Test Banks 7

8/18/2019 Test Banks 7

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ExamName___________________________________

1.

User -generated content refers to various ki nds of media con tent that are prod uced by end users an d are pu blicly available.Answer:

True

FalseDiff: 1

Type: TF

Page R ef: 333AACSB:Objective:

2.

With social media, users, rather t han organizations, produce, control, use, and manage co ntent, often at little o r n o cost.Answer:

True

FalseDiff: 1

Type: TF


3.

Knowledge m anagement is one of the six d ifferent types of social media.Answer:

True

False



Diff: 2

Type: TF


4.

Expression Engine an d Xanga are exam ples of media shari ng social networking spaces.Answer:

True

FalseDiff: 3

Type: TF


5.

The so cial graph is d igital and dened explicitly by all connections i nvolved.Answer:

True

FalseDiff: 3

Type: TF


6.

According to an InformationWeek su rvey of business t echnology e xperts, the m ost useful Web 2.0 tools in Enterprise 2. 0,



based on peAnswer:

True

FalseDiff: 2

Type: TF


7.

According to an InformationWeek su rvey of bu siness t echnology experts, security issues are a m ajor con cern withEnterprise 2 .0.

Answer:

True

FalseDiff: 1

Type: TF


8.

Off -deck i s on e o f the t wo basic t ypes of mobile soci al networks.Answer:

True

FalseDiff: 3

Type: TF




9.

Adding social software an d features to existing commerce si tes i s on e o f the t wo basic p ractices of social commerce.Answer:

True

FalseDiff: 2

Type: TF


10.

Social shopping is d one i n social networks an d in vendors' socially oriented stores, but is n ot d one i n stores of specialintermediaries.

Answer:

True

FalseDiff: 3

Type: TF


11.

According to a G artner Inc. study about roles i n social media an d e -commerce, mavens pref er to nd out for t hemselveswhat they n eed to k now in order to sat isfy thei r needs.

Answer:



True

FalseDiff: 3

Type: TF

Page R ef: 344 -345AACSB:Objective:

12.

Building and sharing wish lists i s on e o f the b enets ass ociated with social shopping.Answer:

True

FalseDiff: 1

Type: TF

Page R ef: 345AACSB:

Objective:

13.

Spot buying is on e of t he m ajor m odels of social shopping.Answer:

True

FalseDiff: 2

Type: TF




14.

A common strategy o f ash sale si tes i s t o focus on an industry.Answer:

True

FalseDiff: 2

Type: TF


15.

Brand communities are a c ommon feature of communities and forums.Answer:

True

FalseDiff: 2

Type: TF


16.

Flipsy i s an online au ction marketplace w here u sers s wap virtual currency for f ree s tuff.Answer:

True

FalseDiff: 2



Type: TF


17.

According to Zwilling (2011), location - based service opportunities for B2B include the creation of social hubs.Answer:

True

FalseDiff: 2

Type: TF


18.

The m ajor curr ent revenue sou rce for social commerce ven dors is ad vertising.

Answer:

True

FalseDiff: 1

Type: TF


19.

Social apps i nvolve placing advertisement in paid -for m edia space on social media p latforms such as Facebook, YouTube,and Twitter, as w ell as on blogs and forums.

Answer:



True

FalseDiff: 1

Type: TF


20.

Geolocation apps r eport your l ocation to other u sers, and they associate real -world locations t o your l ocation.Answer:

True

FalseDiff: 2

Type: TF


Objective:

21.

An opt -out is a p ermission - based network that requires a user to join or sign up.Answer:

True

FalseDiff: 1

Type: TF




22.

Social networks are an ideal place t o disseminate v iral videos.Answer:

True

FalseDiff: 1

Type: TF


23.

According to Learmonth (2011), the 20 12 a d revenue for Tw itter i s es timated to be over $1 b illion.Answer:

True

FalseDiff: 2

Type: TF


24.

Conversational marketing is t he t rend where com panies u tilize W eb 2.0 t ools t o get feedback from customers.Answer:

True

FalseDiff: 2



Type: TF


25.

Social customer relationship management is the new replacement for customer relationship management.Answer:

True

FalseDiff: 2

Type: TF


26.

Facebook is the most popular business -oriented social network serv ice.

Answer:

True

FalseDiff: 2

Type: TF


27.

To build and nurture a com munity i s on e of the m ajor r easons to u se or deploy business social networking.Answer:



True

FalseDiff: 1

Type: TF


28.

