The 10th Knight International Symposium on Online Journalism

April 17, 2009

Diverse Business Models in Online Journalism – Are We Trying Hard

Enough?

Katie King, Creative and Development Editor MSN UK

MSN: Leading UK portal 29 M uniques Feb 09

(Comscore)

News, Cars, Money, Entertainment, Technology are in top three in category

25 plus channels

25% year-on-year page view growth

Emphasis on original content, social media and video

35 editorial staff

40 plus editorial partners

Information, community, conversation

MSN UK Ad-Funded Creative SolutionsEngaging and informing users on behalf of our clients

Value for clients and MSN UK audience Content, technology, promotion,

SEO

Top quality editorial

Sophisticated performance metrics

Cross platform (mobile, Hotmail, Messenger, Spaces, Xbox)

Ability to target audience

Client specific solutions

Connect to audience through web 2.0 functionality

Embraced by UK news industry

Questions to contemplate

What will be the future role of advertising agencies?

Will the “chaos scenario” of decreasing ad spend play out?

Thank you!Katie.King@microsoft.com