MER K L E I N C . COM

THE ADDRESSABLE CUSTOMER EXPERIENCE

Create meaningful customer connections in an omni-channel worldUnlock the promise of omni-channel using digital assets that contain critical insights to drive tailored, relevant, and impactful customer’s experiences.

The Addressable Customer Experience in Action

Meet Julia, who moves from awareness to purchase through targeted and tailored communications that are delivered across the digital landscape through channels she prefers.

How we do it.

Personalized

Every interaction across website, email, social, and display is tailored to the customer. Through the utilization of � rst- and third-party data, creative, messaging, and timing are personalized in real time based on segment and cross-device identity information. Marrying information across media and device is critical to truly understanding the customer. It all comes down to delivering the right message at the right time.

Engaged

81% of shoppers research online before making a purchase. In addition, social media is now a regular part of our everyday lives. Retailers need to be engaged with consumers where they are. As a leader in search and social advertising, strong partnerships have made Merkle an agency of � rsts when it comes to Google, Facebook, and Twitter innovations. Utilizing Google RLSA, Facebook Custom Audiences, and more, Merkle helps retailers deliver highly targeted, timely, relevant ads and landing pages. Data is then consolidated into the DMP, enhancing the customer pro� le and continuing customers down the path to purchase.

Informed by Data

Smart retailers recognize that information is a competitive advantage. By capturing a variety of o� ine and online data, and applying advanced analytics, retailers can better understand consumers and their behavioral drivers. They can use this insight to develop targeted marketing and personalized shopping experiences, based upon optimal segmentation strategies, at scale.

About Merkle

Merkle is a market leader in technology-enabled, data-driven customer relationship marketing (CRM). For more than 25 years, Fortune 1000 companies and leading nonpro� t organizations have partnered with Merkle to drive revenue and pro� t growth through relevant, personal, and timely customer interactions. Serving GEICO, DirecTV, Dell, MetLife, Lowe’s, AARP, and other market-leading brands, Merkle is designed to leverage a full range of consulting, technology, analytical, and digital agency services to create programs that place the customer at the center of the business strategy.

Learn more at Merkleinc.com

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