3

THE

FIFT

Y 2016

Now, we all know that anniversaries are typically a big deal and a 10th anniversary is definitely a big one. In fact, look at all of the other 10th anniversaries that we were celebrating in 2016:

The debuts of High School Musical and Hannah Montana on the Disney Channel.Twitter turned 10 years old.And who can forget all of those ****** Snakes on that ****** Plane!

Of course, a 10-year anniversary is usually recognized with a gift made of tin or aluminum. Although I’m guessing that most of us would prefer something with a bit of gold in it. That said, The 50 is not about gold trophies. It’s about recognizing what we are all striving to achieve every day. Doing good work and coming up with great ideas. The pages within this book are a testament to that ideal.

AD CLUB PRESIDENTJim O’Rourke, VP Media | The Integer Group

As it turns out, 2016 was clearly our best year yet. We received a record-breaking number of entries, again! And the number of agencies that sent in entries was also up. Nice!

I also want to thank everyone who was a part of Ad Club and Ad2 this year. The growth and momentum we’ve achieved is impressive and encouraging. From having the first Colorado Ad Day, to record increases in membership, to more involvement from agencies than we’ve ever had before, it’s been a great year by any measure.

If 2016 is a reflection of what we can expect over the next 10 years, we have a lot to look forward to, starting with 2017. Everyone ready for the 10th anniversary of the iPhone?

All the Best.

THAT CALLS FOR A CELEBRATION.

T H E F I F T Y I S 10 Y E A R S O L D !

S H O W S P O N S O R S C L U B S P O N S O R S

5

THE

FIFT

Y 2016

7

THE

FIFT

Y 2016

PAST Arnold Worldwide / Modernista! BRANDS Clif Bar, Columbia Sportswear, New Balance, VolvoNODS One Show, Communications Arts, Athena, Hatch

PAST Mullen / Rockett Burkhead & Winslow BRANDS Gold’s Gym, Nationwide Insurance, Sherwin Williams. TJ Maxx, TravelocityNODS Cannes Lions, One Show, Effies, Mixx Awards

PAST Freelance / RPA / Pagano, Schenk & KayBRANDS California Pizza Kitchen, Honda, Unicare, VolkswagenNODS One Show, Communications Arts, Cannes Lions, ANDYs

PAST BBH New York / JWT BRANDS Dos Equis, DSW, Mercedes, Stouffers, Vaseline

T H E J U D G E S

Luke PerkinsEXECUTIVE CREATIVE DIRECTOR, PARTNERNORTH | Portland, Oregon

Stevie ArcherGROUP CREATIVE DIRECTORMcKinney | Raleigh, North Carolina

Todd CareyCREATIVE DIRECTORDeutsch | Los Angeles, California

Laura FegleyEXECUTIVE CREATIVE DIRECTORColle McVoy | Minneapolis, Minnesota

KRAFT BLIND TASTE TEST | CRISPIN PORTER + BOGUSKYOverall the level of execution, scale, and sheer chutzpah made it stand above the rest of the field. It also remained true to the tone of the brand Kraft that has so diligently established. And while a change in recipe could have been a massive consumer nightmare (ahem new coke...) they made it a plus.

KRAFT BLIND TASTE TEST | CRISPIN PORTER + BOGUSKYNo commentary provided.

HOTELS.COM ‘RACE FOR PRESIDENT’ | CRISPIN PORTER + BOGUSKYThis humorous, memorable and integrated campaign featuring Hotel.com’s Captain Obvious is not only memorable and integrated, but also humorous. This pun-tastic multimedia campaign is packed with inventive social content, sharable media and creative executions that bring Hotels.com’s value message to life in a fun and irreverent way.

HOTELS.COM ‘RACE FOR PRESIDENT’ | CRISPIN PORTER + BOGUSKYWhat a great use of smart creative that is culturally relevant. Sure the work is a little punny, but that is part of what makes the “Captain Obvious” characters and the hotel.com brand so fun. Great planning put the creative in the right place at the right time. When it came time to work in the product the viewer gets to check out the very properties that the work was created in. Nicely done.

J U D G E ’ S C H O I C E J U D G E ’ S C H O I C E

9

THE

FIFT

Y 2016

2 0 1 6 A D C L U B B O A R D O F D I R E C T O R SEXECUTIVE DIRECTOR Tonja Roth | Ad Club DenverPRESIDENT Jim O’Rourke, VP Media | The Integer GroupVICE-PRESIDENT Amy Guttmann, Creative Director | SE2TREASURER Robin Ashmore, Principal | AmélieIMMEDIATE PAST PRESIDENT Jenn Hohn, Creative Director | Vladimir Jones

2 0 1 6 A D C L U B B O A R D M E M B E R SAnnie CoghillTricia Espinoza, Brand Director | CactusDrew Patterson, Media Planner | LRXDSandy Schest, Senior Project Manager | LRXDMaggie McEntee, Marketing & Communications Specialist | Denver Metro Chamber of CommerceD’Arcy TofoloKatie Van Horn, Vice President | WilhelminaJeff Graham, Partner Managing Director | GrenadierScott Sibley, Founder | Capital GoodsConstance DeCherney, Strategy and Planning | TDAPatrick Armitage, Account Director | Victors & SpoilsNick Owen, Creative Director | Nick Owen Creative

T H E 2 0 1 6 F I F T Y C O M M I T T E ECO-CHAIRSDrew Peterson, Sandy HazzardCOMMITTEEDrew PetersonSandy HazzardAlex BecknellVic MilbrathBecca TollKent YoungbloodJoanna RoarAli Klerkin

T H E 2 0 1 6 F I F T Y C R E AT I V EPROMOTIONAL MATERIALS AND BOOK COVERTDA AdvertisingBOOK DEVELOPMENTAmanda Weaver, Lead Designer | CW™ HempJay Roth | Freelance Copywriter

T H E F I F T Y

CREATIVE DIRECTORS Jeremy Seibold, Jonathan Schoenberg | ART DIRECTOR Mia Nogueira | COPYWRITER Brian Mulligan | PHOTOGRAPHER Brooks Freehill | RETOUCHING XYZ

DAIYA D A I Y A F A M I L Y P H O T O S

Daiya wanted to show people just how much their dairy-free cheese tastes like the real deal. So, we leveraged the trope of family photos to showcase Daiya products in the cheesiest way possible.

13

TDA

C R E D I T S

THE

FIFT

Y 2016

PRINTADS

CREATIVE DIRECTOR Pat Feehery | ART DIRECTOR Chelsea Anderson | COPYWRITER Rachel Edwards | PRODUCER Ryan Adams | POST PRODUCTION Transistor Studios | ILLUSTRATOR Scott Klingskoehr | ACCOUNT SUPERVISOR Brenna Hersey | ACCOUNT DIRECTOR Mackie Clonts | ACCOUNT COORDINATOR Kate Hinson | PRODUCTION ARTIST Todd Fisher

THE COLORADO DEPARTMENT OF TRANSPORTATION D A N G E R O U S C O M B I N AT I O N S

Amélie created a multifaceted campaign to show the dangers of driving high for the Colorado Department of Transportation. The campaign included visual metaphors making the connection between using marijuana and car accidents. A three dimensional visual of a car crushed into the shape of a joint featured on a spectacular billboard in downtown Denver was the first tactic. The billboard was a hit among our core audience and made the front page of reddit, garnering over a thousand comments. The metaphor was continued in a video where rolling a joint leads to rolling a car. We complemented these effort with a unique spot made specifically for pre-roll, one that required viewers to have quick reaction time in order to catch the “skip ad” button. The button moved all around the screen and while viewers tried hard to catch it, they were reminded that marijuana slows reaction time. If you’re high, don’t drive.

15

AMÉLIE

C R E D I T S

THE

FIFT

Y 2016

INTEGRATED

FOUNDER, CEO Joe Conrad | PARTNER & CCO Norm Shearer | CREATIVE DIRECTOR Ryan Johnson | COPYWRITER Shea Tullos | ART DIRECTOR Hailey Simon | PRODUCTION DIRECTOR Brooke Woodruff | BRAND DIRECTOR Summer Hershey | PROJECT MANAGER Ethan Nosky | PRODUCTION COMPANY Drive Thru Productions | DIRECTOR Docter Twins | POST PRODUCTION Futuristic Films | EDITOR Nick Loftig | COLOR CORRECTION Futuristic Films | COLORIST Johnny | AUDIO POST Rocky Mountain Recorders | ENGINEER Chris McNaughton

COLORADO LOTTERY L U C K Y F O R L I F E

In 2016, the Colorado Lottery launched Lucky for Life, an exciting new jackpot game with a top prize of $1,000 a day for life, and a second prize of $25,000 a year. What better way to spread the news of a new Jackpot game than to tell the town gossip? Meet Karen, our delightfully loose-lipped “spokesperson.” Through a series of interactions with people in her daily life, Karen exudes the exciting benefits of Lucky for Life along with some charming extra commentary.

TV ( :30)

MAN: The new Lucky for Life jackpot game is a pretty big deal. So, to get the word out, we told the town gossip, Karen, it’s top secret.

KAREN: I heard the lottery has a new game and that Susan’s getting lipo.

KAREN: You could win a thousand dollars a day for life, which is almost as much as Paul makes.

KAREN: That’s seven grand a week, forever; even if you’re having an affair like Chad.

MAN: Not bad, huh? Play Lucky for Life and you could win a thousand dollars a day, for life.

17

CACTUS

C R E D I T S

THE

FIFT

Y 2016

TVSPOT

CHIEF CREATIVE OFFICER, CP+B Ralph Watson | VP/ EXECUTIVE CREATIVE DIRECTOR, CP+B Adam Chasnow | CREATIVE DIRECTOR, CP+B D’Arcy O’Neill | VP/ GROUP PLANNING DIRECTOR, CP+B Kaylin Goldstein | SENIOR ART DIRECTOR, CP+B Tyler Gonerka | SENIOR COPYWRITER, CP+B Emily Salas | SENIOR STRATEGIST, CP+B Rebecca Harris | VP/ DIRECTOR OF CONTENT PRODUCTION, CP+B Kate Hildebrant | VP/ EXECUTIVE INTEGRATED PRODUCER, CP+B Deb Drumm | INTEGRATED PRODUCER, CP+B Jamie Slade | VP/ GROUP ACCOUNT DIRECTOR, CP+B Evan Russack | ACCOUNT DIRECTOR, CP+B Kelly Olech | DIRECTOR, HUNGRY MAN, LA Hank Perlman | DIRECTOR OF PHOTOGRAPHY, HUNGRY MAN, LA Eric Steelberg | LINE PRODUCER, HUNGRY MAN, LA Caleb Dewart | EXECUTIVE PRODUCER, HUNGRY MAN, LA Mino Jarjoura | EXECUTIVE MUSIC PRODUCER, JSM, NY Joel Simon | EDITOR, THE NOW CORPORTATION, NY Owen Plotkin | ASSISTANT EDITOR, THE NOW CORPORTATION, NY Jessica Dowling

KRAFT MACARONI & CHEESE B L I N D TA S T E T E S T

When Kraft announced plans to remove artificial flavors, preservatives and dyes from their iconic mac and cheese, fans worried the recipe change would mean a change in taste. So we sold it for three months without saying a word. During that time, people bought over 50 million boxes of it and virtually none of them noticed a difference in taste. Then we announced that we had successfully pulled off the World’s Largest Blind Taste Test.

