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THANK YOU for stepping up to the plate to raise funds in support of Jays Care
Foundation. We are grateful for your support in helping us make a difference in
the lives of kids in need in the Greater Toronto Area and across the country!
This Jays Care fundraising toolkit provides a step-by-step guide on how to orga-
nize an event that can make a valuable contribution to the Blue Jays efforts off
the field, in the community.
Why We Need You To Pitch In ...........................................................................................4
Getting Started .....................................................................................................................6
Setting Your Goal .................................................................................................................7
Event Idea Guide ..................................................................................................................8
How to Register! Submit your Game Plan ......................................................................9
Planning Checklist ............................................................................................................. 10
Third Party Fundraising Guidelines..................................................................................11
Need Support or Have Feedback? Contact Jays Care ...............................................12
Third Party Event Proposal Form ....................................................................................13
CONTENTS
4
TEAMWORK MAKES A DIFFERENCE. It comes in all forms,
big game-saving plays and consistent day-in and day-out
contributions. It’s a key attribute of championship
teams, and seen everyday in small victories. Teamwork
helps us provide critical funding and invest in programs
and initiatives that improve the lives of kids across Canada
including:
• Encouraging kids to get physically active through
youth baseball initiatives;
• Providing grants to charities serving children in need;
• Funding capital projects that create dedicated safe
youth spaces where kids can play, learn and grow; and
• Partnering to provide important educational opportunities
for at-risk youth.
WHY WE NEED YOU TO PITCH IN
5
Here is HOw we iNvesT THe fUNds YOU rAise:
JAYs CAre AbOUT…
Helping Kids in Need
• Jays Care Foundation served over 17,000 kids in 2011,
providing opportunities for children and youth in
need, supporting programs and projects that encourage
physical activity, educational pursuits and life-skill
development and building dedicated safe spaces for
youth programs.
Getting Kids Healthy and fit
• For the past 23 seasons, Jays Care Rookie League
program has been providing opportunities for physical
fitness, health & nutrition education, and life-skill devel-
opment through baseball skills, drills and tournament
games. Over 900 children and youth from 33 Toronto
Community Housing neighbourhoods across the GTA
participated. In 2011, Jays Care Foundation partnered
with Boys & Girls Club of Canada to expand Rookie
League to 10 cities and 7 provinces across Canada with
6 more cities in the plans for 2012. Rookie League has
the potential to serve over 40,000 children and youth
across the country.
Keeping Kids in school
• Through the Home Run Scholars partnership with
Pathways to Education, together we have realized a
43% reduction in absenteeism among Grade 9 students
in the Lawrence Heights Community this year, helping
further our common goal of dramatically reducing the
high school dropout rate in priority neighbourhoods
across the GTA.
Providing safe Places for Kids to Play, Learn and Grow
• Through Jays Care Field of Dreams program, Jays Care
is committed to funding the development of dedicated
youth spaces where kids have a fun, safe environment
to play. Jays Care Foundation currently has 19 projects
completed or underway in Ontario and across Canada.
In 2011, five legacy projects opened their doors.
o Founding Friend of Downtown Ooch, Jays Care
invested in Camp Oochigaes’ unique programming
space in downtown Toronto for kids with cancer to
escape from the hospital to play with their friends.
o The new Ronald McDonald House Toronto is the
largest in the world and showcases their own Jays
Care Community Clubhouse Recreation Room where
kids have a safe clean space to be physically active.
o Mooreleands sports field received the necessary
upgrades to allow over 700 children and youth to
use the field at their Wilderness Camp.
o Cabbagetown Youth Centre received funding for
the community centre to provide a gymnasium
floor and ceiling, new roof, new electrical wiring
and fixtures, plumbing fixtures and pipes, painting
and installation of insulation.
o East Scarborough Boys & Girls Club opened its
doors to the newly renovated space which will allow
them to serve an additional 100 children and youth
per day. The club features a Jays Care Community
Clubhouse for youth as well as a Blue Jays weight room.
• Jays Care Community Clubhouse at Rogers Centre
opened for its first complete season in 2011, where
more than 3,000 children and families from community
organizations and charitable groups watched their
Toronto Blue Jays from a luxury suite with food and
beverage included. For many of these guests, this is a
unique opportunity to watch a professional sporting
event live, from a specially designed space for kids!
17,000+KIDS SERVED BY JAYS CAREFOUNDATION IN 2011 THROUGHPROGRAMS AND OUTREACH EFFORTS
DIDYOUKNOW?
6
sHAre YOUr sTOrY. People are more likely to donate or
volunteer their time to help if you clearly articulate why a
cause is important to you and why you need their support.
Be prepared to share your story with your donors!
be CreATive & HAve fUN! The more interesting the event,
the more appealing it will be! Think about who you are trying
to attract and what you personally would be excited about and
tailor the event accordingly. Fun experiences are key.
seT reALisTiC GOALs. We recommend setting a realistic
fundraising goal to help motivate your team members and
give your supporters something to work towards.