Yammer is a clone of Facebook for bu siness and is used by more t han 1.5 million people in over 90, 000 com panies.Answer:

True

FalseDiff: 2

Type: TF


Objective:

29.

The col laboration space i n a v irtual world is w here sof tware agen ts, on your behalf, seek i nformation and engage w ithother a gents t o fulll or f acilitate tr ansactions.

Answer:

True

FalseDiff: 3

Type: TF




30.

A social game is a vi deo g ame p layed in a soci al network.Answer:

True

FalseDiff: 1

Type: TF


31.

The t angible cost of many social commerce p rojects can be v ery l ow, but the t otal cost can be very h igh due t o t he cost ofthe ri sks tha t may materialize.

Answer:

True

FalseDiff: 2

Type: TF


32.

Interfacing with social networks d oes n ot i nvolve risk.Answer:

True



FalseDiff: 1

Type: TF


33.

Social commerce support systems include p ayments, order f ulllment, security, and system development and businessplans.

Answer:

True

FalseDiff: 2

Type: TF


34.

Recent studies have show n that s mall companies do no succeed in social commerce.Answer:

True

FalseDiff: 2

Type: TF


35.



Web 2.0 tools can generate r evenue g rowth, user growth, and increased resistance t o competition in indirect ways.Answer:

True

FalseDiff: 1

Type: TF


36.

The on line p latforms an d tools t hat people u se t o sh are op inions, experiences, insights, percepti ons, and various m edia,including photos, videos, and music, with each other best describes

A)

social m arketing.B)

mobile commerce.C)

social media.D)

cloud computing.Answer:

CDiff: 2

Type: MC


37.

A combination of social policy a nd marketing p ractices t o a chieve a set of social behavioral goals w ithin a t arget audience



best A)

mobile m arketing.B)

electronic enterprise.

C)

social m arketing.D)

social j ustice.Answer:

C

Diff: 2

Type: MC


38.

Which of the following focused on marketing children's heal th care insurance f or w orking families and made affordablecomprehensive medical care av ailable t o over 300, 000 children?

A)

Apple CareB)

PeachCare for K idsC)

Orange CareD)

Peach AidAnswer:

BDiff: 3



Type: MC


39.

A sociological concept that refers to co nnections w ithin and between social networks; the core i dea i s t hat social networkshave v alue. This best denes

A)

knowledge management.B)

social capital.C)

social media m arketing.D)

interactive intelligence.Answer:

BDiff: 2

Type: MC


40.

Which o f the following is a t erm that describes use of social media p latforms such a s net works, online com munities, blogs,wikis, or an y other on line col laborative m edia for m arketing, market research, sales, CRM, and customer s ervice?A)

consumer m arketingB)

interactive marketingC)



impulse marketingD)

social media m arketingAnswer:

DDiff: 1

Type: MC


41.

Social media cat egories i nclude ea ch of the f ollowing excep tA)

content communities.B)

collaborati ve p rojects.C)

blogs.D)

records management.Answer:

DDiff: 2

Type: MC


42.

Referencing the social networking sp ace cat egories, NutshellMail and FriendFedd are examples of



A)

professional networking si tes.B)

leisu re -oriented sites.C)

social news.D)

social network ag gregati on.Answer:

DDiff: 3

Type: MC


43.

Which of t he following is a t erm coined by Mark Zuckerberg o f Facebook, which originally referred to the soci al networkof relationships bet ween users of the soci al networking service p rovided by Facebook?

A)

social graphB)

social rangeC)

social tapestryD)

social t weetAnswer:

ADiff: 3



Type: MC


44.

The d elivery of e -commerce act ivities an d transactions t hrough social networks an d/or v ia W eb 2.0 sof tware b estdescribes

A)

social commerce.B)

intelligent commerce.C)

mobile commerce.D)

knowledge commerce.Answer:

ADiff: 2

Type: MC


45.

Benets of social commerce to cu stomers include A)

creat ing viral advertisements.B)

using low -cost user -generated content.C)



identifying brand advocates.D)

paying less f or products an d services.Answer:

DDiff: 3

Type: MC


46.

Benets to vendors of social commerce includeA)

bette -serv ice i s p ossible.B)

customers' expectations can be m et in full and quickly.C)

identifying problems qu ickly.D)

customers can assist other cu stomers.Answer:

CDiff: 2

Type: MC


47.