19

CP&B

C R E D I T S

THE

FIFT

Y 2016

JUD

GE

’S C

HO

ICE

INTEGRATED

PackagingCREATIVE DIRECTOR Andy Yates | ASSOC. CREATIVE DIRECTOR Eric Winslow | COPYWRITER Liz Ellis | DESIGNERS Eric Erickson / Alyssa EvansVideoCREATIVE DIRECTOR Eric Winslow | DIGITAL LEAD Allison Ingalls | DIGITAL MARKETING SPECIALIST Allison Dietz | COPYWRITER Kae Penner-Howell | PRODUCTION AND ANIMATION Legwork | CREATIVE DIRECTOR Aaron Ray | 3D DESIGNER Brandon Smith | ANIMATOR Zach Citro | ANIMATOR Ben Chwirka | EXECUTIVE PRODUCER Joey Bullock

WHITEWAVE S T O K

We’re nerds and proud of it, geeked out on method and process, ingredients and integrity. We trust curiosity over convention, and our taste buds over everything else.

We’re not about big versus small, or hand-made versus machines. We’re about tinkering with an open mind. And we know that genius most often lives where imagination meets simplicity.

Better is always out there, waiting to be created. We’re on it.

With those foundations, we created Stok.

It all started with trend watching (energy, convenience, authentic trends in coffee). And we identified the 24-28 male as our incremental target (our first male target!).

What did they want? A badge brand that brought a sense of discovery. An easy-drinking cold brew that embraced their small-batch, niche-craft, throwback-loving selves.

That’s Stok. And our nostalgic-metal sign/oil can look appealed to them in the best way.

We hope it appeals to you too. Cheers.21

WHITEWAVE

C R E D I T S

THE

FIFT

Y 2016

INTEGRATED

CHIEF CREATIVE OFFICER Blake Ebel | CREATIVE DIRECTOR Jorge Lamora | ACD/COPYWRITER Mike King | ART DIRECTOR Jacob Gerhardt | POST PRODUCTION Legwork Studio | DIRECTOR Aaron Ray | ILLUSTRATOR Aaron Ray | 3D ANIMATION/MODELING Zack Citro, Ben Chwirka | ADDITIONAL ANIMATION Stuart Inamura | PRODUCER Joey Bullock | SOUND DESIGN Dynamite Laser Beam

EINSTEIN BROS. T W I S T N ’ D I P

Twist N’ Dip—a pull-apart bagel that comes with a choice of two shmears—was one of Einstein Bros. Bagels’ most unique product offerings in the company’s history. After many, many taste tests, it dawned on us: this is the most fun bagel ever. So, we collaborated with our friends at Legwork Studio to create a series of online videos that showcase the most fun bagels ever doing what they do best: having fun.

“Skydive”: vimeo.com/165494887“Cannonball”: vimeo.com/166736455“High Dive”: vimeo.com/166736403

23

FEAR NOT AGENCY

C R E D I T S

THE

FIFT

Y 2016

TVSPOT

TV (:30/:15)

Title Card: Introducing the most fun bagel ever.

End Card: New Twist N’ Dip Bagel. Comes with your choice of two shmears.

CREATIVE DIRECTOR Wade Paschall & Randy Rogers | ART DIRECTOR Tim Ratchford, Jason Curry, Kira Viola | PARTNER ACCOUNT Jeff Graham | ACCOUNT LEAD Dave Oakes | ACCOUNT SUPERVISOR Ryan Smith | ACCOUNT MANAGER Madelaine Bess

TRESTLE T R E S T L E M O U N TA I N B I K E P A R K

Trestle Mountain Bike Park was experiencing a dip in ridership and hadn’t been supported with paid media for some time. In order to increase ridership we needed to highlight that Trestle Mountain Bike Park at Winter Park is home to over 40 miles of trails, from mellow to gnarly, and offered something for everyone.

In order to get mountain bikers excited about the offerings at Trestle Park we created a campaign to get fanatical bikers even more excited about Trestle and those who’d never been to try it for the first time.

Since our campaign launched Trestle has become a mainstay of downhill biking and trail riding, drawing riders from the front range and across the country. The creative drove an increase in year over year sales and visits, making Winter Park’s Trestle Bike Park a front-runner for the largest bike park in the U.S.

25

GRENADIER

C R E D I T S

THE

FIFT

Y 2016

OUTDOOR

FIRSTBANK F I R S T B A N K P R E Q U A L I F Y

Instead of offering up a grandiose, idealistic portrait of what one’s future home could be like, FirstBank’s responsible mortgages simply offered something else – an alternative to millennials’ current living situations. We spoke plainly and honestly about what millennials could “prequalify for”, focusing on the frustrations of not having your own home, rather than painting unrealistic dreams of what having your own home might look like.

27

TDA

THE

FIFT

Y 2016

INTEGRATED

CREATIVE DIRECTOR Jeremy Seibold | COPYWRITER Brian Mulligan | ART DIRECTOR Mia Nogueira

C R E D I T S

“Bill” | TV (:15)

FOUR MEN ARE SITTING ON A COUCH WATCHING SPORTS. THE LIGHT FROM THE TV ILLUMINATES THEIR FACES, AND WE HEAR A BROADCASTER’S VOICE EXCITEDLY ANNOUNCE A CLOSE GAME.

WITHOUT WARNING, THE POWER CUTS OUT AND THE ROOM GOES DARK. AFTER PAUSING FOR A MOMENT IN THE DARK, WE HEAR THEM SPEAK:

MAN 1: Did you pay the power bill?

MAN 2: Uhhhhhhh….

WE HEAR THEM ALL BEGIN TO BICKER WITH ONE ANOTHER.

SUPER: Prequalify for no more roommates.

CC: Mortgages from FirstBank.

APPLEJACK R E B R A N D

Applejack Wine and Spirits has been a Colorado staple for more than 50 years. As the largest volume alcohol retailer in the country, Applejack is the premium shopping experience for wine, beer and spirits.

Although they have a loyal customer base, Applejack needed to increase frequency and basket size, and attract new customers in order to meet the aggressive growth goals. So Cactus got to work updating its brand including a new logo as well as the look, feel and voice of its creative asset, in order to attract new audiences.

Cactus created a new brand platform focusing on celebrations, simple moments, and every occasion in between. The new brand was applied to all online and offline consumer touch points and has transformed the Applejack experience. Applejack’s new brand now attracts a younger, more loyal customer base, while continuing to drive sales and increase foot traffic.

29

CACTUS

THE

FIFT

Y 2016

BRANDING

FOUNDER, CEO Joe Conrad | PARTNER & CCO Norm Shearer | ART DIRECTOR Hailey Simon | SENIOR ACCOUNT MANAGER Amanda Stowell | SENIOR PRODUCTION DESIGNER Mark Tanner | SENIOR INTEGRATED PRODUCER Jamie Sharp | PROJECT MANAGER Caitlin Wilson | COPYWRITER Ricky Lambert | DESIGNER Shruthi Balakrishna | UX AND TECHNOLOGY DIRECTOR Andrew Baker | VP, CLIENT SERVICES Ainslie Fortune

C R E D I T S

31

THE

FIFT

Y 2016

CREATIVE DIRECTOR Ryan Bramwell | DESIGN & ANIMATION Harrison Vincent | AUDIO Coupe Studios | DIRECTION - AMC Kevin Howard & Geoffrey Addeo

SHERWIN WILLIAMS I N T E G R AT E D P R O M O

Integrated broadcast spots like this come around once in a while. It is sometimes a challenge to find the right tone when combining a network’s brand with a sponsor’s world. This unique opportunity to combine AMC and Sherwin Williams was one that we had a lot of fun with. The challenge was that while everyone knows the Sherwin Williams Colors Campaign, we were directed to build a scene using their color palettes while still making it feel singular in nature. Our team was able to spread its wings creatively here. We took a more pixelated approach to building a world of colors while maintaining AMC’s dramatic mood.

SPILLT

C R E D I T S

INTEGRATED

CREATIVE DIRECTOR Mike Sukle | ASSOCIATE CREATIVE DIRECTOR/ART DIRECTOR Pedro Saldarriaga | ASSOCIATE CREATIVE DIRECTOR/COPYWRITER Andrew Goldin | DIGITAL ARTIST Matt Carpenter

GATES CORPORATION T R O P H I E S

Gates makes the best hoses and couplings in the world. And for years they reigned supreme. But recently some of their competitors have started to roll out improved products with lower pricing. So Gates needed to reassert their dominance, reminding new and old customers alike that they’re the world’s best. And we helped them do just that, with a series of quick, simple and fun visual gets that immediately convey the story of Gates superiority.

