The art of corporate storytelling

Steve ClaytonMicrosoft

A three chapter story

1. Why stories?

2. A brief history of stories at Microsoft

3. Secrets to telling awesome stories

about.me

stevecla@microsoft.com

@stevecla

Born in the UK – Liverpool, a recruitment accident. Oops.

Computer Studies degree – no comms expertise

18 years at Microsoft

Last 8 years telling stories. As a hobby.

Last 6 years, finding stories. As a job.

My approach

People Places Process Products

START WITH A GREAT STORY

IN STORYTELLINGYOU’REIN THE IMAGE BUSINESS

IN STORYTELLINGEVERY INCH MATTERS

This is not Bill Gates’ Microsoft.

In his first major appearance as Microsoft’s new CEO, Satya Nadella

made it clear without speaking a word that the staid software giant

is getting an image overhaul.

Gone were the big stage and baggy suits preferred by Nadella’s

predecessors, CEO Steve Ballmer and founder Gates.

Nadella unveiled Microsoft Office for the iPad on Thursday at an

event in San Francisco, where he gave off a youthful, hipster vibe.

The CEO wore stylish blue jeans, a brown polo shirt with white trim

and dark-rimmed glasses.

His official “coming out” party was held in an intimate room

where he stood at eye level with the audience of mostly reporters.

IN STORYTELLINGYOU’RE IN THE THEATER BUSINESS

Prologue

thank you