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The 2020 Census and the Central Valley
Jesus Martinez, Ph.D., Central Valley Immigrant Integration CollaborativeCVIICJune 2019
Key Online Resources
•Census.ca.gov•Census.gov/2020Census•CVIIC.org•shfcenter.org/sjvhealthfund
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CVIIC Strategy for Census Activities in Central ValleyObjective: Empower Central Valley Organizations and Hard to Count Communities
6 Point Strategy:
• 1. Support for the Creation of Local Level Coalitions/ Complete Count Committees (May 2018-Now)• In absence of other leadership, lack of funding for CV organizations interested in Census work• Helped support Census coalitions/Complete Count Committees in Fresno, Kern, Merced, San Joaquin, Stanislaus, Tulare
Counties
• 2. Organizational Empowerment and Capacity Building: via ongoing trainings
• 3. Regional Coordination and Networking: avoid reinventing the wheel
• 4. Central Valley 2020 Census Research: SJVHF San Joaquin Valley Census Research Project, 2 more
• 5. Census Advocacy: local, state, federal levels
• 6. Next Phase is Development of Effective Outreach Campaigns: leverage CVIIC’s work with immigrants
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What is Needed at thisStage?
1. Active Involvement of More Institutions, CBOs, Local Governments, Private Sector
• In comparison to LA and Bay Area, the Central Valley is behind in census-related preparations, no local investment.
• Little to no institutional memory.
• Key questions: how does census fit in with current priorities of local organizations? What is feasible?
• Greater involvement can lead to greater influence in national and state level discussions, advocacy
• State funding will only be supporting a small number of interested organizations, is insufficient.
2. Dissemination of Current and Future Census Employment Opportunities
• The 2020 Census will only be successful if right people are hired – from top administrative positions to census canvassers.
• Need to recruit and train people who will apply successfully for census positions and are qualified to work with hard to count communities
3. Regional Coordination and Collaboration
• To leverage existing and future resources.
• To avoid duplication of efforts and reinventing the wheel.
• To develop and implement effective outreach and civic engagement strategies in region.
• Not easy but regional coordination and collaboration are possible
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California Hard to
Reach and Hard to Count
◦ Latinos◦ African Americans◦ Asian Americans/Pacific Islanders◦ Native Americans and Tribal◦ Middle Eastern/Northern Africans◦ Immigrants and Refugees◦ Farmworkers◦ People with Disabilities◦ Areas with low broadband subscription rates or
low/no access to broadband◦ Homeless Individuals and
Families/Nonconventional Housing◦ Veterans◦ Seniors/Older Adults◦ Children 0-5◦ Households with Limited English Proficiency◦ Technical Assistance for Statewide Outreach
and Rapid Deployment (SwORD)6
Census Budget Summary
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FundingTimeline
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Statewide Outreach and CommunicationStrategy: Phased Approach for 2020
Phase 1: Convene, Collaborate, Capacity Build FY 2017-18
Phase 2: Educate. Motivate. Activate! January2019-March 2020
Phase 3: Deploy. Count. Assess. March-June 2020
Non-Response Follow Up, Results, Report, Wrap Up! July-Dec 2020
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Central CAPopulation and Hard-to-Count MAP
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Central CAPopulation and Hard-to-Count
Region 4Estimated Hard-to-Count population 541,447Region 5Estimated Hard-to-Count Population is 525,767Region 6Estimated Hard-to-Count Population is 1.1 million
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Contracting Partners
REGION 4 REGION 5 REGION 6
Total Counties Calaveras Madera Mariposa Merced Stanislaus Tuolumne
San BenitoSan Luis Obispo Santa Barbara Santa Cruz Monterey Ventura
Fresno Inyo Kern Kings Tulare
Opt-OutCounties
Alpine Amador San Joaquin Mono
ACBO Faith In Action Network
Ventura County Community Foundation
Sierra Health Foundation: Center for Health Project Management
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LookingAhead
Aug StocktonSan Joaquin, Calaveras,Tuolumne, Amador
Implementation Plan WorkshopsRegion 4 5-Aug Merced (UC Merced) Merced, Stanislaus, Mariposa,
Madera, Mono
Region 5 17-Jul Salinas Monterey/San Benito/SantaCruz
18-Jul San Luis Obispo (Ludwick Comm Ctr) San Luis Obispo/Santa Barbara
8-Aug Oxnard (Oxnard Performing Arts) Ventura
Region 6 6-Aug Fresno (The Nielsen Conference Center-Fresno EOC)
Fresno, Kings, Tulare
7-Aug Bakersfield (Beale Memorial Library) Kern, Inyo
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Statewide Outreach andCommunications StrategyGround Game: StatewideCBOs
NALEO Educational Fund Latino Community Foundation California CallsCalifornia Indian Manpower Consortium (CIMC) Community Partners/California Native Vote Project Asian Americans Advancing JusticeCoalition for Humane Immigrant Rights (CHIRLA) California Rural Legal Assistance, Inc. (CRLA)Mixteco/Indigena Community Organizing Project (MICOP)Equality California Institute (LGBTQ)United Ways of CaliforniaGreat Nonprofits/Community Connect Labs