33

SUKLE ADVERTISING

C R E D I T S

THE

FIFT

Y 2016

PRINTADS

CHIEF CREATIVE OFFICER Ralph Watson | EXECUTIVE CREATIVE DIRECTOR Matt Talbot | CREATIVE DIRECTOR Brian Friedrich | ASSOCIATE CREATIVE DIRECTORS Jexy Holman, Nuno Teixeira | ASSOCIATE DIRECTOR OF CONTENT PRODUCTION Sloan Schroeder | MANAGING DIRECTOR Danielle Whalen | ACCOUNT DIRECTOR Sarah Castner | CONTENT SUPERVISORS Brice Tomlinson, Kelly Boyer | CONTENT MANAGERS Alyssa Fitterer, Ilyssa Schwartz | GROUP EXECUTIVE INTERACTIVE PRODUCER Jesse Jones | SR. INTEGRATED PRODUCER Dan Corken | JR. VIDEO PRODUCER Rachel Noonan | PROJECT MANAGER Zach Granowitz | VP/DIRECTOR OF INTEGRATED COMMUNICATION Jennifer Bollman | ASSOCIATE MEDIA DIRECTORS Chris Shewmake, Matt Campbell | VP/ DIRECTOR OF CONTENT PRODUCTION Kate Hildebrant | GROUP STRATEGY DIRECTOR Dean McBeth | INTEGRATED BROADCAST PRODUCER Addison Born | MEDIA SUPERVISOR Colleen McManusPLUS PRODUCTIONSEXECUTIVE PRODUCER Kesshann Cortez | SUPERVISING PRODUCER John McGarty | EDITOR James Bedford | DIRECTOR Ryan SimpsonCP&BINTEGRATED ASSET PRODUCER Eva Hunter | EXECUTIVE BUSINESS MANAGER Natalie Greenman | ASSOCIATE EXPERIENCE DIRECTOR David Irons | SR. STRATEGIST Nicole Hering

HOTELS.COM C A P TA I N O B V I O U S | R A C E F O R P R E S I D E N TWhen Captain Obvious heard there was a race for President, he decided to run, with his feet. And when you’re running across the country you need to stay in a lot of different hotels. That’s why Hotels.com supported Captain Obvious’ on his run for president. 

The Captain Obvious Runs for President Campaign consisted of five television spots, a full campaign website, fifty-one online state videos, ten pieces of merchandise, a complex interactive rich media experience, twenty-seven GIFs, two downloadable green-screen video assets, multiple social posts and content including Captain Obvious’ take on Political Jargon, Hotels.com emails, a live-tweeted Republican debate event, participation in a running event, and several live TV appearances; with more to come.

The Captain Obvious Race for President effort was supported through network and cable television, online video, paid social influencers and social, organic social and Public Relations.

35

CP+B

C R E D I T S

THE

FIFT

Y 2016

INTEGRATED

JUD

GE

’S C

HO

ICE

ABANDON ALL LIMITS YE WHO ENTER HERE.

SKATE TO GREAT

YOU LEAVE THIS RINK A GREATER PERSON.

SKATE TO GREAT

U.S. FIGURE SKATING S K AT E T O G R E AT

Ice skating isn’t only for the Olympians. And it’s not just for girls either.

Ice skating is for everyone, a sport that will transform you on and off the ice.

So what better way to encourage sign-ups of USFS’ new Learn to Skate program than to portray skating as attainable for all? Our integrated campaign of print, digital, video, in-rink messaging and a brand new website countered ice skating’s exclusive reputation and inspired people to Skate to Great. We showed how no matter your age, gender or skill level, ice skating can change your life for the better in a myriad of real ways.

The person who enters the rink isn’t the same as the one who leaves it.

And with 20,000 sign-ups since the campaign launched, we’ve paved the way for a new generation of skaters.

www.learntoskateusa.com37

VLADIMIR JONES

THE

FIFT

Y 2016

TV (:30)

Throw yourself to the wind, all who enter here.

For this is a special place.

A place where some shrug away gravity’s grip,

While others rush forth like water rushes when the dam finally bursts.

Where parents must let go to watch their children fall... and rise.

Where adults remember the magic of unlearned things.

And teams practice a lifetime to own an instant.

Throw yourself to the wind, all who enter here.

For the only thing that’s sure

Is the you who leaves this rink will be greater than the you who entered.

INTEGRATED

EXECUTIVE CREATIVE DIRECTOR Doug Kamp | GROUP CREATIVE DIRECTOR Ted Wahlberg | CREATIVE DIRECTOR/ART DIRECTOR Andy Mamott | SR. COPYWRITER Justin Horrigan | ART DIRECTOR Megan Latta | PRODUCER Corrine Seritella | DIRECTOR Dugan O’Neil | PRODUCTION COMPANY Gamma Ray | EDITOR Steve Morrison, Odd Machine

WOW! INTERNET AND CABLE S P R I N G H O R S E

In an industry that’s increasing dominated by the big guys, Internet and cable provider, WOW!, needed to reach out to new connects. And they needed their satisfied customers to help them. With a program called “WOW! a Friend,” existing customers could refer a friend for service and receive money off their bill. To help them get the word out, we launched a targeted TV spot that reminded them “good times are best shared.” As a result, a record number of referrals sprung for the chance to sign up for service.

39

GYRO

C R E D I T S

THE

FIFT

Y 2016

TV (:30)

OPEN ON A PARK. THE SCENE IS SHOT IN SLOW MOTION. AS THE CAMERA SLOWLY PULLS BACK, WE NOTICE A MAN IS ROCKING BACK AND FORTH ON A PLAYGROUND SPRING HORSE. BY THE ANIMATED EXPRESSIONS ON HIS FACE, YOU CAN TELL THAT HE’S REALLY ENJOYING HIMSELF.

AVO: What’s more fun than having fun?

AS THE GUY CONTINUES TO ROCK BACK AND FORTH, THE CAMERA PANS OUT FURTHER TO REVEAL A SECOND GUY ON A SECOND SPRING HORSE ALSO ROCKING BACK AND FORTH. THEIR MOVEMENTS ALTERNATE IN RHYTHM.

AVO: Sharing the fun stuff you love with a fun- loving friend.

CUT TO THE WOW A FRIEND LOGO.

AVO: Refer a friend to WOW! and you both save $25 on your next bill. That’s WOW! Not what you’d expect from a cable company.

CARD: WOW! It’s That Kind of Experience. wowway.com/wowafriend

AVO: Wow a friend at wowway.com

TVSPOT

FOUNDER & CEO Joe Conrad | PARTNER & CCO Norm Shearer | CREATIVE DIRECTOR Ryan Johnson | COPYWRITER Ricky Lambert | SENIOR ART DIRECTOR Michael Maciolek | SENIOR BROADCAST PRODUCER Brooke Woodruff | BRAND DIRECTOR Summer Hershey | PROJECT MANAGER Ethan Nosky | PRODUCTION COMPANY Spillt | AUDIO POST Rocky Mountain Recorders | ENGINEER Chris Naughton

COLORADO LOTTERY R O B O T I C R I C H E S

The robots are coming—and they’ve got stacks of cash in their clamps. Originally created last year for another ticket, we brought back these popular retro robots to promote Robotic Riches, a $5 Scratch ticket from the Colorado Lottery with a $199,999 top prize. With bold colors, simple animation and some punchy bot banter, the characters are at the center of TV spots.

41

CACTUS

C R E D I T S

THE

FIFT

Y 2016

TVSPOT

TV (:15)

ROBOT 1: If we won Robotic Riches, we could buy more memory.

ROBOT 2: I would like that.

ROBOT 1: You would like what?

ROBOT 2: I don’t know.

ROBOT 1: Beep Beedp Boop Robotic Riches

CREATIVE DIRECTOR Pat Feehery | ART DIRECTOR Chelsea Anderson | COPYWRITER Rachel Edwards | PRODUCER Ray Duffy | DIRECTOR Tyler Stableford | POST PRODUCTION Plus Productions | ACCOUNT SUPERVISOR Chad Hadersbeck | ACCOUNT EXECUTIVE Jana Schneider

COLORADANS AGAINST AUTO THEFT C L O W N

Want to know how to deter car thieves? Amélie has you covered. Our satirical spot for Coloradans Against Auto Theft features an out-of-work clown who was hired to sit in a Jeep and scare away anyone that might try to steal the car. The clown unsuccessfully entertains himself before scaring away what he perceives as a car thief, and turns out he’s not great at that either. At the end, a VO reminds you it’s not that hard. Lock it or lose it.

43

AMÉLIE

C R E D I T S

THE

FIFT

Y 2016

TVSPOT

“Now Hiring: Clown For Car” | TV (:30)

OPEN ON A CLOWN SITTING IN THE PASSENGER SEAT OF A CAR.

CLOWN: You want me to just keeping going?

DIRECTOR: If you’d like too. If it’s okay with you.

CLOWN: That’s fine.

CUT

CLOWN: I haven’t worked a birthday party in months.

CLOWN: Apparently, clowns are too scary.

CLOWN: So Dan hired me to just sit here and scare off car thieves.  

CLOWN: He could just lock his doors. Because, that’s the easiest way to avoid auto theft.

CLOWN: But hey, I’m not complaining.

A WOMAN OUT FOR A JOG PASSES THE CAR. THE CLOWN JUMPS AGAINST THE WINDOW TO SCARE HER BUT SHE SMILES AND WAVES AT THE CLOWN.

WOMAN: Hey, there!

WOMAN CONTINUES JOGGING.

CLOWN: That was terrifying!

CLOWN: My career is a joke. Is that funny?

VO: Don’t be a victim of auto theft. Lock it or lose it.

Logo/URL: Coloradans Against Auto Theft lockdownyourcar.org

ART DIRECTOR Barrett Brynestad | CREATIVE DIRECTOR Jonathan Schoenberg | CREATIVE DIRECTOR Thomas Dooley | WEB DEVELOPER Chris Cruz

DESCHUTES BREWERY D E S C H U T E S

Deschutes Brewery of Bend, Oregon was looking for a way to share their Public House experience with the nation. Our big idea: A big bar. An epic, one day only, 400ft traveling pub that pours their craft beers from 40 taps, hosts local food and music, and returns the proceeds to local non-profits. Over the past two years, the Street Pub has raised more than $840,000 and shows no sign of slowing down.

45

TDA

C R E D I T S

THE

FIFT

Y 2016

“Street Pub” | SOCIAL (2:00)

THE FOLLOWING V/O PLAYS OVER SCENES OF DESCHUTES BREWERY’S PUBLIC HOUSE AND DESCHUTES STREET PUB:

V/O: A brewery born inside a Public House. With the belief that every pint brewed should be WORTH SHARING and how better to share the pub experience than by literally sharing the pub.

#STREETPUB

The Bend pub experience brought to life with 400 ft of steel and wood on a cross- country road trip.

STREET PUB LOGOS FOR RESPECTIVE CITIES APPEAR OVER AERIAL SHOTS OF EACH.

V/O: But before the Street Pub opened the invites were sent out.

WE SEE BILLBOARDS, SOCIAL POSTS, BUS SHELTERS, AND OTHER ADS PROMOTING STREET PUB.

V/O: The results…more people than ever before sharing the Deschutes experience.

