The Art of BenchMarking

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    THE ART OF

    BENCHMARKINGBest practices and bottom line success

    Ankur Verma - 40707006

    Bhavya Pabby - 40707009

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    INTRODUCTION TO BENCHMARKING

    A means of comparing performance based on critical

    success factors. In medical group practice,

    benchmarking activities range from comparing financial

    and utilization data to clinical and quality indicators.

    A strategy used to quantify existing performance factors

    and compare them against competitors practices.

    (Raymond Manganelli and Mark Klein,The Reengineering

    Handbook, 1994)

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    ALSO

    A well-defined technique or methodology that,

    through experience and research, fosters

    performance improvement.

    The continuous systematic process for

    evaluating the products, services, or work

    processes of organizations that are recognized

    as representing best practices for purposes of

    organizational improvement.

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    IMPLEMENTING BENCHMARKING

    Total Quality Management (TQM) Reduce variationwithin processes.

    Continuous Quality Improvement (CQI) Reduce

    variation across processes/systems.

    Plan, Do, Check, Act (PDCA) Redefine processesto significantly improve performance whilereducing variation.

    Six Sigma: Define, Measure, Analyze, Improve,Control, Replicate Employ a strict methodologyand rigorous statistical analysis to achievebreakthrough performance.

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    WHEN TO BENCHMARK?

    3 reasons to benchmark performance-

    Verification

    Negotiation

    Performance Improvement

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    VERIFICATION

    Are our contracts performing as anticipated?

    Are our employees performing as expected?

    Are we in line with budget?

    Are our patients satisfied with our service?

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    NEGOTIATION

    At what rate should we compensatephysicians?

    What productivity expectations should weassociate with compensation?

    What third-party reimbursement level is

    appropriate?

    What value does our partner (e.g., hospital,health center, school) derive from our service?

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    PERFORMANCE IMPROVEMENT

    How can we improve physician productivity?

    How can we improve collections?

    How can we reduce expenses?

    How can we improve facility utilization?

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    AWORD OF CAUTION!! Be cautious in selection of benchmark

    How was the benchmark data collected?

    What errors might exist in the benchmarks?

    How applicable is the benchmark to your

    circumstances?

    Is the benchmark meaningful?

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    EVALUATING DEPARTMENT

    PERFORMANCE

    The potential objectives are-

    Solving operational and management problems.

    Ensuring appropriate management controls.

    Improving organizational performance.

    Setting standards for performance monitoring.

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    COMPONENTS OF

    EVALUATION PROCESS

    Organizational structure.

    Operating procedures.

    Management considerations.

    Financial management.

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    ORGANIZATIONAL STRUCTURE

    Organization charts Formal versus informalreporting relationships

    Job descriptions Span of control

    Interviews Efficient grouping of

    duties

    Surveys Matching duties withjob skills

    Review techniques Potential Issues

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    Review techniques Potential issues

    Work flow analysis Work load backlogs

    Internal controls

    Time and effortmeasurement

    Duplication of effort

    Surveys Adequate written

    procedures

    Work load

    throughput

    measurement

    Adequacy of office

    automation

    Policy and procedure

    analysis

    Physical environment

    limitations

    OPERATING PROCEDURES

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    FINANCIAL MANAGEMENTReview techniques Potential issues

    Overall organization

    financial

    environment

    of operation

    Unstable financial

    situation

    Evaluation of costs Adequacy of management

    reports

    Comparative

    Analysis

    Trend analysis

    Trends in operational

    performance

    Review of

    management reports

    Reasonableness of cost of

    operations

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    HOW DO YOU BENCHMARK?

    Essential characteristics of a benchmark-

    Integrity Consistency

    Validity

    Measures are meaningful

    Sample size is adequate Adequate time period

    Similar organizational characteristics

    Transferability

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    ESSENTIAL OBJECTIVES OF

    A BENCHMARK

    Discover the inputs (causes) of a poor qualityoutcome

    Remove those inputs from the process

    Institute controls so the inputs and pooroutcomes do not return

    Share knowledge regarding specificimprovements across the organization

    Continue the improvement cycle

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    KEY STEPS TO BENCHMARKING

    DEFINE a serious performance problem or concern

    MEASURE the level of performance (outcomes)

    COMPARE current outcomes to selected benchmarks

    ANALYZE root causes (inputs) of poor performance

    IMPROVE by removing root causes through

    developing and implementing redesigned

    processes/systems

    CONTROL by designing and implementing systems toprevent root causes/poor outcomes from returning

    CREATE a best practice that fosters ongoing

    performance improvement

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    BENCHMARKING EXAMPLES

    Sources of benchmarks-

    Internal

    Comparing against internal benchmarks.

    Competitive Comparing against competitors practices and/or

    performance

    Functional

    Comparing a specific process with a similar one

    within a broad range of your industry or business line

    Generic

    Comparing a specific process from unrelated

    industries or business lines

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    ISSUES WITH BENCHMARKING

    How do we differ a benchmark from a trade secret?

    The case of Shanta Biotech Ltd. and Smithkline Beeclan

    Co.

    Hepatitis B vaccine-a surface antigen-THE PRODUCT

    Genetic Engg- THE PROCESS

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    CONTINUED

    Parameters of the process are:

    Type of yeast

    Environmental conditions

    Maturation period

    India has laws governing process patency, not

    product patency

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    KEYS TO SUCCESS-WHAT

    WEVE LEARNT

    Evaluate departmental issues to identify problems or

    concerns

    Select benchmarks that can be used to guide physician

    or employee performance and ensure the data can bemeaningfully translated into action

    Translate benchmarking into methodologies and

    techniques that create best practice

    Change performance is the essential key, not to grade

    performance

    Monitor the results, and if desired outcomes are not

    achieved, intervene

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