Telkomsel Case Study€¦ · monetize live and VOD content on every screen. As Vice President of Video Strategy, Thierry Fautier is in charge of defining and driving the execution

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Telkomsel Case StudyThierry Fautier,

VP Video Strategy, Harmonic.


Harmonic, the worldwide leader in video delivery technology and services, enables media companies and service providers to deliver ultra-high-quality broadcast and OTT video services to consumers globally. The company has also revolutionized cable access networking via the industry’s first virtualized cable access solution, enabling cable operators to more flexibly deploy gigabit internet service to consumers’ homes and mobile devices. Whether simplifying OTT video delivery via innovative cloud and software-as-a-service (SaaS) technologies, or powering the delivery of gigabit internet cable services, Harmonic is changing the way media companies and service providers monetize live and VOD content on every screen.

As Vice President of Video Strategy, Thierry Fautier is in charge of defining and driving the execution of the long term strategy of Harmonic’s video business and has been instrumental in creating new markets such as IPTV, OTT, UHD and more recently VR. He is the current President of the Ultra HD Forum, the global organization responsible for promoting market adoption of UHD by defining industry best practices for the phased introduction of the wide set of technologies that will facilitate the next-generation viewing experience and a co-founder and board member the VR Industry Forum whose charter is to further the widespread availability of high quality audiovisual VR experiences for the benefit of consumers. Fautier is also co-chair of the MPEG Roadmap committee that is tasked to present the 2020 MPEG roadmap to the industry. Previous experience at Harmonic includes leadership positions in Solutions Marketing, covering major markets, including broadcast, cable, telco, DTH and OTT, as well as multiscreen initiatives. He is the designated speaker at Harmonic for international conferences as well as for press and analysts interviews.

Introduction


Agenda

Project Structure

Architecture

Overview

Usage

Customer motivation

Conclusion

Facts

Looking forward


NEW Video SaaS Deployment for Mobile OTT Service: TELKOMSEL

193 Million Mobile Subs in Indonesia Unprecedented Four Weeks From

Concept to Deployment

550K Concurrent ViewersIncreased Bandwidth Efficiency

with EyeQ™ Technology



Very low fee to entice mobile sub to watch matches

To upsell mobile data plan from increased service usage

“Rinse & repeat” with other events & expanded channel lineups

Customer’s Motivation

Use FIFA’18 WC as a tool to launch MAXStream OTT service


SaaS Live Sports Solution

User Experience Management

TV Streaming

Content Delivery Network

Video SaaS

Live

VOD

Transcode Package Encrypt Origin

Live ingest

Capture

Teleport as a Service

Ingest Transmit

Integrated End-to-End SaaS Channel Origination Solution

SaaS Live Sports Solution


An Entire Cloud-Based Solution

Fast TTM

Entirely managed by Harmonic & Accedo

Only solution to ramp up 4M subs in 30 days

Pay as You grow model


User Experience Management

TV Streaming

SDP

DRM

Encoding

Origin

Teleport

IaaSCDN

E/E solution between Accedo & Harmonic

Project Structure


Value Propositions to Telkomsel • Fully SaaS from downlink to delivery• Fast launch and time to market• Simplicity, flexibility and elasticity• No HW & SW Infra to manage & maintain

From• Long and tedious process to build system on premise • Capex intensive investment• ROI justification and high investment risk factor

To• Fully managed E2E OTT video SaaS• Production to launch within 1 month• Monthly opex and minimize investment risk• Pay as you use• Lower opex cost – No complexity to manage

Managed, hosted and Maintained By Harmonic

Ingest Playout Graphics Transcode Encrypt Package OriginCDN

Delivery

DRM (Castlabs) CMS

KMS API

SubscriberManagement

User Apps

Powered by

ContentOrigination

Teleport as a service

Ingest Transmit

Telkomsel OTT Service Architecture


1. E2E SaaS OTT service from downlink to delivery (SD & HD mixed)

2. Teleport service offered to manage downlink and delivery to VOS360 as opex service cost

3. CDN included with Akamai with additional services to support zero rating and API caching

4. Content aware video compression, EyeQ deployed for FIFA World Cup service to enhance QoE and QoS

5. All 64 matches from FIFA World Cup will be delivered exclusively via OTT by Telkomsel for Indonesia market

6. Less than 4 weeks from deployment to live including teleport service, Castlabs DRM integration, Akamai delivery setup, Accedo app testing and getting final user acceptance

7. Not a single piece of cable, hardware or software installed at customer premises to deliver this service

Fun Facts


VOS360 production cluster spin up on

10 May

System handover03 June

FIFA WC 1st match starts Russia vs

Egypt

Telkomsel softlaunch

OTT service

Telkomsel – FIFA World Cup Usage until 23 June 2018


10x ratio between min/max matches' traffic

Akamai Traffic


DRaaS

Digital Ad Insertion

Live Sport reinvented

Linear UHD Playout

Looking Forward: What Cloud Can Bring


E/E SaaS solution by Harmonic & Accedo

MAXStream for the FIFA’18 WC was a huge success

Same solution can be deployed for any major sports event

Proven scalability with 4M subs

Pay as you grow model

More info to come through case study

Do you have a sport project ?

Conclusions


Thank You

Documents

Telkomsel Case Study€¦ · monetize live and VOD content on every screen. As Vice President of Video Strategy, Thierry Fautier is in charge of defining and driving the execution