Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
CONTENT
I . Online Marketing
II. Off-line Marketing
1. WEBSITE2. FACEBOOK3. LINKED IN4. WEB BANNER5. PR ARTICLE6. MICRO AD7. EMAIL MARKETING
ONLINE
www.vietrf.com
Audience Overview from May 20 – June 19, 2016
33,628USERS
101,079PAGE VIEWES
WEBSITE
FACEBOOK (WWW.FACEBOOK.COM/VIETRF2013)
Overview from May 24 – June 20, 2016
6,540 PAGE LIKES
21,606 PEOPLE REACH
4,647 PAGE VIEWS
27,630 POST ENGAGEMENT
FACEBOOK (PARTNERS | EXHIBITORS )
Vffranchiseconsulting
Retail-Franchise-Asia
Vinexad
AMA Exhibitor Eye Level Vietnam (Exhibitor)
LINKED IN
www.linkedin.com/in/vietrfwww.linkedin.com/company/VF-Franchise-Consulting
WEB BANNER
Youngstyle.vnHiephoibanle.com Nhipcaudautu.comVma.org.vn
Nhuongquyenvietnam.comNhuongquyenvietnam.com vffranchiseconsulting.com
WEB BANNER
Worldfranchiseassociates.com Worldfranchiseassociates.com Vffranchiseconsulting.com
Vnfranchise.vn Franevent.org Vnfranchise.vn Vffranchiseconsulting.com
Media Headline/Link
Ticketbox Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-lan-thu-8-nam-2016
Vinaxad Trien-Lam-Quoc-Te-Nhuong-Quyen-Thuong-Hieu-&-Nganh-Ban-Le-2016
Nhip cau dau tu Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-lan-thu-8-nam-2016-co-hoi--tiem-nang--kho-khan
Retail and Franchise Asia Trien-Lam-Quoc-Te-Nhuong-Quyen-Thuong-Hieu-&-Nganh-Ban-Le-2016
Vnexpress Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu
Ybox Trien-Lam-Quoc-Te-Nhuong-Quyen-Thuong-Hieu-&-Nganh-Ban-Le-2016
Tap chi Doanh nghiep va Thuong mai
Trien-Lam-Quoc-Te-Nhuong-Quyen-Thuong-Hieu-&-Nganh-Ban-Le-2016
Tradepro Trien-Lam-Quoc-Te-Nhuong-Quyen-Thuong-Hieu-&-Nganh-Ban-Le-2016
Tin dia oc Sap-khai-mac-trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-lan-thu-8-nam-2016
Nizzino Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-2016
PR ARTICLE ( Total 93 Online Articles )
PR ARTICLE ( Total 93 Online Articles )
Media Headline/Link
Dien dan Doanh nghiep Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-2016
Doanh nhan cuoi tuan Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-2016
Nguoi lao dong Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-2016
Vietnam MarketingAssociation
Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-2016
Dailo Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-2016
Association of Vietnam Retailers
Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-2016
VN Franchise Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-2016
EBIV Trien-lam-nhuong-quyen-thuong-hieu-va-nganh-ban-le-duy-nhat-tai-viet-nam-2016-mien-phi
BNews Khai-mac-nhieu-trien-lam-quoc-te-tai-tp-ho-chi-minh
Bao moi Co-hoi-kinh-doanh-tai-trien-lam-ban-le-va-nhuong-quyen-thuong-hieu-2016
Step Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-2016
PR ARTICLE ( Total 93 Online Articles )
Media Headline/Link
Atexpats Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-2016
Monday Vietnam 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn
Saigon dau tu Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen
Wassup Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen
Kinh te Da Nang Su-kien-trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-tai-tp-hcm-co-hoi-cho-cac-nha-khoi-nghiep
Kien Long Bank 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn
Thong tin su kien Viet Nam Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-2016http://thongtinsukien.com.vn/DetailSuKien.aspx?idsk=1125
Xem bao moi Trien-lam-quoc-te-ve-banh-ngot-ban-le-va-nhuong-quyen
Viet bao Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-2016
