the topic

gtSimulate the discussion

gtAsk for feedbacks

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the event

Output of prototyping the event video of the whole experienceWatch here or check folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Prototyping_ the eventOutput of prototyping the event Friday 25th presentationCheck folder ldquoPrototypingrdquogt ldquoPresentation Friday 25thrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

What we assessed and our mistakes

The event artifacts could be improved they are not so much spontaneous (sometimes just a button could be better)

Discussion is spontaneous but we have to improve the way people share their ideas

We have to decide whether to guide the discussion or not probably depends on the situation

What we learned and achieved

We chose the right Personas to perform the event (students researchers and professors)

Building the environment made us understand the dynamics of a discussion

We learned how to define steps and touchpoints

Prototyping_ the event

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

THE FINAL PRESENTATION

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

The final presentationTo see the original fileCheck folder ldquoFinal presentationrdquogt ldquoFinal presentationrdquo

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

THE GROUP

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Nikita

BiographyMy self nikita agrawal was born in navapur in india on 3rd of july in 1990 I am doing my masters in product service system design at Politecnico Di Milano I was an bachloer student at collge of architecture and Center for design Nashik University of PUNE a prestigious and famous university in India During my bachelorrsquos degree in Interior Design i was interacted with many subjects parallel to design such as Photography Exposure to Liberal arts and Environmental Perception which helped me to understand the art culture and the visual language which was the integral part of every de-sign process As INDIA is a country of rich culture and various religions the attitude aptitude and the understanding of the design varies i had also represented the college student committee for year 09-10 as a committee member During my period i was instrumental and successful in organizing Exhibition of the Academics and photographyas i was good in i have good skills in softwarersquos like AutoCAD CorelDraw Sketch up which reinforced my visualization skills and confidence to embark on serious issues and ac-complish the same i desire to tackle a problem at the grass root level and being sensitive towards the needs of the society was appreciable

Trajectory and purpose in life

aDesign is a form of expression and need is the birth place of design For a designer ideation of design is an art and design process is a path to in-novation The quench of human for the creation is the esnotsential motive of the innovation in Design Science and Technotnology Nature and society are the objects for a designer to cognotnize and serve perhaps the best teachers for us to learn from Nature has evolved its designs as a result of its needs to which it found solutions that work and lasted through innumerable gen-erations whereas a designer defines a lifecycle for a design As a designer I always thought to analyze those designs and systems as the answers to problems and necessities from design domain I always wish to continue the same and carry it forward My future goal is to have a holistic approach towards Design I would like to analyze materials and processes which will become main focus in next generation designs I want to pursue my Design which will be my entry in to an active design career Ensuring the growth by being a part of the de-sign revolution would be my focus I seek a place that values application analysis and curiosity and helps my passion to reach a higher level of satis-faction I am aware that a successful future calls in for a lot of hard work I am confident that I will flourish in the rigorous routine of research work as a designer

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Tina

BiographyTina was born in Oslo the capital of Norway in 1986 Leaving school at 18 she went to the University of Oslo to study for a Bachelor in Art History Af-ter graduation she headed for the Institute of Design to improve her crea-tive and artistic skills before applying to the Oslo School of Architecture and Design She undertook a Bachelor Degree in Industrial Design at this University the following three years It was a place for hard work and close relationships ndash meeting people with similar interests and becoming a kind of big family She decided to go for a year of Erasmus studies in the begin-ning of her Master Degree It was hard to leave the class and the comfort-able school situation behind but she felt like she needed to get some new impulses and was excited about the thought of experiencing to be part of a more international environment The autumn of 2011 she began her Big Italian adventure and the studies at Politecnico di Milano

Trajectory and purpose in life

The last 4 years becoming a skilled industrial designer has been my focus in life besides taking care of relationships with friends and family I plan to go home to Oslo next autumn and graduate from The Oslo School of Architecture and Design in 2013 after one year of internship Right now my dream is to be able to work as an industrial designer in a small design company that does different kinds of products (like Guerilja Works as) or a bigger company with an interesting product range - like sports furni-ture or children products Iacutem also open for the idea of working as a service system designer or in a company that focuses on the research part of the design process Some years ago after visiting the Adidas design office in Germany I thought that working in an International company like Adidas Nike (or even Apple) would be my greatest dream But now itacutes easier to see myself settling down in Norway even though Iacutem still open for chance to decide I had a cooperation project with the Norwegian children product supplier Stokke last year and realized that there are some great oppor-tunities for having a really interesting job also in my own country Stokke is famous for its worldwide distribution and design push approach and Iacutem really interested in user-centered design that also deals with the us-ers emotional experience in relation to the products Right now Iacuteve been nominated to a prize from the Norwegian Design Council with my Stokke project If Iacutem lucky maybe this could help me to get the confidence I need before applying for an internship in their design Department If I could have a job where becoming a mom could be an advantage instead of an obstacle it would be great Iacutem saying this because I recently realized that there are also other important things in my life besides my carrier ndash like having a husband house and children one day

