ABOUT FIRST COAST NEWSFirst Coast News began broadcasting in 1957 as an NBC affiliate owned and operated by Florida-Georgia Television Company, Inc. Assigned the call letters, WFGA, it was the first television station in the country designed for color broadcasting. Since 1999 First Coast News has represented the power house duopoly of ABC & NBC (WJXX, WTLV) in northeast Florida, providing Jacksonville’s residents with over four hours of local news programming each weekday.

FIRSTCOASTNEWS.COM AUDIENCE• 77% local home owners• Average income over $93,000 per year• Average age 45• 53% Men SOURCE: Leigh Stowell & Company 2014

FIRSTCOASTNEWS.COMFirstCoastNews.com is one of Jacksonville’s most visited websites, seeing an average of two million unique visitors per month. With a user friendly website and mobile apps for tablet devices, iPhones and Android smart phones we keep Jacksonville’s consumers tuned in. We provide our local partners with great branding opportunities via desktop and mobile video pre-roll solutions as well as prominently displayed banner advertising on both platforms.

DELIVERING LOCAL RESULTS!

@FCN2GO FACEBOOK.COM/FIRSTCOASTNEWS 1070 E. ADAMS ST. JACKSONVILLE, FL 32202 (904) 354-1212 | WWW.FIRSTCOASTNEWS.COM

FIRST COAST LIVINGFirst Coast Living is the local NBC magazine-style television show which reaches an extremely loyal & responsive audience of First Coast area viewers. Providing a 5 minute sponsored segment, First Coast Living utilizes a forum that allows our clients - includ-ing area merchants, non-profit organizations & enter-tainment events to pitch their services and products in an interview style format. First Coast Living airs LIVE on WTLV NBC12 Monday-Friday at 11am and is also rebroadcast at 2pm.

TEGNA’s trusted portfolio of television and digital

businesses provides the content that matters and brands

that deliver. TEGNA’s broadcasting business includes

46 television stations and is the largest independent

station group of major network affiliates in the top 25

markets. The TV stations reach approximately one-third

of all television households nationwide. TEGNA has

also represented the ABC & NBC [WJXX & WTLV ] First

Coast News duopoly in the Jacksonville Florida market

since 1999. The ABC & NBC channels have existed in the

Jacksonville market for over 50 years and are broadcasted

in a simulcast fashion to provide maximum exposure to its

audience members and advertising partners alike. With

over four hours of local news each weekday, we keep

Jacksonville tuned in.

DIGITAL MEDIA IN JACKSONVILLE, FL - An Intel Study

produced in November 2013 showed that Jacksonville is

the most digitally dependent city in the United States with

its residents spending an average of 49 hours per week

on computing devices with five devices per consumer

on average. This makes the digital landscape a valuable

marketing tool in reaching an affluent consumer base in

northeast Florida. On a much larger scale TEGNA has the

ability to increase your business’s online presence through

a vast network of partner sites with a reach that spans

across the United States. TEGNA’s total online U.S. internet

audience is about 24% of the entire internet audience.

TEGNA’S TOTAL ONLINE U.S. INTERNET AUDIENCE ACCOUNTS FOR 24% OF THE

ENTIRE INTERNET AUDIENCE.

SOURCE: IDC study sponsored by INTEL (2013)

A FULL SERVICE DIGITAL MARKETING COMPANY

Search Engine Marketing (SEM/PPC)Paid media is the process of placing targeted, professional advertisements on search engines and social networks. These advertisements are used to generate leads and direct traffic to designated landing pages and websites. Paid media advertisements are designed to highlight a business’s most attractive and sought-after products, services, and special offers, and direct interested Internet users to these features.

Search Engine Optimization (SEO)Search engine optimization (SEO) is the process of improving the visibility of a website or a web search engine via the “natural” or un-paid (“organic”) search results. SEO may target all kind of search, including image, local, video, academic, news and industry specific search engines. The TEGNA SEO experts help your business climb the results page ladder by relevant keyword phrases to increase your business’s visibility.

RetargetingWhile display and paid advertising are proven methods to drive consumers to your site, retargeting brings users who have visited your site but left without converting. In the simplest terms, retargeting means putting expertly crafted ads in front of your lost prospects in order to re-engage and covert lost leads.

Website DevelopmentWeb Development is more than just about website building. Landing pages are also an essential component of digital advertising. All of your ads and search engine results need a place to land generally, there are two options: a landing page or microsite. TEGNA ensures your landing page and new site will encompass brand recognition, focusing on your service priorities and relevant content that are search engine friendly. We will maintain and update the site and host it on our dedicated servers.

Ad Networks (Video Pre-roll & Display)TEGNA has the ability to contextually target your demo through our pre-roll video networks and contextually and behaviorally target your demo through our display networks. Your ads or video will be placed above the fold across relevant ad networks including but not limited to: Google, Facebook, Yahoo and MSN.

Maps and Reputation It pays to keep on top of what your customers are saying about you. A positive comment can be highlighted and shared with your customer base, while a prompt response to a negative review can turn a critic into a fan. Businesses routinely ask their clients to fill out customer service evaluations without much success. Meanwhile, your customers are freely sharing their comments and complaints on local review websites and social networks. Why not listen?

Targeted Email BlastEmail marketing yields some of the highest returns on investment in digital marketing. Email marketing encourages customer loyalty, builds relationships between business and customers and fosters repeat business. TEGNA will deliver your message, whether it is newsletters, promotions, or other advertising information directly to the inbox of new prospects and previous customers on behalf of your business. We’ll recommend the best opt-in email lists that target your ideal prospects and guide you on what creative approach works best. We provide your business with a well thought-out campaign that is affordable, effective and monitored.

Social Media Ads & ManagementSocial Media provides businesses a unique opportunity to connect and engage with their current and potential client base on a level like never before. Through social media channels such as Facebook and Twitter, companies can manage their online reputation and quickly build a core network of brand supporters. Our campaign managers use custom analytics to measure the success of your campaigns. TEGNA uniquely develops a custom one-to-one relationship between your business and local customers. Targeted Facebook ads and sponsored stories also available.

@FCN2GO FACEBOOK.COM/FIRSTCOASTNEWS 1070 E. ADAMS ST. JACKSONVILLE, FL 32202 (904) 354-1212 | WWW.FIRSTCOASTNEWS.COM

TEGNA YOUTUBE PRODUCT VIDEO