KeeP eXPeNses iN CHeCK. When planning a fundraiser,
it is important to manage administrative expenses and keep
them low. Try soliciting in-kind donations or sponsors if
possible!
TiMiNG is everYTHiNG. Check the calendar before
committing to an event date. To give your event relevance,
schedule its theme to coincide with a special day, ie. birthdays,
holidays or even when the Blue Jays are in town!
Use YOUr NeTwOrK. Be mindful of who is in your net-
work and solicit accordingly. Think about who you can ask
to support your fundraising efforts including friends, family
and colleagues. Remember, if you don’t ask, you don’t get!
sPreAd THe wOrd. Take advantage of all the social media
tools available to collect donations or recruit people to attend
your event! Make sure your supporters know any donation
over $20 is tax deductible! The online fundraising software
used by Jays Care is compatible with Twitter and Facebook.
dON’T be AfrAid TO AsK fOr HeLP! Remember, we
are here to help you. Call us anytime to discuss your idea,
ask about available incentive prizing or if you have any
questions 416.341.1690.
Here are a few important things to consider before you
start planning your event:
GETTING STarTED
7
With your help, here is what we can accomplish in communities across
the country:
Dollar Amount Impact
$100 Help us supply 10 kids with a backpack full of school
supplies so they are prepared to take on the school year!
$400
Help us register a child for the upcoming seven week
Rookie League season. Your contribution will provide
one child with equipment, healthy snacks, lunch and
an opportunity to be a part of the team.
$1000
Provide an opportunity for 35 kids to enjoy your Toronto
Blue Jays at Rogers Centre from the comfort of the
specially designed Jays Care Community Clubhouse!
$2000
Supply equipment to a Boys and Girls Club location
across the country for kids to participate in the Blue
Jays Baseball Academy Rookie League program.
$3000
Provide bus transportation for 2 Rookie League communities
for the entire season in Toronto, giving kids a chance to get
to the field and play!
$5000
Helps to support a critical grant to community or charitable
group to fund programming or the construction/renovation
of safe youth spaces for kids to play, learn and grow.
iNCeNTive
Total $
FundraisedIncentive
$500+ Baseball autographed by a Toronto Blue Jays player
$1000+ Personalized Blue Jays jersey + Blue Jays hat
$5000+ Batting practice visit for two (2) + two (2) Blue Jays tickets.
SET YOUr FUNDraISING GOaL
8
Browse through the list of event ideas below for inspiration!
Think about the skills and network you have and what you
would enjoy doing.
• Slow-pitch or snow-pitch tournament
• Home Run Derby
• Silent auction
• Donation match for player stats
• Garage sale
• Raffle*
• Equipment drive
• Car wash
• CN Tower Edge Walk
• Dress down day at work or school
• Golf tournament
• Dance-a-thon
• Bike-a-thon
• Run/jog (5K, 10K)
• Bake sale
• Pool party
• Dinner party
• Gala
• Blue Jays Ticket sales fundraiser – call Group Sales at
416.341.1188 for more information
* Lottery licence required to conduct a raffle. For more
information please contact Jays Care at 416.341.1690.
EVENT IDEa GUIDE
DID YOUKNOW?
<15%OF ONTARIO CHILDREN ARE PHYSICALLY ACTIVE.
IN TORONTO, 1 IN 3 CHILDREN ARE OVERWEIGHT OR OBESE.
TORONTO VITAL SIGNS, 2010
9
HOw TO reGisTer
Please complete the enclosed Third Party Event Proposal Form (pg.13)
so we have you on our calendar and can help you achieve your goal!
sTArT fUNdrAisiNG!
Once you decide on an idea to raise funds, here are a few suggestions on how
to collect pledges:
COLLeCT PLedGes ONLiNe
Jays Care Foundation has the tools available for third party events that will allow
for online fundraising, you can even build a team of fundraisers with individual
and team goals. The online resource can be used for participants to solicit dona-
tions in an easy and secure way, track progress and communicate with donors
and teammates. To create your own personal/team fundraising page online,
please follow the steps below:
1. Visit www.bluejays.com/fundraise
2. Click on “Sign Up”
3. Register as Team Captain, Team Member or Individual
4. Personalize your page
5. Solicit donations. Send emails and share your story on social media networks!
6. Keep track of donations, watch your thermometer rise!
COLLeCT OffLiNe PLedGes
You can also collect pledges in person at your event, cash or cheque (payable
to Jays Care Foundation). Please make sure to record the donations and donor
information on the Pledge Form (enclosed). All donations over $20 will be is-
sued a tax receipt.
LeT Us HeLP YOU sPreAd THe wOrd
Make sure to connect with us online so we can
help you promote your fundraising activity!
