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1 2011 [THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S ASSOCIATION – NSW BRANCH: STRATEGIC PLANNING] MAY 21 2011 ALGWA (NSW) Executive has resolved that it holds a facilitated workshop to reflect and review its practices, in order to identify the positives and ensure that they remain part of the procedure of the organisation. The workshop will also identify other ways in which ALGWA can improve. There is a need for growth by increasing ALGWA’s identity and encouraging an increase in membership by staff, elected representatives and councils. ALGWA’s aim to increase gender equity requires acknowledgement of the organisation by these groups.

THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S …algwa.org.au/docs/asp.pdf · [THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S ASSOCIATION – NSW BRANCH: STRATEGIC PLANNING] MAY 21 2011. ALGWA

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Page 1: THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S …algwa.org.au/docs/asp.pdf · [THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S ASSOCIATION – NSW BRANCH: STRATEGIC PLANNING] MAY 21 2011. ALGWA

1 | P a g e

1

2011

[THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S ASSOCIATION – NSW BRANCH: STRATEGIC PLANNING] MAY 21 2011 ALGWA (NSW) Executive has resolved that it holds a facilitated workshop to reflect and review its practices, in order to identify the positives and ensure that they remain part of the procedure of the organisation. The workshop will also identify other ways in which ALGWA can improve. There is a need for growth by increasing ALGWA’s identity and encouraging an increase in membership by staff, elected representatives and councils. ALGWA’s aim to increase gender equity requires acknowledgement of the organisation by these groups.

Page 2: THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S …algwa.org.au/docs/asp.pdf · [THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S ASSOCIATION – NSW BRANCH: STRATEGIC PLANNING] MAY 21 2011. ALGWA

THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S ASSOCIATION NSW Strategic Planning - 21/5/2011

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Our Mission statement

ALGWA supports and promotes women in local government through Advocacy, Advice and Action

ALGWA - “Promoting women in local government”

Page 3: THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S …algwa.org.au/docs/asp.pdf · [THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S ASSOCIATION – NSW BRANCH: STRATEGIC PLANNING] MAY 21 2011. ALGWA

THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S ASSOCIATION NSW Strategic Planning - 21/5/2011

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Success & Focus of ALGWA NSW

Ultimately, our success will be measured by whom?

1. Our members

2. State and local government ministers

3. Other like minded bodies

4. All of Government.

Our success will be measured by these key achievements

1. Membership

2. Participant numbers at our conferences

3. Increased number of women councillors

4. Staff achievements – promotions and standing as candidates

5. Being involved in key initiatives and being invited to important forums / functions

5. Playing a leading role in councils where women are concerned

6. NSW is recognised by national body as ‘setting the direction and leading the way’.

Page 4: THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S …algwa.org.au/docs/asp.pdf · [THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S ASSOCIATION – NSW BRANCH: STRATEGIC PLANNING] MAY 21 2011. ALGWA

THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S ASSOCIATION NSW Strategic Planning - 21/5/2011

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BALANCED SCORECARD

How should we serve our members? O

bjec

tives

M

easu

res

Targ

ets

Initi

ativ

es

Membership

O

bjec

tives

M

easu

res

Targ

ets

Initi

ativ

es

How should our leaders and employees engage, satisfy and support each other?

Leadership & Staff Development

Highly efficient systems and processes that underpin organisational sustainability

Operational Efficiency and Effectiveness

Obj

ectiv

es

Mea

sure

s Ta

rget

s In

itiat

ives

Strong External Relationships with all key stakeholders Relationships

External Relationships and Alliances

Obj

ectiv

es

Mea

sure

s Ta

rget

s In

itiat

ives

ALGWA “Promoting women in

local government”

Page 5: THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S …algwa.org.au/docs/asp.pdf · [THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S ASSOCIATION – NSW BRANCH: STRATEGIC PLANNING] MAY 21 2011. ALGWA

THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S ASSOCIATION NSW Strategic Planning - 21/5/2011

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SWOT Analysis Strengths

• Diverse membership • Financial viability • Women networking • Commitment of members • Advocacy at state & Nat level • Platform for higher achievements • Growth • Good leadership structure • Builds confidence • Successful conferences • Powerful website and newsletter • Recognition by key bodies • Communication with members • ALGWA representation on key seats • Strong member retention • regional • Geographically broad representation • Marjorie Propsting Scholarship

Weaknesses

• Confusion about our value proposition and ALGWA in general (eg. LGMA) what is our point of differentiation

• Low staff participation • Minimal staff activity outside conference • Changing culture • Influencing strong strategies (lack of) • Changing strong strategies (measure) • Membership retention • Staff membership • Marketing of ALGWA and promotion • Clear list of services (who are my mentors) • Resources • Services provided • Executive too large • Exec losing momentum up between meetings