The b enets of social commerce t o retailers i ncludeA)



increased website t raffic.B)

increased sales.C)

word -of -mouth marketing.D)

all of the above.Answer:

DDiff: 1

Type: MC


48.

Which o f the following refers to fellow consumers connecting w ith and listening to o ther consumers somewhere in theworld who think and consume the way they do?

A)

social doubleB)

taste t winsC)

taste b uddyD)

social buddyAnswer:

BDiff: 2

Type: MC




49.

Members conversing an d connecting w ith one an other using cel l phones or ot her mobile d evices best describesA)

mobile soci al networking.B)

mobile m arketing.C)

mobile media clubs. D)

telemarketing.Answer:

ADiff: 2

Type: MC


50.

Risk f actors as sociated with conducting social commerce include each of the following excep tA)

establishing multiple crowdsources.B)

possibilities of f raud.C)

security and privacy issues.D)



integration with existing IT systems.Answer:

ADiff: 3

Type: MC


51.

A method of e -commerce w here shoppers' friends become involved in the shopping exp erience bes t describesA)

social shopping.B)

familial shopping.C)

personal shopping.D)

social c oaching.Answer:

ADiff: 2

Type: MC


52.

As su ggested by Jefferies ( 2008), drivers f or sel ling in social networks i ncludeA)

efforts t o i mprove ov erall sales p roductivity.



B)

pressure t o increase top -line revenue grow th.C)

recommendations/suggestions made by f riends.D)


DDiff: 1

Type: MC


53.

A method of shopping w here the shoppers enlist others to p articipate in the p urchase d ecision best describesA)

social ret ailing.B)

social co nnections.C)

social browsing.D)

communal shopping.Answer:

DDiff: 2

Type: MC




54.

Which o f the following soci al media an d e -commerce r oles, as i dentied by Gartner Inc., perform a b ridging function between dispa

A)

salesmanB)

seekerC)

mavenD)

connectorAnswer:

DDiff: 2

Type: MC


55.

Which o f the following soci al media an d e -commerce r oles, as i dentied by Gartner Inc., connects w ith other people inorder t o nd out the i nformation, skills, and obligations t hey need to conduct their d aily lives?

A)

connectorB)

mavenC)

seekerD)



self -sufficientAnswer:

CDiff: 3

Type: MC

Page R ef: 344-345AACSB:

Objective:

56.

Benets of social shopping includeA)

condence an d trust in online shopping increases.B)

discovering p roducts/services you never kn ew existed.C)

learning from others' experience.D)


DDiff: 1

Type: MC


57.

Major m odels of social shopping include each of t he following excep tA)

social hubs.B)



group buying an d shopping together.C)

shopping communities and clubs.D)

ash sales.Answer:

ADiff: 2

Type: MC


58.

Shopping communities and common forum features includeA)

idea b oards.B)

user galleries.C)

brand communities.D)


DDiff: 1

Type: MC




59.

The largest social community isA)

Calvin Klein.B)

Kaboodle.C)

AOL.D)

MySpace.Answer:

BDiff: 2

Type: MC


60.

An online com munity that harnesses the p ower of one's social networks for the introduction, buying, and selling o fproducts, services, and resources, including one's ow n creations best describes

A)

social marketplace.B)

relaxed com merce.C)

social vortal.D)

reverse com merce.Answer:



ADiff: 2

Type: MC


61.

Which of t he following social marketplaces al lows any one t o list, buy, and sell books, music, movies, and games, and itwas cr eated to ll the n eed for a f ree an d trustworthy media m arketplace?

A)

ListiaB)

CraigslistC)

FotoliaD)

FlipsyAnswer:

DDiff: 2

Type: MC


62.

Which of t he following is a soci al marketplace f or a h uge co mmunity of c reative p eople w ho enjoy sharing, learning, andexpressing themselves t hrough images, forums, and blogs? M embers provide royal ty -free s tock images t hat otherindividuals an d professionals can legally buy and share.

A)

FotoliaB)



FlipsyC)

ListiaD)

CraigslistAnswer:

ADiff: 2

Type: MC


63.

Components t o expect in a soci al shopping site i ncludeA)

product page d iscussions.B)

project j ournals.C)

how -to -guides.D)


DDiff: 1

Type: MC




64.

Which o f the following is a word -of -mouth method by which cust omers pr omote a prod uct or s ervice by t elling othersabout it?