SUBMIT YOUr GaME PLaN
DIDYOUKNOW?
7%OF CANADIAN CHILDREN AND YOUTH AGED 6 TO 19 MEET THE WORLD HEALTH
ORGANIZATION’S AND CANADIAN GUIDELINES
FOR RECOMMENDED PHYSICAL ACTIVITY.
ONLY
GET ACTIVE TORONTO, 2011 (TAKEN FROM STATS CANADA SURVEY)
@JaysCare www.facebook.com/BlueJays
10
NOTes:
Use this step-by-step checklist to ensure you are on the right track to making
your event a success!
befOre YOUr eveNT
q Brainstorm fundraising ideas—refer to page 8
q Check into any possible safety issues, insurance, licensing
q Determine how many people you will need to help you organize the event
q Let Jays Care Know about your event by completing the Event Proposal
Form (pg. 13) so we know how to support your efforts
q Find a suitable location
q Select a date
q Promote your event, share your story! Please ensure all materials are
approved prior to use
dUriNG THe eveNT
q Assign someone to be responsible for collecting any offline donations
(cash/cheques)
q Display/distribute Jays Care Foundation newsletters/materials
q Thank event attendees & sponsors for their participation
AfTer YOUr eveNT
q Thank your donors and volunteers!
q Send any offline donations to Jays Care within two weeks of the event
q Tell Jays Care about your event, report total funds raised, number of
attendees and send us photos!
PLaNNING CHECKLIST
11
Use Of JAYs CAre fOUNdATiON NAMe ANd LOGO
Toronto Blue Jays, Jays Care Foundation and related words
and designs are trademarks of Rogers Blue Jays Baseball
Partnership © 2012. Our logo is available for use to pro-
mote third party events, but its use must be approved by Jays
Care Foundation and follow our style guidelines. The logo
cannot be manipulated in any way (stretched, add borders
etc.). For promotional materials, please be sure to use the text
“in support of Jays Care Foundation” to avoid confusion. Please
contact us for more information.
TAX reCeiPTiNG
Donations made online will be issued an electronic tax
receipt and will be sent directly to the donor via email.
For all other donations (cash/cheque) of $20 or more,
Jays Care Foundation would be happy to issue an official
tax receipt upon request. Please use the enclosed pledge
form to track offline donations.
LiCeNses, LOTTeries & rAffLes
Some fundraising activities need special licenses. Please
contact us to find out if you need one and for information
on how to obtain a licence.
PLAY sAfe
Safety is an important aspect of any fundraising activity.
For outdoor activities, you should always have a first aid
kit available for emergencies. If you are hosting an outdoor
event, you should consider a contingency plan in case the
weather is not favourable. As a third party fundraiser, you
are not covered under Jays Care Foundation’s policies.
We suggest that any third party fundraising group or indi-
vidual has their own insurance for any fundraising activi-
ties they undertake.
THANK YOU NOTe
Always remember to thank your donors for their support,
every little bit counts! Share your results once you have
finished collecting funds, it is important to make your
donors feel part of your success!
THIrD ParTY FUNDraISING GUIDELINES
THaNK YOU!A TiP Of THe HAT to our supporters, fans and
friends. The work we do would not be possible
without the generous support of people like you.
CONTACT iNfOrMATiON
Mailing Address:
Jays Care Foundation
1 Blue Jays Way, Suite 3200
Toronto, ON
M5V 1J1
Phone: Lauren Abesdris 416.341.1690
Fax: 416.341.1146
Email: [email protected]
Website: www.bluejays.com/jayscare
Twitter: @JaysCare
Facebook: www.facebook.com/BlueJays
Charitable Registration # 890847189RR0001
12
13
FUNDRAISING TOOLKIT
CONTACT iNfOrMATiON
Applicant/Organization:
Primary Contact:
Address:
City: Province: Postal Code:
Phone Number: Fax:
Email:
eveNT iNfOrMATiON
Event Date/Time:
Event Name:
Location:
Anticipated Attendance:
Fundraising Goal: $
Please provide a brief description of the proposed event:
How will the event be promoted (before, during & after: facebook, twitter, posters etc.)
reqUesT fOr PrOMOTiONAL sUPPOrT:
q Twitter q Bluejays.com Other:
Twitter Handle:
reqUesT fOr MATeriALs (Please check all that apply.)
I would like to request:
q Newsletters Quantity:
q Donation Cards Quantity:
q Prizing Please describe intended use (ie. Top fundraiser, MVP):
q Thank you Cards Quantity:
ONCe COMPLeTe, PLeAse reTUrN TO:
Jays Care Foundation Attn: Lauren Abesdris 1 Blue Jays Way, Suite 3200 Toronto, ON M5V 1J1 or [email protected]
THIrD ParTY EVENT PrOPOSaL FOrM
* Please note: due to the Blue Jays schedule, players are
not generally available to attend or participate in events.
