Crystal Behrendt Sam LeafBrett Felchner Brian Wielgus

Macro Environment Market Internal Trends Product Competitors Customer Distribution Channels Evaluation of Previous Marketing Initiatives Strengths, Weaknesses, Opportunities, and

Threats

Positives:

Reduction in newspaper advertising

POP advertising increases impulse behavior

Negatives:

Increase in Social Media/Digital advertising

Display screens are becoming more common

The Strive GroupCapabilities: Multi color printing, die cutting, litho mounting, 87”

dedicated currogator, vacuum forming, metal and wood fabrication

Provide their own transportation (Strive Transport Group)

Winner of multiple industry awards

C2 MediaCapabilities: Color copies, digital printing, large format printing, ultra

jet direct, screen printing, laminating, kitting and fulfillment

Has the other Inca Onset printer

Provide their own transportation

Digital document management and ordering system (I-Queue)

Quick Turnaround◦ Mass production with minimal set up time

◦ Central location decreases time and cost of shipping

◦ Online proposal submission ensures quick receipt of customer needs

Communications◦ Sales force is minimal and well connected to client

needs

◦ Multiple inquiry paths among phone, email and fax

◦ One central location ensures that all personnel are in constant communication

Points of Difference

Issues Analysis

Objectives

Strategies

Tactics

Evaluation

Financials

Research

New company that needs to build brand awareness

Communicate the benefits of working with Tempt

Grow account spending and increase customer base

Strengthen client relationships

Grow the company to a total revenue of $10 million dollars in 2010

Increase customer base by 33% in 2010

Track past and potential customers efficiently

Monitor customer satisfaction

Build online presence

Train new sales representatives/intern

Generate additional revenue from current customers

Increase customer awareness

Hire a sales intern

Exhibit at industry tradeshows

Direct marketing campaign

Redesign company’s website

Magazine advertisements

Full time position, 48 weeks a year. 20 hours weekly on telemarketing efforts 10 hours weekly generating

proposals, assisting with general marketing campaigns

10 hours of flexible hours weekly Goals:

Identify new customersProvide customer serviceMaintain CRM databaseExpected yearly expense - $19,200

81% of trade show attendees are in a position to influence purchase decisions◦ Buy

◦ Advise

◦ Approve

◦ Guide

In-Store Marketing ExpoNavy Pier, Chicago - October 5-7, 2010Expenses - $7,800+ (3 people, 3 days)

10’x20’ Booth Package (includes admission for 10) -$5,900Travel costs - $1,000Incidentals - $900

Global Shop TradeshowSands Expo and Convention Center, Las Vegas – March 10-12, 2010Expenses -$4136+ (3 people, 3 days)

10x20’ Booth Space – $761.60Show Admission - $1,125Travel costs - $1,350Incidentals - $900

Flat Screen TelevisionPortfolio

Inca Onset Video

Inca Image Example

Bar Height Table

Display StandDM Piece

Business Cards

Update Images with Tempt Photo

Goal: Keep Tempt as a top of mind supplier.

Showcase Tempt’s capabilities and provide a constant reminder of the brand

$10 in sales for every $1 invested, according to a Direct Marketing Association study last year.

Fold flat, volume based mailerTactile and Visual appealIncorporates a CD-Rom Include Tempt portfolio Inca Onset Video Testimonials from past clients Work Proposal form and timing

Based on an industry quote, expectations are that Tempt can complete this campaignfor less than $2.00 per piece.

Goal: Create a strong web presence that more represents Tempt’s capabilities.

This will be a 6 page website including 2 interactive flash animations.

Home Story Capabilities

Media Clients Contact Us

SEO and Meta tags will be fully incorporated

The total expense is expected to be $2,850

As part of the media buy, we want to negotiate advertising space on their website, inclusion of surveys and list rental.

39%

42%

48%

51%

54%

55%

57%

57%

58%

58%

58%

59%

63%

66%

General business magazine Web sites

Syndicated content feeds published via RSS

Product listings/ads in online directories

Podcasts

Business-to-business blogs

Online forums, communities, or social networks

Specialized business Web sites

Mobile/wireless devices

Vendors’ Web sites

Online videos or rich Internet applications

Email or electronic newsletters

Web portals (e.g. Google)

Industry-specific Web sites

Web-based events

Percentage of decision makers who say their use of digital tactics will

“increase” or “increase significantly” in 2009.

Base: 878 business decision makers

Shopper Marketing Magazine◦ 2 color junior ½ page advertisement quarterly

◦ $2,241 per advertisement

◦ $8,964 yearly expense

18,200 paid subscribers, $0.123 per impression

Target Marketing Magazine◦ 1/3 page black and white advertisement as an

invitation to visit the Tempt booth prior to each trade show

◦ $3,480 per advertisement

◦ $6,960 total expense

A free monthly magazine that includes an industry specific focus each month

This aspect allows us to segment the reader more effectively

Keep same general look

Modify the message of the ad copy

CRM database $1,200

Intern $19,200

In Store Marketing Expo $7,800

Global Shop Tradeshow $4,200

Booth Construction and Design $3,000

Direct Mail Campaign $2,000

Website Redesign $2,850

Shopper Marketing Advertising $8,964

Target Marketing Advertising $6,960

Total Expenditure Year 1 $56,140

Total Expenditure Year 2 $49,124

Year 1

CRM

Intern

Trade Shows

Booth

Construction

Year 2

CRM

Intern

Trade Shows

Booth

Construction