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Opportunities

• Raising profile • Fee structure of membership (council) to be restructured and value

of membership • To be seen as a leader of women’s advocacy in the sector • Attracting corporate sponsorship • To internally review services & maybe obtain grants as a result • Offer service to visit other councils and present on services (50:50;

mentoring) • Train ALGWA members to present info externally • Continue the YOWiLG momentum (champions) • Specific campaign for leave in cases of DV • Make a difference in broader community (not just ALGWA) • Drive establishment of LG women’s committee • Social media (use of) inclusion on current www • Develop a marketing strategy • Marjorie Propsting Scholarship • Target social indexing • Funding opps in Gov, corp, educn (disadv backgrounds) • Identify point of difference • Conference to be a professional development opportunity • The communiqué (appendices 1)

Threats

• Culture that blocks promotion of women • Competition LGMA – (no list of services • Culture of treatment of women councillors • $ growth & finances • Apathy – not giving back • ALGWA fragile – volunteers • Structure of ALGWA (1 year term) • Not staggering goals and vision over S/

M/L • Target rural issues (Sydney/ metro-centric) • Political/internal threats • Perception of political bias

Page 7: THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S …algwa.org.au/docs/asp.pdf · [THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S ASSOCIATION – NSW BRANCH: STRATEGIC PLANNING] MAY 21 2011. ALGWA

THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S ASSOCIATION NSW Strategic Planning - 21/5/2011

7

BALANCED SCORECARD

How should we serve our members? O

bjec

tives

M

easu

res

Targ

ets

Initi

ativ

es

Membership

O

bjec

tives

M

easu

res

Targ

ets

Initi

ativ

es

How should our leaders and employees engage, satisfy and support each other?

Leadership & Staff Development

Highly efficient systems and processes that underpin organisational sustainability

Operational Efficiency and Effectiveness

Obj

ectiv

es

Mea

sure

s Ta

rget

s In

itiat

ives

Strong External Relationships with all key stakeholders Relationships

External Relationships and Alliances

Obj

ectiv

es

Mea

sure

s Ta

rget

s In

itiat

ives

ALGWA “Promoting women in

local government”

Balanced Scorecard The 2011 strategic planning committee decided to adopt this modified version of the ‘Balanced Scorecard’ Four Key focus areas were identified, that incorporated all the business and service functions of ALGWA NSW. The ALGWA Executive also decided to nominate a coordinator for each of the Key Focus Area. The coordinator would be responsible for reporting back to the President. Each coordinator would have relevant ‘staff’ to assist in the achievement and individual projects. The following tables outline the Objectives and Actions in each of the 4 Key Focus Areas.

Page 8: THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S …algwa.org.au/docs/asp.pdf · [THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S ASSOCIATION – NSW BRANCH: STRATEGIC PLANNING] MAY 21 2011. ALGWA

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Balanced Scorecard

Category Broad Objectives Priority Specific Goals & targets KPIs / measures Initiatives & Actions MEMBERSHIP & FINANCES How should we serve our members?

1. Member satisfaction

2. Retention 3. Attraction &

growth

Increase membership High List current member numbers for each region or demographic, and begin to monitor this quarterly. Councils – Associates – Councillors – Individual – 66 members current 65 councils 14 life members

• Develop a marketing plan

30 new clrs 30 staff How many new members across the different demographics or regions?

• Value proposition

We are going to focus on providing training for new or potential councillors. It is this training that we feel is attractive and will draw new members. As such, we will set our targets in the delivery of training, and not on the recruitment of members as such.

Raise money (Current annual income 20k)

Medium conferences, mentoring money from National body

• Increase on previous year and use as a benchmark

• Increased sponsorship

• Seek external sponsorship for conferences

Gain sponsorship

• Develop gold, silver, bronze sponsorships

Grant sub-committee Assigned at first exec meeting Actively seek sponsorship

Review membership fee (indiv & council)

High Up-front payment of fees but pursue ability to salary sacrifice Review membership fees annually for sustainability

Individual $66 Councils $200 Associate $33

Algwa put motion to conference 31/12/2012 $80 “ $250

Page 9: THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S …algwa.org.au/docs/asp.pdf · [THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S ASSOCIATION – NSW BRANCH: STRATEGIC PLANNING] MAY 21 2011. ALGWA

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Category Broad Objectives Priority Specific Goals & targets KPIs / measures Initiatives & Actions “ $40

ALGWA Angel Low Medium to Long term goal Review with committee

Discuss further When?

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Category Broad Objectives Priority Specific Goals & targets KPIs / measures Actions LEADERSHIP & STAFF DEVELOPMENT How should our leaders and volunteers engage, satisfy & support each other?

1. Leaders who are capable of delivering the future direction of the organisation and model the right behaviour

2. Employees who are capable, engaged and aligned to the goals of the organisation

Up-skilling of our executive and other staff to deliver specific member services

High Up skilling in the following areas:

1. mentoring skills 2. mentoring, (Darriea &

Nicole to develop framework)

3. presentation skills

Minimum of mentors identified Evaluation sheet Public speaking skills and assess skills of delivery and content

Internal skills audit - Advertise in the newsletter for specific skills Review framework Develop evaluation

Up-skilling to deliver specific ALGWA business needs

Medium 1. Research grant availability,

2. Grant submission writing,

3. marketing, 4. campaigning 5. lobbying 6. sponsorship

Improved competency of the executive

Develop a team to assess

Advertise amongst our members and identify volunteers with required skills

Medium 1. social media person (media sub-committee)