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Regional Assignments
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Region Counties Regional Program Manager
1Butte, Colusa, El Dorado, Glenn, Lassen, Modoc, Nevada,Placer, Plumas, Sacramento, Shasta, Sierra, Siskiyou, Sutter, Tehama, Yolo, Yuba
Yumi Sera, Patricia Vazquez- Topete, Carlos Omar Beltran
2Del Norte, Humboldt, Lake, Mendocino, Napa, Sonoma,Trinity
Carlos Omar Beltran
3Alameda, Contra Costa, Marin, San Francisco, SanMateo, Santa Clara, Solano
David Tucker
4Alpine, Amador, Calaveras, Madera, Mariposa, Merced, Mono, San Joaquin, Stanislaus,Tuolumne
Emilio Vaca, Patricia Vazquez- Topete
5Monterey, San Benito, San Luis Obispo, Santa Barbara, Santa Cruz, Ventura Cecil Flournoy and Irving Pacheco
6 Fresno, Inyo, Kern, Kings, Tulare Emilio Vaca, Fresno RPM
7 Riverside, San Bernardino Quintilia Ávila
8 East Los Angeles, Southeast Los Angeles, San Gabriel Valley Irving Pacheco
8 Long Beach, South Bay cities Sara Pol-Lim
8 Los Angeles, South Los Angeles, West Los Angeles, San Fernando Valley Cecil Flournoy
9 Orange Sara Pol-Lim
10 Imperial, San Diego Connie Hernandez
StatewideAssignments
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Sectors Outreach Manager – Marcy Ka planEducation Outreach Manager – Mignonne
Language and Communications Access Manager – CPollardlarissa Laguardia
Hard-to-Count Demographics Outreach Outreach Team Liaisons
Immigrants & Refugees Patricia Vazquez-Topete
Middle-Eastern and North Africans (MENA) Marcy Kaplan
Homeless Individuals and Families Marcy Kaplan, David Tucker
Farmworkers Carlos Omar Beltran, Emilio Vaca
Veterans Irving Pacheco
Latinos Adriana Martínez
Asian-Americans & Pacific Islanders (AAPI) Sara Pol-Lim
African Americans Cecil Flournoy, David Tucker
Native Americans & Tribal Communities Connie Hernandez
Children Ages 0-5 Mignonne Pollard
Lesbian, Gay, Bisexual, Transgender, and Questioning (LGBTQ) Mignonne Pollard
Limited-English Proficient Individuals and Families Clarissa Laguardia
People with Disabilities Yumi Sera
Seniors/Older Adults Connie Hernandez
Low Broadband subscription rates and limited or no access Quintilia Ávila
Other Demographics as Proposed To Be Assigned
California Key Milestones in Rest of 2019
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• May 30 County Offices of Education Implementation Plans Due
• May 31 Regional and Statewide Strategic Plans Due
• June 03 Begin Implementation Planning Workshops
• July 31 County Offices of Education Implementation Plan Due
• September-November 2019 Tribal Consultations Period
• September 15 Implementation Planning Workshops End
• September 30 Counties Implementation Plan Due
• October 15 County Offices of Education Implementation Plan Due
• October 31 Regional and Statewide Implementation Plan Due
Focus on Hard to CountPopulations
In Fiel3d8, we do the things that count!
• Veterans• Homeless• Children under 5• Senior Citizens• People with disabilities• Renters
•Farm workers•Refugees•Limited English Proficiency
•Farm workers•Refugees
Partnership Program Staffing:California
In Field, we do the things that count!
Position Count Start DateARCMs 2 Current Staff
Coordinators 6 Current Staff
Media Specialists 3 Current Staff
Partnership Specialists 32 Current Staff
Current Staff in CA 43
*Staffing as of March 4, 2019
Partnership Coordinators
In Field, we do the things that count!
Coordinator Phone Email
Lia BoldenNorthern CA - West
510-935-9886 [email protected]
Tammie BrownLA County (part)
213-314-6419 [email protected]
Nhi HoOrange & San DiegoCounties
657-364-6902 [email protected]
Jessica ImoticheyTribal & Congressional
213-314-6268 [email protected]
Meredeth MaxwellLA County (part)
213-314-6276 [email protected]
Rosa RendonCentral Coast & Fresno
213-314-6259 [email protected]
Brigitte RobertsNorthern CA - East
510-761-1150 [email protected]
*Please see map for Geographic Assignments
Response from US Census Bureau to California Complete Count Committee Question• When will we find out if the Federal Census will accept the online questionnaire if certain
questions are not completed?• – In the 2020 Census, as in past censuses, we expect that some respondents will skip or not
answer some of the questions. Historically item nonresponse has been very low; in the 2010 Census between 2 to 4 percent of questions were left blank or incomplete. It is important to note that questionnaires with incomplete information are still counted, but we highly encourage people to fill out the census as completely and accurately as possible. Leaving questions blank may lead to a phone call or in-person visit from a census enumerator. During final data processing if we still are still missing information there are several procedures that we use. In the 2020 Census we are planning to use administrative information, such as from some federal and state records or previous census responses, to fill in missing data. As a last resort, we use statistical techniques to impute for missingresponses.
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