MARCH 8 -13 , 2009Cornell University’s Statler Hotel & Executive Conference Center

Ithaca, NY

AN IVY LEAGUE EDUCATIONAL EXPERIENCEEXCLUSIVELY FOR PRODUCE EXECUTIVES

T H E 2 0 0 9 U N I T E D F R E S H P R O D U C EE X E C U T I V E D E V E L O P M E N T P R O G R A MDeveloped in Partnership with Cornell University

WHO ATTENDS THE EXECUTIVE PROGRAM?

This program is designed for mid to senior-level produce executives, including Presidents, CEOs, Sr. Vice Presidents, Vice Presidents, Directors and others with management experience. More important than job title, however, are job responsibilities. If you are in a leadership position, under consideration for a leadership position, or involved in your company’s strategic planning and execution, this course is for you.

EXPERIENCE A DYNAMIC LEARNING ENVIRONMENT

The Produce Executive Development Program is about learning, generating ideas and sharing the unique perspectives of its diverse group of participants. A limited class size ensures a dynamic yet intimate learning environment. Cornell’s instructors take a holistic approach to teaching using interactive learning, group activities and case studies to drill down into key topics. Most importantly, the course doesn’t take a one-size-fits-all approach, but instead is tailored to fit the unique goals of its participants.

The Produce Executive Development Program is a unique program that focuses on issues critical to both personal career development and the larger challenges and opportunities faced by today’s produce industry executives. Prior to the program, attendees will complete personal assessment tools to help ensure a customized course experience.

Each day’s sessions and presentations will be augmented with guest speakers, case study exploration, working groups and discussion. Some of the topics to be covered include:

“The opportunity to learn from and interact with such a high caliber of industry leaders made this experience memorable. In addition to the

knowledge I gained from the course, I learned a vast amount of information from interacting with the other attendees.”

- Jim Chambers, Director of Marketing, John Deere Agri Services - 2008 program attendee

PROFESSIONAL DEVELOPMENT COMBINED WITH BUSINESS SKILLSFOR A TRULY CUSTOMIZED EXPERIENCE

SUCCESSFUL EXECUTIVES KNOW THAT TO STAY ON TOP OF THE LATEST BUSINESS TRENDS ANDMASTER THE SKILLS THEY NEED TO ADVANCE, THEY MUST INVEST IN THEMSELVES.

UNPREDICTABLE BUSINESS CLIMATE?

IT’S TIME TO START INVESTING IN YOUR SUCCESS!

The United Fresh Produce Executive Development Program – developed in

forum for produce industry leaders to sharpen their executive business skills. This five-day, high-impact program is an intense “educational journey” for executives interested in achieving the competitive edge needed to survive and thrive in today’s produce business world.

At the Produce Executive Development Program, participants learn directly from expert educators

is a unique learning experience characterized by cutting-edge theory, industry best practices and discussion about real-world issues affecting the produce industry.

LEARN FROM THE BEST

Program is world-renowned for its teaching, research and executive education, with program alumni from many of the world’s leading produce, retail and food companies. Throughout the five days, participants will learn straight from Cornell’s top instructors and special guest lecturers, taking part in engaging discussions, collaborative case studies and hands-on applicationsat area retail operations.

“This course offers the perfect balance of strategic insight, business applications and professional growth. It’s hard to believe they can pack so much into five days. The presenters are incredibly knowledgeable and the sheer amount of information you gain makes it a must attend program.”

- Emelio Castaneda, President, Field Fresh Foods, Inc. - 2008 program attendee

QUESTIONS?

Education Department at 202-303-3400 or

info@unitedfresh.org

2009 LOCATION & DATES

The 2009 course will take place March 8-13, 2009 at Cornell University’s Statler Hotel and Executive Conference Center in Ithaca, NY.

ABOUT UNITED FRESH RESEARCH & EDUCATION FOUNDATION

profit organization that offers specialized programs to meet members’ needs in educational

programs are designed to promote knowledge, leadership and growth in the produce indus-

TUITION

Tuition for this five-day Produce Executive Development Program includes all classroom sessions and materials, tours, lunches, several

lodging at The Statler Hotel.

