TelstraTelstra

Presented by:Presented by:

Goh Suet Kee Goh Suet Kee Tan Hooi HoonTan Hooi Hoon

Siow Chun ChongSiow Chun ChongWong Yik SiongWong Yik Siong

Business Aspect of TelstraBusiness Aspect of Telstra

HistoryHistory

Established in 1901 by the Postmaster Generals Established in 1901 by the Postmaster Generals Department to manage all domestic phone services.Department to manage all domestic phone services.

In 1982 Telstra became the official Telecommunications In 1982 Telstra became the official Telecommunications Corporation for all domestic and international telephone Corporation for all domestic and international telephone servicesservices. .

Trading international since 1993. Trading international since 1993.

Currently Telstra operates in over 19 countries worldwideCurrently Telstra operates in over 19 countries worldwide . .

CompetitorsCompetitors

Unwired AustraliaUnwired Australia Singtel Optus Singtel Optus

Financial SituationFinancial Situation

Telstra reported revenue growth of 6.3% in mobiles Telstra reported revenue growth of 6.3% in mobiles for the first quarter of its 2003-04 year.for the first quarter of its 2003-04 year.

In 2002-03, revenue from mobiles grew only 4% after In 2002-03, revenue from mobiles grew only 4% after an ill-fated and short-lived attempt to reduce handset an ill-fated and short-lived attempt to reduce handset subsidies.subsidies.

2 ways to obtain finance: issue of share & sales asset.2 ways to obtain finance: issue of share & sales asset.

Marketing strategiesMarketing strategies

No specific brand name, which is used, all over the No specific brand name, which is used, all over the world. The brands used vary from country to country.world. The brands used vary from country to country.

Organizational structure is divided into 4 strategic Organizational structure is divided into 4 strategic business units: Telstra Retail, Telstra On Air and Telstra business units: Telstra Retail, Telstra On Air and Telstra Country Wide, Telstra Wholesale, Telstra International Country Wide, Telstra Wholesale, Telstra International and Infrastructure Services.and Infrastructure Services.

Takes a decentralized approach to staffing in all Takes a decentralized approach to staffing in all

countries of operation countries of operation

Technology aspect of TelstraTechnology aspect of Telstra

Some major Products and Some major Products and servicesservices

Internet:Internet: Mobile:Mobile: BroadbandBroadband Personal Personal

ISDNISDN Business Business

Dial UpDial Up

Detailed Functions Of Featured Detailed Functions Of Featured Products And ServicesProducts And Services

BroadbandBroadband

ADSL plansADSL plans

System uses digital signal processing and algorithms to System uses digital signal processing and algorithms to squeeze massive amounts of information through twisted-squeeze massive amounts of information through twisted-pair telephone linespair telephone lines

Data stream delivered in the 20kHz to 2.2MHz frequency Data stream delivered in the 20kHz to 2.2MHz frequency spectrumspectrum

Phone and fax information is in the 0kHz to 4kHz spectrumPhone and fax information is in the 0kHz to 4kHz spectrum

ADSL monthly feesADSL monthly fees

Monthly Plan

Allowance

Speed256/64 kbps

(Download/upload) 

512/128 kbps 1500/256 kbps

Ideal for

0MBAll UsageCharged per MB 

$39.95 $49.95 $79.95 Occasional online and

email access

500MB $59.95     Email and light web use

1GB   $76.95   Experienced web users

3GB   $94.95 $119.95 High volume web users

5GB     $169.95 Very heavy Internet use

10GB     $289.95 Professionals and specialists

Unlimited $69.95 $99.95   High-end web users and game

playing

  

  

ADSL Home Wireless PlansADSL Home Wireless Plans

Can connect one or more computers to a high Can connect one or more computers to a high speed Internet service with or without wiresspeed Internet service with or without wires

Lets us share one Internet connection between Lets us share one Internet connection between several computers, wirelessly, within home or several computers, wirelessly, within home or office office

Allows 2 or more computers communicate with Allows 2 or more computers communicate with each other and share the same Internet each other and share the same Internet connectionconnection

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ADSL Home Wireless Plans systemADSL Home Wireless Plans system requirementsrequirements

Windows 2000, XP Spare USB and Ethernet port IBM Compatible PC Pentium II processor 128MB Ram 150MB hard disk space Internet Explorer 5

ADSL Home Wireless monthly feesADSL Home Wireless monthly fees

Contract Period ADSL Home Wireless Modem Self Installation Fee

12 month $ 459.00

24 month $ 399.00

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• Cable plansCable plans

Can deliver huge amounts of Internet data Can deliver huge amounts of Internet data to home very quickly than ever could over to home very quickly than ever could over the fine copper wire that carry normal the fine copper wire that carry normal phone and dial-up Internet services phone and dial-up Internet services

Have a massive bandwidth capacity Have a massive bandwidth capacity

 Monthly Plan Allowance

(Download/upload) 

