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How to Growth Hack Your Way to Success. The 4 Core Dilemmas of Startup marketing. April 6 th 2014. Hayut Yogev. Generating revenues and profit. The brand (& company) perception. The 3 unbreakable stages of marketing. Sales. Marketing- Communication. Market Strategy. The Challenge. - PowerPoint PPT Presentation
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The 4 Core Dilemmas of Startup marketing
April 6th 2014
Hayut Yogev
How to Growth Hack Your Way to Success
The brand (& company) perceptionGenerating revenues and profit
The 3 unbreakable stages of marketing
Market Strategy
Marketing- Communication
Sales
The Challenge
Innovative Technology
What is a Market Strategy?
A process that can allow an organization to concentrate its limited resources on the greatest
opportunities to increase sales and achieve a sustainable competitive advantage
)Wikipedia(
The 4 Core Dilemmas of Startup marketing*
*Source: Gaia Model
What do we do?
The Product
What is our
Value Proposition?
What market
Category are
we playing in?
Who are our
Main and secondary
Customers?
The 4 Core Dilemmas
*source: Gaia Model10
What do we do?
The Product
What is our
Value Proposition?
What market
Category are
we playing in?
Who are our
Main and secondary
Customers?
The 4 Core Dilemmas
*source: Gaia Model12
Roger’s Adoption Curve
What do we do?
The Product
What is our
Value Proposition?
What market
Category are
we playing in?
Who are our
Main and secondary
Customers?
The 4 Core Dilemmas
*source: Gaia Model14
The 3 unbreakable stages of marketing
Market Strategy
Marketing- Communication
Sales
Always keep one step ahead…
16
1. Be creative
2. Read. Learn. Follow.
3. Be aware to new marketing trends
4. Be innovative
Always keep one step ahead
17