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Silvia

Biography

My name is Silvia Ballerini Irsquom 22 years old graduate at Politecnico di Milano where I studied Communication DesignI come from a small town in Modenarsquos province where I lived and got my High School degree from a Liceo Scientifico with 100100 At the age of 22 I began working in the fields of graphic design illustration typography and brand image my occasion to practice came with the promotion of lo-cal bands the coordinate image of ldquoA Corto Di Pacerdquo short film festival illustration for a poetry book and cooperation with ldquoDedalo Festivalrdquos Art Director I also worked I social fields I created flyers and logos for the Italian Libera-tion Memorial day and for the referendum to avoid water privatizationI graduated in July 2011 with 107110 and I chose PSSD for getting into Sys-tem Design for sustainability environment and local cultures with the strong belief that even the most serious matter could be conveyed in an en-tertaining and funny way As an example I designed a campaign (packag-ing design motion graphics and a poster) in order to sensitize Milanese dog owners to be polite and responsible with their pet in open air public spaces Irsquom a Web culture and Tv series geek an hiking lover and a wannabe veg-etarian (in some special special occasions I eat meat)

Trajectory and purpose in life

Thanks to the education I received I learned to appreciate the value of ldquoin-visible thingsrdquo in communication like the beauty of typography and paper the importance of a clear and scrubbed layout the impact that a simple video could have on everyonersquos opinion

My professional trajectory is to work and study in the field of design in order to improve everyonersquos life by doing something entertaining and con-tinuously challenging Massimo Vignelli used to say ldquoA designerrsquos life is a fight against uglinessrdquo I want to find beauty in life and in the place I live in every day

I grew up in a small town in the mountains where design may seem like something distant and intangible but actually is in every thing in the tools of farmers in the sign of the old barber I want to preserve and hand on de-sign as this spontaneous way so far from fashion ldquothrowawayrdquo philosophy and sophisms

I want to be goodI want to do the things I love the best way I can

I want to travel the more I can and meet new people of any age back-ground and culture This can teach me to continuously change my way of living and my point of view I still donrsquot exactly now where I will end up living what exactly I will end up doing Irsquom quite sure anyway that I will always feel more confortable in a natural environment with a slow way of living not in big crowded cities In my own experience inspiration always came from long walks immersed in nature

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Sinem

BiographyI was born in 1988 August 24 in a grey city called Ankara Tried hard to make it colourful with my family and friends while spending 23 years there I made my time by travelling photographing going to concerts and theatres playing piano and just chilling with my friends Also I worked in some voluntary jobs in music festivals and recorded readings for blind peo-ple After attending TED Ankara College high school I continued on studying Interior Architecture and Environmental Design in Bilkent University After graduating as an honour student I started to working in an architecture of-fice called Profit which lasted 2 years I believe in order to make a difference a person should possess a unique character with unique experiences and a qualified education is the key factor as it shapes the character and prepares a perfect background for having unique experiences So I decided to have a master degree to widen my point of view having it in a foreign country would make the benefit double So I ended up in Italy Politecnico di Milano Still struggling to keep up with the transportation and school Loving eating pasta and gelato Hoping to leave this city with a lot of experience and good memories

Trajectory and purpose in life

In this life I want to change as many cities countries as I can but just not to travel To breathe in to live to experience to be an ldquoinhabitantrdquo It does not matter the job or occupancy but I need people around to live and expe-rience together to share and make it concrete So I need a job which fit anywhere anytime For me design is there or any-where even if you do not notice or think about Anything people included design related joy divided I may fit

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Anna

Biography240889Castiglione dS (MN)I want be book illustrator photographer social-environmental designer Interests taking picture paraglider diving saxI like animals amp nature drawing my friends

20062008 Trinity certification 8th level20072008 degree in Art School (ISA Giulio Romano high school) as an Art Teacher near Mantova 10010020082009 entering in Politecnico di Milano faculty of Industrial Product Design2011 attend a Photography course in Milano Bovisa2011 bachelor in Industrial Product Design 1081102011 entering in Master of PSSD