WE SEE SOCIAL ENGAGEMENT IN STREET PUB ON A PHONE SCREEN.

CC: Deschutes Brewery. Worth Sharing.

INTEGRATED

GRAPHIC DESIGNER Jarrod Stanley | UX DESIGNER Trevor Glassman | CREATIVE DIRECTORS Jason Kusmanoff, Jeff Martin | DIGITAL DIRECTOR David Stewart | FRONT END DEVELOPER Joe Saperstein | PROJECT MANAGEMENT Marina Biryukova | ACCOUNT MANAGEMENT Lauren Curler

ARROW F I V E Y E A R S O U T W E B S I T E

Arrow is the largest technology reseller on the planet and the largest employer in Colorado. Unfortunately, very few people outside of their industry know who they are or what they do. In an effort to change that, Arrow ran a 30-second spot during Super Bowl 50 that introduced the brand as an innovation enabler focused on delivering tomorrow’s technology today.

Rather than just another boring description of what Arrow does, we approached this microsite as a opportunity tell the story about why they do what they do and all the ways their efforts directly impact the world. Within seconds of the Super Bowl spot airing, over ten thousand visitors had arrived and were actively exploring the site. The microsite was able to easily accommodate this deluge of traffic, performing flawlessly and drawing hundreds of thousands of visitors since its launch last year.

www.fiveyearsout.com47

KARSH HAGAN

C R E D I T S

THE

FIFT

Y 2016

WEBSITE

CREATIVE DIRECTOR Wade Paschall & Randy Rogers | ART DIRECTOR Tim Ratchford | COPYWRITER Jason Curry | DESIGNER Anh Truong, Sally Peang, Kira Viola | DIRECTOR Don Rase | DIRECTOR OF PHOTOGRAPHY Billy Velten | EDITOR Andrew Ratzlaff | PRODUCER Jed Mortenson, Waypoint Films | POST PRODUCTION Plus Productions | PARTNER ACCOUNT Jeff Graham | ACCOUNT LEAD Eric Forsyth | SR. ACCOUNT SUPERVISOR Jenny Thayer | ACCOUNT MANAGER Madelaine Bess

CAFÉ RIO B A R B A R A C A M P A I G N

Cafe Rio’s original and biggest market needed a freshmade shot in the arm and help launching a new protein to complement fans’ cult favorite: Sweet Pork Barbacoa. We saw an opportunity to tap into the fanatical love Utahans have for Sweet Pork and tease the idea that their beloved favorite could be replaced.

First, we introduced new Spicy Green Chili Pork.

After two weeks our Cafe Rio ads were being “vandalized”. A community dialogue ensued.

The StandUp4Sweet.org movement - led by the very driven “Barbara Coa”, then hijacked our TV spots and released their own content urging Utahans to say “HECK NO” to Spicy Green Chile Pork and protect their beloved, sweet classic.

Sales increased starting within the first two weeks of Barbara’s campaign and continued upward.

* Met and exceeded all campaign KPI benchmarks.* Social video engagement rate over 30%* Campaign optimizations led to consistent week-over-week performance gains

49

GRENADIER

C R E D I T S

THE

FIFT

Y 2016

“Pirating the Airwaves” | TV (:30)

VO: Introducing Café Rio’s New Spicy Green Chili Pork. Fresh made with…

Okay we are in!

Listen up people! We must not be tempted with the tastiness of Café Rio’s new Spicy Green Chili Pork. This is not a new menu item. It’s the Aporkalypse. I’m Barbara Coa, founder of StandUp4Sweet.Org. Protect Sweet Pork Barbacoa. Protect our future. Think of the children!

We are losing it!

VO: Spicy Green Chili Pork is here. Only at Café Rio.

INTEGRATED

CREATIVE DIRECTOR Amy Guttmann | ART DIRECTOR Amy Guttmann | COPYWRITER Jay Roth | DIGITAL STRATEGY Matthew Vermillion | VIDEOGRAPHER Matthew Vermillion | POST PRODUCTION Sarah McKellog

CDPHE A L T E R N AT I V E H A N D U S E S

Young people often say that they smoke because they need something to do with their hands. So we created a series of low-budget, homemade-looking videos for the Colorado Department of Health and Environment to show alternate uses for your hands rather than picking up a pack of smokes. We showed ways to break open pistachios, do a bit of air drumming, and even created an onion ring tossing event. Which we then ate. 

51

SE2

C R E D I T S

THE

FIFT

Y 2016

SOCIALCONTENT

ART DIRECTOR Hannah Purmort | DEVELOPER Tony Felice | CREATIVE DIRECTOR Jeremy Irwin | BODY COPY Sprocket Communications | DESIGNER JJ Trahan | BRAND MANAGER Ali Lind | BRAND DIRECTOR Monte Bride | STRATEGY Cassie Augustine Jones

NOOKU N O O K U

There’s something special about cutting a new trail, breaking fresh snow, exploring terra incognita — or pouring a drink so extraordinary that no one has ever tried anything quite like it.

That’s the path we forged with Nooku–a product that spurred the creation of a completely new beverage category. Hello Bourbon Cream.

Nooku is decadent, yet approachable. It’s a bit like drinking a glass of Holiday happiness. It offers flavor and purity in a category where competitors are pushing products packed with sugar and additives.

Our challenge was to create a site sharing the appeal of this product with upscale targets. The result introduces Nooku with rich, simple imagery and headlines that showcase the flavor juxtaposition.

www.nooku.com53

AGENCY ZERO

C R E D I T S

THE

FIFT

Y 2016

WEBSITE

CREATIVE DIRECTORS Andy Dutlinger, Jamie Reedy | ART DIRECTOR Drew Bentley | COPYWRITER Greg Lewis | ACCOUNT SERVICE SUPERVISOR Megan Gonzalez | PRODUCER Rebecca Hynes | PRODUCTION COMPANY Misfit | DIRECTOR Doug Cox | EXECUTIVE PRODUCER Jim Vaughn | PRODUCER / LINE PRODUCER Scott Wickman | DIRECTOR OF PHOTOGRAPHY Nick Mahar | POST PRODUCTION Milkhaus | EDITOR Max Gold | ON-LINE EDITOR Dave Krahling | ASSISTANT EDITOR James Duree | SOUND DESIGN COMPANY Coupe Studios | SOUND DESIGNER Greg Mcrae | VISUAL EFFECTS COMPANY Milkhaus | VISUAL EFFECTS EDITORS Dave Krahling & James Duree

TAVERN HOSPITALITY GROUP TA V E R N I S C A L L I N G

As a rash of glitzy, gastropub interlopers invaded the Denver metro area at an alarming rate, local company Tavern Hospitality Group decided it was time to fight back.

We created a pair of humorous TV and digital ads to distinguish Tavern, a chain of six family-owned and -operated bar/restaurants as the go-to spots for “Scratch eats. Cold drinks. Good times.”

In the “Tavern Is Calling” campaign, people receive phone calls from mysterious individuals who entice them with carnal-sounding offers that are actually appealing to their carnivorous sides: An order of buffalo wings tempts a hungry mom with the line, “My buddies and I are all hot and lathered up.” In the other spot, an office worker gets propositioned on a speaker call from his “favorite blonde”—who is later revealed as a blonde ale.

55

LRXD

C R E D I T S

THE

FIFT

Y 2016

“Blonde Is Calling” | TV (:30)

OPEN ON A MAN AT WORK, SITTING IN HIS CUBICLE. HIS PHONE RINGS. THE MAN HITS THE SPEAKER ON HIS PHONE. HE CONTINUES TYPING FRANTICALLY AS HE ANSWERS.

MAN: This is Steve.

CALLER: (in a sexy voice) Hey...it’s your favorite blonde. Want to come over? I’m so ready for your lips.

COWORKER HEADS POP UP IN THE BACKGROUND TO EAVESDROP. STEVE STOPS WHAT HE’S DOING. LEANING BACK IN HIS CHAIR, HE SMILES DEVILISHLY.

CALLER: (whispering) And guess what? I brought a friend.

CUT TO A PINT OF BEER AND A SHOT OF WHISKEY SITTING ON THE TAVERN BAR TOP. PROPPED UP AGAINST THE BEER IS A PHONE, INSINUATING THAT THIS BEER IS OUR MYSTERY CALLER.

CUT TO SUPER.

AVO: Tavern is calling. Scratch eats. Cold drinks. Good times.

SUPER: Eats. Drinks. Good Times.

TavernsCalling.com

TVSPOT

“Lather Is Calling”

“Blonde Is Calling”

DESIGN DIRECTOR Heather Thill | CREATIVE DIRECTOR John Bellina | SENIOR DESIGNER Kim McDonald | ACCOUNT DIRECTOR Amanda Cook | STRATEGIST Lizzy Bakhaus | PHOTOGRAPHER Dave Lehl

QUICKIE WHEELCHAIRS Q U I C K I E W H E E L C H A I R S

THE CHALLENGEQuickie was a pioneer and industry innovator in the performance wheelchair category, but new competitive brands were stealing share by mimicking product features. The clients asked for a way to reinvigorate the brand externally and empower their sales force with a competitive sense of identity.

THE IDEAReal consumer juries led to a new positioning around “The Human Endeavor.” The goal was to forget the serious tone of wheelchairs and limited function and think of Quickie as “the vehicle of choice” for fun and social maneuverability.

To boost energy, the campaign was scheduled to unveil between the 2016 Rio Olympic and Paralympic games. All 25O Quickie reps attended a torch lighting ceremony at the United States Olympic Committee in Colorado Springs. The campaign presentation that followed was met with applause. Quickie’s sales team enthusiastically engaged the shift from product features to a more human and authentic user focus.

57

BRANDJUICE

C R E D I T S

THE

FIFT

Y 2016

PRINTADS

EXECUTIVE CREATIVE DIRECTOR Sesh Moodley | PRESIDENT & CHIEF MARKETING OFFICER Andy Nathan | CHIEF CLIENT OFFICER Danielle Fuller | CREATIVE DIRECTORS Kate Kayne, Pat Horn | ASSOCIATE CREATIVE DIRECTOR Rob Lewis | SENIOR ART DIRECTOR Travis Brown | COPYWRITERS Andrew Bridgers, Arthur Tanimoto | DESIGNER / PRODUCTION ARTIST Brent Erb | AGENCY PRODUCER Jenny Stefanov | ACCOUNT DIRECTOR Alex Kayne | PRODUCTION COMPANY More Media | EXECUTIVE PRODUCER Blaise Saunders | DIRECTOR The Dads | EDITOR The Dads | POST PRODUCTION PostModern | STUDIO Buck Ross Productions | STUDIO Can Source

BREWERS ASSOCIATION B R E W E R S A S S O C I AT I O N

It’s no secret that big brewing companies have been squeezing out the craft brewing industry through mergers and acquisitions. As a result, big beer has gotten big—so big, it’s hardly American. Meanwhile, real American craft beer has struggled to find its collective voice.

