10
An ETF for all seasons  The Horizons Seasonal Rotation ETF (HAC) Visit: HorizonsETFs.com for more information Thackr ay Market Letter — Know Y our Buy & Sells a Mont h in Ad vance — Published the 10th Calendar Day of Every Month Volume 7, Number 10, October 2013 Written by Brooke Thackray alphaMountain Investments - alphamountain.com S&P 500 Technical Status The S&P 500 started to pull back in late September and has continued its down ward trend in October . Overall, the S&P 500 is still in an uptrend as there is a trend of higher highs and higher lows, but the S&P 500 is showing signs of tiring. Currently , there is a divergence between the S&P 500 which has been rising and the MACD which has been declining. This divergence indicates possible weakness ahead for the S&P 500. The favourable six month period starts on October 28th. The S&P 500 is only up slightly in the unfavourable period that started on May 6th. Any weakness in the markets in the near term, presents a better opportunity to enter the mar- kets at the start of the seasonal period later this month.  Market Update Should I stay or should I Go – Clash 1982 The Clash’s only hit single “Should I stay or Should Go” takes me back to yesteryear. I can remember it being  played constantly in my undergraduate pubs. Many in- vestors, once they have reduced their equity positions nd  Note: Brooke Thackray is presenting at the World Money Show in Toronto at the Metro Toronto Con- vention Centre on Saturday October 26th @ 9:30am. Registration for the World Money Show is free at: https://secure.money show .com/msc/toms/registra- tion.asp?sid=toms13&scode=032848.

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7/27/2019 Thackray Market Letter 2013 October

http://slidepdf.com/reader/full/thackray-market-letter-2013-october 1/9

An ETF for all seasons

 The Horizons Seasonal Rotation ETF (HAC)

Visit: HorizonsETFs.com for more information

Thackray Market Letter— Know Your Buy & Sells a Month in Advance —

Published the 10th Calendar Day of Every MonthVolume 7, Number 10, October 2013 Written by Brooke Thackray

alphaMountain Investments - alphamountain.com

S&P 500 Technical Status

The S&P 500 started to pull back in late September and has continued its downward trend in October. Overall, the

S&P 500 is still in an uptrend as there is a trend of higher highs and higher lows, but the S&P 500 is showing signs

of tiring. Currently, there is a divergence between the S&P 500 which has been rising and the MACD which has been

declining. This divergence indicates possible weakness ahead for the S&P 500.

The favourable six month period starts on October 28th. The S&P 500 is only up slightly in the unfavourable period 

that started on May 6th. Any weakness in the markets in the near term, presents a better opportunity to enter the mar-

kets at the start of the seasonal period later this month.

 Market Update

Should I stay or should I Go – Clash 1982

The Clash’s only hit single “Should I stay or Should Go”

takes me back to yesteryear. I can remember it being

 played constantly in my undergraduate pubs. Many in-

vestors, once they have reduced their equity positions find 

 Note: Brooke Thackray is presenting at the World 

Money Show in Toronto at the Metro Toronto Con-

vention Centre on Saturday October 26th @ 9:30am.

Registration for the World Money Show is free at:

https://secure.moneyshow.com/msc/toms/registra-

tion.asp?sid=toms13&scode=032848.

7/27/2019 Thackray Market Letter 2013 October

http://slidepdf.com/reader/full/thackray-market-letter-2013-october 2/9alphaMountain Investments - alphamountain.com

 —  2 — 

Horizons Seasonal Rotation ETF (HAC :TSX)

Portfolio Exposure as of September 30th, 2013

Symbol Holdings % of NAV

Canadian Dollar Exposed AssetsFixed Income & Currencies

HFR Horizons Active Floating Rate Bond ETF 9.9%

United States Dollar Exposed Assets

Commodities

GLD SPDR Gold Shares 5.0%

EquitiesXLP Consumer Staples Select Sector SPDR Fund 4.5%XLU Utilities Select Sector SPDR Fund 4.7%XLV Health Care Select Sector SPDR Fund 11.4%CF CF Industries Holdings Inc. 2.0%

