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THE ANNUAL HVS ASIA-PACIFIC HOTEL OPERATOR GUIDE (AS OF 31 DECEMBER 2019) HVS | Level 7, Nan Fung Tower, 88 Connaught Road Central, Hong Kong 2020 EDITION | EXCERPT (FULL VERSION IS AVAILABLE FOR PURCHASE AT US$800) Apichaya Wongsuwan Analyst Pawinee Chaisiriroj Senior Manager Daniel J Voellm Managing Partner

THE ANNUAL HVS ASIA-PACIFIC HOTEL OPERATOR GUIDE · owner can take in the operator being familiar with the intricacies of doing business in the locale and the brand delivering the

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Page 1: THE ANNUAL HVS ASIA-PACIFIC HOTEL OPERATOR GUIDE · owner can take in the operator being familiar with the intricacies of doing business in the locale and the brand delivering the

THE ANNUAL HVS ASIA-PACIFIC

HOTEL OPERATOR GUIDE(AS OF 31 DECEMBER 2019)

HVS | Level 7, Nan Fung Tower, 88 Connaught Road Central, Hong Kong

2020 EDITION | EXCERPT(FULL VERSION IS AVAILABLE FOR PURCHASE AT US$800)

Apichaya WongsuwanAnalyst

Pawinee ChaisirirojSenior Manager

Daniel J VoellmManaging Partner

Page 2: THE ANNUAL HVS ASIA-PACIFIC HOTEL OPERATOR GUIDE · owner can take in the operator being familiar with the intricacies of doing business in the locale and the brand delivering the

A refreshed design for the Hotel Operator Guide brings us into a new decade whichfrom the get-go is beset with new challenges. While the industry struggles during theCOVID-19 pandemic on an unprecedent scale, many development projects continue tomove forward. Owners, now more than ever, need foresight in selecting the rightpartner to run their hotel property. This publication is the most established tool in theindustry in Asia Pacific to guide owners in understanding the scale, presence andcapabilities of operators in the region. HVS has advised numerous owners in thedecision-making process to select the right structure and operator for their projects andassist in negotiating favorable terms. Great importance is ascribed to the confidence anowner can take in the operator being familiar with the intricacies of doing business inthe locale and the brand delivering the topline performance according to its positioning.That being said, motivations among owners in selecting an operator vary, and criteriaand objectives can call for a more creative approach and thinking outside the box.

We greatly appreciate the support from all participants of this guide to provide a morecomprehensive profile of our industry in the region. Should you want to participate inthe next edition of the guide, please do reach out to us.

In this Seventh Edition, we have captured over one million existing and more than half amillion pipeline rooms spread over 7,148 properties. This publication features 55operators and we look forward to have more brands included in forthcoming editions.Our analysis covers 33 countries and territories in Asia-Pacific and 1,133 markets withexisting hotels as well as 832 markets with proposed hotels. Special thanks also go tomy co-authors Pawinee Chaisiriroj and Apichaya Wongsuwan from our Bangkok officewho liaised with the operators and compiled that data, presenting you with animportant resource in our HVS library. Happy reading and stay safe!

Forward

Daniel J. Voellm, MRICS

Managing Partner, Asia Pacific

As of December 2019HVS HOTEL OPERATOR GUIDE 2020 | PAGE I

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40%

50%

60%

70%

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

2014Edition

2015Edition

2016Edition

2017Edition

2018Edition

2019Edition

2020Edition

Pip

elin

e/Ex

isti

ng

Gro

wth

Ho

tel R

oo

ms

Existing Pipeline Pipeline/Existing Growth

The graph below presents the data collection of The Annual HVS Asia-Pacific Hotel Operator Guide over the past seven editions. Between the2014 Edition and the 2020 Edition, the existing room supply, and the pipeline room supply registered growth rates of 9.9% and 14.2% perannum, respectively. The annual growth between pipeline room supply and existing room supply hovered between 50% to 60% mark in thepast, with the exception of the 2015 Edition and 2020 Edition, where the growth was observed at 64% and 63%, respectively.

Between YE2018 and YE2019 data, the existing properties and the existing room supply registered growth rates of 20.1% and 13.9%, respectively.Similarly, the pipeline supply posted healthy double-digit growth of 31.3% in properties and 14.2% in room supply.

