THE 50 GURUS WHO SHAPED THE FUTURE OF MARKETING:

• David Aaker• Tim Ambler• Simon Anholt• Michael J Baker• Drayton Bird• Stephen Brown• Dave Chaffey• Hugh Davidson• Leslie De Chernatony• Mark Earls• Barry J Gibbons• Malcolm Gladwell• Seth Godin• Dr. Evert Gummeson• Gary Hamel• Sam Hill• John Philip Jones• Hermawan Kartajaya• Bruce Kasanoff• Philip J Kitchen• Naomi Klien• Ardi Kolah• Philip Kotler• Theodore Levitt• Martin Lindstorm• Steve Luengo-Jones• Malcolm McDonald• Regis McKenna• Frederick Newell• Kenichi Ohmae• Stanley Paliwoda• Parasuraman• Don Peppers• Tom Peters• Nigel Piercy• John Quelch• Cees Van Riel• Al Ries• Martha Rogers• Don E. Shultz• Peter Senge• Patricia B. Seybold• Jagdish N. Sheth• Rajendra Sisodia

• Merlin Stone• David Taylor• Jack Trout• Hugh Wilson• Yoram Wind• Sergio Zyman