DIA SPDR Dow Jones Industrial Average ETF -21.4%

Fixed Income & CurrenciesSHY iShares Barclays 1-3 Year Treasury Bond Fund 12.8%

HUF.U Horizons Active US Floating Rate Bond ETF 2.3%

US Dollar Forwards (October 2013) - Currency Hedge ** -0.2%

Cash, Cash Equivalents, Margin & Other 69.0%

Total ( NAV $110,342,926) 100.0%

** Actual exposure reflects gain / loss on currency hedge (Notional exposure equals 67.0% of current NAV)

The objective of HAC is long-term capital appreciation in all market cycles by tactically allocating its exposure

amongst equities, fixed income, commodities and currencies during periods that have historically demonstrated sea-

sonal trends. The Thackray Market Letter is for educational purposes and is meant to demonstrate the advantages of 

seasonal investing by describing many of the trades and strategies in HAC.

* Source: Bloomberg, HAC based upon NAV

7/27/2019 Thackray Market Letter 2013 October

http://slidepdf.com/reader/full/thackray-market-letter-2013-october 3/9alphaMountain Investments - alphamountain.com

 —  3 — 

it dif ficult to get back into the market, regardless if it has

increased or decreased. As a result they suffer indecision– 

wondering, “Should I Stay or Should I go?”

For seasonal investors, the answer of whether to get in

the market on not, is so much easier compared to inves-

tors following other disciplines. The answer is based on

seasonal investing being a long-term disciplined strategy.

Yes, you heard it correctly– seasonal investing is a long-

term discipline. Although the trades are shorter than the

standard “buy and hold” approach, the discipline’s suc-

cess is based upon performing a number of trades over 

time, realizing that all trades will not work, The goal is to

have the trades that do work, more than offset the trades

that do not work.

Most of the regular readers of this newsletter and my

 books, will be familiar with the favourable six month cy-

cle (for stocks) that lasts from October 28th to May 5th.

This six month period has historically been a much better 

time to be in the stock market than the other six months of 

the year. This makes the answer to the question, “Should 

I Stay or Should I Go?”, so much easier for seasonal in-

vestors. In short– the answer is go– increase stock market

exposure at the start of the favourable six month period.

Yes, there may be a better time to enter the market, but

on average, entering at the end of the October 27th (to be

in the market for October 28th), has proven to be a long-

term successful strategy.

I am not the first person to put forward the favourable

six month strategy. In fact, it has been written about, in

its different variations, by many others. Academics like

everything in nice tidy boxes, so they almost universallyhave analyzed the six month period starting at the begin-

ning of November and ending at the end of April. Some-

times this strategy is called the Halloween Effect. Pro-

fessors Jacobsen and Zhang published, The Halloween

 Indicator: Everywhere and All the Time, in October 2012.

This article illustrated the magnitude of how much bet-

ter the November to April six month period is for stocks,

compared to the other six months of the year. The arti-

cle can be found at, http://papers.ssrn.com/sol3/papers.

cfm?abstract_id=2154873.

In 1999 I coauthored  Time In Time Out: Outsmart theStock Market Using Calendar Investment Strategies. At

the time, it was probably one of the most seminal works

on the six month cycle in the stock market– it looked at

averages, frequencies, decade analysis, included interest

and dividends etc. In working up my analysis, it became

quite clear that being in the market for the last few days of 

October provided a large benefit. In my Thackray’s 2011

 Investor’s Guide, I presented the Last 4 Market Days in

October strategy. From 1950 to 2009 the last four days in

October produced an astounding average rate of return of 

1% and was positive 58% of the time. It is important to

realize that like any strategy, it does not work all of the

time, but when it works, it can work very well. Investors

should seriously consider entering into the market for the

last few days of October, in order to start of the six month

favourable season for stocks.

I often get asked the question: should a seasonal strategy

 be altered for economic announcements? In other words,

should strategy implementation be delayed until after 

announcements, such as an unemployment report? The

simple answer is NO. The truth is that no one knows what

the employment report beholds. Everyone has expecta-

tions and if the actual results beat the expectations, then

the market will likely respond by moving higher, and if 

results fall short of expectations, the market will likely

decline. It is too risky to guess. If a strong seasonal trend 

exists and a favourable announcement is released, the po-

tential upside movement tends be larger than the potentialdownside movement if an unfavourable announcement is

released.

