The Audience….The Audience….

Our target audience was people Our target audience was people between the ages of fifteen to the early between the ages of fifteen to the early ages of 20s.ages of 20s.

We ideally wanted to aim our video We ideally wanted to aim our video towards them, without showing towards them, without showing anything which would influences them anything which would influences them in a negative way. in a negative way.

Initial Audience ResearchInitial Audience Research

G.R.A.S.SG.R.A.S.SGGender - the typical main audience is mixed, however the female ender - the typical main audience is mixed, however the female audience are more likely to be appealed to the artist as the artist is audience are more likely to be appealed to the artist as the artist is male.male.RRace - this is for every kind of race as the music genre is popular ace - this is for every kind of race as the music genre is popular around the audience age, which means there would be a large around the audience age, which means there would be a large amount of people who would be attracted to the artists music.amount of people who would be attracted to the artists music.AAge - to the ages of 15 to early 20s as these are the typical ages of ge - to the ages of 15 to early 20s as these are the typical ages of people who like to party and be social so are more likely to hear this people who like to party and be social so are more likely to hear this music at clubs or other places of entertainment such as bowling, ice music at clubs or other places of entertainment such as bowling, ice skating etc..skating etc..SSpecial interest - people who are socially active and will more likely pecial interest - people who are socially active and will more likely be out partying, however may not be drinking a lot so the music be out partying, however may not be drinking a lot so the music video doesn't have influences of drink.video doesn't have influences of drink.SSocio economic - will more likely be still in education whether it's ocio economic - will more likely be still in education whether it's college or university they may have Saturday jobs to pay for a social college or university they may have Saturday jobs to pay for a social life at night. life at night.

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R'n'B Dance

Female

Male

Music Genre Popularity

In an attempt to steer away from a In an attempt to steer away from a ‘booze filled’ music video, we decided ‘booze filled’ music video, we decided to use a clean image of our artist. to use a clean image of our artist. Through the music video and the digi Through the music video and the digi pack. pack.

Appealing to the audience.Appealing to the audience.

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JaySean

Usher Robynn Starborn

Yes

No

Asking 20 people if they knew who Asking 20 people if they knew who these people are..these people are..

[LAST TWO ARE DANCE ARTISTS]

The Audience seemed to be more The Audience seemed to be more aware of R’n’B artists then Dance aware of R’n’B artists then Dance artists. So we decided to have the artists. So we decided to have the artist dressed in an R’n’B style. artist dressed in an R’n’B style.

Final Audience Feedback…Final Audience Feedback…

Feedback via Youtube.Feedback via Youtube.

Video feedback Video feedback

http://http://www.youtube.com/watch?vwww.youtube.com/watch?v=RMs0koKPEf8&feature==RMs0koKPEf8&feature=player_embeddedplayer_embedded

Asking the audience via mail.Asking the audience via mail.

I asked 5 people to answer the same set I asked 5 people to answer the same set of questions. of questions.

MOST COMMON ANSWERS OF EACH.MOST COMMON ANSWERS OF EACH.

‘ ‘The music video is typical of it’s genre The music video is typical of it’s genre because we see a love interest and because we see a love interest and dancing’ dancing’

‘‘The different colours being used in each The different colours being used in each scene made it interesting to watch’scene made it interesting to watch’

‘‘Use more Locations’Use more Locations’

Reflecting Reflecting

The fact audience said to use more The fact audience said to use more ‘brighter clothing’ in the video, showed the ‘brighter clothing’ in the video, showed the importance of costume in music Videos as importance of costume in music Videos as part of the Mise En Scene. part of the Mise En Scene.

The same thing goes for the people The same thing goes for the people wanting more locations in the video. wanting more locations in the video.