The Art ofPublic Speaking

& Telling a GREAT Story

2020-2021 Rotary Year

PDG Clint Schroeder D5000 Hawaii 2016-17

Rotary Club of Coeur d’Alene IDRotaryDGClint@gmail.com

FACING THE FEAR• There is no such animal, in or out of

captivity, as a “Born Public Speaker”• Speak with PASSION!• Don’t agree to talk on a topic that you are

not passionate about – it shows!• Every great speaker suffers from: NERVES• Adrenaline makes you CARE!• #1 Fear of American Adults:____________

• Understand that everyone gets butterflies before making a speech

• Understand that it is OK to make a mistake• Understand that it is all right to be the Center of

Attention• Don’t take yourself or the speaking situation too

seriously• Adopt a positive attitude• Know your subject inside and out, backwards and

forwards• Prepare well for every speaking situation • Gain Experience!• Practice! Practice! Practice!

9 Ways to Control Fear

• Who is my contact person?• What is the purpose of my speech?• Who is my audience?• What type of speech am I expected to

make?• What is the occasion?• What objections do my audience have to my

subject?• What additional research and information

will I need?

Preparation is KEY!

• How many people will I be speaking to?• What kind of room will I be speaking in?• Will there be a lectern, what kind of lectern,

where will it be?• How will the audience be seated?• What visual aids will you use?• What equipment will you need, and will it be

available to you?• How much time do I have to speak?• Will the local media be there?

Preparation is KEY!

• What time should I arrive?• How far is the location where you are speaking?• Will people be eating or drinking while I am

speaking?• Will there be other activities going on nearby?• Will there be other speakers and what will be

their subjects?• When will I be speaking- Morning, Noon or

Evening?• Who will introduce me?

Preparation is KEY!

Audiences are not impressed with words.

They are impressed with:• Sincerity• Enthusiasm• Passion

First Impressions

• Be on time• Dress Appropriately• Walk with

Confidence• Smile• Hold Eye Contact• Be Professional• ALWAYS have a

PLAN B!!

Adult Recall:

58% Visual: Persona

38% Vocal: Tone

7% Verbal: Words

First Impressions

• Stand Tall• Act Poised and Confident• Use Large, Natural Gestures• 45-degree hands/arms• Feet Forward• Pocket Check

Body Language

• Projection• Voice Inflection• Voice Volume• Speak Clearly & Distinctly• Add Pizazz! • Dramatic Pause• The Whisper

The Use of Voice

In-Person:• Test the Microphone• Be sure that its ON• 45-degree Angle

Zoom & Online:• Who’s the host?• Moderator? (Q/A Handling)• Screenshare & Handouts

Tech-Check!

• 4x5 Cards• Always carry them with you• Number your cards• Double Space• Large Print• Only use ONE SIDE – No

flipping!

Use of Notes

• Be Early• Microphone Check• Know the IT Guy!• Electrical Check• Lighting• Podium/Lectern

Facility Check!

Introductions Serve Two Purposes:

• Get the audience excited about hearing the speaker

• Get the speaker excited about the audience

• Introductions Build Credibility• Make the speaker feel

important and like and expert

Introductions

• To Entertain:The purpose of a Talk to Entertain is to amuse, please, or simply hold the interest of the audience.

• To Motivate:The purpose of a Speech to Motivate is to get your audience inspired to do something.

• To Convince:The purpose of a Speech to Convince is to influence belief and future behavior.

• To Inform:The purpose of a Speech to Inform is to instruct your listeners.

Speaking with PurposeThe 4 Main Purposes

• Know the purpose of your talk• Have a central idea or main point• Should be able to state this in ONE

short sentence• Have a defined structure to the talk

OpeningBodyClosing

Final Touches

• The opening may be the most important part of your talk.

• The opening is where a speaker establishes rapport.

• The opening establishes the critical first impression.

The Opening

• The Main Body of the speech is the outline structure made up of Headings or Main Points that you want to discuss.

There are Four Common Forms of Support in the Body of a Talk

• Examples and Illustrations• Statistics• Testimony and Quotations• Definitions

The Body

• A good Close is essential in pulling a speech together, restating and emphasizing your main points, and leaving a favorable impression.

• A Speech to inform often ends up with a recap of the main ideas.

• An effective Close can be made with a strong or startling statement.

• An emotional lift at the end of a speech is an effective Close.

• The use of a Quotation is an often an effective Close.

The Close

The Matrix

Building an Effective Story

OPENING (7) ¯

SUBJECT (6) ¯

AGENDA: TOPIC A (3)

®

AGENDA: TOPIC B (3)

®

AGENDA: TOPIC C (3)

DETAILS: TOPIC A (4)

DETAILS: TOPIC B (4)

DETAILS: TOPIC C (4) ¯

SUMMARY: TOPIC A SUMMARY: KEY POINT A (5)

SUMMARY: TOPIC B

SUMMARY: KEY POINT B (5)

SUMMARY: TOPIC C SUMMARY: KEY POINT C (5)

¯

CLOSING (8)

2. ANALYZE AUDIENCE AUDIENCE CONCERNS SPEAKERRESPONSE

® •_____________________________________

® •_____________________________________

® •_____________________________________

® •_____________________________________ ______________________________

® •_____________________________________

1. ESTABLISH OBJECTIVE (Desired Listener Response)

•__________________________

•__________________________

•__________________________

Review Steps 1-8

1) Objective2) Audience3) Topic(s)4) Details5) Summary/Key Points6) SUBJECT7) Opening8) Closing

Questions & Answers

THANK YOU

PDG Clint SchroederRotaryDGClint@gmail.com