The Affiliate Program

Become An Affiliate

• What is Keep America Beautiful’s formula for success?

• Established in 1953, Keep America Beautiful provides the expertise, programs and resources to help people End Littering, Improve Recycling, and Beautify America's Communities.

• The organization is driven by the work and passion of more than 600 community-based Keep America Beautiful affiliates, millions of volunteers, and the support of corporate partners, municipalities, elected officials, and individuals.

• Our collective action champions environmentally healthy, socially connected, and economically sound communities. Keep America Beautiful continues to bring people together to transform public spaces into beautiful places.

Why Become an Affiliate?

• Top reasons for affiliating with the Keep America Beautiful organization are:

– National Credibility

– Powerful National Network of Peers

– Training Opportunities

– Tools, Resources & Programs

– Community Impact Grants

– Self-Determination

National Credibility

• Keep America Beautiful’s community-based affiliates represent urban, suburban and rural communities ranging in geographic area, population and budget. They all share the same desire to engage their citizens in building and sustaining vibrant communities through litter prevention, recycling and waste reduction, beautification and greening.

Networking Opportunities

• You will be able to tap into the resources, knowledge and experience of hundreds of peers who are implementing Keep America Beautiful’s behavior-change methodology and programs.

• 600+ Affiliate Network - resources, knowledge and experience of thousands of peers

• National Conference

• State Affiliate conferences

Training & Educational Materials

• After completion of affiliate training, additional help is available at national and state conferences, as well as exclusive affiliate webinar opportunities.

• https://www.kab.org/recycle-bowl/resources

Tools • KAB Community Index Appearance allows for a quick, reliable visual assessment of the community. Optional indices include those associated with graffiti, illegal signs, vehicles, outdoor storage and other public nuisances and hazards.

• Focus Area Survey Assists communities in determining and examining current ordinance, enforcement and educational programs being utilized.

• Cost/Benefit Analysis is a KAB-developed tool provides a formula to calculate an affiliate’s overall financial impact on its community.

- As an example, for every $1 invested by local government, KAB affiliates return an average of $34 in goods, services, outreach, and volunteer engagement

Exclusive Benefits to Certified Affiliates

1. National Affiliate Awards Exclusive awards program, provides public recognition for innovative local initiatives and achievements.

2. Organizational and Professional Training Ongoing opportunities for training throughout the year and support from KAB national staff.

3. Ongoing Support Members receive regular email blasts with news and resources to assist in the affiliate’s progress and community impact.

4. KAB Executive Director Online Forums Access to online tools, documents, networking opportunities and reporting tools in a password-protected site.

5. Powerful Programs, Local Impact KAB programs are research-based, measurable, and designed for local implementation by our affiliates.

Grants, In-Kind Donations & Special Initiatives

• KAB’s partnerships with businesses provide significant funds and products to our affiliates that can be used for creating and expanding local community improvement programs.

• Recent national partner initiatives include grants for beautification, community greening, litter prevention, recycling (including bins), and more.

• In the last several years, KAB affiliates, through a competitive process, have received grants and in-kind services valued at more than $12 million.

KAB Strategic Impact Goals (2025)

END LITTERING IN

AMERICAReduce litter by 35% in

Keep America Beautiful

affiliate service areas

IMPROVE RECYCLING IN

AMERICAImprove recycling attitudes and behavior by

20% nationally and recycling quality by 15%

in affiliate service areas

BEAUTIFY

AMERICA’S

COMMUNITIESImprove, restore and

maintain 1 million public

spaces

Keep American Beautiful

Resources

Keep American Beautiful Improving Recycling

Educate, motivate, activate individuals to recycle

Individuals &

ConsumersK-12 CollegeWorkplace

Recycle-Bowl

RecycleMania

Recycling on the Go

America Recycles

Day

Recycling@Work

“I Want To Be

Recycled” PSA

• Raising Awareness

First of its kind national public service advertising campaign that has received over $115 million in donated media, and 3 million website visitors to learn more about recycling

• Pledge to Recycle

More than 215,000 individuals have taken the “I Will Recycle” pledge

• K-12/College students

Through competition programs, engaged 5.5 million students with recycling messages

• Recycling Ambassadors

Worked with and provided resources to 6,000 educators to unify, simplify and amplify recycling messaging and approaches

• Provide On-the-Go Recycling

Provided over 1,000,000 people with daily access to on-the go recycling

Keep America Beautiful Recycling Department Impact

Keep American Beautiful Resources