Thank you for taking the time to review my resume and portfolio

Albert BarrosoGraphic Designer

Drop me a line at:[email protected]

P: 480.614.1421C: 480.242.5939

A SeleCtion of work from AlBert BArroSoThank you for taking the time to review my resume and portfolio.



P: 480.614.1421C: 480.242.5939

Curriculum Vitae

experienceNovember 2008 - PresentEmpirical Marketing, Scottsdale, AZ, Graphic Designer

Create entire design of client web sites from imagery and typography to interactivity and usability. Create and design internal collateral to be used for RFP and client inquiries, GUI for internal analytics, metrics and project management software. Develop typographic style and layout guidelines for client material and edit copy. Take creative direction and lead projects independently to establish client identity/branding across print and digital platforms. Translate a client’s existing identity into the web environment. Conduct multi variate test, research and evaluate data for increased conversion rate. Increased conversion rate of a site by 34% which translated to an increase in profit. Create the brand, identity, design as well as illustrations for apparel of a men’s clothing line. Manage and prioritize project initiatives to meet client deadlines.

July 2006 - August 2008 Myriad Interactive, Scottsdale, AZ, Graphic Designer

Create entire design of client web sites from imagery and typography, to animation, interactivity and usability. Develop typographic style and layout guidelines for client material and edit copy. Take creative direction and lead projects independently to establish client identity/branding across print and digital platforms. Translate a client’s existing identity into the web environment. Manage and prioritize project initiatives to meet client deadlines. Workdirectly with print vendors and meet with clients to determine objectives. Hand code CSS and HTML shells for development team. Create brochures, exhibition design, logos, logotypes, icon sets, animation and interface, usability interface design and visual serialization from style guides to grid systems. Create and program custom typefaces for corporate entities.

February 2006 - June 2006My Graphic Works, Phoenix, AZ, Graphic Designer

Develop typographic style and layout guidelines for client material and edit copy. Manage, assign and direct junior web designers and developers with the overall appearance of projects. Create entire design of client web sites and delegate function to team members. Coordinate design, imagery and copy of client materials in print and web formats. Work directly with print vendors and clients.

July 1997 - February 2006CaremarkPCS, Scottsdale, AZ, Production Specialist, (various positions held)

Develop typographic style and layout guidelines for client-specific formulary.Coordinate production and fulfillment of member and physician notifications.Manage payment of vendor invoices for services rendered. Saved $250,000 inoutgoing printing expenditures from the previous year (2005). Work directlywith print vendors.

Skills Mac and PCIllustrator, Photoshop, Flash, InDesign, Quark, FontLab, CSS, HTML, XHTMLDreamWeaver, PageMaker, Frontpage, Director, Acrobat, Distiller, serigraphyand digital printing. Pen and Ink illustrations.

educationBachelor of Art in Visual Communication/Graphic Design

PersonalMy interests include:Typography, drawing, painting, photography, serigraphy and reading. Myreading revolves around the subject of Typography. I have been influenced bythe following reference material:

Grid Systems in Graphic Design by: Josef Muller-BrockmannThe Graphic Artist and his Design Problems by: Josef Muller-BrockmannThe Typographic Grid by: Hans Rudolph BosshardThe New Typography by: Jan TschicholdTypography by: Emil RuderGeometry of Design by: Kimberley ElamTypography: Macro + Micro Aesthetics by: Willi Kunz



P: 480.614.1421C: 480.242.5939

online/ interACtiVe exAmPleS of workThe following pages will showcase work of the on-screen variety.



P: 480.614.1421C: 480.242.5939

Patton Surgical™www.pattonsurgical.com

Patton Surgical™ requested a complete redesign of their web site. Their goal was to include animation showcasing the products and to update the image to a more modern look.

Working closley with Patton Surgical™, special attention was given to the key features of the products.

the following deliverables were provided:

Art DirectionCreative DirectionDesignlayoutflash Animation Photo preparation/ manipulation/ correctionimage optimization



P: 480.614.1421C: 480.242.5939

Qi Denverwww.qidenver.com

Qi Denver is a neighborhood oriented club that is committed to health -not-hype and offers a friendly, peaceful and unpretentious environment where you can focus on your health and wellness goals.

In an effort to create an elegant environment, the use of traditional ornaments and a deep color palette were incorporated into the online presence of Qi Denver. As a result, the client decided to use the color palette within the physical space of the gym and throughout.


Art DirectionCreative DirectionDesignlayoutflash Animation Photo preparation/ manipulation/ correctionimage optimization



P: 480.614.1421C: 480.242.5939

Qi Downtownwww.qidowntown.com

Qi Downtown was a result of the initial success of Qi Denver. The request for this site was to reflect modernism since the environmentof the location was in an urban setting.

The shell of the Qi Denver site was re-skinned to maintain the familiarity and usability of the initial site.


Art DirectionCreative DirectionDesignlayoutflash Animation Photo preparation/ manipulation/ correctionimage optimizationCSS revisions



P: 480.614.1421C: 480.242.5939

SourceGaswww.sourcegas.com

SourceGas is a natural gas supplier formerly known as Kinder-Morgan.A rebranding effort to gain popularity in the market called for a new online presence.

SourceGas had a goal to completely restructure the site withthe ability to expand the content in the future.