Pipeline Supply GrowthCAGR YE2014 – YE2019

Properties +19.4%Rooms +14.2%

1.3 Million

0.8 Million

Existing Supply GrowthCAGR YE2014 – YE2019

Properties +13.8%Rooms +9.9%

Overview

As of December 2019HVS HOTEL OPERATOR GUIDE 2020 | PAGE II

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Geographic Distribution: Existing SupplyTOP 5 EXISTING ROOMS SUPPLY

China 649,043 Rooms

Australia 106,460 Rooms

Indonesia 101,840 Rooms

Thailand 82,662 Rooms

Japan 78,633 Rooms

China 48%

Australia 8%

Indonesia 7%

Thailand 6%

Japan 6%

India 5%

South Korea 4%

Malaysia 3%Singapore 3%

Hong Kong SAR 2%

Given its sheer size, China dominates the market in terms of

geographic distribution for existing inventory at 48%. The top five

countries have over one million rooms in inventory combined.

Other significant markets in terms of existing hotel rooms include

India, South Korea, Malaysia, Singapore, and Hong Kong SAR.

As of December 2019HVS HOTEL OPERATOR GUIDE 2020 | PAGE III

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0%

20%

40%

60%

80%

100%

Pre-Opening LOI/MOU signed Contract signed Under Construction Initial Planning Expansion

Geographic Distribution: Pipeline Supply

Approximately 40% of the new supply is under construction, while 45% hassigned either a Letter of Intent/Memorandum of Understanding ormanagement agreement.

TOP 10 PIPELINE SUPPLY BY DEVELOPMENT STATUS

Excludes properties with development status not identified

TOP 5 PIPELINE ROOMS SUPPLY

China 504,245 Rooms

Indonesia 56,378 Rooms

Thailand 49,198 Rooms

Vietnam 46,595 Rooms

India 41,052 Rooms

China 58%

Indonesia 7%

Thailand 6%Vietnam 5%

India 5%

Malaysia 4%

Australia 3%

Philippines 3%

Japan 2%

South Korea 1%

As of December 2019HVS HOTEL OPERATOR GUIDE 2020 | PAGE IV

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Existing Supply and Pipeline Supply by Operators

Pipeline Rooms Supply

The top four operators posted the largest market share of 63%by the number of pipeline properties. Each of the top fouroperators recorded over 100,000 rooms in the pipeline supply.Hilton ranked second, trailing behind Marriott International byapproximately 24,000 rooms.

Existing Rooms Supply

The top five recorded a market share of 67% by existing roominventory. While Accor Asia Pacific trailed behind MarriottInternational by just 1,437 rooms in YE2018, Accor Asia Pacificreported 2,674 rooms higher than Marriott International inYE2019. Okura Nikko Hotels made it to the top ten list withapproximately 21,500 rooms.

45 Operators with Less than 21,100 rooms

40 Operators with Less than 11,000 rooms

As of December 2019HVS HOTEL OPERATOR GUIDE 2020 | PAGE V

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Existing Supply and Pipeline Supply by Brands

Given the prevalence of multi-brand operators, the brandlandscape is subject to a higher degree of fragmentation. Withits notable presence in China, the economy scale chain Super 8has the largest market share of 6%, followed by full-servicebrands such as Crown Plaza and Sheraton Hotels, accountingfor 4% each, respectively.

267 Brands with Less than 30,000

rooms; 66%

Super 8 by Wyndham; 6%

Crowne Plaza; 4%

Sheraton Hotels; 4%

Holiday Inn Express; 3%

Holiday Inn; 3%

Hilton; 3%

Novotel; 3%Ramada by Wyndham; 3%

Ibis; 3%InterContinental; 2%

The brands in the pipeline are leaning toward a mix of limitedand full service. Hampton by Hilton and Holiday Inn Expresseach has 5% of the market share. Full-service brands includingHilton, Marriott Hotels & Resorts, Holiday Inn, Mercure,DoubleTree by Hilton, Novotel, and Crowne Plaza have 21% ofthe market shared combined.

253 Brands with Less than 18,200

Rooms; 67%

Hampton by Hilton; 5%

Holiday Inn Express; 5%

Hilton; 4%

Marriott Hotels & Resorts; 3%

Holiday Inn; 3%

Mercure; 3%

DoubleTree by Hilton; 3%

Novotel; 2%Crowne Plaza; 2% Hilton Garden Inn; 2%

Pipeline Rooms SupplyExisting Rooms Supply

As of December 2019HVS HOTEL OPERATOR GUIDE 2020 | PAGE VI

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Top 10 Existing Room Supply by Markets

19%

14%

11%

10%10%

8%

7%

7%

7%

7%

Shanghai

67,864 rooms

Beijing

Hong Kong

Bangkok

Singapore

Seoul

Chengdu

Hangzhou

Jakarta47,746 rooms

34,184 rooms

39,575 rooms

34,233 rooms

25,139 rooms

24,887 rooms

26,404 rooms

27,278 rooms

Tokyo

24,449 rooms

The ten leading markets feature approximately350,000 branded hotel rooms or 26% of the totalsample.