Skill register is established Executive skills have improved

Advertise in newsletter advertise on social media identify key people set up and maintain a skills register assign to position

Page 11: THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S …algwa.org.au/docs/asp.pdf · [THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S ASSOCIATION – NSW BRANCH: STRATEGIC PLANNING] MAY 21 2011. ALGWA

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Category Broad Objectives Priority Specific Goals & targets KPIs / measures Initiatives & Actions LEADERSHIP & STAFF DEVELOPMENT How should our leaders and volunteers engage, satisfy & support each other? 1. Leaders who are

capable of delivering the future direction of the organisation and model the right behaviour

2. Employees who are

capable, engaged and aligned to the goals of the organisation

Support for members (ie. Awards)

Medium What awards and for whom? (Marjorie Propsting) Accessing all or any external awards for members Shortlist the awards for relevance

Increased nominations for Awards

Awards sub-committee (Helen, Karen, Jackie)

Get elected training sessions Medium For Sept 2012 and future

elections Increase in women candidates

Run by executive in partnership with external agencies

Gender Equity High Increase number of Councils participating in the Awards by

Have 76 councils registered for bronze

promoting, list councils on our web, count of current councils and cross check with membership. Congratulate council when they register (Helen) info conveyed to Gender Equity workgroup

on exec

Exec run workshop High Promote ALGWA, gain

members, status of women’s committee, promote a cause (DV), generic forum run a hot spots, networking

Number of forums/seminars held

To be co-ordinated by the vice-president (city/country) areas targeted at providing and gaining membership Floor plan to run the event (venue, speakers, advertising) aim for min 3 per year

Page 12: THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S …algwa.org.au/docs/asp.pdf · [THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S ASSOCIATION – NSW BRANCH: STRATEGIC PLANNING] MAY 21 2011. ALGWA

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Category Broad Objectives Priority Specific Goals & targets KPIs / measures Initiatives & Actions OPERATIONAL EFFICIENCY & EFFECTIVENESS What systems & processes are required for us to focus on our core product?

1. Highly efficient systems and processes that underpin organisational sustainability

Communication between executive meetings

Medium Teleconference/communicate to formally report back on sub-committee actions between meetings

As required Identify skype and train exec users

Constitutional changes High Review constitution ongoing Explore how to incorporate mission statement

Draft prepared and presented to Exec then AGM

Tenure to executive (2 year term) Governance Committee to prepare a draft to be discussed at AGM *Draft to come to Feb 2012 Exec meeting

Membership renewal High Streamline membership process Web hits Investigate online membership (Karen to contact web provider) Jennifer will put into the budget WEB membership (Web coordinator to speak to Ian) Review the Web page ongoing

Identify key dates for communication

Medium Produce a calendar for easy referral to be placed on our web

Calendar is maintained and updated

Put together a calendar of events identifying the key dates to plan media strategy (Media coordinator) Speak to Ian about incorporating a calendar on web in pdf form

Communicate obligations when nominating for Exec

Medium To inform nominees of role and responsibilities

Fact sheets developed

Develop fact sheet for Exec positions based on existing document (Vickie & Jackie)

Induction pack for new executive

Medium Executive are aware what is expected in their role as Executive members

Draft kit developed and discussed by executive

Prepare a kit using previous information that was written (to be developed by present incumbents and co-ordinated by Vicki)

Page 14: THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S …algwa.org.au/docs/asp.pdf · [THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S ASSOCIATION – NSW BRANCH: STRATEGIC PLANNING] MAY 21 2011. ALGWA

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Page 15: THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S …algwa.org.au/docs/asp.pdf · [THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S ASSOCIATION – NSW BRANCH: STRATEGIC PLANNING] MAY 21 2011. ALGWA

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Category Broad Objectives Priority Specific Goals & targets KPIs / measures Initiatives & Actions EXTERNAL RELATIONSHIPS & ALLIANCES Strong external relationship with all key stakeholders Relationships

1. Public Sector 2. Private Sector 3. Political

Alliances

Establish the relationship with the Premier and Ministers

Medium Regular dialogue, meetings and communication

Establish contact at least on a quarterly basis

To be actioned as soon as possible following AGM by President with relevant coordinator Lobby for the retention of JMAC and the Ministers Awards

Relationship with LGA, LGSA & LGMA

Medium To ensure we maintain our relevance as a peak women’s body in the Local Government sector

Included in invitations regularly consulted on women’s issues

Need to drive our agenda (eg DV)

Division of LG Medium To elevate our role to partnership with DLG

We are included in all communication and policy formulation

Contact DLG and establish a protocol of consultation

Women on Boards Medium To increase women’s representation on boards

Numbers have increased

Publish opportunities in our newsletter and on our website

“ Relationships with ROCs

Medium Raise our profile and develop partnerships

Establish contact and have regular dialogue

Write to rocs to inform about ALGWA possibly sponsorship especially on 50:50

Relevant women’s agencies

Medium Identify the agency relevant to the issue

Issue is advocated and ALGWA agenda has been represented

Specific to campaigns (DV, IWD, Go Red)

Corporate sector (Telstra, Kellogs)

