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Thank You for Joining UsThe webinar will begin at 3:00 PM EST
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Contact us: [email protected]
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Facebook For Your Small Business:How To Attract More Customers From Social Media
Shannon WilburSenior Manager, Social Reputation Management
Aldona TrontSocial Media Strategist
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The Next 30 Minutes…
WHY FACEBOOK?
TELLING YOUR STORY…•And using it to build your content strategy
PAID SOCIAL MEDIA•Why use it •Best practices•Key paid advertising objectives every small business should have
WHEN AND HOW TO OUTSOURCE•Options for getting help with social media management for any size budget
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WHY FACEBOOK?
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FACEBOOK IS WHERE PEOPLE ARE
With over 1.78 billion monthly active users Facebook is impossible to ignore1
Source: Nielsen Social Media Report, 2016
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“Today, people around the world spend more than 50 minutes a day using
Facebook, Instagram and Messenger.”
Mark Zuckerberg, Facebook Founder
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50% Go on Facebook when they wake up
Source: Nielsen Social Media Report, 2016
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82% Access social media via their smartphone
6:19They spend each week on social media
18-34 year oldsSocial Media Habits
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There are over 300 million photo uploads everyday on Facebook
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Creative Control
Reputation Management
Enhances Audience Targeting
Facebook Insights
Local Targeting
BIG Benefits to a Facebook Business Page
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STARTS WITH YOUR STORY
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Storytelling is more important than your logo on a Facebook post.
It’s a chance to answer your audience’s key questions:
How are you different?
What makes your services special?
Why does your company do what it does?
… Tell your customers a unique story about your business!
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STARTS WITH YOUR STORY
Now its time to tell it...
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Let Facebook visitors have an experience with your business
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Share a helpful tip
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Ask questions and engage with your followers
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Celebrate and encourage customers
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Don’t forget images
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And of course, maximize the power of video!
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Our Social Media Cheat Sheet is available for download on your
Webinar dashboard for all attendees!
Plug and play with our Social Media Cheat Sheetto find the right type of post to tell each part of your story.
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PAID IS THE WAY TO YOUR CUSTOMERS
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PAID SOCIAL MEDIA gets eyes on your ads and content
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Benefits of investing in paid social media:
• Drive traffic to your website
• Promote events
• Run contests
• Promote specific posts
• Generate leads
• Increase local awareness
PAID SOCIAL MEDIA gets eyes on your ads and content
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• Targeting and the quality of the creative will determine the outcome of our paid campaign.• Step 1: Focus on building awareness and consideration• Step 2: Retarget based on preference and action • Step 3: Build loyalty among current customers/most engaged users
SOCIAL MEDIA ADVERTISING
SOCIAL MEDIA RETARGETING
SOCIAL MEDIA PROMOTION
STEP 1: GROW & ENGAGE
STEP 2 and 3: TARGET &CONVERT
Website Clicks Ad, Page Likes Ad, Promoted Posts, Text Ad, Followers Ad
Website Clicks ad, Website Conversions Ad, Video Ad
Lead Generation Ad, Website Conversions Ad, Video Ad
Targeting Strategy
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• Increase follower base• Drive app downloads• Generate Leads• Promote Offers and
Deals• Increase engagement
(reactions, comments, shares, video views)
• Drive website traffic
• Increase engagement (likes, comments, shares)
• Drive website traffic• Drive app downloads
• Increase follower base
• Increase engagement (likes, retweets, replies)
• Drive website traffic• Drive app
downloads
• Increase follower base• Drive website traffic• Increase engagement• May use for recruiting
TARGETING BRAND BUILDING CONVERSATION NETWORKING
Setting Your Paid Social Objectives
What Makes a Great Ad?
A Great Image is Essential
Consider size, aspect ratio, color and the Facebook 20% Rule.
No text is better, like our example here
A Clear CTA
And social proof to drive it
Target Your Audience
There are 6 main choices:
1. Country/location2. Custom audiences3. Interests4. Gender5. Behaviors6. Connections
Provide deals, sales and other offers that can be redeemed through check in or claimed through social media.
Something of value you can give them without making a direct sale.
Offer Added Value
1
2
3
4
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HOW AND WHEN TO OUTSOURCE SOCIAL
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A Partner You Can Rely On
• Solutions designed to connect businesses and consumers in meaningful ways
• Best in class fulfillment and service designed to maximize time investment
• Real time performance tracking to heighten ROI Vivial Makes the Complex Simple
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Vivial Gives Local Businesses a BIG Online Presence
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The key components of creating a successful social media presence
• Social Media Strategy• Content Strategy• Facebook Advertising• Reputation Management• Monthly Reporting
Learn more @ vivial.net
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QUESTIONS?
Please use the chat feature to ask your questions. You can also email us at [email protected] and we’ll get in touch with you!