Shanghai has the largest number of branded roomssupply of 67,844 rooms, which is equivalent to 5%of the total sample. Three out of the top tenmarkets are urban cities in China. Tokyo recordedjust under 25,000 hotel rooms as of year-end 2019and made it to the top ten list.

As of December 2019HVS HOTEL OPERATOR GUIDE 2020 | PAGE VII

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Existing & New Supply Growth

0

5,000

10,000

15,000

20,000

25,000

30,000

0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 50,000 55,000 60,000 65,000 70,000

Bra

nd

ed S

up

ply

Pip

elin

e

Existing Branded Supply

Chengdu

HangzhouXi'an

BangkokJakarta

Phuket

Shenzhen

BeijingKuala Lumpur

Nanjing

Sanya

Changsha

Melbourne

Wuhan

Guangzhou

Tianjin

Pattaya

Suzhou

Manila

0

5,000

10,000

15,000

20,000

25,000

30,000

0 10,000 20,000 30,000 40,000 50,000

Bra

nd

ed S

up

ply

Pip

elin

e

Existing Branded Supply

Shanghai

The size of the bubble in the chart represents the growth rate between existing and pipeline branded supply. Changsha andPattaya recorded the largest growth in supply, with a pipeline of 143% and 121% of their existing room supply, respectively. Asidefrom the top two markets mentioned, most markets in the graph have a pipeline that is between 26% and 106% of their existingroom supply. All these markets are likely to experience some level of moderating performance in the medium term until the newsupply is absorbed.

As of December 2019HVS HOTEL OPERATOR GUIDE 2020 | PAGE VIII

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142%

31%26% 24% 19% 17% 15% 14% 13% 13%

0%

40%

80%

120%

160%

C A P E L L A H O T E L G R O U P

N E W C E N T U R Y H O T E L G R O U P

R O S E W O O D H O T E L G R O U P

D U S I T I N T E R N A T I O N A L

F A R E A S T H O S P I T A L I T Y

M A N A G E M E N T

H I L T O N J U M E I R A H G R O U P

O N Y X H O S P I T A L I T Y

G R O U P

M E L I A H O T E L S I N T E R N A T I O N A L

K E M P I N S K I H O T E L S S A

Net Room Growth

Rooms Added Net Room Growth Rooms Added Net Room Growth

1 Capella Hotel Group 541 142% 11 InterContinental Hotels Group 21,966 13%

2 New Century Hotel Group 10,499 31% 12 Hotel Shilla 621 13%

3 Rosewood Hotel Group 1,863 26% 13 Hyatt Hotels Corporation 4,875 11%

4 Dusit International 1,355 24% 14 Cross Hotels & Resorts 126 10%

5 Far East Hospitality Management 835 19% 15 Banyan Tree Holdings Limited 474 9%

6 Hilton 13,986 17% 16 Oakwood Worldwide 578 9%

7 Jumeirah Group 138 15% 17 Swiss-Belhotel International 1,069 9%

8 Onyx Hospitality Group 1,098 14% 18 Accor Asia Pacific 18,472 9%

9 Melia Hotels International 625 13% 19 Pan Pacific Hotels Group 739 8%

10 Kempinski Hotels SA 1,179 13% 20 Okura Nikko Hotels 1,623 8%

Ranked by a very important KPI in the industry – net room growth – there is a mix of small and large operators at the top. CapellaHotel Group posted the highest net room growth of 142% whereas in absolute terms it ranked 29th with 541 rooms added. Inabsolute terms, InterContinental Hotels Group claims the top spot for the largest supply added in YE2019 at 21,966 rooms.