Song moi Trien-lam-nhuong-quyen-thuong-hieu-2016-san-choi-thiet-thuc-cho-doanh-nghiep-va-start-up
Bao Giao duc Online 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn
PR ARTICLE ( Total 93 Online Articles )
Media Headline/Link
Tuoi tre Online 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn
HTV 350-gian-hang-tai-trien-lam-nhuong-quyen-thuong-hieu-va-ban-le
Bao ve Nguoi tieu dung Co-hoi-kinh-doanh-tai-trien-lam-ban-le-va-nhuong-quyen-thuong-hieu-2016
Viettimes 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn-60810
Nhat bao Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu
Cafef 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn
ATZ - Exhibitor Atz-tham-gia-trien-lam-nhuong-quyen-thuong-hieu
Cafebiz 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn
AMA - Exhibitor Dong-hanh-cung-anh-ngu-ama-american-academy-tai-retail-franchise-show-2016
VN Marketer 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-VN
Small and Medium BusinessCorperation
Co-hoi-ket-noi-kinh-doanh-viet-han-2016
PR ARTICLE ( Total 93 Online Articles )
Media Headline/Link
Vietstock 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn
Xuc tien Binh Thuan 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn
Gao Hoa Lua - Exhibitor TRIEN-LAM-QUOC-TE-NGANH-BAN-LE-VA-NHUONG-QUYEN-2016
VN Money Trien-lam-quoc-te-ve-banh-ngot-ban-le-va-nhuong-quyen
Nguoi lao dong Trien-lam-ve-nganh-ban-le-va-nhuong-quyen-lon-nhat-viet-nam
Bao moi (17/5/2016) Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen
Fievent Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen
Tin nong thuong hieu 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn
Global Art - Exhibitor Gac-viet-nam-tai-vietrf-2016
Vietstock Thi-truong-ban-le-van-con-nhieu-khoang-trong
Flc 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn
VATA 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn
PR ARTICLE ( Total 93 Online Articles )
Media Headline/Link
All Events Vietnam-intl-retail-and-franchise-show
HCC - WTO 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn
Dau bao Thi-truong-ban-le-van-con-nhieu-khoang-trong
Bao Dau thau Ho-tro-ket-noi-giao-thuong-viet-nam-han-quoc
Xem bao moi 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn
Bstyle Thi-truong-nganh-ban-le-va-nhuong-quyen-viet-nam-co-hoi-tiem-nang-thach-thuc
VN Travellive Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-2016
San giao dich 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn
HEPZA Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-2016
Tin nong Thi-truong-ban-le-van-con-nhieu-khoang-trong
Tam nhin 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-vn
Tin kinh te Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-2016
Media Headline/Link
HAMEE Chuong-trinh-ket-noi-giao-thuong-viet-han-2016
VTV Online 7-su-kien-dang-chu-y-se-dien-ra-trong-tuan-nay
Cafebiz Chan-canh-e-am-o-trung-tam-thuong-mai-doanh-nghiep-dua-xuong-pho
SMI Chuong-trinh-toa-dam-chu-de-tu-duy-lai-marketing-trong-hoi-nhap-kinh-te-asean
Thoi bao today 7-su-kien-dang-chu-y-se-dien-ra-trong-tuan-nay
Tin event Trien-lam-nhuong-quyen-thuong-hieu-va-nganh-ban-le
Tin tuc 247 Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu
Unimedia - Exhibitor Unimedia-trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-thuong-hieu-2016
Tidas - Exhibitor Tidras-tham-gia-hoi-thao-trien-lam-quoc-te-nghanh-ban-le-va-nhuong-quyen-thuong-hieu-tai-tp-ho-chi-minh
Gia Long Adv Trien-Lam-Quoc-Te-Nhuong-Quyen-Thuong-Hieu-Nganh-Ban-Le-2016
Bao Nguoi Viet 144-thuong-hieu-ngoai-duoc-nhuong-quyen-vao-VN
Gian hang hoi cho trien lam Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-2016