I worked as an Architect ( for a 3 months stage) in the architecture and design study ldquoBotturi-Vaia-Botturirdquo where I learned AutoCAD softwareI worked also with children between 5 and 8 years old for the local summery CRES as an art teacher I drew the logo for the association ldquoLrsquoAMArdquo (literally ldquoLrsquoAlto Mantovano Antirazzistardquo the High Mantuan Antiracism Association httpantirazzistawordpresscom) the cover for the EP rap ldquoTutti vogliono lrsquoalbumrdquo of Mista Tolu the cover of the book ldquoIl primo post it sulla lunardquo of Mario De Rosa and the second edition of the book cover of the second Mario De Rosarsquos book ldquoTieni pure il mio nasordquoNow I have a collaboration with a local magazine named ldquoMinimagrdquo as a graphic designer and with the ldquoArci Dallograve associationrdquo website

Trajectory and purpose in life

Since I was a child Irsquod like two things to draw and to take picturesMy professional trajectory reflects my personal aims When I was a baby I was different from the other girls because I preferred to play in the nature (I live in the country side) looking at the animals and taking pic-tures and drawings about them And this was my first pleasureDuring this three years in Politecnico studying Industrial Design I under-stood that my purpose is to use Design to improve the life of all the people expecially who has daily problems which we canrsquot see in our ordinary lifeThe best thing for me is working in Social and Environmental Design and I think after this master Irsquom going to take another one in Venice about these themeIrsquom very curious about other traditions and cultures and Irsquod like to go to China and Japan to live for some months Another aim is to learn Spanish and I think Irsquoll be able to solve it during this course

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Valentina

BiographyName Mascarello ValentinaBirth 03011989City Lecco

I was born in Lecco a little city near Milano Spent my childhood there was really goodIn my city therersquos the lake and the mountains so I love go there and take relaxSince i was child i have two passion dance and climbing two sports really dierent but i love to do the bothI studied languages in the high school but when i nished i decided to change direction to design

I started the long life in Politecnico In this adventure I discovered a lot of thinks that i love the pleasure to work and study maybe all the night to nish the project In this new part of my studies I love to stay with newpeople coming from all over the world You can improve yourself And also itrsquos wonderful study new subjectsIn the first part i studied furniture but now the important thinks of this course are the people Understanding the way of life of people is a chal-lenge for me My purposes in life are so difficult to explain and maybe i donrsquot have one way becuse irsquom too curious to have only one

Trajectory and purpose in life

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career

DOCUMENTATION

Archigroup_ Nikita Agrawal Tina Elise Alnaeligs Silvia Ballerini Sinem Laccedilin Anna Maggi Valentina Mascarello Xing Wang

Archigroup_Xing

BiographySummaryA Master student about Product Service System Design in Politecnico di Milano Focus on Product Innovation Interaction Design Industrial Design and Ergonomics

Honors and Awards_Gold Prize ldquoFreescue MonorailrdquoLotus Prize 2010 December 2010 In category Transportation and Machin-ery Equipment Design(33362=0089)_Gold Award rdquoSmart 3G KitchenrdquoFifth Vatti Creative Kitchen Industrial Design Award December 2010 (2819=024)

Education_Facoltagrave del Design Politecnico di Milano_Master of Science Product Service System Design2011 ndash 2013 (expected)_School of design Hunan University_Bachelor of Engineering Industrial Design 2007 ndash 2011 (4 years) Weighted Average Mark = 8530_Hunan University Excellent Graduation Project and Final Thesis

SkillsSketching Modeling Illustrating amp Layout Coding Photography Anima-tion Sound Editing Design Method (Questionnaire User Interview Focus Group Persona Brainstorming Affinity Diagram Storyboard Task Flow Paper Prototype User Testing)

Trajectory and purpose in life

I believe that imagination is the key point in a humanrsquos lifeAnd realizing the imagination is the most meaningful things I can find in the earth I think it is the main reason why I devote myself into design I am very pas-sionate about design To be a versatile designer I have never been trying new things and learn knowledge from other fields but whatever form of design I do making things adorable while useful is my greatest joy Product Service System design which is defined by a blend of products communi-cation strategies services and culture is a new trend of design education to provide the appropriate skills for the form function electron technol-ogy and creative management of products services events and strategies in integrated form I do believe that the programme will help me a lot in my career