Uncapped/128kbps Uncapped

Ideal for

0MBAll Usage Charged per MB 

$39.95   Occasional online and email access

500MB $54.95   Email and light web use

1GB $64.95   Experienced web users

3GB $87.95   High volume web users

5GB   $129.95 Very heavy Internet use

10GB   $249.95 Professionals and specialists

Unlimited $69.95   High-end web users and extensive game playing

Cable monthly fees Cable monthly fees

Satellite plansSatellite plans

Does not have to be dependant on land-Does not have to be dependant on land-based phone lines or cablesbased phone lines or cables

Use the enormous bandwidth and Use the enormous bandwidth and geographical coverage of orbiting satellitesgeographical coverage of orbiting satellites

Satellites have plenty of available Satellites have plenty of available bandwidth, can transfer large amounts of bandwidth, can transfer large amounts of data very quickly data very quickly

two options choose: two options choose: 1-Way Satellite Service1-Way Satellite Service

• users are a home or small business users are a home or small business users users

• deliver a cost-effective and high-speed deliver a cost-effective and high-speed Internet serviceInternet service

2-Way Satellite Service2-Way Satellite Service• professional or specialist Internet userprofessional or specialist Internet user• provide high speed uploads and provide high speed uploads and

downloads downloads

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Plan Speed Monthly fee

Ideal for

Basissat Up to 64kbps $44.00 Email and casual web use.

Libertysat (Residential only.)

Up to 64kbps $54.95 Frequent Internet use, infrequent media and large file downloads

Businesssat Up to 400kbps

$60.50 Experienced Internet use with frequent large downloads.

Gigasat (Residential only)

Up to 400kbps

$76.95 Heavy internet use, with frequent media-rich downloads

1-Way Satellite monthly fees

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2-Way Satellite monthly fees2-Way Satellite monthly fees Plan Speed Monthly fee Ideal for

2-Way Basis sat Up to 64kbps $120.00 Fast email and occasional web use.

2-Way Blast Off Up to 256kbps $140.00 Send larger email files fast, occasional web use.

2-Way-Business Standard

Up to 512kbps $240.00 Super fast emails and web access for experienced use.

2-Way Business Plus

Up to 512kbps $450.00 Super-fast email and downloads for heavy and professional web use.

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ISDNISDN Speeds of up to 128kbpsSpeeds of up to 128kbps it is faster than a standard dial-up Internet it is faster than a standard dial-up Internet

connection but it still uses existing phone connection but it still uses existing phone lineline

low cost solution low cost solution

ISDN system requirementsISDN system requirements  IBM Compatible PC Macintosh

Processor Pentium II + Power PC, Power Book, iMac or iBook (G3 or G4 strongly recommended)

Operating System Windows 98, ME, 2000, XP

OS 8.6 to 10.2

Disk Drive CD-ROM Drive CD-ROM Drive

Memory 16 MB RAM (for Windows 98) 64 MB RAM (for Windows 2000 and ME) 128 MB RAM (for Windows XP)  

12 MB RAM (recommended) 128 MB RAM for OSX  

Hard Drive Space 150MB 20 Mb

Internet Browser Any browser capable of supporting FTP (File Transfer Protocol)

Any browser capable of supporting FTP (File Transfer Protocol)

Display/Sound Colour display 800 x 600 resolution x 256 colours Sound card and speakers  

Colour display 800 x 600 resolution x 256 colours Sound card and speakers  

Plan / Monthly Usage

Monthly Fee Ideal for

500MB $44.95 Moderate web use. Email with occasional web browsing and downloading

500MB (12 month contract)

$39.45

1GB $65.95 Frequent web use. Heavy email traffic and browsing, with regular downloading.

1GB (12 month contract)

$58.95

ISDN monthly fees

BusinessBusiness

• Telstra Mobil SMS Directory SearchTelstra Mobil SMS Directory Search

Access to the details of members in an Access to the details of members in an organization simply by sending an SMS.organization simply by sending an SMS.

company’s contact directory includes phone, company’s contact directory includes phone, mobile, fixed and fax numbers, as well as email mobile, fixed and fax numbers, as well as email addresses.addresses.

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Flexible, secure and easy to update:Flexible, secure and easy to update:

~ all updates are done via a convenient and secure~ all updates are done via a convenient and secure Internet administration interface accessible.Internet administration interface accessible. ~ access can be controlled, it must an exact match.~ access can be controlled, it must an exact match.

A cost effective and resource efficient solution, A cost effective and resource efficient solution, costs are only charged for the SMS messages costs are only charged for the SMS messages sent to and received from SMS Directory sent to and received from SMS Directory Search. Search.

• MessageBank PremiumMessageBank Premium

multi-featured answering service for multi-featured answering service for mobile phone:mobile phone:

~~Call BackCall Back - call the person who left the message by - call the person who left the message by

pressing a specific button.pressing a specific button.

