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Term Project #2 Recruitment Strategy of BPO/KPO & A Retail Firm

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Term Project #2

Recruitment Strategy of BPO/KPO & A Retail Firm

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RECRUITMENT IN BPO

External Factors:

•  Attrition Rate is very High

• Huge supply of Tele-Callers in the market.

•  Youth Oriented Industry 

• English Coaching Institutes is a major support to this Industry.

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ASSUMPTIONS

• B to B campaign.

• Mid size organization.

• Target employee group 18-28 years.

• Male and female equally preferred.

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HIERARCHY

• 10 Groups of 10 employee each.

• 1 Team Leader per 1 Group.

• 1 manager per 5 groups.

• 1 Operational manager.

• 1 Service delivery manager.

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REQUIREMENT

• 1 Team Leader

• 16 Tele Caller Executives(TCE)

• Divided in 4 groups

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JOB ANALYSIS-TCE

• Managing and receiving Calls.

• Responding to Enquiry of all kinds.

• Resolve problem within given time frame.

• Process account balance and transfer request.

• Preparing daily reports about call volume and customers.

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JOB ANALYSIS- TEAM LEADER

• Monitor the calls made by TCE’s. 

• Ensuring the quality of calls.

• Determining the appropriate response for TCE.

• Prepare weekly report and submit to the Team manager.

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KSA

TCE

 Excellent Command over English.

Communication Skills.

Patience and Positive Personality. Balance of Physical and Emotional Stress.

TL

To handle TCE’s smoothly and effectively.  Leadership and Motivational Qualities.

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RECRUITMENT STRATEGY OF TCE’S 

• 1st- Internal hiring with the existing employee referrals.

• 2nd- Advertising through posting online on job Portals.

• 3rd- Tie-Up with institutes providing English speaking andPersonality development courses.

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RECRUITMENT STRATEGY OF TEAM LEADER

• Promote TCE as a Team leader

• No need for external hiring

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RECRUITMENT YIELD PYRAMID

16

24

36

48

144

New Hire

Offer Made (2:1)

Interviews 3:2

Invited 4:3

Lead generated 3:1

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REFERENCES

1. www.citehr.com/107920-recruitment-strategy -bpo.html 

2. www.bpoavenues.com/BPO.../call-centre-recruitment.html 

3. en.wikipedia.org/wiki/Recruitment_process_outsourcing

4. www.flatworldsolutions.com/call-center/callcenter-

recruitment.php 5. recruitment.naukrihub.com/recruitment-strategies.html

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EXTERNAL ENVIRONMENT IN PHARMA RETAIL

CHAIN

High Competition from Unorganized Sector.

 Very Strict regulations of Drug and Cosmetics Act .

High Attrition Rate at Operational Level.

High Training Cost.

Sufficient Labor Supply in the Market.

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ASSUMPTIONS

• stores in 4 metro cities.

• Store Structure

1 Store manager• 1 Pharmacist.

• 1 nutritionist

• 1 delivery Boy.

•  Work is done under 2 shifts.

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REQUIREMENT

• Hiring: 5 Pharmacists

• Pharmacists should have done B.Pharma or D.Pharma

• Pharmacist should have registered with PCI.

• Should be ready for Transfers across city.

• Preference to locals.

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JOB ANALYSIS- PHARMACISTS

Handling Prescriptions.

Offering Substitutes.

Customer Counseling.

Consulting with Doctors.

Handling Drug Inspectors.

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KSA

Knowledge about Drugs.

Interpersonal Skills.

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RECRUITMENT STRATEGY

• Hiring through employee referrals

• Post on LinkedIn

• Tie up with medical institutes

•  Advertising through Medical journals and magazines

•  Advertising through posting on Online Job Portals

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RECRUITMENT YIELD PYRAMID

9

14

21

28

84

New Hire

Offer Made 3:2

Interviewed 3:2

Invited 4:3

Leads Generated 3:1

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REFERENCES

1. www.naukri2000.com/careers/pharmaceutical.php3 

2. www.citehr.com/research-recruitment-selection-strategy -retail-business 

3. www.rxrecruiters.com 

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THANK YOU