Medium ALGWA has established a corporate sponsor

Sponsorship of our conference/forums

Explore and report back to Exec all Partnership opportunities

NGOs/ Charity Medium Formulate partnerships Partnership/s established

Sponsorship/in kind

Explore how to connect to other bodies to provide resources (conference speakers)

Medium To have a network of speakers and presenters to work with ALGWA

We have a data base to draw on

Identify relevant potential people

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Centre for Excellence in LG

Page 17: THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S …algwa.org.au/docs/asp.pdf · [THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S ASSOCIATION – NSW BRANCH: STRATEGIC PLANNING] MAY 21 2011. ALGWA

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THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S ASSOCIATION NSW Strategic Plan - SUMMARY

Broad Objectives Targets Measures Initiatives

Membership

1.Increase membership

• List current member numbers for each region or demographic, and begin to monitor this quarterly.

• Councils – • Associates – • Councillors – • Individual –

• 66 members current • 65 councils 14 life members

• Develop a marketing plan

• 30 new Councillors • 30 staff

• How many new members across the different demographics or regions?

• Value proposition

• We are going to focus on providing training for new or potential councillors. It is this training that we feel is attractive and will draw new members. As such, we will set our targets in the delivery of training, and not on the recruitment of members as such.

Page 18: THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S …algwa.org.au/docs/asp.pdf · [THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S ASSOCIATION – NSW BRANCH: STRATEGIC PLANNING] MAY 21 2011. ALGWA

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2. Raise money (Current annual income 20k)

• conferences, mentoring money from National body

• Increase on previous year and use as a benchmark

• Increased sponsorship

• Seek external sponsorship for conferences

• Gain sponsorship

• Develop gold, silver, bronze sponsorships

• Grant sub-committee • Assigned at first exec

meeting

• Actively seek sponsorship

3. Review

membership fee (indiv & council

• Up-front payment of fees but pursue ability to salary sacrifice

• Review membership fees

annually for sustainability

• Individual $66 • Councils $200 • Associate $33

• Algwa put motion to conference

• 31/12/2012

- $80 • “ $250 • “ $40

4. ALGWA Angel • Medium to Long term goal • Review with committee

• • Discuss further • When?

Leadership and Staff Development

1.Up-skilling of our executive and other staff to deliver specific member services

• Up skilling in the following areas: • mentoring skills • mentoring, (Darriea & Nicole to

develop framework) • presentation skills

• Minimum of mentors identified

• Evaluation sheet

• Internal skills audit - Advertise in the newsletter for specific skills

Page 19: THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S …algwa.org.au/docs/asp.pdf · [THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S ASSOCIATION – NSW BRANCH: STRATEGIC PLANNING] MAY 21 2011. ALGWA

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• Public speaking skills and assess skills of delivery and content

• Review framework

• Develop evaluation

2.Up-skilling to deliver specific ALGWA business needs

7. Research grant availability, 8. Grant submission writing, 9. marketing, 10. campaigning 11. lobbying 12. sponsorship

• Improved competency of the executive

• Develop a team to assess

3.Advertise amongst our members and identify volunteers with required skills

• social media person (media sub-committee)

• Skill register is established

• Executive skills have improved

• Advertise in newsletter

• advertise on social media

• identify key people • set up and maintain a

skills

• register assign to position on exec

Page 20: THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S …algwa.org.au/docs/asp.pdf · [THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S ASSOCIATION – NSW BRANCH: STRATEGIC PLANNING] MAY 21 2011. ALGWA

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4. Exec run workshop

• Promote ALGWA, gain members, status of women’s committee, promote a cause (DV), generic forum run a hot spots, networking

• Number of forums/seminars held • To be co-ordinated by the vice-president (city/country) areas targeted at providing and gaining membership

• Floor plan to run the event

• (venue, speakers, advertising) aim for min 3 per year

5.Support for members (ie. Awards)

• What awards and for whom? • (Marjorie Propsting) • Accessing all or any external

awards for members • Shortlist the awards for relevance

• Increased nominations for Awards • Awards sub-committee (Helen, Karen, Jackie)

6. Get elected training sessions

• For Sept 2012 and future elections

• Increase in women candidates • Run by executive in partnership with external agencies

7. Gender Equity • Increase number of Councils participating in the Awards by

• Have 76 councils registered for bronze

• promoting, list councils on our web, count of current councils and cross check with membership.

• Congratulate council when they register (Helen) info conveyed

Page 21: THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S …algwa.org.au/docs/asp.pdf · [THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S ASSOCIATION – NSW BRANCH: STRATEGIC PLANNING] MAY 21 2011. ALGWA

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to Gender Equity workgroup

Operational Efficiency and Effectiveness

1.Communication between executive meetings

• Teleconference/communicate to formally report back on sub-committee actions between meetings

• As required • Identify skype and train exec users

2.Constitutional changes

• Review constitution ongoing • Explore how to incorporate

mission statement

• Draft prepared and presented to Exec then AGM

• Tenure to executive (2 year term) Governance Committee to prepare a draft to be discussed at AGM

• *Draft to come to Feb 2012 Exec meeting

3.Membership renewal

• Streamline membership process • Web hits • Investigate online membership (Karen to contact web provider)