A)

social expressi on

B)

viral m arketingC)

vortal commerceD)

branded commerce

Answer:

BDiff: 2

Type: MC


65.

Viral marketing d one by bloggers best describesA)

extreme blogging.B)

social d iving.C)

freedom of expression.D)

viral blogging.Answer:



DDiff: 2

Type: MC


66.

A type o f social networking in which geographic se rvices and capabilities s uch as geoco ding and geotagging are u sed toenable ad ditional social dynamics best describes

A)

geosocial n etworking.B)

georeferencing.C)

geolocation.D)

geoplacement.Answer:

ADiff: 3

Type: MC


67.

The identication of the real -world geographic location of an Internet -connected computer, mobile d evice, website, orvisitor b est descri bes

A)

social an alytics.B)



geolocation.C)

social f orensics.D)

digital forensics.Answer:

BDiff: 2

Type: MC


68.

Any video that is p assed electronically, from person to person, regardless of i ts con tent best describesA)

spiral video.B)

social video.C)

malicious video.D)

viral video.Answer:

DDiff: 2

Type: MC




69.

The p rocess of measuring, analyzing, and interpreting the results of interactions an d associations am ong p eople, topics,and ideas b est describes

A)

social brainstorming.

B)

familial stati stics.C)

social an alytics.D)

social intelligence.

Answer:

CDiff: 2

Type: MC


70.

The ab ility o f humans t o interact with each other effectively best describesA)

social diplomacy.B)

social integrati on.C)

social intelligence.D)

socia l civ ility.Answer:



CDiff: 2

Type: MC


71.

Members of social networks w ho do social shopping and understand their rights and how to u se the w isdom and powerof crowdsourcing and communities t o their bene t best describes

A)

intelligent mavens.B)

social customers.C)

brand lyaD)

social cl imbers.Answer:

BDiff: 2

Type: MC


72.

A customer service app roach that focuses on building long -term and sustainable cu stomer relationships t hat add value both t

A)

mobile commerce.B)



customer r elationship management.C)

social an alytics.D)

social m arketing.Answer:

BDiff: 2

Type: MC


73.

Which of the following refers t o a cu stomer engagement strategy in support of companies' dened goals and objectivestoward optimizing the cust omer e xperience and where succes s r equires a f ocus on people, processes, and technologyassociated with customer t ouchpoints an d interactions?

A)

Social Customer Relationship Management (SCRM)B)

Social Academy of Customers Unite (SACU)C)

Society, Community, Customers (SCC)D)

People Across Nations (PAN)Answer:

ADiff: 2

Type: MC




74.

A social network whose p rimary objective is t o facilitate b usiness con nections an d activities b est describesA)

social marketplace.B)

commercial network.C)

social vortal.D)

business Answer:

DDiff: 2

Type: MC


75.

Major r easons t o use or d eploy business soci al networking includeA)

reducing operation and travel costs.B)

reducing communication and improving collaboration.C)

increasing revenue.D)




DDiff: 1

Type: MC


76.

Which o f the following is a com munity of entrepreneurs and small business owners dedicated to helping each othersucceed through the p remise t hat collaboration beats competition?

A)

Entrepreneur ConnectB)

BiznikC)

Startup NationD)

E.FactorAnswer:

BDiff: 2

Type: MC


77.

The act of outsourcing t asks, traditionally performed by an employee o r contractor, to a n undened, large g roup of peopleor com munity, through an open call best describes

A)

crowdsourcing.B)



social a dvertising.C)

collective marketing.D)

social remediation.Answer:

ADiff: 2

Type: MC


78.

Dimensions of vi rtual worlds i ncludeA)

experimental space.B)

social sp ace.C)

entertainment s pace.D)


DDiff: 1

Type: MC




79.

According to Soat (2009), the m ost important business objective o f social networking isA)

business odel B)

improving p artner relationships.C)

increasi ng cu stomer loyalty.D)

generating more word of mouth.Answer:

DDiff: 3

Type: MC


80.

Each of t he following is a w ay social networks gen erate re venue excep tA)

send direct mailings t o cu stomers based on recent in -store p urchases.B)

partner w ith organizations t hat pay a m onthly service f ee.C)

create affiliations w ith physical venues w here m embers can meet.D)

offer premium service to individuals for a m onthly or per -serv ice fee.Answer:

A



Type: MC


81.

