Actionable data. Better business strategies. Specifically engineered for telco and broadband providers.

Telco Business Insights

Dashboard (Telco BID)

ADA’s Telco Business Insights Dashboard (Telco BID) utilises advanced analytics to produce insights that switch up the dynamics of sales and

marketing strategies. Drive campaigns to the right customers with data clearly displayed by geographical region, customer demographics, telco and broadband

provider including other vital metrics.

About Telco Business Insights Dashboard

Good data tells you where

you win or lose customers.

Great data can tell you why.

Telco Business Insights Dashboard (Telco BID) ilustrates trends, values, differentiators and shows you consumers’ pain points. Get the advantage with the power of insights:

ADA’s Telco Business

Insights Dashboard gives you all the insights you need to surge ahead of the competition.

¹ Smartphone and tablet.

Seamlessly track telco and broadband market share in a particular region

Confidently answer questions about your competitors

Gauge customers’ tendency to switch telco or broadband providers

Swiftly capitalise on opportunities

Dashboard Overview

The dashboard drills down from

country-level to street-level, so

telco and broadband providers

can expect to: Telco BID in

Provincial View2.

The tool that changes your sales and marketing game Telco BID in Country View1.eg: Thailand

eg: Nonthaburi

Geohash: Parcels of the

city broken down by

1km x 600m grids.

Telco BID in

Geohash View3.

Uncover trends, patterns and insights on a street to country-wide scale.

Focus on locations experiencing a significant churn and migration rate

Detect existing and new Wi-Fi and cellular connections.

Compare different multi-SIM combinations

Identify competitors, track market share and develop

strategies to gain the upper hand.

Gain insights on data usage and connectivity

Dashboard Overview

Supports your efforts to increase market share

The dashboard also gets

into the finer details of

both the telco and

broadband market.

Companies can filter and

compare the data

according to a multitude

of categories from Xact -

our extensive data

management platform.

Country level

Data Usage

Device Category

Usage Connectivity

Carrier Provider

Type of Platform

Multi-SIM Combinations

Regional level

How Telco BID Reshapes Your Business

Improve your customers’ experience

Know your customers, where they are, their preferences and what keeps them satisfied.

Win customers from competitors

Understand churn and migration patterns to develop

strategies and gain new or win back former customers

from competitors.

Capture and convert multi-SIM users

Identify pain points of multi-SIM users to win a

greater share of their wallet over competitors.

Enrich insights with f irst-party network data

Integrate base transceiver station (BTS) data to the

dashboard to plan for capacity expansion and

monetise spare capacity.

Discover people interested in your products

Identify prospects with similar behaviour to your best

existing customers who are neglected by your funnel.

Employ data-driven product strategy

Appeal to customers by developing unique telco plans

and products based on customer preferences.

Utilise insights to drive marketing campaigns

Reach your targeted audiences with relevant and timely messaging.

Optimise marketing campaigns

Measure changes in the telco market share. Identify profiles and

target them with tailored marketing campaigns.

Value Added Service

Customise as you grow

Custom plans and dashboards are available depending on your unique needs. Speak to us to explore the possibilities.

Customer support

Count on our top-notch reliability and customer support.

Integration with f irst-party data

Integration with first-party app and CRMdata enriches thedashboard to drawbetter insights.

Industry compliance

The dashboard won’t store any PII (Personally Identifiable Information) data.

Contact us for a demo today

email: businessinsights@ada-asia.com

Vittorio FurlanHead of Business Insights

Mainak MukherjeeHead of Telco Data

Business Consulting

Jocelyn PintoData Strategy Manager

ada-asia.com