TF-CPR Compendium

Results 2009

TF-CPRVilnius30 May 2010

Agenda

› Short overview of results TF-CPR Compendium› Feedback on new questionnaire› Brainstorm› Follow up

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Introduction

› Fifth TF-CPR Compendium › Designed to complement the main TERENA Compendium, by

providing a more PR-specific overview› Focus more on activities and less on resources› Purpose -> enabling us to collaborate easier› Many new questions› Comparison with previous editions not possible› 28 organisations responded

Section 1: Overview (1)Number of Communications/PR staff

› 40% do not have PR staff› About 40% have 1-3

number of staff

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39.5%

43.0%

14.0%

3.5%

Number of Communications/PR Staff

<1 1-3

3-5 >5

Section 1: Overview (2)Annual Communications/PR budget

› 30% has no dedicated PR budget

› 25% has less than 50.000 euro’s

› 28% has 100.00 – 500.000 euro’s

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32.1%

25.0%10.7%

28.6%

3.6%

Annual Communications/PR budget

No specific budget<50,00 euros50,000 - 100,000 euros100,001 - 500,000 euros500,001 - 1,000,000> 1,000,000Do not know

Section 2: Target audience Number of contacts

› Five market segments› Connected organisations’ staff› End users› General public› Other Government› Other

› Interesting to see which market segments NREN’s do or don’t target

› 5 organisations expect changes in # of people› 3 organisations expect changes in target job

function/titles› 2 organisations expect changes in market segments

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Section 3: Comms/PR Tools

› Most popular tools:› websites (25%) › conferences (22%)

› Least popular:› advertising (2%)› social media (5%)

› 65% of the organisations hasn’t use social media› The organisations that use social media: Twitter,

Facebook and Youtube are used most.› 95% do not use a CRM tool.

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Section 4: Focus areas (1)Top focus areas

› 61 % of the organisations point out that ‘NREN in general’ is a top focus area

› 1/3 of the organisations indicate that IPv6, AAI and videoconferencing are top focus area’s

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NREN

gen

eral

AAI (

fede

ratio

ns, m

id-dl

ewar

e) edur

oam

E2E

and

Lam

bda

serv

ices

(inclu

ding

the

last

mile

)

Certi

ficat

ion

Auth

ority

IPv6

Safe

inte

rnet

(for

child

ren,

st

uden

ts, e

tc...

)

E-Le

arni

ng (o

r oth

er m

ulti-

med

ia th

at fa

cilita

tes l

earn-

ing)

Vide

o Co

nfer

encin

g0.0%20.0%40.0%60.0%80.0%

60.7%

35.7% 28.6% 25.0% 17.9%32.1%

14.3%28.6% 35.7%

What will be your NREN's top three focus areas for Communications/PR effort in the next year?

Section 4: Focus areas (2)Collaboration interests

› NRENs would like to collaborate on: ‘NREN in general’, ‘eduroam’ , ‘AAI’ , ‘video’ and ‘IPv6’.

› This outcome will be input for future TF-CPR meetings

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NR

EN

gen

eral

AA

I (fe

dera

tion,

mid

dlew

are.

..)

edur

oam

E2E

and

Lam

bda

serv

ices

Cer

tific

atio

n A

utho

rity

IPv6

Saf

e in

tern

et

Inte

rnet

sec

urity

E-L

earn

ing

(or o

ther

mul

timed

ia

that

faci

litat

es le

arni

ng)

Vid

eoco

nfer

enci

ng

Non

e

0.0%20.0%40.0%60.0%80.0% 60.7%

39.3% 42.9%

17.9% 14.3%28.6%

10.7% 17.9% 14.3%32.1%

7.1%

In the next year, I'd like to collaborate with other NREN PR staff on promotional work for.....

Section 5: ResultsCommunication and PR results

› We asked you about your most and least successful campaign.

› In the printed version these outcomes are included› In the online version for the TERENA website we will

exclude this information

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EvaluationFeedback on new questionnaire

› Your experience with the new questions› Was it easier to fill in?› Are the questions clear?

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Brainstorm

› How could we use the collaboration interests topic in future meetings?

› What did you expect by filling in these topics? Did you have any ideas how to collaborate on the topics you choose?

› Per meeting work on one/two topics

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Follow up

› Online version on TERENA website› Collect feedback from you on new questionnaire› Next edition will be combined with ‘regular’

Compendium in a separate section

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