Largest room supply added at 21,966 rooms

As of December 2019HVS HOTEL OPERATOR GUIDE 2020 | PAGE IX

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Management Structure – Existing Supply

63.0%

27.1%

6.5%3.3%0.1%

HMAFranchiseOthersNot IdentifiedWhite Label

0% 20% 40% 60% 80% 100%

Hong Kong SAR

Singapore

Malaysia

South Korea

India

Japan

Thailand

Indonesia

Australia

China

HMA Franchise White Label Others

Management Structure for Existing Hotels

Management Structure by Top 10 Geographic Distributions Top 10 Franchise Brands by Number of Rooms

0%

5%

10%

15%

20%

25%

Excludes properties with management structure not identified

Most properties are being operated via a Hotel ManagementAgreement (HMA), followed by Franchise. Others managementstructure may include owned-operated or leased. White Label isrelatively new and witnesses a smaller portion compared to other typeof management structure. Taking a closer look at franchising, mostfranchise agreements are established in South Korea, China, India,Japan, and Australia. The brands strongest in franchising are typically inthe budget and midscale positioning.

As of December 2019HVS HOTEL OPERATOR GUIDE 2020 | PAGE X

Page 12: THE ANNUAL HVS ASIA-PACIFIC HOTEL OPERATOR GUIDE · owner can take in the operator being familiar with the intricacies of doing business in the locale and the brand delivering the

0% 20% 40% 60% 80% 100%

South Korea

Japan

Philippines

Australia

Malaysia

India

Vietnam

Thailand

Indonesia

China

HMA Franchise White Label Others

Management Structure – Pipeline Supply

Management Structure for Existing Hotels

Management Structure by Top 10 Geographic Distributions Top 10 Franchise Brands by Number of Rooms

Excludes properties with management structure not identified

In the pipeline, almost 650,000 rooms or 75.1% will be operated undera Hotel Management Agreement (HMA) structure, followed by 22.0%for a franchise agreement. Pipeline supply witnesses a smaller portionof Others management structure (owned-operated model) comparedto the existing properties as several operators are moving toward assetlight strategy. Additionally, more countries in the region are expected toincreasingly see franchise agreements structure moving forward. Interms of the brands, ibis and Hampton by Hilton continue to rank in thetop five franchise brands in both existing and pipeline supply.

0%

5%

10%

15%

20%

25%

30%

75.1%

22.0%

1.6% 1.2%

0.1%HMAFranchiseNot IdentifiedOthersWhite Label

As of December 2019HVS HOTEL OPERATOR GUIDE 2020 | PAGE XI

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Table of Content

As of December 2019HVS HOTEL OPERATOR GUIDE 2020 | PAGE XII

OperatorAccor Asia Pacific 1Akaryn Hotel Group 2Archipelago International 3Banyan Tree Holdings Limited 4Belmond 5Best Western International 6Capella Hotel Group 7Centara Hotels & Resorts 8Club Med 9Cross Hotels & Resorts 10Dorsett Hospitality International 11Dusit International 12Event Hospitality & Entertainment 13Far East Hospitality Management 14Four Seasons Hotels and Resorts 15Galaxy Entertainment Group 16Hilton 17Hotel Shilla Company Limited 18Hyatt Hotels Corporation 19InterContinental Hotels Group 20Jinmao (China) Hotel Investments and Management Limited 21Jumeirah Group 22Kempinski Hotels SA 23Langham Hotels and Resorts 24Lanson Place Hospitality Management Limited 25Lotte Hotel 26Lub d 27Mandarin Oriental Hotel Group 28

OperatorMarriott International 29Melia Hotels International 30Minor International Public Company Limited 31New Century Hotel Group 32Oakwood Worldwide 33Okura Nikko Hotels 34Onyx Hospitality Group 35Outpost 36Outrigger Hospitality Group 37Ovolo Group 38Pan Pacific Hotels Group 39Park Hotel Group 40Pragma Hospitality Company Limited 41Prince Hotels and StayWell Holdings 42Radisson Hotel Group 43Red Planet Hotels Incorporated 44Regal Hotels International 45Rosewood Hotel Group 46Soneva 47Standard International 48Swire Hotels 49Swiss-Belhotel International 50The Ascott Limited 51Urban Resort Concepts 52Wharf Hotels Management Limited 53Wyndham Hotels & Resorts 54Yotel Limited 55

Page 14: THE ANNUAL HVS ASIA-PACIFIC HOTEL OPERATOR GUIDE · owner can take in the operator being familiar with the intricacies of doing business in the locale and the brand delivering the

Sample Hotel

Existing Pipeline

Properties 20 5

Rooms 4,000 2,000

Rooms YoY 5% 2%

Countries

Cities

5

6

2

2

This page illustrates a sample data presentation of each hotel operator.

