The Apprentice

HP is aware that the young generation loves tablet devices. Therefore, HP anticipates selling their new HP TouchPad devices easily to the young generation (not too hard to convince the young generation that they need the HP TouchPad device). However, in order to compete with Apple and Google tablets and gain more market shares, HP wants to enter in a different segmentation as well, and that is selling the new HP TouchPad devices to the older generation (50+) in both Palestinian and Israeli markets.

As part of this campaign, Y2 is responsible to create a strategy on how to sell HP TouchPad to 50 plus populations in the two different markets (Palestine and Israel). In order to achieve this goal, they are expected to understand the differences in these two cultures among older generations and come up with a marketing strategy on how to sell the HP TouchPad devices in the Palestinian and Israeli markets.

Groups• Group A Anat, Alon, Izz, Rana• Group B Daniella, Lana, Ameer• Group C Shira, Amin, Lina Z, Lour• Group D Michael, Yuval, Heba, Sajida,

Mouna• Group E Rotem, Tal, Sami , Giovanni• Group F Laureen, Marina, Shachar, Uriel ,

Amjad