Enter the Brewers Association; they wanted to support real American craft brewers across the country. With American Craft Beer Week approaching, the timing to take a stand was never better. Our idea: show just how big small beer has gotten and so ‘The Biggest Small Beer Ever’ was born.

To immortalize this massive merger, we got 4,490 brewers across all 50 states onboard to brew a single recipe, designed a can with the names of all participating craft brewers, developed the social campaign, and drove PR through a national toast. The campaign became a beacon of American unity and a true symbol of idealism and entrepreneurship.

59

VICTORS & SPOILS

C R E D I T S

THE

FIFT

Y 2016

INTEGRATED

FOUNDER & CEO Joe Conrad | PARTNER & CCO Norm Shearer | CREATIVE DIRECTOR Jeff Strahl | COPYWRITER Ricky Lambert | SENIOR ART DIRECTOR Michael Maciolek | PRODUCTION DIRECTOR Brooke Woodruff | PRODUCER Martha Douglas | BRAND DIRECTOR Amy Hume | PROJECT MANAGER Caitlin Wilson | PRODUCTION COMPANY Fueld Films | DIRECTOR Doug Chamberlain | POST Postmodern Company | EDITOR Jason Sedmak | AUDIO POST Coupe Studios | ENGINEER Greg McCrae

UC HEALTH N O B Y E W E E K S

UCHealth had a new partnership with the Denver Broncos and they had the perfect media buy to let Coloradans know about it: Broncos games. Our idea was to point out that while these athletes are amazing at what they do, the real heroes are within the walls of UCHealth. This spot celebrates UCHealth’s doctors, who perform without bye weeks, instant replays or timeouts, and must be ready to deal with life and death situations at any given moment, not just any given Sunday.

61

CACTUS

C R E D I T S

THE

FIFT

Y 2016

TVSPOT

TV (:30)

VO: Here, there are no bye-weeks. There are no time outs. There are no 2nd strings, or instant replays. There’s no pre-season. And the play clock is measured, in heartbeats.

VO: Here, every day is game day.

CREATIVE DIRECTOR Pat Feehery | ASSOCIATE CREATIVE DIRECTOR Eric Hines | COPYWRITER Cecil Bozard | PRODUCER Brandy Echery | POST PRODUCTION One Floor Up | ACCOUNT SUPERVISOR Brenna Hersey | ACCOUNT DIRECTOR Mackie Clonts | ACCOUNT COORDINATOR Kate Hinson | PRODUCTION ARTIST Todd Fisher

CDOT MOST R I D E W I S E

Skills are essential to staying safe on a motorcycle. No matter your level of experience, you can never be too prepared for the unseen situations that can unfold on the road – situations that rely on instincts and preparation to overcome. Yet despite the rise in motorcycle crashes and fatalities, attendance in motorcycle training classes in Colorado has declined. Many riders simply feel they are too experienced to gain anything from a training class, even if they haven’t ridden in awhile. So Amélie created a campaign to subvert the idea that training is somehow counter to the “cool” of motorcycling culture. We produced videos that followed seemingly experienced riders as they rattled off inner monologues that focused on freedom and individuality, ultimately revealing that each rider was actually learning the basics on a closed instructional course. Similarly, we produced outdoor boards that contrasted “tough guy” imagery with strong safety messaging.

63

AMÉLIE

C R E D I T S

THE

FIFT

Y 2016

INTEGRATED

“Quick Stop” | TV (:15)

OPEN ON CLOSE-UPS OF A MAN RIDING A MOTORCYCLE:

STEVE MADDEN BOOTS ON THE BIKE SET, TASSELED 60’S ERA VEST, HANDLEBARRED MUSTACHE, METRO JEANS, RIDER RELAXED IN THE SADDLE.

VO/RIDER: I’m a rebel… No, a maverick, and I answer only to the call of the open road. The man can’t stop me!

CUT TO CLOSE UP OF HIS BOOT SHIFTING DOWN.

CUT TO HIS HAND APPLYING BREAK

CUT TO OTHER BOOT APPLYING FOOTBRAKE

CUT TO WIDE SHOT OF A TRAINING COURSE. WE SEE OUR RIDER COME TO A STOP AND PUT BOTH FEET ON THE GROUND. A TRAINER IS STANDING NEXT TO HIM WITH A CLIPBOARD.

CUT TO CLOSE UP OF INSTRUCTOR.

INSTRUCTOR: (visually measuring distance of stop) Now that’s a Quick Stop.

VO: Learn the basics before you live to ride.

SUPER: Find a Class At: COMotorcycleSafety.com. RideWise & MOST logo

ENSTROM CANDIES G I V I N G I S A L L W E G E T

Enstrom Candies wanted to be the gift to give. So we thought the smartest thing to do was to make Enstrom look completely dumb.

We created 84 faux how-to videos on popular search topics. This allowed us to be contextually relevant while stretching our media budget. The catch? These videos have absolutely no valuable information. But the constant flow of content keeps viewers engaged, gives them a chuckle and drives home the point that Enstrom doesn’t understand anything. Except for giving.

On the flip side, we created nine beautiful how to videos, a landing page and native content. These videos are actually useful–with real tips on gifting-related topics. So even though we have no idea how to take a picture or pack light, we know how to creatively wrap presents. And hide presents. And write perfect gift notes. The list goes on. Proving that giving is all we get.

YouTube Channel:www.youtube.com/user/EnstromCandies

65

VLADIMIR JONES

THE

FIFT

Y 2016

INTEGRATED

CREATIVE DIRECTOR Jonathan Schoenberg | COPYWRITER Brian Mulligan | ART DIRECTOR Mia Nogueira

HAPA SUSHI H A P A F O O D P O R N

Social medial channels are overrun by images of food. It’s even gained the name, “foodporn.” When Hapa Sushi wanted to engage in their social channels, we decided to take #foodporn to the next level, by taking it literally.

67

TDA

C R E D I T S

THE

FIFT

Y 2016

SOCIALMEDIA

PRODUCTION COMPANY Futuristic Films | DIRECTOR/DP Bill Timmer | EXECUTIVE PRODUCER Sarah Liles | AGENCY Cultivator | POST PRODUCTION Futuristic Post | POST PRODUCER Mark Shelton | EDITOR/COLORIST Jonnie Sirotek | CREATIVE DIRECTOR Chris Beatty | COPYWRITER Jen Reis | COPYWRITER David Whitman

COLLEGEINVEST R E C I TA L

It’s never too early to start preparing for life’s big moments. Futuristic worked with Cultivator Agency and CollegeInvest to show how saving for college begins with the right preparation. To visually tell CollegeInvest’s story, Director Bill Timmer shot six spots featuring families preparing for life’s small, but precious moments. For the spot “Recital,” Bill used anamorphic lenses to bring a warm, soft aesthetic to the scene on the ballet stage. He used tight shots of the young dancer and her parents to capture their emotion and pride as she runs confidently onto center stage.

69

FUTURISTIC FILMS

C R E D I T S

THE

FIFT

Y 2016

VIDEO

Video Script:

You do everything you can to make sure she’s ready. But when the time for college comes, will you be? Open a College Invest 529 savings account, you get a Colorado tax deduction and it can be used at schools nation wide, that means you’ll be ready to. Do it now before another year passes. CollegeInvest.org.

CREATIVE DIRECTOR Keith Sanders, Anne Macomber | ART DIRECTOR Som Perry, Kristen Kohlmyer | COPYWRITER Laura Blackburn, David Jarvis | EXPERIENCE DESIGNER Josh Van Engen | INTERACTIVE PRODUCER Trista deSousa | DIRECTOR Dillon Buss | POST PRODUCTION Luke Bishop, Donald Corsiglia | BRAND MANAGER Eric Rose

RITEAID R I T E A I D N F L

We’re breaking through the jingle bells to make the holidays really rock with dancing, cleaning, clones, Emojis, Pittsburgh Steelers’ Antonio Brown, and Moms. We set out to create our 360º holiday program knowing the following: The NFL holds the strongest reach in media during holiday, women make up 45% of 150 million NFL fans. Holidays create messes. People dance while cleaning. ABC’s Dancing with the Stars Antonio Brown does a mean end zone wiggle. What does that all add up to? The #AntonioDanceContest. Launching with a buzz-worthy 8-bit promo video, we challenge people to submit cleaning-dance clips for the chance to win Super Bowl LI tickets. Leading up to the big winner reveal, we hype the best on Facebook and Instagram while Rite Aid features displays, dancing content via beacon activation, and a dedicated microsite. People are celebrating the cleanup, and the holidays are BOOMIN’ for P&G at Rite Aid.

71

INTEGER

C R E D I T S

THE

FIFT

Y 2016

“Antonio Brown Cleaning Dance Contest”

ANTONIO: Your turn America. Show me what you got.

VO: Win a trip to the Super Bowl! Share your cleaning dance video with hashtag Antonio Dance Contest.

INTEGRATED

CREATIVE DIRECTOR Randall Erkelens | DESIGNERS Rosa Yurga, Dana Barone | PRINTER Dilley Printing

SUB-ZERO AND WOLF L O Y A L T Y P A Y S

Sub-Zero/Wolf is the leading luxury brand in the home appliance industry. This promotion titled “Loyalty Pays” rewards customers after purchasing qualifying models with a 5% rebate simply for being loyal to the brand.

This metallic ink printed direct mailer includes double sided die cut and was mailed to customers after the sale to reinforce their purchase. It reminds them of the quality of build, top-notch customer service and builds future loyalty.