BEFORE AFTERJanuary 5, 2009 January 5, 2009

United Fresh Member: $4,995 $5,500

Non Member: $7,995 $8,500

REGISTRATION & HOTEL INFORMATION

To register for this program, complete the enclosed application for admission.

limited, so don’t wait to invest in your success - register now!

Upon registration, lodging reservations will be made for you at the Statler Hotel

“This program gets you to think beyond produce and really look at the many factors andissues that influence the business world. I highly recommend this course to any

industry executive looking to broaden their skill set.”

- Allen Ramsay, Vice President of Finance, L & M Companies – 2008 program attendee

APPLICATION FOR ADMISSION U N I T E D F R E S H P R O D U C E E X E C U T I V E D E V E L O P M E N T P R O G R A MDeveloped in partnership with Cornell University MARCH 8-13, 2009 | ITHACA, NEW YORK

Please complete the following application information. Attendance at this event is limited; applicants will be notified of their admission once the application has been received and space has been confirmed.

I . P ERSONAL INFORMAT ION___________________________________________________________________________________________________________________

Job Title _________________________________________________________________________________________________________________

Company ________________________________________________________________________________________________________________

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Email ____________________________________________________________________________________________________________________

I I . JOB EXPER I ENCE/RESPONS IB I L I T I E SThis program is specifically designed to address the leadership needs of mid to senior-level managers and executives in the produce industry, including Presidents, CEOs, Sr. Vice Presidents, Vice Presidents, Directors and others with management experience. We recognize that titles vary widely within the industry and corresponding responsibilities are not always an accurate description of your job experience. Therefore, please provide a brief job description, including current management responsibilities, below or attach a copy of your résumé with this application.

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I I I . TU I T IONTuition is due and payable upon submission of this application. Tuition covers 5 nights lodging, instruction, books, supplies, breakfasts, luncheons and several special dinners. Transportation and personal items are not included. Housing will be arranged by Cornell University at the Statler Hotel on the campus.

Registration Tuition - Please circle the applicable amount: BY JANUARY 5, 2009 AFTER JANUARY 5, 2009

Cancellation & Substitution Policy:Cancellations received before January 5, 2009 will be issued a full refund. Cancellations received between January 5 and February 5, 2009 will be issued an 80% refund. Due to the limited size and unique nature of this program, no refunds will be made for cancellations received after February 5, 2009. Tuition fees are non-transferable to future courses.If an applicant finds it necessary to withdraw from the program, the sponsoring company may send a qualified replacement. Since the course features person-alized assessment tools, attendee substitutions must be received no later than February 16, 2009. Participation in the entire course is a core part of the development experience. Upon submission of this application, the applicant agrees they will attend the full program.

Method of Payment:

Visa MasterCard American Express

_________________________________ Expiration Date: ____________________________________________

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Signature: __________________________________________________________________________________________________ Office Use Only:

Rec’d _______

Paid _______° ° °202 303 3400 ° fax 202 303 3433 ° email: info@unitedfresh.org ° www.unitedfresh.org

Mail or fax this application to

United Fresh Research & Education Foundation1901 Pennsylvania Avenue, NW ° Suite 1100Washington, DC 20006202 303 3400 ° fax 202 303 3433

T H E 2 0 0 9 U N I T E D F R E S H P R O D U C EE X E C U T I V E D E V E L O P M E N T P R O G R A M

Developed in Partnership with Cornell University

CHEP

Driscoll’s

Eurofresh, Inc.

John Deere Agri Services

Malena Produce, Inc.

Markon, Inc.

McEntire Produce

Paramount Citrus

Piazza Produce, Inc.

Prime Produce International

Pro*Act Specialties

Prodague

Sage Marketing

Sinclair Systems International, Inc.

Syngenta Seeds, Inc.

The Kroger Company

RECENT PARTICIPATING COMPANIES

MARCH 8 -13 , 2009Cornell University’s Statler Hotel & Executive Conference Center

Ithaca, NY