Textual AnalysisTextual AnalysisSection B: The Music IndustrySection B: The Music Industry

Aim Aim To contextualise the music industry as a media industry.To contextualise the music industry as a media industry.

AssessmentAssessment

Section B of Textual AnalysisSection B of Textual Analysis

Need to spend 45minutes on this section.Need to spend 45minutes on this section.

There is only 1 question. No options!There is only 1 question. No options!

PreparationPreparation

Sample exam questions and essays Sample exam questions and essays Group case study presentationsGroup case study presentations

Individual case study researchIndividual case study research

Music Industry BrainstormMusic Industry Brainstorm

On the A1 paper provided in pairs On the A1 paper provided in pairs brainstorm what you know about the brainstorm what you know about the music industry.music industry.

Music IndustryMusic Industry

Your Music ConsumptionYour Music Consumption

Task 1:Task 1: Fill in the music consumption Fill in the music consumption questionnairequestionnaire

Feedback to class.Feedback to class.

What’s that Sound?What’s that Sound?

Task 2:Task 2: You are going to listen to several You are going to listen to several music tracks. Fill in the table.music tracks. Fill in the table.

You will be told the artist. You then need You will be told the artist. You then need to make assumptions about the genre, the to make assumptions about the genre, the approximate year of release.approximate year of release.

You will also need to think hypothetically You will also need to think hypothetically about the format you would have bought it about the format you would have bought it on and the hardware you would have on and the hardware you would have played it on.played it on.

Timeline Task.Timeline Task.

How has the music industry evolved?How has the music industry evolved?

In groups place the music industry In groups place the music industry developments that you have been given into developments that you have been given into the correct chronological order.the correct chronological order.

• 1750’s: Mozart began to seek commercial opportunities to market his music and performances to the general public.

• 1800s: printed sheet music available to buy.1800s: printed sheet music available to buy.

• 1870: 1870: Phonograph or gramophone invented by Thomas Edison.Phonograph or gramophone invented by Thomas Edison.

• 1900’s: album invented.1900’s: album invented.

• 1920’s : Jazz age.1920’s : Jazz age.

• 1925: the 78 rpm 12” record invented: made from rubber.1925: the 78 rpm 12” record invented: made from rubber.

• 1932: 1932: Les Paul invents early electric guitar.Les Paul invents early electric guitar.

• Mid 1930’s RCA Victor Mid 1930’s RCA Victor 33⅓ rpm33⅓ rpm format made from vinyl.

• 1932: Les Paul invents early electric guitar.1932: Les Paul invents early electric guitar.

•1940s: First million selling artist: Frank Sinatra. Signed to Columbia.1940s: First million selling artist: Frank Sinatra. Signed to Columbia.

•1949: RCA Victor released the first 45 rpm single, 7”1949: RCA Victor released the first 45 rpm single, 7”

•1954: Elvis and the birth of Rock n Roll . 1954: Elvis and the birth of Rock n Roll .

•1959: birth of Motown records in Detroit.1959: birth of Motown records in Detroit.

•1963: first million selling 7” single in UK– The Beatles 1963: first million selling 7” single in UK– The Beatles ‘She Loves You’‘She Loves You’

History of Music Industry - Timeline

1970:1970: Woodstock music festival: biggest music festival ever. Woodstock music festival: biggest music festival ever.

1971:1971: emergence of audio cassettes as alternative to vinyl records. emergence of audio cassettes as alternative to vinyl records.

1977:1977: Birth of both Punk and Disco music. Birth of both Punk and Disco music.

1978:1978: early 12” single records released. early 12” single records released.

1979:1979: Sugarhill Gang- Sugarhill Gang- ‘Rapper’s Delight’‘Rapper’s Delight’ first mainstream hip hop release. first mainstream hip hop release.

19811981: Birth of MTV. : Birth of MTV.

1982:1982: first releases on Compact Disc format. first releases on Compact Disc format.

1983:1983: Michael Jackson’s video for Michael Jackson’s video for ‘Thriller’‘Thriller’ first shown. Breakthrough in artist marketing first shown. Breakthrough in artist marketing

Mid 1980s:Mid 1980s: early techno and house music produced. Computer technology beginning to be early techno and house music produced. Computer technology beginning to be used.used.

1987:1987: release of the Roland 808 drum machine. Emergence of the ‘bedroom producer’ as release of the Roland 808 drum machine. Emergence of the ‘bedroom producer’ as music making software become affordable.music making software become affordable.

19911991: emergence of American grunge rock’ music (Nirvana etc) and gangsta’ rap (Dr Dre : emergence of American grunge rock’ music (Nirvana etc) and gangsta’ rap (Dr Dre etc).etc).

Late 1990s:Late 1990s: creation of the MP3 format and emergence of Napster. creation of the MP3 format and emergence of Napster.

20012001: First edition IPods and ITunes.: First edition IPods and ITunes.

2007-8:2007-8: many artists begin to release material exclusively on downloads many artists begin to release material exclusively on downloads

Timeline continued

Case StudiesCase Studies

The key to success will be your ability to relate the key issues The key to success will be your ability to relate the key issues discussed in lessons to specific case study examplesdiscussed in lessons to specific case study examples

We will study some together in class and you will research We will study some together in class and you will research others in groups and individually to present to the classothers in groups and individually to present to the class

Case studies could include :Case studies could include :

Music TV channelsMusic TV channelsUser generated websitesUser generated websitesRecord CompaniesRecord CompaniesMusic PressMusic Press