• Jennifer will put into the budget

• WEB membership (Web coordinator to speak to Ian)

• Review the Web page ongoing

Page 22: THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S …algwa.org.au/docs/asp.pdf · [THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S ASSOCIATION – NSW BRANCH: STRATEGIC PLANNING] MAY 21 2011. ALGWA

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4.Identify key dates for communication

• Produce a calendar for easy referral to be placed on our web

• Calendar is maintained and updated • Put together a calendar of events identifying the key dates to plan media strategy (Media coordinator)

• Speak to Ian about incorporating a calendar on web in pdf form

5.Communicate obligations when nominating for Exec

• To inform nominees of role and responsibilities

• Fact sheets developed • Develop fact sheet for Exec positions based on existing document (Vickie & Jackie)

6.Induction pack for new executive

• Executive are aware what is expected in their role as Executive members

• Draft kit developed and discussed by executive

• Prepare a kit using previous information that was written (to be developed by present incumbents and co-ordinated by Vicki)

External Relationships and Alliances

Establish the relationship with the Premier and Ministers

• Regular dialogue, meetings and communication

• Establish contact at least on a quarterly basis

• To be actioned as soon as possible following AGM by President with relevant coordinator

• Lobby for the retention of JMAC and the Ministers

Page 23: THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S …algwa.org.au/docs/asp.pdf · [THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S ASSOCIATION – NSW BRANCH: STRATEGIC PLANNING] MAY 21 2011. ALGWA

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Awards

Relationship with LGA, LGSA & LGMA

• To ensure we maintain our relevance as a peak women’s body in the Local Government sector

• Included in invitations regularly consulted on women’s issues

• Need to drive our agenda (eg DV)

Division of LG • To elevate our role to partnership with DLG

• We are included in all communication and policy formulation

• Contact DLG and establish a protocol of consultation

Women on Boards

• To increase women’s representation on boards

• Numbers have increased • Publish opportunities in our newsletter and on our website

Relationships with ROCs

Raise our profile and develop partnerships

Establish contact and have regular dialogue Write to rocs to inform about ALGWA possibly sponsorship especially on 50:50

Relevant women’s agencies

Identify the agency relevant to the issue Issue is advocated and ALGWA agenda has been represented

Specific to campaigns (DV, IWD, Go Red)

Corporate sector (Telstra, Kellogs)

ALGWA has established a corporate sponsor

Sponsorship of our conference/forums Explore and report back to Exec all Partnership opportunities

NGOs/ Charity Formulate partnerships Partnership/s established Sponsorship/in kind

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Explore how to connect to other bodies to provide resources (conference speakers) Centre for Excellence in LG

To have a network of speakers and presenters to work with ALGWA

We have a data base to draw on Identify relevant potential people

Page 25: THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S …algwa.org.au/docs/asp.pdf · [THE AUSTRALIAN LOCAL GOVERNMENT WOMEN'S ASSOCIATION – NSW BRANCH: STRATEGIC PLANNING] MAY 21 2011. ALGWA

25 | P a g e

25

Appendices 1

COMMUNIQUE

ALGWA National Women’s Conference “Women Going Places – Ticket to Ryde”

25th-27th November 2010 “Why is it that, after 152 years of the existence of Local Government, it is still necessary to draw attention to the gender inequity of Local Government leadership at both the political and managerial levels?”

…Because it has not changed - and it needs to... The ALGWA National Women’s Conference 2010 has brought together women and like-minded men from across Australia who are passionate about supporting women in Local Government. Over the course of the two days we focussed on the issues of:

• gender equity • barriers to women in Local Government • pay equity • workplace structures – flexibility • work-life balance • self-empowerment • leadership and supporting other women • use of social media • models of targets and quotas to increase representation by women • motherhood and careers • political structures and the level of women’s representation

Why are these issues important? Because delivering the best outcomes for our increasingly diverse communities demands a gender-balanced approach to decision making. As noted by John Neish, General Manager Ryde Council, “Leadership teams … are at their best when male and female energies and views are brought to the table and the best of both are harnessed”. A key focus of this Conference has been to critically assess the “journey” for women in Local Government to date. Our “Ticket to Ryde” has provided an informative and challenging opportunity for us to reflect on where women in Local Government are now – and where we want to go next. Confronting and rejecting the prevalence of existing alpha-male behaviours exhibited within Local Government (by both men and women) is critical if we want to bring about positive change. These negative behaviours (intimidation, bullying, personal attacks, lack of respect) add no value to Local Government and are a significant barrier to women (Councillors and staff). When a Councillor utilises negative behaviours, and it is not challenged but rather passively accepted as the ‘norm’, Local Government is diminished as a whole. The community expect, and deserve, much more from their Local Government representatives.

