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TeslaBy Cody Thomas
History and Objectives
Elon Musk; 2003Innovation; vision of electric automotive advancements Unique advantage
Market ShareTesla < 1.9%Toyota – 15.5%
Tesla’s Numbers (2014)
Over 10,000 employees Revenue: $3.198 Billion Total Equity: $911.7 Million Total Assets: $5.849 Billion Net Income: $-294.0 Million Operating Income: $-186.7 Million
Specs: Model S vs. Prius Plug-in Hybrid
Key Events in the Industry
Blue Ocean Strategy “Open source movement” – 2014 Battery Swap Program/Supercharger Network Closed Loop Battery Recycling Program
90% of lead-acid batteries 60-80% of typical vehicle batteries
Competition Comparisons
Tesla Projected to be profitable in 2020 31,700 cars delivered Risky investment Question Mark Insourcing Fully electric New research and development
(blue ocean) Differentiation
Toyota $17.9 billion annual net profit > 10 million vehicles sold “too late” investment Cash Cow Outsourcing Hybrid Exploitation of current market
(red ocean) Price Competitor
The Future of Tesla Motors
Would I invest? Where are they going/what are they trying to achieve? How can they expand? What will the competition do to keep with new technologies?