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THE 2021 HOLIDAY SEASON WILL BE ONE
TO REMEMBER
-FAMILY GATHERINGS-HOLIDAY PARTIES
-SPENDING T IME WITH LOVED ONES
DRIVE MORE WISCONSIN SPECIALTY CHEESE SALES IN Q4 WITH
MORE CHEESE, MORE CHEESE BOARDS,
MORE CROSS-PROMOTION OPPORTUNITIES
♦ NOVEMBER 15, 2021 – JANUARY 1, 2022
♦ COMMIT DATE: AUGUST 15, 2021
♦ ASSETS IN STORE: WEEK OF NOVEMBER 1, 2021
CAMPAIGN DATES
SAMPLE OF THE IN-STORE POS
5
PLUS SOCIAL AND DIGITAL CONTENT
SPECIFIC TO THE CAMPAIGN
BUNDLE YOUR TACTICS TO MAXIMIZE
YOUR SALES POTENTIAL
DFW CONSUMER MARKETING ACTIVATIONS
6
PR
• Press releases to national trade and consumer media
• Targeted media pitch
Broadcast
• Satellite media tour with culinary talent, leveraging markets with participating retailers
Social/Digital
• Paid media plan
• Digital media plan
• Targeted regional WAZE campaign
Owned media
• Event landing page
• Wisconsin cheeseboard photo contest
Community
• Utilize brand ambassadors to spread the word on The More the Merrier
Retailer Event Support
• Virtual or sampling events