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A key message arising from this Conference has been the importance of women supporting women. As was eloquently said by the Hon. Linda Burney MP, NSW Minister for Community Services, “Lean on the shoulders of other women – and our shoulders should be there for others”. There are a myriad of challenges facing women working in Local Government (as Councillors or Council staff). We have worked to identify those challenges and suggest solutions. Going forward, we have identified specific advocacy and action roles for ALGWA – but also specific advocacy and action roles for us as individual women to effect positive change at our Councils and in our communities. The 50:50 Vision Councils for Gender Equity Program has a ten year focus, and there is still a long journey ahead. It is up to each of us, in our capacity as a Councillor or Local Government staff member, to work together – support and respect each other, share information and,, through that, strengthen Local Government and build stronger and more cohesive communities. During the Conference, delegates shared their thoughts, aspirations, fears, and frustrations. We identified proposed actions to effect positive change for women in Local Government. These ideas were collected and grouped under the following categories:

• Advocacy by ALGWA

• Actions for ALGWA

• Women supporting women

• Structural change – building stronger communities

• Changing the management approach of Local Government

• Strengthening our position – broadening the conversation

• Self-empowerment

• Wildlife management (aka “elephant spotting”)

These contributions will be used to inform the development of ALGWA’s forward work for driving a change agenda for women in Local Government. The thoughtful and the passionate contributions from all delegates are highly valued and respected. The full list of ideas will be circulated to Conference delegates and provided to all ALGWA members. Thank you. FEEDBACK FROM ‘THE BOARD” – ACTIONS FOR POSITIVE CHANGE BUILDING A MORE

POSITIVE LOCAL GOVERNMENT FOR WOMEN ADVOCACY BY ALGWA:

• ALGWA be more proactive – even RADICAL – call for targets (or even quotas) for women in Local Government as Councillors and senior staff management roles. Consider a carrot and stick approach - mandatory targets and mentoring and proactive programs

• Work to support LGAs to address the “unconscious bias” by changing HR thinking and recruitment practices eg selection criteria

• ALGWA to lobby a constitutional recognition of local government and sustainable funding models for local government

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• Challenge the persistence of alpha-male behaviour (by both women and men) – advocate for change at all tiers of government.

• ALGWA take a strong pro-active stand on the government’s back down on equal pay for workers in the care sector (usually women) – all underpaid and under valued.

• ALGWA to continue to highlight opportunities for improved workplace environments for Council employees (ie: increased paid parental leave provisions, breast-feeding friendly workplaces)

• ALGWA to have a higher presence in community campaigns on issues important to women (ie: Paid parental leave, White Ribbon Day, caring responsibilities for women – children and aged parents)

• Campaign for increased remuneration (including provision of superannuation) for Councillors.

ACTIONS FOR ALGWA:

• ALGWA National needs to develop a contemporary vision statement

• Do presentations at all LGMA and LGA state conferences throughout Australia in 2011 to inform profiles of women – LWGA/YoWiLG.

• Consider change of title from WILG to WILL – Women in Local Leadership (lot of strength in the word WILL)

• Establish monitoring programs – for professional expertise but also to guide through the landscape of local government.

• Establish mentoring programs – supporting women Councillors and staff working in Local Government and encouraging younger women and women from different cultural backgrounds to consider running for Council or employment within Local Government.

• Establish strategic alliances with other organisations – expand the boundaries of the conversations we have.

• Work with ALGA to hold a Mayor and CEO forum on gender diversity.

• Establish a stronger networking presence for women in local govt for women to come together and share ideas.

• Create opportunities for leadership development for women

• Focus on leadership not management

• Life long learning and education

• Provide some information sessions for women about smart campaigning

• Develop a communication strategy - provide support even if only giving direction/assistance; a sounding board

• ALGWA needs to make it clear to both new women councillors and longer serving councillors that members are available as mentors and “listeners”.

• How about LGMA to take on board the 50:50 gender equity, to move stage 2 away from ALGWA only; stage 1 ALGWA initiative has been excellent but we need to not get it (stage 2) stuck in “woman land”

• ALGWA should increase its membership fees so its members can do their work. It’s not a chook raffle!

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• ALGWA should seek funding for training courses on how elections work, how to get (and stay) elected and how to use technology for community and election campaigns.

• Engaging young women in local government and identifying and supporting women for leadership roles

• For awards and accreditation ensure that we ask for “demonstrated” change rather than just statements that things have changed – HOW HAVE THINGS CHANGED – demonstrate change in attitudes – numbers alone won’t be good enough

• Set up Facebook support group

• Websites should be used more ALWA and YoWiLG

- More info

- More controversial

- More issues

- More up to date with views, etc

• Mentor other women in non-traditional roles

• Mentoring women “on the cusp” could be facilitated by ALGWA

• Provide a welcoming environment for women

• Host regular regional meetings of ALGWA – build local government networks

• Need strategies to support and nurture indigenous women’s participation on local government

• Development programs in rural towns for women wishing to stand for council, to dispel their fears of not being able to cope or feeling that they are not able to be part of team with men Councillors

• How about ALGWA getting funds to make a promo or documentary for local government and encouraging women?

• Work together on implementing strategies to improve opportunities for women in local govt. Yes…FUND SOLUTIONS

• ALGWA should fund network training courses for computers, the internet, social media (facebook, twitter, etc..) – why not have a focus on this at the next Conference?

