Texas Planning 2011 On/ Rick Jamail

8/7/2019 Texas Planning 2011 On/ Rick Jamail

1/18

1Specs I Texas

Agenda

The ONEHOPE Difference

Varietals & What They Stand For

Marketing Support

National Growth

Unique Programs & Tools

Discussion


2/18

One team of 8 friends andhigh performers that met at Gallo Wine Companywith a common vision.

Inspired by a close friendaffectedbybloodcancer at the age of 23

Each in their midto late 20s, determined to make a difference.

Built from scratch bythe 8 above out of two of the founders apartment

Brandon Hall I Kristen Shroyer I Alyse Gome I Jake Kloberdanz I Tom Leahy I TiffanyGoodman I Sarah Gora I Blake Petty

ONETEAM


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ONE VISION

50% ofONEHOPEs profits are donatedto partner charities that

support a varietyofdifferent causes.

Our Mission:

To create a quality wine at a great value to the consumerTo create a global brand using the viral power of Cause

Branding


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WINEMAKER

All ONEHOPEWine is produced at the FOLIO Wine Studio in NapaCo-Created in Partnership with Rob Mondavi Jr.

Mentored and advised by Michael Mondavi


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ONEHOPECOLLECTION

AIDS I Troops IBrest Cancer I Autism I Environment I Children's Hospitals

We DonateHALF Our Profits To Charity


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CAUSEBRANDING

of the U.S. population, particularlywomen, prefer to do business with sociallyresponsible companies andwill recommenda brandif it supports a goodcause.*

*CitedbyBostonbrand-strategyfirm C CitedbyBostonbrand-strategyfirm Cone onehttp://marketingtowomenonline.typepad

**Fenton, CSRNewswire 11/17/2008

of consumers will consider switching to another companyif it's alignedwith a cause.*

of consumers saytheyare not as price sensitive if theyknow there is a cause

behindtheir purchase.

Whenyou standfor something greater than just the bottomline People Standwith you


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7

NEWS WORTHY


8/18

ONEHOPE EVENTS

Austin City Limits Music Festival 2010

Sundance Film Festival OscarPre-Parties Sony Music Oscar DinnerOK! Magazines Pre-Party

British American Film & Television Awards

Grammys OUTFEST Film Festival 2010 Red Cross National Fundraiser Holly Rod Foundation Black Card Circle Foundation

Local 2011 Targets:

A Gathering of Champions

Houston Childrens Charity4-30-11

250Events Participated in 2010


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ONEHOPEONLINE MARKETING

.COM

MyONEHOPE.COMEstimated Launch: February, 2011

New Website:Leader in the IndustryFacebook: Over 16,000 fansTwitter: Over 9,000 followers


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CURRENTDISTRIBUTION

Southern Wine & Spirits


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Regional RetailOutlets: Major Hotels:

NOTABLEPARTNERS

Restaurants:

Airlines:


12/18

0

NationalOn PremiseMastro's

AllNational

Locations

Westin

San FranciscoIn-Room Program

Starwood ArizonaSixHotel LocationsOctober-Nov Program

Featured Wine throughout hotel Featured Banquet Wine

RA Sushi

AllNational

Locations


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February Valentines Day: Chardonnay & Merlot

March St. Patricks Day: Sauvignon Blanc

April Easter, Autism Month, Earth/Arbor Day: Cabernet & Sauv Blanc

May Mothers Day & Memorial Day: Chardonnay & Zinfandel

June-August Summer Whites: Sauv Blanc/Chardonnay

July 4th of July: Zinfandel

October - Breast Cancer Awareness Month: Chardonnay

November Thanksgiving & Veterans Day: Zinfandel

December - AIDS Awareness Month: Merlot

ANNUAL Cause Promotion Months


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Tertile 1 | March/April Focus

Sauvignon Blanc,Cabernet Sauvignon

March: St.Patricks Day

April:National Autism Awareness Month,Earth Day & Arbor Day

Priority- Cabernet Sauvignon

2011 KEY Program Periods

Tertile 3 |O

NDOctober:Breast CancerAwareness Month-1 in 8 Women Program

December:Aids Awareness Month

Tertile 2 | Summer Focus

Chardonnay, Sauvignon Blanc, Zinfandel

May/June/July:Summer Whites

May: Mothers Day, MemorialDay

July: 4th of July


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April| National AutismAwareness Month

MarketingCampaigns

Incentives:

Tools Available Table Tents Case cards Pins | Bracelets Incentives

Raise Money for Autism Speaks$12.50 per case donated


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ONEHOPE TOOLS

October| Breast Cancer

Awareness Month

1 in 8 Women Campaign

Donating:$12.50 per case sold to NationalBreast Cancer Foundation


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ONEHOPE CommitmentIn State ONEHOPERepresentative

- Consistent communication with sales team- Instant response towards opportunities

Continued Work withs

Account Management

Support dollars

Incentives

Market Support

Event participation

Local Account Wine Tastings/special events

L

ocal charity eventsNational Causes

ONEHOPE Brand Ambassador Internship program


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1. 2011 Depletion Goals- 800 Cases2. Sample Contract

3. Team Roster

4.POS & Promotional Needs per rep

- Table tents

- Sales slicks

- Bracelets/pins

5.Local Target Events EXPOSURE

- Charity- Customer

6. Sales Incentives

- Case Sales- $5 per case to rep/ Hitting 80% of goal gets them paid- Top Performer- 5 month focus- Pick month programs

7. Top Accounts

8.Pinot Noir- Samples Sent. Advantageous for higher end accounts?

9. Depletion Reports/Accounts Sold- Monthly report

10. Monthly Account tastings

Discussion Topics

Documents

Texas Planning 2011 On/ Rick Jamail