TelevisionPresented by Group –

4

Aftab AliHarsh MelwaniJapjeev SinghKhevna Dagli

Prithveeraj WhabiSana KhanVishal VyasZain Khan

Industry

INTRODUCTION Television is commercially available since the

late 1920s. The television set has become common-place in

homes, businesses and institutions. Television employed a combination of optical,

mechanical and electronic technologies to capture, transmit and display a visual image.

Telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound.

First Primitive television

Indian TV history

1920

Indian TV history

1980

Indian TV history

2000

Indian TV history

2005

Popular brands

Reputed Company.

Is an industrial multinational company based in India.

South Korean Company.

Top spot in terms of the number of TV’s sold.

Has started to introduced internet tv

Japanese Multi-National.

Leading manufacturers of electronics.

1st largest electronic company.

World 2nd largest manufacturer.

Introduced 1st internet TV.

Was created by Matsushita in 1955 in American Region.

The element “PAN” means all & “SONIC” means sound.

Market Strategies

Sony: “Make believe” “Television Redefined”

Panasonic: “Ideas for life” “Only Vierra Makes It Real”

Samsung: “Next Is What ?” “Smart TV” Videocon: “Imagine” “The Indian Multinational”

LG: “Life’s Good (With LG)”

Videocon In-dustries; 36.02

LG Electronics; 18.38

Samsung India Electronics; 15.86

Onida, 5.3

Philips Electronics India; 2.32

Panasonic; 1.5

Sony, 22

Market Share Of Individual Firm’s In Television Industry

Facts on growth of TV Industry

2006 2007 2008 2009 2010 2011

Segment Structure

LED Ranging from 42 to 56 inches Consumes less power than LCD televisions

of the same size Price ranging from Rs 50,000-4,00,000 Luxury nature

The color television market in India is divided into 6 segments:

LCD Sizes from 15 to 55 inches. Lower costs and varied sizes. Price ranging from Rs.15,000 - 1,25,000

Ultra slim Compact CRT 20% slimmer than conventional. Price ranging from Rs.7,000 - 15,000

Flat Budget TV Conventional with feel of elegancy due to

flat screen Price ranging from Rs.6,000-10,000

Conventional Normal TV Price ranging from Rs.5,000-8000 Inferior Price band

3D Television 3 dimensional television Price ranging 1,00,000 - 6,00,000 Included ethernet, usb, bluetooth and wifi.

magic mirror glass TV Smart Television

IP Television 3D Television

Touch Screen Television Finger Thin Television

Water-Proof Television Kitchen Television

Objectives of Television Industry

• Profit making• Maximum Sales• Innovation• Customer satisfaction• Corporate image

CHALLENGES Fragmentation of Capacity - not able to achieve economies of scale

Logistics Market Penetration Affordable /Competitive Pricing After Sale Service & Customer Satisfaction

Action Points for Industry growth

Need to be more quality conscious

Need to improve After Sales Services

Need to Build economies of Scale

Explore exports as a viable option.

More emphasis to develop Rural Market.

Thank You.