Textual analysis of advert

By Georgina Caddy

Examples of adverts

Christina Perri textual analysis

Banner

serif

headline

The genre of

this artist

alternative rock

and soul

The black and white poster

doesn’t jump out at you but

that isn't what alternative

rock or soul genres are

meant to do. The black and

white creates the mood or

deep lost love which is

typical for this genre.

However she is smiling

which implies that not all the

songs are sad and that there

is a happy ending.

The shot used is a mid-

long shot which shows

she is dancing around

having fun which makes

the audience want to see

her as they see her

having fun they will want

to too.

Beyoncé textual analysisThe genre will be

dance as she is

standing on a stage

in a dancing

position

Bold text as it is an

iconic name so

people will

recognize her name

The gold and bright

colours of the outfit

and dress imply the

concert will be a

glamorous event. The simple

background of the

poster makes the

audience only

focus on Beyoncé

and the tour

Textual analysis of Michael Jackson

Unique selling point:

Famous position will

make people want to

see the tour

Never before released

will make the audience

what too see it as is

something new and

different which fans

will want to see

Bright colours

will make people

attracted to the

poster

Serif