Art DirectionCreative DirectionDesignlayoutflash Animation Photo preparation/ manipulation/ correctionimage optimizationCustom pixel and vector icons



P: 480.614.1421C: 480.242.5939



P: 480.614.1421C: 480.242.5939

tightSeam™ www.tightseam.com

TightSeam™ is a contractor networking service free to the general public. The site provides consumers with extensive information of its members as well as photos of past work, current offers and pricing structures. All contractor members are quality checked prior to membership.


research & DevelopmentArt DirectionCreative DirectionDesignlayoutPhoto preparation/ manipulation/ correctionimage optimizationCustom iconsStyle guide



P: 480.614.1421C: 480.242.5939

Alicethenics www.alicethenics.com

Alice Saland is a certified personal fitness trainer that specializes in workshops for breast cancer survivors to increase freedom of movement after breast surgery.


Art DirectionCreative DirectionDesignlayoutPhoto retouching/ preparation/ manipulation/ correctionimage optimizationBusiness Cards



P: 480.614.1421C: 480.242.5939

mS Specialty Products www.msspi.com

MS Specialty Products is a full service kitchen and remodeling contractor. They requested a site to showcase the quality of work and products they supply.

An alternative solution was chosen for the final launch of the site.


Art DirectionCreative DirectionDesignlayoutPhoto preparation/ manipulation/ correctionimage optimization



P: 480.614.1421C: 480.242.5939

lendability.com www.lendability.com

Lendability.com is an online lender specializing in home purchasing, mortgage refinancing, debt consolidation and home equity loans. New to the market, Lendability.com requested a different approach from their competitors.

An alternative solution was chosen for the final launch of the site.


research & DevelopmentArt DirectionCreative DirectionDesignlayoutCustom icons



P: 480.614.1421C: 480.242.5939

offline/ PrinterACtiVeexAmPleS of workThe following pages show tangible pieces for various clients.



P: 480.614.1421C: 480.242.5939

Green ideas Brochure

Green Ideas provides consulting and educational services in the field of Green Building.

Green Ideas wanted a brochure that would put their best foot forward. The brochure outlined services, their approach and highlights of past green building architectural projects.


research & DevelopmentArt DirectionCreative DirectionDesignlayoutillustrationPhoto correction/ manipulationlogotype



P: 480.614.1421C: 480.242.5939

Strategy factory Business Cards

Strategy factory is a strategic marketing firm.

Strategy Factory requested business cards that would convey an “out of the box” approach to strategic marketing.The combination of hand spun paint textures offset the rigidgrid structure of the contact information.


Art DirectionCreative DirectionDesignlayoutCustom vector textures



P: 480.614.1421C: 480.242.5939

the welcome to America Project Invitation

The Welcome to America Project (WTAP) is a non-profit organization incorporated in 2001 to obtain and administer donations of household items to newly arriving refugees in need.

The Welcome to America Project was hosting a “Prom” benefit with a Disco theme. Retro color palettes and decorative elements were employed to bring back the era..


Art DirectionCreative DirectionDesignlayoutillistrationPhoto manipulationlogo



P: 480.614.1421C: 480.242.5939

Salon 7 Business Cards

Salon 7 is a Central Phoenix based full-service salon .

For their 60’s clad salon located in Central Phoenix, Salon 7 requested business cards. A simplified icon set was created to display the type of services provided and the already existing, hand drawn logotype was vectorized..


Art DirectionCreative DirectionDesignlayoutCustom icons



P: 480.614.1421C: 480.242.5939

eDitSoS™ Magazines

EDITSOS™ is an acronym for every day is the same old stuff.

EDITSOS™ was a 6 month, self-initiated, daily photography project resulting in 22 issues assembled on a weekly basis. The purpose for this project was to help people see the world from my point of view, making the most simple items come to life in design. The cover of each issue was taken in an office setting while the inside pages were all outside the work environment. Each page contains the date, weather and time in which it was taken. To meet demands, 22 booklets were being assembled and distributed by the end of the 6 month project timeframe.” .


research & DevelopmentArt DirectionCreative DirectionDesignlayoutCopy writingPhotographylogotypeAssembly



P: 480.614.1421C: 480.242.5939

Alicethenics Business Cards

Alice Saland is a certified personal fitness trainer that specializes in workshops for breast cancer survivors to increase freedom of movement after breast surgery.

To bring cohesiveness to the identity, the color and graphic elements of the website were carried over to the business cards.


research & DevelopmentArt DirectionCreative DirectionDesignlayoutCustom icons



P: 480.614.1421C: 480.242.5939

enfer Diagnostics™ Sales Sheets

Enfer Diagnostics is a specialized provider of advanced diagnostics to improve animal disease management worldwide..

Enfer Diagnostics requested sales sheets that could be used as “leave behinds” to explain a new division of the company (Enfer Solutions). A series of promotional sales sheets, logotypes and information graphics were created for the client’s needs..


research & DevelopmentArt DirectionCreative DirectionDesignlayoutCustom iconsinformation graphicslogoslogotypes



P: 480.614.1421C: 480.242.5939

loGotyPeS,loGoS AnDiDentitieS, oh myA selection of various marks created to represent an array of clients.



P: 480.614.1421C: 480.242.5939

Peter Schultheiss Woodturner

Enfer Solutions

Brella

Green Ideas Strategy Factory

Dana Nichols

Myriad Interctive (Holiday Logotype)

DS Additions

The Welcome to America Project


29436 N. 51st Pl.Cave Creek, AZ 85331ph: 480.242.5939threeseven�[email protected]

© 2008 Albert BarrosoAll rights reserved.

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Documents

Thank you for taking the time to review my resume and portfolio