• ALGWA needs to email/mail membership reminders every year and share membership details (with the permission of the member)

• Need a better mix of ALGWA Execs and staff older and younger; A broader membership

• YoWiLG: - should continue; - meet 6 monthly to make comments; - keep movement program going and get all LG to do it! Accountability

WOMEN SUPPORTING WOMEN:

• Provide shoulders for younger women to lean on

• Dare to be different! Challenge and change the structures – don’t play the boy’s game - or things will not change

• Build on our strengths; have compassion; show empathy; be consultative

• Remember: women can make a difference – don’t be intimidated

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• Establish a relationship with Emily’s List to support and encourage (and fund) more women to stand for local government

• Share information with other women, help each other more

• Female Councillors should show respect to non-elected women. At the Conference Councillors turned away when they know you are a Council officer

• Women need to work together and not against each other. Women need to respect each others choices. We blame men for a lot of injustices but should we be looking at ourselves? Should we be more responsible for ourselves and then learn to work together?

• Can ALGWA be aimed not just at elected women but all women. I didn’t see too many of the women GM’s attending.

STRUCTURAL CHANGE – BUILDING STRONGER COMMUNITIES

• Establish Status of Women’s Advisory Committees to support stronger inputs to decision making by women within LGA’s

• What “structure” or destructing is needed to make women feel comfortable to get involved with? Noting that women are not attracted enough to make up 50% of LGn

• Development programs for young people to encourage them to stand as a candidate for council. To dispel the myth that councillors are stuffed shirts and council is not work bothering about. Those are the people of the future who need encouragement to take the town forward

• We need more women to be encouraged into LG career guidance in schools especially the male dominated areas such as building surveying and engineering

• Think of Council strategies for service provision –key life points where local government can play a community connecting roles – ie: linking up new mothers, supporting people leaving employment, supporting people with chronic health needs, supporting aged people in our communities.

• Think about spatial connections in place making – ie: location of roads, planning locations for schools and social infrastructure

• Provide the BEST services in the most needy suburbs

• Avoid ‘gating’ our communities (through poor planning of roads, housing affordability) – porous boundaries make better communities

• Pre-school facilities services on premises of councils

• Recognise that local government sets the building block for the community – inclusivity and responsiveness.

• “Roads, rates and rubbish” is a significant undersell of local government.

• Lobby to minimise interference by Department of Planning and Ministers interfere in land planning that is not regional as outcomes have significant implications on the local amenity for women and families.

• Return power in planning and rates back to local councils whose representatives (women and men) are closer to the community.

• Women are easy targets of developers and those that represent them when politicians and parties accept donations from the construction industry and corporations.

• Identify the women in your community with passion and encouragement and support them

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• Set up local networks support groups and social groups for women – staff and elected members

• Succession planning targeting women

• Implement a maximum of two terms for Councillors – eg: 2 terms rotates long term men

• Need to address the basic culture in the workplace and make changes: - bullying; - discrimination; - sexism; - intimidation; - harassment; - gender inequity.

• Model of parenthood are changing – men want to see their children

• We need to encourage more men into part-time work / flexible work opportunities for both men and women

• Structured way to encourage young women to stand for council

• What can we do to encourage community (voter) engagement?

• Noted that cost-shifting by state and federal governments - no money to support, no resources to support, no assistance to support

• All donations in money and in-kind must be declared by candidates to elections in all three tiers of government.

• Broaden mentoring network. Increase ALGWA membership

• Need to get all LG related associations together to make a combined effort to encourage women across the Board: - LGMA; LGWA; LGA

CHANGING THE MANAGEMENT APPROACH OF LOCAL GOVERNMENT

• Positive change at Local Government is needed

• We need to be able to combine our various roles

• We need to Benchmark for council: - % acting in higher duties; - % acting in other positions; % doing training in leadership, etc

• Provide superannuation for elected representatives

• The NSW Draft Guidelines on the appointment and oversight of general managers needs to deal with sexism in appointment of GMs and doesn’t have to be AGM to be a GM

• Breaking the stereotype of a GM must be a director , and a director must be a manager. Take the opportunity to choose from other ranks.

• Change council meeting procedures to enable a format right-of-reply for staff (to reduce mistruths, grandstanding, bullying and harassment at what should be a decision-making forum)

• Work to eradicate negative ‘alpha male behaviours’ (verbal aggression, personal attacks, disrespect of the individual, discourtesy, threatening and intimidating behaviours) – note: these negative behaviours are exhibited by both men and women

• Make Councils report on Gender – ie: Formal KPI’s

• Consider possible staff exchanges between Councils to allow women to enhance skills and experience.

• Greater focus on training and support for women on career planning and applying for senior positions

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• If the government(s) are serious about gender equity then forced amalgamations remain a further impediment to women who may wish to contest elections.