73

PHILOSOPHY COMMUNICATION

C R E D I T S

THE

FIFT

Y 2016

DIRECTMAIL

FOUNDER & CHIEF STRATEGIC OFFICER Joe Conrad | PARTNER & CHIEF CREATIVE OFFICER Norm Shearer | CHIEF EXECUTIVE OFFICER Doug Sparks | UX AND TECHNOLOGY DIRECTOR Andrew Baker | DIRECTOR OF CLINICAL RESOURCES Nathaan Demers | DIRECTOR OF CAMPUS PARTNERSHIPS Chris Antoline | ACCOUNT MANAGER Kyle Thornburg | SENIOR ART DIRECTOR Adam Nelson | SENIOR COPYWRITER Shea Tullos

COLORADO STATE UNIVERSITY H E L P I S H E R E P O S T E R S

To support the YOU student well-being portal at Colorado State University, the Help is Here campaign was created. Each poster in the series features imagery of college students with blissfully unaware, smiling faces paired with a headline that depicts the student’s current struggle. Each of the headlines are common issues amongst college students and are also areas of life that the YOU portal can provide support for. Hence the tagline, “College is hard. Help is here. YOU.colostate.edu”. Help is Here brings the promotional efforts of YOU @ CSU to the level of uniqueness and innovation that college students expect of quality products. Beyond promoting the functionality and intent of the wellness portal on campus, Help is Here helps students recognize that our public personas aren’t always a reflection of what we are dealing with academically, professionally or socially. And for those stresses, Help is Here boasts a uniform solution—YOU.

75

CACTUS

C R E D I T S

THE

FIFT

Y 2016

PRINT/ONLINE

CREATIVE DIRECTOR TJ Rhine | ART DIRECTOR/DESIGNER Elliott Asbury | INTERACTIVE DEVELOPERS Caleb Mayfield, Dean Smith

THE18.COM T H E 1 8 . C O M W E B S I T E

The18.com was launched on a shoestring budget in April 2014, and today—just 2 and a half years later—serves more than 2,000,000 visitors each month in countries around the globe. Rather than just reporting scores and traditional sports news, The18 focuses on creating the most entertaining and viral soccer content in the world. With its redesigned website, which launched in September 2016, The18.com delivers unique, engaging content in a clean, modern environment with an emphasis on bold visual and video content. Even its architecture sets it apart; while other soccer news outlets categorize their content according to league and location, The18.com categorizes much of its content according to popular topics connected to the culture of soccer. And it’s working. In a crowded market, The18.com continues to gain traction, seeing more than 25 million monthly content engagements, a number that is consistently growing.

www.the18.com77

GREENHOUSE PARTNERS

C R E D I T S

THE

FIFT

Y 2016

WEBSITE

C R E D I T S

PRESIDENT Bill Schumacher | CREATIVE DIRECTOR Matt Ward | ART DIRECTOR Patrick Moriarty | COPYWRITER Cecil Bozard | DESIGNER Matt Ward |MEDIA DIRECTOR Lynda Pfaff | ACCOUNT DIRECTORS Patrick Farrell / Christine Cowan

JACKSON HOLE Y O U R I N N E R W I L D I S C A L L I N G

“Your Inner Wild is Calling” is an invitation to all of us to rediscover and reconnect with the part of ourselves that the daily grind has covered over. More than that, it’s a brand promise that captures Jackson Hole’s unique points of difference as a world-class destination, and its power to create unforgettable and transformative personal experiences. The brand promise then isn’t to remind us of what we’re capable of today, but to inspire us to discover what we’re capable of this weekend— in a place like Jackson Hole. And in so doing, reconnect with our inner wilds.

We launched “Your Inner Wild is Calling” with an integrated campaign that included traditional media, website content, video content for mobile and social channels, digital advertising, content marketing and influencer marketing.

BARNHARTINTEGRATED

THE

FIFT

Y 2016

79

“Jackson Hole Winter” | Video Script:

We are endlessly fascinated by the allure of the human imagination. Its ability to spin compelling narratives. Its depth for creating fantastical worlds that defy reason and expectation. Its capacity for delivering us from the routine and everyday to a realm of endless possibility. Yet at the core of creation is the inspiration drawn from a real experience that heightens our awareness of the beauty and wonderment in the world. Here, the molds are broken as we realize both the smallness of our place within the scope of nature, and the imperative need to live life so much bigger. Here is a place where the fire of the earth melds with the snow from the heavens. A place where great beasts, once almost relegated to only memory and legend, roam en masses across a cathedral-like landscape. This is a place of magic and transformation. This is a winter in Wyoming

FADE UP JACKSON HOLE LOGO

CREATIVE DIRECTORS Kelly Reedy, Andy Dutlinger | DESIGNER Drew Bentley | COPYWRITER Eric Kiker

TRUETONIQS T R U E T O N I Q S P A C K A G I N G

TRUETONiQS™ is a line of liquid dietary supplements for people who demand more than sugary sodas. Their products are based in Ayurveda, the 5,000-year-old medicine of India. They’re confident in their formulations, but aware of FDA scrutiny about miracle-in-a-bottle nutritional supplement claims.  So, we took a unique approach to package design: Instead of using words, we decorated the cans with inkblot designs—interpretive visuals to convey the efficacy of what’s contained within. “How you feel is all that matters” is the TRUETONiQS™ mantra, and these images help evoke specific emotions in consumers—before they ever taste what’s inside.

81

LRXD

C R E D I T S

THE

FIFT

Y 2016

PACKAGING

CREATIVE DIRECTOR Jonathan Schoenberg | COPYWRITER Jeremy Seibold | ART DIRECTOR Haley Garyet

ORGANIX O R G A N I X B A C O N

We created a billboard that dogs can enjoy just as much as humans. Pedestrians walking their dogs that came across this bus shelter realized the messaging was addressed toward their dog – and why. Dogs can’t read, but we can for them.

83

TDA

C R E D I T S

THE

FIFT

Y 2016

OUTDOOR

ART DIRECTOR Hannah Purmort | DEVELOPER Paul Wood | CREATIVE DIRECTOR Jeremy Irwin | BRAND MANGER Ali DeBenedet | BRAND DIRECTOR Monte Bride | STRATEGY Cassie Augustine Jones

GIORDANO’S G I O R D A N O ’ S

Think Chicago. We bet baseball, architecture, hot dogs, and deep dish pizza are what come to mind. These are real Chicago experiences that show you the heart of a thriving American city. Giordano’s has been serving the city of Chicago since 1974 when Mama Giordano’s tried and true 200-year-old recipe came to the south side.

When you have a brand like Giordano’s that is grounded in an iconic place, deeply rooted in tradition, and has solid ties to its heritage - you have a recipe for success.

We set out to steer the brand to a place that had just the right mix of place, tradition and heritage, and where we landed is a mouthwatering conversion machine. We built an interactive website that elevated the brand above competition; appealed across generations and emerging franchise markets; and has clear paths to conversion baked into every turn. Other supporting materials included restaurant menu design, OOH and LTO promotions.

85

AGENCY ZERO

C R E D I T S

THE

FIFT

Y 2016

INTEGRATED

MARKETING DIRECTOR Amy Rosier | CREATIVE DIRECTOR Melissa Kendrick | VIDEO COPYWRITERS Sam Tahhan | Grit, Steve Henry | The Sharpest Tale in The West | PHOTOGRAPHER Willie Petersen | PHOTOGRAPHY ASSISTANT Josh Groth | PRODUCTION COMPANY Lumenati | DIRECTOR Evan Swinehart

RURAL ECONOMIC ACTION ALLIANCE (REAA) W E C A N

Tri-State Generation and Transmission Association supplies electricity to its 43 members—electric cooperatives and public power districts in Colorado, Nebraska, New Mexico and Wyoming.

We developed the We Can campaign to give the local community a voice in a government process regulating the Colowyo and Trapper Mines. The outreach was successful in part because of the response from the community. The surrounding communities are economically tied to the prosperity of the mines as much as they are impacted by responsible conservation of those lands.

Artistically, the campaign uses local people, community leaders, students, business owners and wildlife in the video and photography. Their faces and stories authentically anchored this effort to protect the environment, sustain the local economy and power the future.

87

TRI-STATE GENERATION

C R E D I T S

THE

FIFT

Y 2016

TV (:30)

VO: Grit. There’s the kind the land provides and the kind you have to earn. For the people of Northwest Colorado, grit comes with the territory. You can feel it in our handshake, see it in our smiles. An unbreakable spirit that says, “Together, we can.” Powered by a promise to provide affordable, responsible electricity.

Clip - We can sustain our local economy.

VO: Tempered by the beating of our hearts.

Clip - We can save our community.

VO: We know together

Clip - We can

Clip - We can

VO: We can, and we will. Show your grit today by joining us in an effort to help keep Northwest Colorado going strong. Visit SupportNorthwestColorado.com today.

INTEGRATED

FOUNDER & CEO Joe Conrad | PARTNER & CCO Norm Shearer | CREATIVE DIRECTOR Ryan Johnson | COPYWRITER Ricky Lambert | DESIGNER Shruthi Balakrishna BRAND DIRECTOR Summer Hershey | PROJECT MANAGEMENT SUPERVISOR Monica Hemmert | PROJECT MANAGER Ethan Nosky

COLORADO LOTTERY ATA R I

The fun is back, oh yessiree, with the ATARI Scratch campaign to promote Colorado Lottery’s $5 ATARI Scratch ticket series. The tickets featured art from Asteroids, Breakout, Centipede and Missile Command, with our out-of-home boards playing off the nostalgic 8-bit design that was prevalent during the 80s.

89

CACTUS

C R E D I T S

THE

FIFT

Y 2016

OUTDOOR

CREATIVE DIRECTOR Pat Feehery | ART DIRECTOR Chelsea Anderson | COPYWRITER Rachel Edwards | PRODUCER Janet Mason | DIRECTOR Marshall Burnette | POST PRODUCTION Image Brew | ACCOUNT SUPERVISOR Chad Hadersbeck | ACCOUNT EXECUTIVE Jana Schneider

DELTA DENTAL OF COLORADO FOUNDATION T H E T R U T H B E H I N D T H E L A B E L

Parents often think they are doing right by their kids when they give them fruit juice. In reality, juice has more sugar than many desserts and can cause cavities. To illustrate what is actually in juice, we replaced the liquid with the real amount of sugar consumed in this PSA for Delta Dental. We also edited the juice containers to educate parents on how much sugar is inside. If parents knew the truth behind the label they might think twice before handing their children this “healthy” beverage.

91

AMÉLIE

C R E D I T S

THE

FIFT

Y 2016

TVSPOT

“Juice Replacement” | TV (:30)SPOT OPENS ON A CHILD FINISHING HIS CEREAL AT THE BREAKFAST TABLE. SFX: Bus breaking.