~~Personal ReceptionistPersonal Receptionist - callers can leave a voice - callers can leave a voice message or be message or be

transferred transferred to an to an operatoroperator..

~~RemindersReminders - record reminder messages for important - record reminder messages for important dates or appointments.dates or appointments.

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2 MessageBank option:2 MessageBank option:

OptionOption FeaturesFeatures UserUser

StandardStandard

Call BackCall BackStores up to 20 five minute Stores up to 20 five minute

messagesmessages

All Telstra Mobile customersAll Telstra Mobile customers Telstra Pre-Paid mobile Telstra Pre-Paid mobile

customerscustomers

PremiumPremium

Call BackCall BackPersonal ReceptionistPersonal ReceptionistReminders Reminders Stores up to 60 five minute Stores up to 60 five minute

messages messages Reply to messages or send Reply to messages or send

voice messages to groups of voice messages to groups of

people people

All Business Telstra Mobile All Business Telstra Mobile

customerscustomers

Telstra Mobil Online SMS BusinessTelstra Mobil Online SMS Business

Seriously easy SMS Messaging for businessSeriously easy SMS Messaging for business ~ ~ quickly and easily reach multiple team members and quickly and easily reach multiple team members and customers simultaneously.customers simultaneously.

Reach many people in less time, with less Reach many people in less time, with less efforteffort

~ communicating directly with one or many people is easy ~ communicating directly with one or many people is easy and inexpensive. Message is sent across all networks and inexpensive. Message is sent across all networks and reached thousand of people.and reached thousand of people.

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Controlled CostsControlled Costs ~ User can control over the usage of Online SMS ~ User can control over the usage of Online SMS Business.Business. ~ Messages are charged to company's Online SMS ~ Messages are charged to company's Online SMS Business account.Business account.

Easily integrates with user’s way of Easily integrates with user’s way of doing businessdoing business

~ F~ Full address book functionality to keep user’s vital ull address book functionality to keep user’s vital contact information. contact information. ~ The ability to mass upload of mobile phone numbers~ The ability to mass upload of mobile phone numbers for easy mass-message delivery.for easy mass-message delivery.

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Enhanced effectiveness through more Enhanced effectiveness through more useful featuresuseful features

~ Complete Mail Merge - ~ Complete Mail Merge - great for customized & personalized great for customized & personalized messages. messages. ~ Message templates - ~ Message templates - make the messaging more efficient by make the messaging more efficient by creating templates for messages that creating templates for messages that

send frequently. send frequently. ~ Create recurring, scheduled & delayed messages~ Create recurring, scheduled & delayed messages

Email SMS Email SMS –– New FeatureNew Feature ~ send an SMS message to a mobile phone directly from ~ send an SMS message to a mobile phone directly from popular email applications and forward email from inbox to popular email applications and forward email from inbox to mobile.mobile.

Telstra Mobile EFTPOSTelstra Mobile EFTPOS

perfect mobile payment system for businessesperfect mobile payment system for businesses A secure and direct way to be paid almost A secure and direct way to be paid almost

wherever you are wherever you are Offer an alternative to cash on delivery Offer an alternative to cash on delivery Reduce administration time and the need for Reduce administration time and the need for

cash handling securitycash handling security A secure connection to user’s own bank's A secure connection to user’s own bank's

payment processing system payment processing system

Continue…Continue… How to use?How to use? ~ ~ Telstra Mobile GSM service with SIM card Telstra Mobile GSM service with SIM card ~ merchant agreement with users’ bank ~ merchant agreement with users’ bank 2 types of Mobile EFTPOS units:2 types of Mobile EFTPOS units:

IngenicoIngenico KeycorpKeycorp EFTPOS and mobile phone in 1 EFTPOS and mobile phone in 1 used for mobile and fixed line used for mobile and fixed line EFTPOS EFTPOS voice calls voice calls

Keycorp K78 terminal (cradle) Keycorp K78 terminal (cradle) separate mobile phone required separate mobile phone required must be a compatible Ericsson must be a compatible Ericsson

mobile (Ericsson T39 and T65) mobile (Ericsson T39 and T65)

Future projection of TelstraFuture projection of Telstra

Assimilating new and evolving technology into its Assimilating new and evolving technology into its contact centers.contact centers.

Enhance its inbound services, with new functions and Enhance its inbound services, with new functions and

products being continuously added. products being continuously added.

Trailing and refining internet-based solutions; Trailing and refining internet-based solutions; developing data capture processes, and are creating the developing data capture processes, and are creating the Virtual Contact Center.Virtual Contact Center.

Developed Launceston Broadband Project- Telsra & Developed Launceston Broadband Project- Telsra &

Commonwealth Government. Commonwealth Government.

The End…The End…

Thank YOU !!!Thank YOU !!!