7/28/2019 TexasTech Fan Map

1/2

Research

AGGIE FAN & ALUMNI INFO

Sources: Scarborough Research, 2012,

The Marketing Arms SPI, 2013

This map shows the % of the

Austin, Dallas & Houston DMA

population who are Aggie fans.

Please note: Counties shaded in maroon

are not in the DMAs.

ALUMNI BREAKDOWN:

In-State Alumni: 240K

1) Houston (88K)

2) DFW (57K)

3) Waco / Temple (34K)

4) Austin (23K)

5) San Antonio (17K)

FAN BREAKDOWN:

In-State Fan: 3.1 Million

1) Houston (927K)

2) DFW (901K)

3) San Antonio (434K)

4) Austin (311K)

5) Waco / Temple (N/A)

REACH A GROWING FAN BA SE IN TEXAS!

7/28/2019 TexasTech Fan Map

2/2

Research

RED RAIDER FAN & ALUMNI INFO

OVER 2 MILLION TEXAS TECH FANS LIVE IN TEXAS!

Sources: Scarborough Research, 2012,

The Marketing Arms SPI, 2013,

ROJO Research, 2011

ALUMNI BREAKDOWN:

In-State Alumni: 150K

1) DFW (41K)

2) Lubbock (32K)

3) Houston (18K)

4) Austin (15K)

5) San Antonio (12K)

FAN BREAKDOWN:

In-State Fan: 2 Million

1) DFW (480K)

2) Lubbock (210K)

3) Austin (156K)

4) Houston (150K)

5) Amarillo (109K)

Abilene, 3.1%

Amarillo, 5.4%

Austin, 7.7%

Dallas/Ft.Worth, 23.7%

Houston,7.4%

Lubbock, 33.7%

Midland/Odessa, 4.0%

San Angelo,1.8%

San Antonio,3.9%

AREA OF RESIDENCE: TEXAS TECH FANS