I raise this point because of the current shenanigans tak-

ing place in Washington with the debt ceiling limit. The

government is set to run out of money sometime later in

October. Most people expect the government to resolve

the issue before it becomes critical, although they do ad-

mit that there is a slim chance that the impasse will not

 be broken. As we move closer to the government running

out of money and without any progress in talks between

the two parties, the markets will likely respond negative-ly. If the situation has not been resolved by the start of the

favourable six month seasonal period for stocks, what is

the best strategy for a seasonal investor? Although there

may be increasing risk of a default, the seasonal invest-

ment approach is to enter the market. If the debt ceiling

is resolved shortly afterwards, the market could respond 

violently to the upside. Investors staying out of the mar-

ket, waiting for a better time to enter could miss out on

large gains.

 HAC Update and OpportunitiesWhat the HAC is Going On?

There are a lot of sectors that start their seasonal periods

at the end of October. There are a small number of sec-

tors that on average start their seasonal runs in mid-Oc-

tober. It is important to realize that if the market sells off 

strongly in the next few weeks, investors should expect

these preferred October sectors to also decline. This is

 particularly true with a strong market sell-off. It is im-

7/27/2019 Thackray Market Letter 2013 October

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 —  4 — 

 portant to realize that these sectors have on average out-

 performed the S&P 500 starting in the middle of October.

The key word is average. Overall, when the increases are

weighed against the decreases, the effects of the increases

are greater. Seasonal investors should treat these sectors

as preferred sectors for a volatile month that is often nega-

tive. Having preferred sectors for October, does not give a

seasonal green light to have a fully allocated equity port-

folio in mid-October. On a seasonal basis, the best time toenter the stock market on a broad scale is towards the end 

of October.

 Preferred October Sectors

Technology

On average, the technology sector’s seasonal period starts

on October 9th and lasts until January 17th. During this

time period, from 1990 to 2013 the technology sector has

 produced an average gain of 9.9% and has been positive

71% of time. The technology sector tends to outperformthe S&P 500 in October when the market is not suffering

major downdrafts and is either rising or falling slightly.

This sector is often a market leader and when it is out-

 performing, it is positive for the market, which often fol-

lows. The one caveat is Apple, which has a large influence

on the technology sector as it is 15% of XLK. Currently

Apple is very news driven and could provide a counter 

trend to other stocks in the sector.

Technically, the sector has been performing at market for 

the last few months and is still in its trading channel. Per-

forming at market is typically a good setup for the start of 

a seasonal trade.

Canadian Banks

The Canadian banking sector starts its seasonal period 

of strength earlier than the U.S. banking sector. This is

mainly due to the fact that the Canadian banks have their 

year-ends much earlier than the U.S. banks (end of Octo-

 ber for Canadian banks and end of December for Ameri-

can banks). Investors tend to want to be in the sectors

well before the earnings are announced. The “1st leg” of 

the seasonal period for the Canadian banking sector lastsfrom October 10th to December 31st. During this time

 period, from 1990 to 2012, the sector has produced an av-

erage gain of 5.5% and has been positive 83% of the time.

The sector is a good choice at this time because of its high

dividend yield, adding protection to the downside.

Technically, the Canadian bank sector has been outper-

forming the S&P 500 (currency conversion noted). On an

absolute basis the sector is at the top of its trading range.

Although the sector is expected to outperform the S&P

500, given the duration of its recent run, do not expect

significant outperformance.

Transportation–Starting to Show Outperformance

The transportation sector typically outperforms the S&P

500 starting October 10th, with a seasonal run that lastsuntil November 13th.

Recently, the sector has started to show outperformance

relative to the S&P 500, setting up well for a short-term

seasonal trade. If the S&P 500 performs well, expect the

transportation sector to outperform.

7/27/2019 Thackray Market Letter 2013 October

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 —  5 — 

 Agriculture– Looking Good 

After declining on an absolute and relative basis since

February, the agriculture sector started to outperform the

S&P 500 at the beginning of August, right at the begin-

ning of its seasonal period. The start was very abrupt and 

HAC missed out on the initial benefits of the trade. The

good news is that the sweet spot for the trade starts at the

 beginning of October and lasts until the end of the year.

There is a lot of time left on this trade and it is currently

looking attractive.

Technically, the agriculture sector has started to outper-

form the S&P 500, but on an absolute basis it has not bro-

ken above its resistance level. If it is able to break above

its resistance level just above $52, the next target is $56.

Consumer Staples- Turnaround for October?