VO: Juice is often seen as a healthy option. But what juice companies aren’t telling parents, drinking a 10 oz. juice bottle a day is…

AS THE CHILD GETS UP TO LEAVE THE TABLE, HIS MOM RUNS OVER.

MOM: Honey, the bus…

THE MOM HANDS THE CHILD A JUICE BOX LABELED ‘ 20G OF SUGAR’.

CUT TO A CHILDREN’S SOCCER GAME. THE CHILDREN ARE RUNNING IN FROM HALF TIME, TOWARDS THE SIDELINE. THEY ARE SWEATY AND OUT OF BREATH.

VO: Consuming 33 lbs. of sugar a year.

THE PARENTS OPEN A COOLER TO REVEAL SEVERAL 8 OZ. BOTTLES LABELED ’27G OF SUGAR’ AND SEVERAL JUICE BOXES LABELED ‘ 20G OF SUGAR’.

THE KIDS ALL GRAB A BOTTLE OF SUGAR. ONE KID POURS THE DRY CLUMPS OF SUGAR INTO HIS MOUTH. HE TRIES TO CHEW THE SUGAR BUT IT FALLS OUT OF HIS MOUTH. HE WIPES THE SUGAR ALL OVER HIS MOUTH AND HANDS.

CUT TO A DAD TUCKING HIS THREE YEAR OLD CHILD INTO THEIR BED.

HE KISSES HIS CHILD GOODNIGHT. HE SHAKES A CLEAR SIPPY CUP WITH SUGAR CUBES IN THE BOTTOM AND HANDS THE SIPPY CUP TO THE THREE YEAR OLD.

DAD: Here you go, buddy.

CUT TO END FRAME. THERE IS A GLASS OF WATER ON THE TABLE. A CHILD GRABS THE WATER.

SUPER: LEARN MORE ABOUT WHY BABY TEETH MATTER AT CAVITIESGETAROUND.COM LOGO: DELTA DENTAL OF COLORADO FOUNDATION

VO: Healthy teeth and bodies need water.

CREATIVE DIRECTOR Wade Paschall & Randy Rogers | ART DIRECTOR Sally Peang, Tim Ratchford | COPYWRITER Jason Curry | DESIGNER Anh Truong, Kira Viola | VIDEO PRODUCTION Kyle Woodiel, Camera Speeds | PARTNER ACCOUNT Jeff Graham | ACCOUNT LEAD Dave Oakes | ACCOUNT MANAGER Madelaine Bess

RIO GRANDE R E M I N D I N G R E V E L R Y S E E K E R S O F R I O

The Rio’s 30th anniversary provided a unique opportunity to bring back awareness to what the Rio has meant to different people throughout the years. In order to build excitement and awareness around the anniversary we tapped into people’s emotional connection to the Rio- from regulars, to Rockies players, to the Governor of Colorado. Through the stories and memories we heard, “My Rio Story” became the theme of the 30th Anniversary.

To build out the stories that were shared with us, we developed a fully integrated campaign including media, PR, creative, in-store, and employee engagement leading to the culmination of the 30th Anniversary celebration: The Rio Three-O Block Party. More than 10k “friends of the Rio” came to celebrate the Rio and relived hundreds of stories submitted by fans, ultimately resulting in a record year for this Colorado institution.

93

GRENADIER

C R E D I T S

THE

FIFT

Y 2016

Video Script:

They say it’s not the years in your life, but the life in your years. There’s been plenty of life in our last thirty, thanks to you. Turning 30 is a beautiful thing. Certainly nothing to be salty about- okay, unless you’re a margarita.

Like you, some things get better with age. Just take our limited edition Triple Marg, served in a commemorative souvenir glass, made from Jose Cuervo Tequila that’s aging in Odell barrels at this very moment.

Let’s make 2016 the year of the Rio Three-O and make memories that will last the next thirty years, while sharing those from the past thirty, especially those left untold.

Come in to The Rio Fort Collins, grab a margarita, and step into the confessional booth to tell your Rio story and help us say cheers to 30 years by raising a glass to three decades of not only amazing margs but amazing memories.

INTEGRATED

CREATIVE DIRECTOR Mike Sukle | DESIGNER / ART DIRECTOR Greg Jesse | COPYWRITER Jim Glynn

POLAR FIELD I D E N T I T Y A N D W E B S I T E

There are places so cold, 35 below seems almost balmy. Where the wind is so strong, it can toss a 500-pound fuel drum five miles away. Where you have to pick your way through ever-changing ice fields.

But if you’re an oceanographer with the National Science Foundation, an archeologist digging around unexploded bombs, a filmmaker documenting the effects of global warming or a scientist studying the earth’s climate, those are the places you have to go.

And those are the places Polar Field can take you. Polar Field is a company owned by its employees. People who excel at doing things that have never been done before. Who love pushing back the boundaries. And unlocking the planet.

Sukle was hired to tell this story. We defined their brand positioning and crafted a new tagline. Then applied it to everything from a new identity system to a redesigned website.

95

SUKLE ADVERTISING

C R E D I T S

THE

FIFT

Y 2016

BRANDING

EXECUTIVE VICE PRESIDENT Scott Meyer | GROUP CREATIVE DIRECTOR Patrick Sullivan | CREATIVE DIRECTOR Dustin Bredice | ASSOCIATE CREATIVE DIRECTOR Lee Perlman, Cort Langworthy | ART DIRECTOR Marco Merced | COPYWRITER Lee Perlman | COMMUNITY MANAGER Jason Thue | GROUP ACCOUNT DIRECTOR Jen Nelson | ACCOUNT DIRECTOR Jenny Dahl | ACCOUNT EXECUTIVE Mary Reed | 360 CAMERA OPERATOR Mark Read | DIRECTOR OF PRODUCTION Luke Bishop | PRODUCTION ASSISTANT Trista deSousa | SENIOR PRODUCER Jessi Dana | LIVE STREAM OPERATOR Michael Herring | CAMERA OPERATOR Kyle McDonald | CONDOR CAM OPERATOR Jesse Placky

O.N.E. COCONUT WATER Y O G A O N T H E R O C K S , L I V E C A M P A I G N A C T I V AT I O N

Summer is a time for fitness, and hydration. And since people love sharing their exercise routines with their social networks, this was an ideal time and space for O.N.E. Coconut Water to connect with group fitness occasions through social and spread awareness and usage of our #ONEUpYourHydration message.

Using Red Rocks Amphitheater as our stage, we made it possible for anyone with an Internet connection to join over 2,000 of their fellow yogis for the first ever Facebook Live Stream of Yoga on the Rocks. To “one up” the class even more, we also filmed with a 360 camera, allowing for a totally immersive experience at one of the most awe-inspiring venues in the world.

To drive social and digital traffic to seamless purchase opportunities, an Amazon link was created so people could go from downward dog to hydration in just one click. Namaste.

97

INTEGER

C R E D I T S

THE

FIFT

Y 2016

EVENT

CHIEF CREATIVE OFFICER Blake Ebel | CREATIVE DIRECTOR Jorge Lamora | ACD/COPYWRITER Mike King | DESIGNER Josh Jevons | PHOTOGRAPHER Klug Studio | PRODUCTION ARTIST Amy Corwin

BUZZ + BLOOM L O G O A N D P A C K A G I N G

Buzz + Bloom is a honey brand committed to scouring the globe in search of the absolute best honey. We wanted to set them far apart from the ubiquitous “bear honeys” that dot the shelves of grocery stores far and wide. The result is a logo and set of packaging that reflects the brand’s commitment to flavorful, high quality honey.

FEAR NOT AGENCY

C R E D I T S

BRANDING

99

THE

FIFT

Y 2016

CREATIVE DIRECTOR/WRITER Mark Cohen | PRODUCER Sara Docksey | DIRECTOR Mark Cohen | DP Steve Roberts | EDITOR Clay Marvan | AUDIO POST Rocky Mountain Recorders

CENTURA HEALTH R E S P O N S E

“Worth the wait” is generally not used to describe a positive ER experience. While location is the first priority, a short wait time is a close second. Our goal was to let Colorado know that with multiple locations, Centura Health was always close by with an ability to act quickly second to none. We wanted to keep Centura Health top mind, even if they hit their head.

101

SHINE CREATIVE

C R E D I T S

THE

FIFT

Y 2016

TVSPOT

TV (:30)

(ALL SUPER SLOW MOTION)OPEN ON MAN’S FACE WITH SURPRISED LOOK

VO: Life has its challenges. When your health becomes one of them,

CUT TO WOMAN ER DOCTOR TURNING HER HEAD OVER SHOULDER

VO: Where will you find the experience,

CUT BACK TO WIDE OF MAN FALLING

VO: the technology,

CUT TO ER STAFF WITH MEDICAL EQUIPMENT BEHIND THEM STARTING TO MOVE IN THE SAME DIRECTION.

CUT BACK TO MAN FALLING.

CUT TO ER STAFF RUNNING WITH GURNEY.

VO: and ability to act quickly,

CUT BACK TO MAN FALLING

VO: when it matters most?

CUT TO ER TEAM RUNNING WITH GURNEY.

CUT BACK TO MAN FALLING

CUT TO MAN’S FACE AS HE FALLS INTO GURNEY

VO: With an ER always close by,

CUT TO MAN IN ER BEING HELPED.

VO: You can count on Centura Health.

CUT TO ART CARD WITH CENTURA HEALTH LOGO AND LIST OF LOCATIONS THAT LIGHTS UP

VO: Castle Rock, Littleton, Porter Adventist, Parker and Southlands ER. For wait times and directions visit southdenverhealth.org

SUPER: SouthDenverHealth.org and “pioneer”

ART DIRECTOR Barrett Brynestad

JUSTIN’S J U S T I N ’ S H A L L O W E E N

Usually one peanut butter cup dominates the talk around Halloween. In order for Justin’s to join the conversation, we created brand new packaging for their peanut butter cups. Along with the big bags, we made 30 unique “Jack-O-Lantern” characters that were wrapped around the cups.

103

TDA

C R E D I T S THE

FIFT

Y 2016

PACKAGING

Dark Chocolate Packaging Copy:

Have you ever thought about what happens to that lucky pillow case that gets picked for Halloween duty? After a night out it heads back to the linen closet covered in the sweet smell of my Dark Chocolate Peanut Butter Cups. The other pillow cases start sniffing themselves, suddenly insecure about their Ocean Wind or Lavender Sunrise scents. Or maybe you haven’t thought that, because that would be weird, and not something you’d share publicly.