Identify ve categories of ocial networking space. For each identied category, provide an example.Answer:

Of the 11 categories l isted in the t extbook, 5 cat egories are ocial news, social network aggregati on, events, communicationsites, and professional networking sites. In respective o rder,Digg, FriendFedd, Meetup.com, Xanga, and LinkedIn areexamples.

Diff: 2

Type: ES


82.

Identify Howe's four c ategories of crowdsourcing.Answer:

Howe identied collective i ntelligence, crowd creation, crowd voting, and crowd supporting an d funding. Diff: 1

Type: ES


83.

Briey discuss ve major categories of virtual world applications.Answer:

The t extbook identies 19 m ajor cat egories f rom which st udents can pick. The m ajor categories i nclude st orefronts andonline sal es; front offices or hel p desks; advertising and product demonstrations; content creation and distribution;meetings, seminars, and conferences; training; education; recruiting; tourism promotion; museums an d art galleries;information points; data v isualization and manipulation; renting virtual world land and buildings; platform for socialscience res earch; market research; platform for d esign; providing CRM to employees an d a p latform for s ocialization;commercial gaming; and virtual trade shows.



Type: ES


84.

Identify ve major d rivers of s ocial commerce i n virtual worlds.Answer:

Five major d rivers ar e res emblance t o the real -world environment, immersive on line envi ronment of choice by theyounger gen erations, new means of navigation and discovery, better online m eeting spaces and collaborative p latforms,and interactive environment for ed ucation and training.

Diff: 2

Type: ES


85.

Identify seven uses o f virtual worlds t o facilitate l earning.Answer:

Simulation, distance l earning, class m eetings, exploration, visualization, imaginative scen arios, and informationdissemination are sev en uses o f virtual worlds t o facilitate l earning.

Diff: 2

Type: ES




1.

TRUE

2.

TRUE

3.

FALSE

4.

FALSE

5.

TRUE

6.

FALSE

7.

TRUE

8.

TRUE

9.

TRUE

10.

FALSE



11.

FALSE

12.

TRUE

13.

FALSE

14.

TRUE

15.

TRUE

16.

FALSE

17.

FALSE

18.

TRUE

19.

FALSE

20.

TRUE

21.



FALSE

22.

TRUE

23.

FALSE

24.

TRUE

25.

FALSE

26.

FALSE

27.

TRUE

28.

TRUE

29.

FALSE

30.

TRUE

31.

TRUE



32.

FALSE

33.

TRUE

34.

FALSE

35.

TRUE

36.

C

37.

C

38.

B

39.

B

40.

D

41.

D



42.

D

43.

A

44.

A

45.

D

46.

C

47.

D

48.

B

49.

A

50.

A

51.

A



52.

D

53.

D

54.

D

55.

C

56.

D

57.

A

58.

D

59.

B

60.

A

61.

D

62.



A

63.

D

64.

B

65.

D

66.

A

67.

B

68.

D

69.

C

70.

C

71.

B

72.

B



73.

A

74.

D

75.

D

76.

B

77.

A

78.

D

79.

D

80.

A

81.

Of the 11 categories l isted in the t extbook, 5 cat egories are ocial news, social network aggregati on, events, communicationsites, and professional networking sites. In respective o rder,Digg, FriendFedd, Meetup.com, Xanga, and LinkedIn areexamples.

82.



Howe identied collective i ntelligence, crowd creation, crowd voting, and crowd supporting an d funding.

83.

The t extbook identies 19 m ajor cat egories f rom which st udents can pick. The m ajor categories i nclude st orefronts andonline sal es; front offices or hel p desks; advertising and product demonstrations; content creation and distribution;meetings, seminars, and conferences; training; education; recruiting; tourism promotion; museums an d art galleries;

information points; data v isualization and manipulation; renting virtual world land and buildings; platform for socialscience res earch; market research; platform for d esign; providing CRM to employees an d a p latform for s ocialization;commercial gaming; and virtual trade shows.

84.

Five major d rivers ar e res emblance t o the real -world environment, immersive on line envi ronment of choice by theyounger gen erations, new means of navigation and discovery, better online m eeting spaces and collaborative p latforms,and interactive environment for ed ucation and training.

85.

Simulation, distance l earning, class m eetings, exploration, visualization, imaginative scen arios, and informationdissemination are sev en uses o f virtual worlds t o facilitate l earning.

Documents

Test Banks 7