• Need for mentoring programs for young professional women and access to mentoring for rural Councils

• Need to engage and educate men in the development of women and engage senior management in supporting any programs or initiatives

• Encourage city councils to undertake gender audits – an organization wide audit in which all staff participate and involve them (staff) in strategizing for change – Anu Mundhur, Researcher Flinders University

• We know the issues – the challenge is to get message across to whole of council

• Work to increase workplace flexibility

• R.E.S.P.E.C.T. – a fundamental foundation for better local government and creating a more supportive environment for women (Clrs and staff)

• More women will take up local government roles as the work challenges get harder and the pay conditions loose parity with other jobs. Once local government becomes women’s work, men will not want their jobs. Careful the high pay will go to male consultants

• Awards (industrial) to be reviewed to recognize shift towards “emotional intelligence” skills and have these recognized in the salary structure

• Be more flexible with work arrangements for women

• LSL conditions (in WA) to be changed in line with other states as current system largely impacts on women who may reduce hours for caring needs

• 50/50 awards program to be mandatory to bring about structural and procedural review and changes; outcomes to be included in annual reports on council websites

• Try workshops for women and mtg procedure and dealing with men

• Change perceptions about flexible working arrangements. You don’t need to be in the office 9-5 every day to be productive

• Progressing different leadership partners - not necessary to be a front person

• Change job ads/selection criteria for senior management on education and achievements in your last job

• Roll out ‘friendly’ GM’s for media coverage on women in local government.

• Track policy change against outcomes - measure some pilot councils changes over 2 years

• Female councillors should check out position of recruitment consultants on gender equity and diversity

• Female councillors should check position description and selection criteria for general managers to remove barriers to women

• Female councillors should question the expectation that senior managers should work 24/7 – need to make GM and senior mgt jobs more attractive to all staff to aspire to

• Local government to look at scheme for progression (pay and responsibility and respect) for leadership roles not management roles that you apply for when they are available – if they ever become available

• Develop uniform KPIs for use by councils re: gender equity

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• Encourage councils to use matrix not policy to measure social happiness of community and staff (as per Barbara Pocock) approach

• Develop model workforce plan with gender equity targets

• To encourage women to go for senior roles long hours are capped and job sharing made possible

• Use/investigate international models and quotas for employment at all levels

STRENGTHENING OUR POSITION - BROADENING THE CONVERSATION

• The common denominator regarding gender issues is ATTITUDE

• Need to talk to non-converted

• We need to somehow change men’s attitudes to female colleagues

• This is a power shift argument

• Diversity will bring better decision making

• We need to adopt a “gendered” approach to change – one that seeks to change gender relations and imbalance in power

• Formalise arrangements/membership with state and federal LG associations

• Women represent 50% of the population – and women should represent 50% of all endeavours.

• Women’s Associations are part of the answer!

• Can we please go forward speaking strongly about showing responsibility of strategies for our communities as a jointly woman/man “natural” synergy

• Support men who support women (male champions)

• Need more men to champion our cause. Need men like Ray and John Neish to speak at General Manager Conference, etc. It’s great to hear his/their view of what needs to be done to promote gender equity

• Guest speakers include showed only women. Since we work with men, John Neish should have been on front page – as courtesy and inclusiveness

• Before coming here a male manager sarcastically asked me “when is the men’s conference? Women talk about equity but then have these things.” ARGH! My initial response, “the other 364 days a year” and men are welcome to attend. 30% of Clrs are women at my council. 20% are in senior director roles. 15% are managers!!! I’ll take him some informative reading back to work on Monday

• Women/mothers bring up liberated boys

• Men need to do/take up more caring and calming roles

• Men need to do/take up more caring and calming roles

• Educate men to do equal housework

SELF EMPOWERMENT

• I am fabulous!

• I am a healthy person!

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• It’s all about the women!

• Find some spare space in the day for you

• Don’t be more ‘blokey’ than the blokes – be yourself

• Be confident in who you are – talk back to the fearful voices in the back of your head.

• Have a go, back yourself! Do things your way.

• Manners matter – courtesy costs nothing

• Presentation matters

• Stop apologising!!

• We are angry!!

• Always do your best – you cannot be expected to do any more

• Look after you head, your heart and your body

• Keep a sense of humour – Laugh loud, laugh often

• Grab things with both hands, shake things up!

• Everyone needs something to do that we like doing and we think is valued; someone to love; and, something to look forward to

• Sitting at home you’re not valued. You have to get out

• Share the load – no one can do it all alone.

• Take your holidays! Do not overwork, turn off your mobile phone

“ELEPHANT SPOTTING”

• Overbearing and patronizing men are elephants in the room

• Negative alpha male behaviours (exhibited by both men and women) – intimidation, put-downs, personal attacks have no place in local government.

• Identify how you spot an “elephant”, e.g., behaviour that is gender inappropriate; initiation style (frat-boy) (bullying) (exercise mgt style); sporting events that are anti-women; hidden recruitment techniques; being told that you have to work harder than men

• The elephant in the room is focusing on the “problems” and not the solution; we need to work together to fund the solutions

• Men who hold the power and want to keep it are the elephants in the room. Time to find ways to engage them

• We are the elephant! We don’t put ourselves out there enough

• Men are the elephant

• Bullying is the elephant in the room

• Don’t blame men for gender inequity

• Bullying – I was given an assembly session as a new councillor – I googled bullying definitions, private one for each C and then spoke about how it affected me – so I named the Elephant and it has shrunk

• Men don’t want to answer to women; - Men don’t want women in senior roles because we make them look bad; - It’s a man’s world and always will be

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• Don’t voice a problem ie “Elephant in the room” if you do not want to be part of the SOLUTION!!