Top Location by Hotel Rooms

Singapore 1,400

Bangkok 1,000

Phuket 600

Hong Kong 500

Shanghai 400

Year Established: 2010 Regional Headquarters: Bangkok

Total # of Brands: 2 Total # of Employees: 1,000

Number of Existing Rooms by Brand

Number of Pipeline Rooms by Brand

As of December 2019HVS HOTEL OPERATOR GUIDE 2020 | PAGE XIII

Number of Pipeline Rooms by Country/Region

Number of Existing Rooms by Country/Region Management Structure For Existing Property

Management Structure For Pipeline Property

Hotel Image

Hotel Image

0 500 1,000 1,500 2,000

Maldives

China

Hong Kong SAR

Singapore

Thailnad

YE 2018 YE 20190 500 1,000 1,500 2,000 2,500 3,000

Brand 2

Brand 1

YE 2018 YE 2019

0 200 400 600 800 1,000 1,200

Brand 2

Brand 1

LOI/MOU signed Contract signed Initial Planning

Under Construction Pre-Opening

0 200 400 600 800 1,000 1,200

Hong Kong SAR

Thailand

LOI/MOU signed Contract signed Initial Planning

Under Construction Pre-Opening

59%23%

12%

6%

HMA Franchise

White Label Others

100%

HMA

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About HVS

HVS, the world’s leading consulting and services organization focused

on the hotel, mixed-use, shared ownership, gaming, and leisure

industries, celebrates its 35th anniversary in 2015. Established in 1980,

the company performs 4,500+ assignments each year for hotel and real

estate owners, operators, and developers worldwide. HVS principals are

regarded as the leading experts in their respective regions of the globe.

Through a network of more than 35 offices and more than 500

professionals, HVS provides an unparalleled range of complementary

services for the hospitality industry. HVS.com

Superior Results through Unrivalled Hospitality Intelligence. Everywhere.

HVS ASIA PACIFIC is represented by seven offices in Hong Kong,

Bangkok, Beijing, Mumbai, Shanghai, Shenzhen and Singapore. HVS

hosts important industry events in the region, including the China Hotel

Investment Conference (CHIC) in Shanghai, now in its 14th year and

various HVS Hotel Market Connections events and Learning Seminars.

Additionally, HVS publishes a wide range of leading research reports,

articles and surveys, which can be downloaded from our online library.

The team has worked on a broad array of projects throughout the asset

life-cycle that include economic studies, hotel valuations, operator

search and management contract negotiation, development strategies

for new brands, hotel asset management, research reports and

investment advisory for hotels, resorts, serviced residences and branded

residential development projects. HVS Hong Kong’s clients include key

investors, developers, hotel operators and lenders.

About the Authors

Pawinee Chaisiriroj is a Senior Manager at HVS Bangkok, providing a range ofconsulting and advisory services for the hospitality industry in the Asia Pacificregion. Prior to joining HVS, Pawinee gained experiences in hotel operations withthe Ritz-Carlton, Mandarin Oriental and Four Seasons. Pawinee holds an HonoursBachelor of Arts Degree in Hospitality Management with Real Estate Finance andRevenue Management from Glion Institute of Higher Education in Switzerland.

Daniel J Voellm, Managing Partner HVS Asia-Pacific is based in Hong Kong andhas provided advice in all major markets across 18 countries in the region. DanielVoellm started his career at HVS in the New York office; as Vice President at theglobal headquarters he conducted a wide range of appraisals and market studiesas well as underwriting due diligence services in 22 US states and in Canada.Daniel brings a strong understanding of the hospitality industry to HVS. Hisexperience in hotel and food and beverage operations in Germany, Switzerland,England and the US is complemented by an Honours Bachelor of Science degreefrom Ecole Hôtelière de Lausanne in Switzerland. Daniel works closely with keyinstitutional and private owners of hotel properties, financiers, developers andinvestors, and has gained a strong understanding of their investmentrequirements and approaches to assessing the market value of investmentproperties. Daniel further advises on property and concept development andstrategy.

Apichaya Wongsuwan is an Analyst at HVS Bangkok. She holds a Master inGlobal Hospitality Business from Ecole hôtelière de Lausanne in Switzerland inpartnerships with Hong Kong Polytechnic University and University of Houston –Conrad N. Hilton College. Prior to joining HVS, she launched a hostel in Thailandwith her Bachelor of Science from the University of Delaware.

[email protected] +66 91 107 0270

[email protected] +66 80 961 0200

[email protected] +852 3628 3871

As of December 2019HVS HOTEL OPERATOR GUIDE 2020 | PAGE XIV