The consumer staples sector has not performed well in the

summer months and it has underperformed the S&P 500.

The good news is that October is typically a strong month

for the consumer staples sector.

The consumer staples sector is trading in the mid-point

of its trading range. It has also just started to move to a

 position of market performance, setting up for positive

 performance.

 Late October sectors

Consumer Discretionary– Still Powering HigherThe consumer discretionary sector has been like the Ener-

gizer Bunny….it keeps going and going.

7/27/2019 Thackray Market Letter 2013 October

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 —  6 — 

The consumer discretionary sector outperformed the S&P

500 during its last seasonal period from October 28th to

April 23rd. The sector kept up its strong performance

relative to the S&P 500 during the summer months. Al-

though the consumer discretionary sector has performed 

so well for so long, it does not mean that the trade should 

 be avoided. In circumstances like this, it is typically best

to enter the trade and if the trade starts to perform poorly,

exit the trade.

The consumer discretionary sector keeps powering high-

er on an absolute and relative basis to the S&P 500. At

this point it is still expected to outperform, but given the

duration of its outperformance, investors should not ex-

 pect significant outperformance over the entire seasonal

 period.

 Industrials– Steady Upwards

The industrial sector trade starts on October 28th and has

 been a consistent performer over the years. There are two

legs to the seasonal trade, with the first leg from October 28th to December 31st. In this time period from 1990 to

2012, the industrial sector has produced an average gain

of 6.1% and has been positive 83% of the time.

Over the last few months the industrial sector has been

outperforming the S&P 500. The sector is expected to

continue to outperform at least until the end of the year.

 Natural Gas – Srong Setup

The natural gas sector has its period of seasonal strength

from September 5th to December 21st. During this time

 period, from 1995 to 2011, the spot price for Henry Hub

has produced an average gain of 49% and it has been

 positive 82% of the time. Natural gas is a very volatile

commodity at the best of times and investments should be

made accordingly.

Last year the natural gas trade started at the beginning

of its seasonal period and performed very well up to the

 beginning of December, ending three weeks early. Never-

theless, the trade was a success.

This year the trade started at the beginning of Septem-

 ber but has been consolidating above its downtrend line.

Resistance is currently overhead at $3.80. If natural gas

is able to breach its resistance level, expect the trade to

 perform well, possibly reaching $4.25.

 Homebuilders– Starting to Build 

The homebuilders sector usually performs well from later 

in October to the beginning of February. Last year the

7/27/2019 Thackray Market Letter 2013 October

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 —  7 — 

trade worked very well. So far this year the sector has

 pulled back from early May when bond yields started to

rise.

Currently the Homebuilders ETF (XHB) is consolidating

 between $28 and $32. A break above $32 would be very

 positive for this sector. Investors should be concerned 

with the position, if during the seasonal period, the sector 

was underperforming the S&P 500 and broke below $28.

 Retail– Almost Time to Shop

The retail trade lets seasonal investors take advantage of 

the average investors that think they are making a sea-

sonal trade by entering the retail sector just before Black 

Friday. Seasonal investors typically get into a sector be-

fore other investors, and exit when they have all piled into

the sector. With the autumn retail trade, the sector has its

seasonal period of strength from October 28th to Novem-

 ber 29th.

The retail sector has been outperforming the S&P 500

since the beginning of September. It is still in a positive

trend and is expected to outperform the S&P 500 during

its seasonal period, ending November 29th.

Sectors Finished or Finishing

Gold is Dead….SeasonallyTime to Move On!

Once again the gold sector has performed well in its sea-

sonal period. This year the trade finished early, but it was

still successful. Of course it is possible that gold performs

well in the near future, but from a seasonal perspective

it is best to look elsewhere for investment opportunities.

Towards the end of September, HAC actively reduced its

 positions in gold stocks and gold bullion, eliminating en-

tirely its position in GDX.

Once a trade is broken close to the end of its period of 

seasonal strength, it is time to start exiting the position.

This is particularly true for gold in October. The last three

weeks of October can be disastrous for gold.....it is time

to move on.

 Health Care–Seasonal Trade Worked Well, But Starting to Fade

The health care sector has been outperforming the S&P

500 since last year, including its seasonal period from

mid-August to mid-October. Part of the strong perfor-

mance can be attributed to the expectations of the Afford-

able Care Act.