Milk Chocolate Packaging Copy:

Uh oh. You read this. That means you’re cursed. The only way to break the curse is to hand out every single one of the Peanut Butter Cups inside. If you don’t, I’m afraid to say your dreams will be haunted by milk chocolate and peanut butter and...Wait. That sounds amazing. I want those dreams. How do I get cursed?

“Streams”

“Stacked”

EXECUTIVE CREATIVE DIRECTOR Doug Kamp | GROUP CREATIVE DIRECTOR Ted Wahlberg | CREATIVE DIRECTOR/ART DIRECTOR Andy Mamott | SR. COPYWRITER Justin Horrigan | ART DIRECTOR Megan Latta | PRODUCER Corrine Seritella | ANIMATION Vitamin Pictures | EDITOR Steve Morrison, Odd Machine

WOW! INTERNET AND CABLE U N E X P E C T E D

People have grown to expect a lot of things from cable companies: unfriendly customer service, complicated cable technology, unfair contracts…and the list goes on. WOW!, a small Internet & cable provider, decided to shake up the same old expected experience, starting with customizable product offerings, simplified technology, and award-winning customer service that’s pretty un-cable-like. So to get the word out, we released a series of animated spots that ran on broadcast TV. Each one explored a different illustration style to keep things as unexpected as the brand itself.

105

GYRO

C R E D I T S

THE

FIFT

Y 2016

TVSPOT

“Stacked” | TV (:30)

SIMPLE TYPE AND LINE DRAWING ANIMATES ONSCREEN TO HELP TELL A NARRATIVE. THERE’S A LITTLE INTRO CARD THAT TIES THESE SHORT TV CAMPAIGNS TOGETHER.

CUT TO A MAN LOOKING AT HIS SMART PHONE.

CARD 01: The average home has more than 5 devices connected to the Internet.

HIS DAUGHTER LEAPS ONTO HIS SHOULDER. SHE’S WATCHING HER LAPTOP.

HER BROTHER LEAPS ONTO HER SHOULDERS. HE’S WATCHING HIS TABLET.

THEIR MOM (THE MAN’S WIFE) LEAPS ONTO THE BROTHER’S SHOULDERS. SHE’S ON HER PHONE.

CARD 02: Is your Internet strong enough to keep up?

HIS KNEES ARE BUCKLING. CUT TO WOW! TECH PLUGGING IN MODEM.

CARD 03: At WOW!, we can increase your Internet to speeds as fast as 110Mbps.

CUT TO WOW! TECH PLUGGING IN MODEM.

CARD 04: So you can handle it all and then some.

MAN STRAIGHTENS UP AND SMILES. THE FAMILY DOG RUNS UP TO HIM. IN THE DOG’S MOUTH IS A GAME CONTROLLER.

CARD 05: That’s WOW! Not what you’d expect from a cable company.

END CARD: WOW! It’s That Kind Of Experience.

VO ONLY: Find your perfect speed at wowway.com

FOUNDER & CEO Joe Conrad | PARTNER & CCO Norm Shearer | SENIOR DESIGNER Sarah Berkheimer | ACCOUNT MANAGER Rachel Plaster | SENIOR PRODUCTION DESIGNER Mark Tanner | STRATEGIST Megan McCaslin | CREATIVE DIRECTOR Ryan Johnson | SENIOR INTEGRATED PRODUCER Jamie Sharp

FLAT TOP RANCH L O G O

Flat Top Ranch Water is a spring water company based in the Flat Top Mountains of Northwestern Colorado. They are passionate about quality, sustainability and the locally sourced spring that supplies their water. When it came to developing their brand, they wanted an equally passionate partner to help them craft a brand identity, including packaging, which would reflect the rugged sophistication their water embodied. Thus, Cactus took inspiration from the aspen trees native to the Flat Top area, as well as traditional cattle brand design to create their logo and wordmark. With a minimal design approach for the packaging, we let the real beauty of the clear spring water take center stage. The result was a simple, elegant design reflecting the western ranching culture that Flat Top Ranch was built on.

107

CACTUS

C R E D I T S

THE

FIFT

Y 2016

BRANDING

CREATIVE DIRECTOR/COPYWRITER Jeff Kosloski | DIRECTOR OF PHOTOGRAPHY/EDITOR Mike Mazzanti | ART DIRECTOR John Pechacek

UC HEALTH O N E

As the largest and fastest-growing healthcare organization in Colorado, UCHealth has gone through a lot of change in a relatively short period of time, including a new CEO and CMO within the past two years. Along with that, the organization is going through a massive rebrand, which will launch early 2017. This video was initially created as an internal rallying cry to the 17,000 UCHealth employees to remind everyone that at its core, the organization and everyone who works there are driven by one common purpose: to help people. The reception of the video was so resoundingly positive that it was released to the public via social media, garnering tens of thousands of views and a huge number of shares in the span of about three days.

109

UC HEALTH

C R E D I T S

THE

FIFT

Y 2016

VIDEO

“Numbers” | Video ScriptFrom the very beginning, our mission here at UCHealth has been to improve lives.In big ways. And in small, personal ways.And when you count all the ways and all the times we have improved lives,The numbers are staggering.112,000 admissions and observation visits.Nearly 350,000 emergency department visits and more than 60,000 surgeries.And nearly 3 million outpatient visits.Plus the total value of our charity care and other community benefits was $500 million – more than $1.3 million per day.But the number that sets us apart from every other healthcare provider out there…Is one. Just one.Because when someone is coming through our doors for care,whatever that care may be,whatever door that may be,One is the only number that matters. That one patient. That one person. That one procedure. It’s not about performing 60,000 surgeries.It’s about performing one surgery. And one surgery.And one surgery.It’s by always holding ourselves to that standard,Always giving 100% of our attention to the number one,That we will help countless people live extraordinary lives.

DESIGN DIRECTOR Heather Thill | DESIGNER Avi Kommel | ACCOUNT DIRECTOR Erin Blood | STRATEGISTS Lizzy Bakhaus, Joanie Bier | PRODUCT PHOTOGRAPHER Will Rutledge

BLUEKUDU B L U E K U D U P A C K A G I N G

THE CHALLENGEIn a fast growing industry saturated with pot leaves and pun, BlueKudu, a chocolate edibles brand, decided to earn premium status and price point in category by repositioning their product line with a standout naming structure, elegant packaging and a more user-friendly form factor.

THE IDEAThe goal of the design was to move beyond just premium taste or a quality cannabis experience by connecting each flavor with a relevant location and mood. The location-based design supported the overall brand strategy and tagline of “Unwind Anytime.”

BlueKudu revealed their new brand at the Cannabis Cup in Denver. The design shattered all industry norms and the consumer response was immediate. Dispensaries reported a 35% increase in sales in the first two months, regardless of price increase, proving a more sophisticated and inviting look and feel could earn a higher share of wallet and establish a differentiated and premium position.

111

BRANDJUICE

C R E D I T S

THE

FIFT

Y 2016

BRANDING

113

THE

FIFT

Y 2016

Thanks to our sponsors

Creativity requires chemistry from a team, and that isn’t born from just any cookie-cutter crew with the requisite skills. For innovative ideas to take root and creativity to blossom, it takes the perfect blend of skills, experience and corporate cultural fit.

Whether you’re a job seeker or looking to hire new creative talent, we can connect the right skill sets with the right situations so that ideas can fly. Our team of specialized recruiters find, evaluate and perform selected reference checks on highly skilled talent. We know creative professionals and put them in organizations where they can thrive.

© 2015 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veteran. TCG-1215

Denver • 303.295.79791125 17th Street, Suite 870creativegroup.com/denver

SPONSOR OF DENVER 50

LET’S GET TO WORK

LIVE WELL in the MILE HIGH CITYAt 5280, our pride for this city goes hand-in-hand with a deep commitment to our community. That’s why we’re proud to support the Ad Club, which cultivates America’s more progressive ideas, such as The 50—a one-of-a-kind award show that heralds Colorado’s 50 best ideas sans categories or trophies. What better way to celebrate breakthrough work?

DECEMBER ISSUE AVAILABLE AT KING SOOPERS, SAFEWAY, SPROUTS, TATTERED COVER, WALGREENS, AND WHOLE FOODS.

SUBSCRIBE ONLINE AT 5280.COM/SUBSCRIBE

REALITY

LET’S MAKE

IDEAS

8-COLOR

DIGITAL

DIS

PL

AY

GR

AP

HIC

S

COMMUNICATION

VARIABLE

DATA

PRINT

DAT

A A

NA

LYT

ICS

SOLUTIONSFULFILLMENT

DESIGN

MARKETINGG

7

DIRECT

MAILThe power of print gives your ideas life, texture and impact. Combined with data, marketing & fulfillment solutions, we can turn your ideas into results, and perfectly realize your vision.

3 0 3 . 3 2 0 . 5 4 1 1 webinfo@visiongraphics-inc.com www.visioneaglexm.com • 800.833.4263PRINT | MARKETING | DATA | FULFILLMENT

123

THE

FIFT

Y 2016

BEST OUTDOOR COMPANY Outfront MediaBEST SOCIAL MEDIA COMPANY AmobeeBEST FREELANCER (any type) Suzanne CorriellEDUCATOR OF THE YEAR Kristina Ford | University of Colorado BoulderBEST WEBSITE DEVELOPMENT COMPANY VoltageBEST VIDEO PRODUCTION COMPANY Image BrewBEST TALENT AGENCY Wilhelmina DenverBEST SOUND EDITOR Coupe StudiosBEST PHOTOGRAPHER Bryce BoyerBEST NONTRADITIONAL PRINTER MatterBEST TRADITIONAL PRINTER Vision GraphicsBEST MOBILE MARKETING COMPANY WazeBEST POST PRODUCTION COMPANY PostModernBEST TV OR RADIO REP Deb Fox | AltitudeBEST MEDIA BUYER/PLANNER Christina Sokol | Karsh HaganBEST INTERN Tony Wallace | Karsh HaganBEST PR COMPANY Sprocket CommunicationsBEST MOBILE APP DEVELOPER BarbershopBEST DIGITAL REP Rebecca Toll | Amobee

2 0 1 6 A C E SAces recognize the vendors, suppliers, production companies and independent professionals who work behind the scenes for the Colorado advertising and marketing community. Aces are nominated and voted on by members of Ad Club.

CONGRATULATIONSTO THIS YEAR’S WINNERS.

AC

ES