The Edge Singapore

Tablet Overview

The Edge Weekly on Tablet (ePub)

•  Mobile  ePub  that  delivers  The  Edge  Singapore    straight  to  your  device    

•  Improved  version  with  iOS6  •  Push  no>fica>on  update  •  Live  Link  to  your  URL  •  Interac>ve  Video  •  Newsstand    

User’s Experience

•  Interac>ve  video  ads  

•  Direct  in  app  URL/email  links  

•  Picture  Slide  Shows    

Push Notification

Newsstand

In App Store

Downloads

Bookshelf

Market Share

An Overview

Audience: Activity

Audience: Our Readers

Audience: Age

Audience: Gender

31.21%  Female  

68.79%  Male  

Audience: Total Sessions Globally

Events Breakdown

Issue Downloads

Page Views

Slide Show

URL Clicks

Video Plays

Advertising Opportunities

An Overview

Ad Live URL

Connect  with  our  readers.    With  direct  link  from  your  print  ad  to  your  choice  of  website  or  email.  

Logo Interstitial

•  Logos  appearing  before  sec>on  

Photo Transition

•  GIF  image  transi>on  

Video Auto play within Ad

Video Auto play within Ad

PDF  base  layer  

Video  auto  plays    within  the  box      

Video    

HTML+/Rich Media Banners within

Editorial Pages

•  Max  30  sec.  with  “x”  buYon  for  user  to  close      

•  +Non  Flash  banners  for  iPad  version  

HTML+/Rich Media Banners FOR SIGN-UP

In App Link to Buying/Enquiry Page

How Was the Response?

•  Launched  09/04/2012  

•  Total  of  50,875  downloads    (as  of  07/12/2012)  

Thank You.