The trade is starting to fade and investors should be watch-

ing carefully. If the sector continues to fade, investors

should consider exiting the position. The seasonal period 

for the health care sector on average does not end with a

 bang, but with a whimper. In other words, it can still per-

form at market up until the end of the year (see Thackray’s

2013 Investor’s Guide, page 103). When a seasonal trend 

gradually fades to market performance, there is a bit more

leeway exiting the trade. Nevertheless, if the sector is un-

derperforming, it is time to exit. As it stands, investors

should be looking to exit the health care seasonal trade on

October 18th.

7/27/2019 Thackray Market Letter 2013 October

http://slidepdf.com/reader/full/thackray-market-letter-2013-october 8/9alphaMountain Investments - alphamountain.com

 —  8 — 

 Last Minute Thoughts

This afternoon, Obama nominated Janet Yellen to be the

next chairperson of the Federal Reserve, taking over from

Ben Bernanke. I found it interesting to note that in his

speech, Obama mentioned that the Federal Reserve had 

a dual mandate of promoting maximum employment and 

stable prices. Shortly afterwards Yellen mentioned a third 

mandate of a strong and stable financial system. I wish

that the Federal Reserve would just explicitly state that

they have three mandates.

Choosing Yellen should provide some support to the stock market as it is generally accepted that she is “dovish.” As

a result there should not be an abrupt policy shift to a

hawkish stance by the Federal Reserve. In fact, I am won-

dering out-loud if Bernanke did a very uncharacteristic

flip-flop recently by creating an expectation of tapering

and then in September unexpectedly reversing his stance

 because of Yellen. Is it possible that Yellen did not want

the Fed to start tapering now and then reverse its decision

when she became chairperson, making the Fed look fool-

ish? Is it possible that Yellen asked Bernanke to accom-

modate her position....just wondering?As I finish up this newsletter, nothing has changed in

Washington. Both the Republicans and the Democrats

have become entrenched in their positions. Nobody really

wins in this type of a scenario. All that we can hope for 

is that both parties will have finished sparring with each

other by the time it comes to addressing the debt ceiling.

Once again the debt ceiling will be raised with an agree-

ment on Washington style cuts. In Washington, when they

 banter about the concept of cutting expenditures, they do

not actually mean reduce expenditures. What they are

talking about is reducing planned future increases. In the

end, deficits still persist and the debt grows. Companies

do not run their operations this way and neither should the

governments.

 Next year it would not be a surprise if the government

came back once again to negotiate raising the debt ceiling

level. Having to raise the debt ceiling every year is not

such a bad thing, as it brings government expenditures

into the public spotlight. It is akin to keeping the retail

sales tax separate from the purchase price of the everyday

items that we purchase. Every time you buy something

from the store, it reminds you how much the government

is taking. Somehow it makes you feel that they must be

more accountable.

Europe embeds its sales tax in the price at the register.

As a result, shoppers tend to forget how much the gov-

ernment is taking. Maybe it is no coincidence that some

countries in Europe have a staggering sales tax rate of 20-

25%. Somehow the U.S. government must start to man-

age its debt. For a detailed look at the current liabilities of 

the U.S. government, visit http://usdebtclock.org/index.

html (beware it is depressing).

Everyone wants the U.S. government to move forward 

and solve their budget problems. Perhaps after cooler 

heads prevail and a budget is passed and the debt ceiling

is once again raised, maybe progress can be made on cre-

ating an economic climate for growth. At this point I am

doubtful, but still hopeful.

7/27/2019 Thackray Market Letter 2013 October

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 —  9 — 

 Disclaimer: Brooke Thackray is a research analyst for Horizons Management Inc. All of the views expressed 

herein are the personal views of the author and are not necessarily the views of Horizons Management Inc.,

although any of the recommendations found herein may be reflected in positions or transactions in the various

client portfolios managed by Horizons Investment Management Inc. HAC buys and sells of securities listed in

this newsletter are meant to highlight investment strategies for educational purposes only. The list of buys and 

sells does not include all the transactions undertaken by the fund.

While the writer of this newsletter has used his best efforts in preparing this publication, no warranty with

respect to the accuracy or completeness is given. The information presented is for educational purposes and isnot investment advice. Historical results do not guarantee future results

 Mailing List Policy: We do not give or rent out subscriber’s email addresses.

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