PR ARTICLE ( Total 93 Online Articles )
Media Headline/Link
Motthegioi Co-hoi-kinh-doanh-tai-trien-lam-ban-le-va-nhuong-quyen-thuong-hieu-2016
Thiet ke mang gia re Thi-truong-ban-le-van-con-nhieu-khoang
Doanh nhan moi Trien-lam-quoc-te-nganh-ban-le-va-nhuong-quyen-2016
Tradepro Vietnam-international-retail-franchise-show-2016
Vietmaz Hcm-city-hosts-annual-intl-retail-and-franchise-show
Talk Vietnam Hcm-city-hosts-annual-intl-retail-and-franchise-show
Cnbc Media Three-intl-trade-shows-kick-off-together-in-hcm-city
Eventeye Vietrf-(vietnam-int-l-retail-franchise-show)
Thaifranchise Center Vietrf-(vietnam-int-l-retail-franchise-show)
Qufair Vietnam Int’l Retail and Franchise Show
Ags Vietnam Int’l Retail and Franchise Show
Hong Kong BusinessAssociation Vietnam
COEX EXHIBITIONS IN THIS JUNE, 2016
PR ARTICLE ( Total 93 Online Articles )
RETARGETING DIGITAL MARKETING VIA MICRO AD
BANNER RETARGETING BLADE
6,855,729 Impressions9,681 Clicks
CONTEXTUAL BANNER
10,160 Clicks
9gag.com
8,381,533 Impressions
Businessinsider.com
RETARGETING DIGITAL MARKETING VIA MICRO AD
Tin247.com
Thefreedictionary.comreuters.com
thesaigontimes.vn vietnamnet.vn
EMAIL MARKETING
Database Quantity Times
Coex 100,00 10
VF Franchise Consulting 2,000 2
Retail and Franchise Asia 2,500 1
Dutch Business Association in Vietnam 100 1
Thai Sa 100 1
Vietnam Hotel Association 100 1
TBA 100 1
Hong Kong Business Association Vietnam 100 1
Da Nang Small and Medium Enterprise Association
100 1
TOTAL 1,996,900 19
EMAIL MARKETING
June 17
May 19April 20
April 28
1. SMS MARKETING2. PRINT AD3. TV4. POSM5. ACTIVATION
OFF-LINE
SMS MARKETING
Date Network Quantity
31/5/2016
Mobifone 21,027
Vinaphone 6,966
Viettel 8,181
6/6/2016
Mobifone 21,691
Vinaphone 6,966
Viettel 8,173
8/6/2016
Mobifone 19,698
Vinaphone 6,966
Viettel 8,179
Total 107,847
PRINT AD
FORBES MAGAZINE YOUNG STYLE MAGAZINE
DOANH NHAN SAI GON CUOI TUAN
PRINT AD
BIZ CLUES MAGAZINE
OTO XE MAY MAGAZINETUOI TRE
NEWSPAPERTHANH NIEN NEWSPAPER
TV
ANTV June 9, 2016https://youtu.be/n5OwaKqsdO4
M Channel June 9, 2016https://youtu.be/3oIc3rp7x7Q
HTV9 June 8, 2016https://youtu.be/hBJ8sJkmkUo
INFOTV, June 8, 2016https://www.youtube.com/watch?v
=U80TnAyhpOQ
5,000 VIP INVITATIONS
50,000 INVITATIONS
To Vietnam GovernmentEmbassy – ConsulateChamber of Commerce – AssociationMain Local DistributionSupermarket – Retail Store Owner
To O to Xe may Magazine: 10,000Exhibitor: 26,000Activation: 14,000
2,000 DIRECTORY BOOKS
10,000 FLYERS
Released On-site To
ExhibitorsVisitorsMedia
Buyerslp
POSM
POSM
buildingsrestaurantsexhibitor’s shops
at80
150Standees
Posters1 Banner
at Lotte Mart
ACTIVATIONRELEASING INVITATION IN BUILDINGS
No. Of Invitations
14,000
Time
June 6 – June 8
No. Of Buildings
36
ACTIVATIONCALL CENTER
Time June 2 – June 8
Total Called Visitors
21,000 visitors
300 call per day
ONLINE
Item Achievement
1.1 Website Total 101,079 Pageviews from May 20 – June 19, 2016
1.2 Facebook Vietrf - Partners – Exhibitors
1.3 Linked In Vietrf - VF Franchise Consulting
1.4 Web Banner 14 Web banners
1.5 PR Article About 93 online articles
1.6 Micro Ad Total 15,237,262 Impressions &19,841 Clicks
1.7 Email Marketing Total 1,996,900 database within 19 sending times
OFFLINE
2.1 SMS 107,847 Mobile Subcribers
2.2 Print Ad 8 Print Articles on 6 Magazines/ Newspapers
2.3 TV HTV9, M Channel, ANTV, INFOTV
2.4 POSMs 50, 000 Invitations | 2,000 Directory Books | 5,000 Flyers | 5,000 VIP Invitation
2.5 Activation 36 Buildings with 12, 600 Invitation ReleasedCalling to 21,00 visitors in 7 days
Summary about online & offline