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Activities 4 executive Briefings (120 pp) 1 Annual Leadership Summit (250 pp) Leadership Conference – JV with 3 other consulting firms 1 Global HR & OD Forum (35 pp) TEL AVIV | ISRAEL
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TEL AVIV | ISRAEL
Executive Briefings & Marketing Events
THE BEST ROI!
TEL AVIV | ISRAEL
• Big vs “Intimate” Events?• Target Audience?• Selling vs Added Value?• Free registeration? • ROI Measurement?
2014-2015 Activities• 4 executive Briefings (120 pp)• 1 Annual Leadership Summit (250 pp)• Leadership Conference – JV with 3 other
consulting firms • 1 Global HR & OD Forum (35 pp)
TEL AVIV | ISRAEL
TEL AVIV | ISRAEL
• Only GLOBAL Companies• HR & OD managers• Host Client
Content Design :• 10% selling• 35% Blanchard Content• 35% Best Practice / Success Stories (clients presentation)• 20% table discussions & Sharing
TEL AVIV | ISRAEL
Marketing Before: •Personal Invitations•Email Campaigns •Social Networks – ONLY relevant groups•TM
After:•Work plan & targets •Personal touch•Meeting with the relevant
TEL AVIV | ISRAEL
Results:• Meetings• Real Opportunities• New Clients• Positioning, Awareness
TEL AVIV | ISRAEL
5 Keys Success Factors
• Focus!• Long Term Relationship• It’s a PROJECT• Keep Going• KISS
TEL AVIV | ISRAEL
Plan 2016
TEL AVIV | ISRAEL
• 4-5 executive Briefings (120 pp)• 2 Global HR & OD Forum (70 pp)• 1-2 Webinars• 2 public workshops